A press release in legal marketing is when a law firm releases a summarised announcement of something they are trying to promote. The hope is that news organisations will want to publish a story about it on their platforms.
Press releases have changed a lot over the years; not only are they a public relations tool, but they are also an essential content marketing component and media relations tool for both online advertising and offline marketing in 2019.
Law firms can benefit from adding press releases to their marketing plan. Since the end result of a digital marketing strategy is to connect with current and potential clients, adding press releases to a law firm’s digital marketing can help gain exposure and raise brand awareness.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on digital media platforms. Digital marketing encompasses all marketing efforts that use a mobile device, or on the Internet. Law firms can leverage email marketing, search engine optimisation, search engine marketing, and social media marketing across all social networks.
Adding press releases into their content marketing can help them gain brand awareness and reach current and prospective clients on digital channels.
Incorporating Press Releases in Legal Marketing
Effectively using press release distribution services and their media outlets will boost the power and reach of the partners legal marketing strategies without breaking the bank or hurting the bottom-line. Digital media coverage of your small business news story is a must, and a good press release is a very cost-effective way to get press release services. Done correctly, each news media company that carries your story will provide a link from their website to yours.
This link is called a backlink, which can be a powerful component of affiliate marketing. It is a sign that tells the search engines that your public relations information or brand image is relevant, and it can help affect your websites ranking on search engines like Google or Bing.
This little nugget of information that you have produced can be seen around the world without hammering the bottom line of the company.
Press releases have become more important as a legal marketing tool. Your news article or news releases become much more powerful when picked up and distributed by the news media and distributed across digital platforms.
The news media links to your press release help expand the reach of your content marketing articles, news stories, or public relations pieces.
There are many newswire services and press release distribution services. Any reputable wire services or press release distribution service should provide you with a listing of all the locations and websites where your press release can be found.
You should be able to have a listing with live links of all locations carrying your post. There are other considerations to take as well, like whether you receive a “do follow” or “no follow” backlink to your website or blog.