9 Steps to Writing an Effective Business Proposal

Growing a business from the ground up requires a lot of patience and determination. You have to make sure you’re separating business from personal finances. Then you also have to pay attention to market trends to create unique marketing strategies. Remember that you still have a lot of paperwork to complete on top of this!

Of course, we can’t forget the secret to providing your business direction or attracting clients and investors—an effective business proposal. This document is how you reel them in. Think of it as your ticket to creating continuous and prosperous partnerships or client relationships. With a proper business proposal, you can land the right projects on terms that work for you!

But writing the ideal proposal might seem overwhelming. Below, we’ve outlined steps that you can take to write proposals that convert—not just ones that look well-designed. So read on to learn how to write proposals like a pro!

Step 1: Do Your Research!

You might be tempted to draft a business proposal as soon as you are asked to and deliver it to the client. As much as possible, resist this urge!

Even if it takes time, gather the information that will enable you better to understand the project and the client’s needs. By doing this, you can create a strong and personalised proposal that increases your client’s likelihood of accepting it.

Some of the things you can look into are the following:

  • The problem your client is facing
  • Your client’s budget
  • Deadline
  • The decision-maker

While you can always look up your client on Google, setting up a meeting with them is best to get all the information you need.

Step 2: Start With A Title & Table of Contents To Set The Tone

Your first chance to establish the tone of your proposal is on the title page.

A well-thought-out title page shows your client that you approach your work professionally. Your title page should list your company’s name, contact information, and date of submission, as well as the client’s name and job title.

You may also include a photo of yourself, your executive team, or your business logo to give your proposal a more personal touch.

Finally, add a thorough table of contents after the title page. This makes navigating your proposal easy for your potential client.

Step 3: Draw Them In With A Captivating Introduction

Introductions are often optional. The reader usually skips the introduction since it often just reiterates what the client already knows. However, if you cannot include introductory elements in the executive summary, then add a brief formal introduction to leave a lasting impression.

An effective introduction should provide information about what your business does, how you differ from your competitors, and why your company is best suited for the job. Be sure to express your dedication to and passion for the proposed initiative.

But above all, keep it short—no more than 3 or 4 sentences!

Step 4: Summarise the Main Points of Your Proposal in Your Executive Summary

Your executive summary is where you present your sales pitch. It should outline your client’s needs and how you can be a crucial partner in helping them achieve their goals.

Then, you can explore your areas of expertise a little more in this section. Discuss similar issues you’ve resolved for other clients and how your knowledge and experience can benefit their company. Answering the questions of who, what, when, why, and how your services will help your client achieve their goals is the best way to approach this section of the proposal.

Step 5: Outline the Proposed Project and Scope of Work

Establish trust by recognising the prospect’s problems and demonstrating your understanding of their pain points. Then, you can mention your proposed solution and sell them on its value.

Give specifics about your proposed solution, such as the services, timelines, and project deliverables. Additionally, be clear about any areas where you need client input to ensure that the project keeps moving forward.

Step 6: Provide Proof That You Can Deliver

Sure, the value of your services may be super obvious to you, but it’s not to your prospects. Therefore, be sure to express that value clearly. Be explicit when describing the advantages, such as the monetary gain or cost savings.

Back this up with social proof! Let your work speak for itself by providing samples of prior work you’ve done for clients with similar needs. This can be awards, patents, testimonials, reviews of your services, etc. Add anything that shows your prospects that you’re more than just ideas and talk.

Step 7: Provide Your Pricing And Discuss Terms and Conditions

Finding the right price is about locating a happy medium between charging what you’re worth and not pricing yourself out of the market.

One way to help your clients navigate this area without giving them sticker shock is to present a few different pricing tiers for different levels of service.

Remember to write down your terms and conditions! Make it clear to the client what they will receive if they enter into a contract with you. By clearly defining the terms and conditions in the proposal, you can prevent awkward conversations later on. Here are a few examples of conditions and caveats you might want to mention:

  • Guarantees
  • Deadline-related penalties
  • How many revisions you’ll make to a piece of work
  • Rights of usage for anything you produce for the company
  • Ownership of items produced during the project
  • Ownership of items produced in advance but used during the project

Step 8: Add A Call To Action

Make it easy for your clients to accept the price and do business with you by offering a brief rundown of the next steps to get the project rolling. This might include any meetings that will be required to finalise the specifics, contracts that need to be signed, kick-off dates, and deposits that need to be paid by the date before the project begins.

Step 9: Don’t Forget to Review and Edit Your Proposal

First impressions matter, and your proposal represents your professionalism! So, once you’re done writing your business proposal, don’t forget the following:

  • Examine the document to check for flow and ensure that it reads nicely.
  • Verify that all your numbers are accurate and that you haven’t underestimated or overestimated the cost.
  • Proofread the text to check for grammar and punctuation. Ensure proper formatting and keep the font size and type consistent.
  • Make sure to speak with your audience in plain English.
  • Get right to the point and be succinct. Cut the fluff!
  • Avoid using any industry jargon. If you do use industry-specific terminology, define it in the text’s main body or add it to the appendix.
  • Use headings, subheadings, and lists to break your document into readable sections.
  • Add diagrams, photos, and tables to help illustrate and explain your points.
  • Examine the length of the proposal. Proposal length varies depending on the industry, project scope, and client requirements. However, the ideal length is usually anything fewer than five pages.

Pro Tip: Peer-reviewed proposals are much better than simply sending a business proposal without anyone other than you or your team reviewing it. Have a fresh pair of eyes check it to spot inaccuracies and mistakes.

Write Excellent Business Proposals to Help Your Company Grow

Making an effective business proposal can be the difference between standing out from your competitors and just blending in with everyone else. Use the steps and strategies above to make your business proposals work as hard as you do to win new clients.

For more insightful articles, check out Advisory Excellence’s News section!

Benefits Of Using Essay Writing Service

Did you know that essay writing services can positively influence not only academic performance but also your life? Many people think that it’s just a cheating machine lazy students use. But in fact, it’s a powerful instrument that students can utilise for various situations and reasons.

9 Benefits of Using Essay Writing Service

Here is how an essay writing service can help:

Choose the topic

While choosing a topic is one of the first stages of writing essays, many students become frustrated. They may spend hours searching for issues and cannot decide on a single one. Or even worse, when failing to pick the topic, they switch to checking social media and watching YouTube instead of deciding on the essay topic. We know it’s the most frequent problem, so that a professional writer can find a good essay topic for you. Quickly and simply.

Find the proper stance

If you need to write an essay to present your point of view, a writing service can help you with it. Students who write such papers for the first time frequently have no idea what the teacher expects from them. The professional writer knows everything about taking the side of the issue and giving compelling arguments to support it. All you need is to analyse the presented ideas and accept or come up with your own.

Overcome writer’s block

The common problem of all writers and students from all over the world is the fear of blank pages. Have you ever caught yourself sitting in your notebook with an opened blank document for some time? When you don’t know how to start your writing, you can ask a professional writer to give you good ideas, essay starters, and attention grabbers to create excellent writing. Moreover, an expert writer will show you a good example that you can follow in the future.

Get into the college

If you think your writing skills are not significant enough to write a unique admission essay, you can ask a professional writer to help you. Typically, services specialising in writing scholarships and college essays know all peculiarities of the admission process. Those professionals know how to impress the admission committee, structure the text, and present ideas positively. Moreover, you can ask for help with financial aid and scholarship essays.

Improve mental health

Yes, you haven’t read it wrong. Many students experience extreme pressure and stress from various assignments and essays. As a result, students suffer from burnout, depressive disorders, and anxiety. Studying becomes a torment when you have no time for your needs and interests. When students know that they can entrust their homework and have some rest, it’s not a crime. That’s why it’s better to use a writing service and have time to care for yourself.

Quickly adapt to a new place

If you have recently moved from another city, state, or even a continent, you will need time to feel comfortable in a new home, find friends, and much more. Students who need to adjust to the new language environment are significantly affected. The difference in mentality and culture, stress from the move, and speaking another language may influence academic performance. That’s why students can use writing services to save more time and nerves for a new life.

Understand the assignment better

Some students fail to write a good essay because they have misunderstood the assignment. As a result, they create an essay on a completely different topic or choose the wrong essay type or format. It may take time while students will know how to understand what each teacher is expecting from them. Expert writers have already examined hundreds of assignments and learned to follow the teacher’s instructions. When you ask a writing service for help, writers will consider the requirements and craft the paper according to them.

Boost self-esteem

Yep, a missed deadline or poor grades for your essay may disappoint you. You may experience feelings of inferiority, emptiness, and even a constant fear of being thrown out of college. Spurring yourself with such feelings, you may become insecure, vulnerable, and unproductive. You can take a new breath with a writing service, where an expert writer will help you create a well-written essay, and you will see that there is nothing terrible in essay writing and even will try to write it the next time on your own.

Improve time management skills

College teachers typically give many assignments and essays, so students don’t normally eat and sleep. It may become extremely hard for freshmen to manage their time to get everything done on time. That’s why turning to essay service may become a magic wand that will help you submit all papers on time. Usually, the minimal deadline for an expert writer is three hours or more, depending on word count and topic complexity. And those students that wish to save money learn time management to order an essay cheaper, as the price falls accordingly to the time limits.

Get more time

We have already mentioned that students suffer from a lack of time. Some of them need ordinary things like social life and healthy sleep. Other students learn programming as an additional course, care about family and children, take a part-time job, or work as a freelancer. All that takes extra time and hiring an expert writer will be the right choice in all situations when you need someone to help with your papers.

Before we proceed to the summary, we need to advise you to take some time to choose the right service where you can ask for help. Explore customer reviews, ask your classmates whether someone is using such services, and make the first order to form your impression. It may take some time to try various writing services before you are delighted with the support and price.


Essay writing services may become a great tool to learn how to write papers and always know that someone is ready to help you with your written assignments. To keep this collaboration effective, don’t get used to it and ask for help from time to time. Only then you will feel the real benefits of writing service.

Technical Writing Made Simple: 7 Simple Tips for Beginners

Technical writing often looks like something incredibly complicated for beginners. In a nutshell, it is a type of writing that requires the writer to translate complex technical topics, ideas, and concepts into a simple and easy-to-understand text. And as you can guess, mastering this art can be somewhat challenging.

Nevertheless, technical writing is one of those skills many existing and future tech professionals must acquire. So, the earlier you start, the better.

In this article, an expert from the top essay writing online platform EssayService and a true virtuoso of tech writing will share seven simple tips to help you get started in technical writing yourself. Let’s dive in!

Learn From the Pros

There might be many reasons why you have to deal with technical writing in the first place. Maybe you are a student of a technical major, a blogger in the tech niche, or a tech specialist who deals with different kinds of documentation or publications. In any case, there is always a way to improve your writing through learning from experts.

For example, students can turn to professional paper writing services and get an example of a brilliant piece of technical writing that they can learn from. To find such services, it is best to first check essay reviews. Bloggers can read industry-related blogs to inspire their writing. And pretty much anyone can participate in technical writing courses and workshops to take their skills to the next level.

Don’t neglect this tip. Today, there are plenty of ways to learn from experts in any industry. So use this chance to get better at technical writing yourself!

Brush Up on the Basic Skills

Unlike other forms of writing, let’s say creative or essay writing, technical writing is much more complicated and limited. It doesn’t give as much freedom to the writer. Therefore, it involves much more than just general writing skills. So, you will have to take your time and brush up on the basics.

Some of the essential skills every technical writer needs include:

  • Critical thinking;
  • Systematic approach;
  • Sourcing;
  • Knowledge of specialised writing tools;
  • Web designing;
  • Teamwork;
  • Sociological skills.

All these abilities are required to start a career in technical writing. So, before you get into it, it’s important that you acquire and hone them all.

Know Your Audience

There are many different types of technical writing. To name a few, there are white papers, corporate technical reports, end-user manuals and guides, technical documentation, memos, research results, feasibility studies, and much more. Of course, the audience for every type of technical writing can be different.

What does this mean? Since the core goal of every technical writing piece is to translate complex instructions and concepts into an easy-to-understand text, the writer must always know who they are writing for. Knowing your audience is the key to becoming a real pro in technical writing. So, this is another tip that every beginner should keep in mind.

Always Adhere to a Formal Style

As was already mentioned, technical writing is much different from other types of writing. There is no space for creativity, fiction, and informality. Therefore, the next tip is to always maintain a formal style.

An impersonal tone of voice is what sets technical writing apart from other genres. So, if you want to get better at it, learn to write from a third-person perspective. Such an approach helps establish credibility and maintain the objectivity of your texts.

Research Topics Thoroughly

Regardless of the topic, writing every technical piece requires excellent expertise and understanding of the subject matter. Therefore, careful research plays one of the most important roles in the art of technical writing.

So, here is a tip – to improve your writing, always research your topic thoroughly. Take this part of the process very seriously and collect valid data from multiple sources to establish your credibility.

Keep It Simple and Straightforward

True mastery in technical writing is the ability to explain even the most complex concepts in such a way that they are easily comprehensible to a reader. The perfect piece should be crisp and straightforward, without any abstract ideas and unnecessary words. At the same time, it should be very simple. As soon as you learn to make your writing straight to the point and simple, you can know that you’ve mastered technical writing.

Leverage Visuals and Examples

Since tech topics can be rather complicated, sometimes, they are still hard to understand for a reader, no matter how hard the writer tries to keep it simple. That’s when examples and visuals step in.

With the help of clear examples and visuals, writers make their technical pieces easier to digest for their readers. Use this trick, too, if you want to write better!

The Bottom Line

For everyone looking to acquire and improve their technical writing skills, the tips from this article are the essentials that will help you get on the right track. So, start using these tips and tricks to take your technical writing to the next level. And don’t forget that technical writing is a skill that takes practice. So, one final tip we have for you is to practice it as often as possible. The more you write, the better writer you become!