With Instagram stories, you can share photos and videos that disappear from your profile, feed and messages after 24 hours, unless you add them to your profile as story highlights.

Your stories are a great way to get more exposure and generate views. It’s become a fantastic way for brands to promote their content and boost your followers’ engagement.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook.

The app allows users to upload media that can be edited with filters and organised by hashtags and geographical tagging.

What started as a sharing app has now become a useful business tool. When Instagram provides a list of people viewing your stories, its order is not randomised.

The stories viewer order refers to the people who have watched your story. It gives content creators an idea of who’s most interested in their content. The Instagram story viewers order isn’t arranged chronologically; there’s a well-thought-off algorithm behind the list.

Experiments suggest that the viewers’ list appears in reverse chronological order until your story gets 60 viewers. Once your story has exceeded 60 views, Instagram pushes the most engaged users with your account as the top five viewers.

This means those people who visit your profile the most appear at the top of the list. Your story viewers arrangement confirms who is most interested in your content.

The top viewers arrangement provides invaluable insights to help marketers leverage their business profile page for better conversion rates.