Want to Grow Your eCommerce Business Internationally? Here’s How

eCommerce is a global industry. This means that you can sell your products to people in other countries and make money from every sale. But it also means that these international customers will need to be serviced, meaning you’ll need an internationally-minded company to help ensure customer satisfaction and retention.

Here are the steps you will need to take if you want to grow your eCommerce business internationally:

Shipping

Shipping is one of the biggest factors that business owners need to take into account when expanding their businesses internationally. It’s not only important to find the right shipping carrier that can meet your needs, but you also need to be aware of the different shipping regulations and requirements in each country.

For example, if you’re shipping products to Asia, you’ll need to familiarise yourself with each country’s customs and import regulations. In addition to tariffs and duties, there are also a number of other restrictions that you need to be aware of, such as the types of products that are prohibited from being imported into different Asian countries. Shipping companies like Coolparcel can help you ship to Asia with ease. They will find out if there are any additional tariffs or fees that need to be paid before your products reach their destination. They also make sure that you receive all the necessary information about your shipments and that the buyer gets his goods in time and intact.

Taxes & Duties

Business owners should also be aware of the different taxes and duties that are applied to different countries. Failing to adhere to tax or duty regulations could be an expensive mistake that you’ll have to pay for later on. In addition, bear in mind that there are countries where importing products from another country is prohibited.

Websites such as the International Chamber of Commerce provide a list of taxes and duties applied in different countries across the world.

Create A Website For Everyone

When creating a website for your business you now have to think globally, not locally. This means that you need to take into account that not everyone speaks the same language, has the same currency, or shares the same cultural values. The first thing you should do is to translate your website into multiple languages other than English so that it can reach a wider market. Make sure that any images and content used on the site are relevant to each target audience as well.

Writing content that’s clear and concise is also very important. If someone doesn’t understand what you’re saying they’ll simply move on to your competitor. Make sure that all of your web pages are user-friendly, easy to navigate, and inviting to the reader.

Invest In SEO

Use SEO techniques when creating content pieces for your site as well. Search engine traffic is one of the biggest drivers of online sales and it’s important that people can find you and your products if they search for them. You can hire professionals that will optimise your website so that it ranks higher in the search engine results when certain keywords are used. However, keep in mind that when you are running a global eCommerce website, SEO should be targeted towards each country separately. Moreover, your costs will also increase as a result.

Brand Identity

Make sure that your brand’s identity is consistent across different platforms as well. This includes social media profiles and other online profiles you use to promote your business. Ensure that the logo used on your website is also visible on any ads or campaign materials you create for offline marketing purposes. When people are able to recognise your brand in multiple ways, you’ll be able to increase your customer base.

Furthermore, make sure that you are consistent with the information you provide on all of your profiles. For example, your social media accounts should all use the same language and geographical location. This will help ensure that you are reaching the right type of customers in each country.

Improve Your Customer Service

When you sell globally, it’s also important to improve your customer service. Customers who shop online expect high levels of support regardless of where they live or what time zone they live in. Make sure to hire a well-trained customer service team to help you deal with inquiries and complaints in a timely manner. If possible, get a live chat up and running as well so that you can answer questions and resolve issues within a few minutes.

This is important because even if someone can’t find what they’re looking for on your site they may feel as if you don’t care about them as a customer. In this day and age, consumers can purchase products from any website so you need to make sure that your business stands out above the crowd.

Understanding Payment Methods & Costs

It’s also important that you understand how different payment methods work around the world. Each country has its own preference when it comes to making purchases, such as paying with cash, check, credit card, or online payment services. In some countries, you’ll have to pay a foreign transaction fee if you’re using your credit card to make international purchases. There are also different currency conversion rates that need to be taken into account as well. Currency conversions take place when someone makes a purchase on your site and pays in their local currency. In addition, there are different transaction processing fees that your payment gateway may charge as well as exchange rate fluctuations and payment fraud prevention costs.

Business owners need to understand the various credit card charges and transaction processes for each country they plan on selling to.

These charges can include:

  • Cross-border fees – charged by the acquiring bank if you’re accepting a foreign credit card       
  • International / Cross-border fees – charged by the issuing bank if you’re accepting a local credit card

These can add up and cut into your profit margins. If people don’t trust the security of their payment information they won’t make purchases from your site. In addition, credit cards like Visa and Mastercard charge merchants a foreign currency conversion fee which is usually around 3%.

If you’re looking to grow your eCommerce business internationally, it’s important that you understand the various credit card charges and transaction processes for each country. From understanding how different payment methods work around the world to ensuring consistency across profiles, these are just some of the ways you can increase the profit of your business with minimal effort.

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