Did you know that behavioural segmentation is one of the most powerful ways to improve a website? A lot of marketers know this method, but unfortunately, not all are aware of the benefits that behavioural segmentation holds. By segmenting their users into different groups based on their behaviour, they can create a more tailored experience that will encourage them to stick around longer and convert at a higher rate.
This article will discuss the benefits of behavioural segmentation and how you can use it to benefit your business.
What is Behavioural Segmentation?
Behavioural segmentation is the process of dividing users into groups based on their observed behaviour. This could be anything from the pages they visit and their actions on your website.
To give you an example of how behavioural segmentation works, let’s say you own a website that sells shoes. You could create different behavioural segments based on the following criteria:
- How often do they visit your website
- The pages they visit on your website
- The type of shoe they are interested in
- Whether or not they have made a purchase
By doing this, you can provide a more tailored experience for each group of users, and it aids in increasing the chances of converting them into customers.
Why Should a Business/Website Use it?
There are some crucial reasons why you should use behavioural segmentation:
- To create tailored experiences for different types of users
- To increase customer loyalty and encourage repeat visits
- To boost conversion rates
- To understand how customers interact with your website
Each of these benefits will be explored in more detail below.
When you know what type of user you are dealing with, you can start to create tailored experiences that will resonate with them. For example, if you know that a particular user is interested in a certain type of shoe, you can provide them with more information about that shoe and make it easier for them to purchase it.
You can also tailor your website’s design, content, and promotions to better match the interests of your users. This will create a more enjoyable experience for them and encourage them to stick around longer.
If you are able to create tailored experiences that appeal to your users, they will be more likely to come back and visit your website again in the future. In fact, behavioural segmentation can even increase customer loyalty by up to 50%.
The conversion rates are the percentage of users who take the desired action, such as making a purchase. When used correctly, behavioural segmentation can also boost conversion rates by up to 95%. This is because you are able to target each group of users with specific offers and messages that appeal to them.
Understanding How Customers Interact
Behavioural segmentation can also help you understand how customers interact with your website. This information can be used to improve the design, content, and functionality of your website so that customers have a better experience.
As you can see, behavioural segmentation provides a number of benefits for businesses and websites. By using it correctly, you can increase customer loyalty, boost conversion rates, and understand how customers interact with your website.
How to Use Behavioural Segmentation?
Using or implementing behavioural segmentation is not as difficult. However, it does require some effort on your part to track the behaviour of your users. Here’s what you should do:
Understand your website visitors
When you understand who your website visitors are, you can start to create behavioural segments based on their behaviour. This could be anything from the pages they visit and their actions on your website.
Create a customer journey map
A customer journey map is known to be a great way to track the behaviour of your website visitors. It will help you understand how they move through your website and what steps they take before converting into customers.
Optimise your site for conversion
You can also use behavioural segmentation to optimise your site for conversion. This involves using techniques such as A/B testing and heat mapping to see how different users interact with your website.
Design impactful contents
Another way to use behavioural segmentation is by designing impactful content that will appeal to certain types of users. You can then promote these contents through targeted campaigns.
Once you have implemented behavioural segmentation, it is important to track the results so that you can continue to improve your website’s performance. By doing this, you will be able to get the most out of behavioural segmentation and see improved results for your business or website.
If used correctly, behavioural segmentation can provide a number of benefits for businesses and websites. It can help increase customer loyalty, boost conversion rates, and understand how customers interact with your website.