Ever wonder what the most popular hashtags are on social media? Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

1. #facebooklive
2. #like
3. #memes
4. #facebookmarketing
5. #socialmedia
6. #photography
7. #photooftheday
8. #trending
9. #facebookads
10. #live

Top 10 Instagram Hashtags

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #tbt
9. #like4like
10. #followme

Top 10 LinkedIn Hashtags

1. #innovation
2. #management
3. #digitalmarketing
4. #creativity
5. #technology
6. #futurism
7. #entrepreneurship
8. #startups
9. #jobs
10. #recruitment

Top 10 TikTok Hashtags

1. #foryou
2. #foryoupage
3. #fyp
4. #duet
5. #tiktok
6. #viral
7. #tiktokindia
8. #trending
9. #comedy
10. #funny

Top 10 Tumblr Hashtags

1. #tumblr
2. #tumblrgirl
3. #love
4. #aesthetic
5. #youtube
6. #photography
7. #girl
8. #instagood
9. #instagram
10. #tiktok

Top 10 Twitter Hashtags

1. #competition
2. #influencer
3. #influencermarketing
4. #fridayfeeling
5. #MondayMotivation
6. #tbt
7. #wcw
8. #thursdaythoughts
9. #traveltuesday
10. #blessed

Top 10 YouTube Hashtags

1. #youtubechannel
2. #youtube
3. #youtuber
4. #youtubers
5. #subscribe
6. #youtubevideos
7. #sub
8. #youtubevideo
9. #like
10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.