Posts

Discover the Power of Behavioural Segmentation

/2 Comments/in /by

Did you know that behavioural segmentation is one of the most powerful ways to improve a website? A lot of marketers know this method, but unfortunately, not all are aware of the benefits that behavioural segmentation holds. By segmenting their users into different groups based on their behaviour, they can create a more tailored experience that will encourage them to stick around longer and convert at a higher rate.

This article will discuss the benefits of behavioural segmentation and how you can use it to benefit your business.

What is Behavioural Segmentation?

Behavioural segmentation is the process of dividing users into groups based on their observed behaviour. This could be anything from the pages they visit and their actions on your website.

To give you an example of how behavioural segmentation works, let’s say you own a website that sells shoes. You could create different behavioural segments based on the following criteria:

  • How often do they visit your website
  • The pages they visit on your website
  • The type of shoe they are interested in
  • Whether or not they have made a purchase

By doing this, you can provide a more tailored experience for each group of users, and it aids in increasing the chances of converting them into customers.

Why Should a Business/Website Use it?

There are some crucial reasons why you should use behavioural segmentation:

  • To create tailored experiences for different types of users
  • To increase customer loyalty and encourage repeat visits
  • To boost conversion rates
  • To understand how customers interact with your website

Each of these benefits will be explored in more detail below.

Tailored Experiences

When you know what type of user you are dealing with, you can start to create tailored experiences that will resonate with them. For example, if you know that a particular user is interested in a certain type of shoe, you can provide them with more information about that shoe and make it easier for them to purchase it.

You can also tailor your website’s design, content, and promotions to better match the interests of your users. This will create a more enjoyable experience for them and encourage them to stick around longer.

Increased Loyalty

If you are able to create tailored experiences that appeal to your users, they will be more likely to come back and visit your website again in the future. In fact, behavioural segmentation can even increase customer loyalty by up to 50%.

Conversion Rates

The conversion rates are the percentage of users who take the desired action, such as making a purchase. When used correctly, behavioural segmentation can also boost conversion rates by up to 95%. This is because you are able to target each group of users with specific offers and messages that appeal to them.

Understanding How Customers Interact

Behavioural segmentation can also help you understand how customers interact with your website. This information can be used to improve the design, content, and functionality of your website so that customers have a better experience.

As you can see, behavioural segmentation provides a number of benefits for businesses and websites. By using it correctly, you can increase customer loyalty, boost conversion rates, and understand how customers interact with your website.

How to Use Behavioural Segmentation?

Using or implementing behavioural segmentation is not as difficult. However, it does require some effort on your part to track the behaviour of your users. Here’s what you should do:

Understand your website visitors

When you understand who your website visitors are, you can start to create behavioural segments based on their behaviour. This could be anything from the pages they visit and their actions on your website.

Create a customer journey map

A customer journey map is known to be a great way to track the behaviour of your website visitors. It will help you understand how they move through your website and what steps they take before converting into customers.

Optimise your site for conversion

You can also use behavioural segmentation to optimise your site for conversion. This involves using techniques such as A/B testing and heat mapping to see how different users interact with your website.

Design impactful contents

Another way to use behavioural segmentation is by designing impactful content that will appeal to certain types of users. You can then promote these contents through targeted campaigns.

Once you have implemented behavioural segmentation, it is important to track the results so that you can continue to improve your website’s performance. By doing this, you will be able to get the most out of behavioural segmentation and see improved results for your business or website.

If used correctly, behavioural segmentation can provide a number of benefits for businesses and websites. It can help increase customer loyalty, boost conversion rates, and understand how customers interact with your website.

How to use Digital World to Properly Scale Your Business?

/1 Comment/in /by

As a business owner, you know that scaling your company is essential to its success. But how do you go about doing it? With the advent of the digital world, there are now more ways than ever to scale your business. In this article, you will read about some of the best ways to use the digital world to help you properly scale your business. So read on for tips and advice that can help take your company to new heights!

Make A Strong Website

Every modern business needs an online presence because it helps attract more people who see you as a modern company. The experts working at FluidRank say that a transparent website is a key to making sure you properly scale your business. It doesn’t matter if you’re a new company or an existing one, making a strong website is essential.

There are many important aspects of web design that help businesses grow, but some of the most crucial is a clear and concise homepage, well-organised menus, as well as easy-to-find contact information. If your website lacks any of these features, it could be hurting your business more than you realise. Let’s take a closer look at each one.

Use SEO For Traffic

A blog with strong SEO will increase the traffic to a website. Traffic is the lifeblood of any company, small or large. The more people who visit your site, the more potential customers you have and the more likely you are to make sales.

SEO isn’t difficult, but it does take some effort. There are plenty of guides out there on how to do SEO properly, so I won’t go into too much detail here. Basically, you need to make sure your site is well-optimised for keywords relevant to your business, and that you’re publishing high-quality content on a regular basis.

You can also use social media platforms like Twitter and Facebook to drive traffic back to your blog or website. Publish links to your content on your social media pages, and use relevant hashtags to help people find it.

Market On Social Media

Social media helps you reach a large number of people in a short time. It can also help you target your marketing to specific groups of people who are interested in what you have to offer. This makes social media an important tool for businesses that want to grow and scale their operations.

There are many different social media platforms, each with its own strengths and weaknesses. You need to figure out which ones will work best for your business. Once you’ve done that, it’s important to create content that is interesting and engaging for your audience. If you can do this, you will be able to reach more people and grow your business at the same time.

Embrace Automation

There are certain processes you can automate within your business in order to help you scale. Embracing automation can be a great way to make your business more efficient and productive. It allows you to take care of routine tasks quickly and easily, freeing up time for you to focus on more important things.

Here are the things you can automate:

  • Email Marketing
  • Social Media
  • Customer Service
  • Fulfilment
  • Orders
  • Bookkeeping
  • Accounting
  • Taxes

This will save time and allow you to focus on more important tasks. Automation can help you grow your business and reach new heights. Find the right software and tools to help you automate your business, and you will be on your way to success.

Track Your Shipping

You want to make sure all your packages arrive safely and on time. This means tracking your shipping every step of the way, from pick-up to delivery.

By doing so, you’ll be able to make sure everything is going as planned and that you’re not missing any important steps along the way. This will help ensure that your business runs smoothly no matter how big it gets!

Packages arriving late can be a huge inconvenience to customers, and it can also reflect poorly on your business. So make sure you’re tracking your shipping every step of the way to avoid any costly or embarrassing mistakes.

Train Your Team

Teaching all your employees how to use technology is one of the best ways to scale your business. You can train them on specific software, or how to use the internet for research purposes. Either way, training your team will help them be more efficient and productive in their work. Additionally, it will give you peace of mind knowing that everyone is up to speed with technology and its applications in the workplace.

If you have a remote team, online training tools are a great way to provide instruction. There are many different platforms out there that offer video-based courses that employees can complete at their own pace.

The digital world has made it possible for many people to succeed with their businesses and having a website is the first step. Support it with SEO and social media marketing while automating certain processes to save time. Track the shipping of your product and train your team so they can know how to embrace the digital world. Your company will grow in no time!

Want to Grow Your eCommerce Business Internationally? Here’s How

/2 Comments/in /by

eCommerce is a global industry. This means that you can sell your products to people in other countries and make money from every sale. But it also means that these international customers will need to be serviced, meaning you’ll need an internationally-minded company to help ensure customer satisfaction and retention.

Here are the steps you will need to take if you want to grow your eCommerce business internationally:

Shipping

Shipping is one of the biggest factors that business owners need to take into account when expanding their businesses internationally. It’s not only important to find the right shipping carrier that can meet your needs, but you also need to be aware of the different shipping regulations and requirements in each country.

For example, if you’re shipping products to Asia, you’ll need to familiarise yourself with each country’s customs and import regulations. In addition to tariffs and duties, there are also a number of other restrictions that you need to be aware of, such as the types of products that are prohibited from being imported into different Asian countries. Shipping companies like Coolparcel can help you ship to Asia with ease. They will find out if there are any additional tariffs or fees that need to be paid before your products reach their destination. They also make sure that you receive all the necessary information about your shipments and that the buyer gets his goods in time and intact.

Taxes & Duties

Business owners should also be aware of the different taxes and duties that are applied to different countries. Failing to adhere to tax or duty regulations could be an expensive mistake that you’ll have to pay for later on. In addition, bear in mind that there are countries where importing products from another country is prohibited.

Websites such as the International Chamber of Commerce provide a list of taxes and duties applied in different countries across the world.

Create A Website For Everyone

When creating a website for your business you now have to think globally, not locally. This means that you need to take into account that not everyone speaks the same language, has the same currency, or shares the same cultural values. The first thing you should do is to translate your website into multiple languages other than English so that it can reach a wider market. Make sure that any images and content used on the site are relevant to each target audience as well.

Writing content that’s clear and concise is also very important. If someone doesn’t understand what you’re saying they’ll simply move on to your competitor. Make sure that all of your web pages are user-friendly, easy to navigate, and inviting to the reader.

Invest In SEO

Use SEO techniques when creating content pieces for your site as well. Search engine traffic is one of the biggest drivers of online sales and it’s important that people can find you and your products if they search for them. You can hire professionals that will optimise your website so that it ranks higher in the search engine results when certain keywords are used. However, keep in mind that when you are running a global eCommerce website, SEO should be targeted towards each country separately. Moreover, your costs will also increase as a result.

Brand Identity

Make sure that your brand’s identity is consistent across different platforms as well. This includes social media profiles and other online profiles you use to promote your business. Ensure that the logo used on your website is also visible on any ads or campaign materials you create for offline marketing purposes. When people are able to recognise your brand in multiple ways, you’ll be able to increase your customer base.

Furthermore, make sure that you are consistent with the information you provide on all of your profiles. For example, your social media accounts should all use the same language and geographical location. This will help ensure that you are reaching the right type of customers in each country.

Improve Your Customer Service

When you sell globally, it’s also important to improve your customer service. Customers who shop online expect high levels of support regardless of where they live or what time zone they live in. Make sure to hire a well-trained customer service team to help you deal with inquiries and complaints in a timely manner. If possible, get a live chat up and running as well so that you can answer questions and resolve issues within a few minutes.

This is important because even if someone can’t find what they’re looking for on your site they may feel as if you don’t care about them as a customer. In this day and age, consumers can purchase products from any website so you need to make sure that your business stands out above the crowd.

Understanding Payment Methods & Costs

It’s also important that you understand how different payment methods work around the world. Each country has its own preference when it comes to making purchases, such as paying with cash, check, credit card, or online payment services. In some countries, you’ll have to pay a foreign transaction fee if you’re using your credit card to make international purchases. There are also different currency conversion rates that need to be taken into account as well. Currency conversions take place when someone makes a purchase on your site and pays in their local currency. In addition, there are different transaction processing fees that your payment gateway may charge as well as exchange rate fluctuations and payment fraud prevention costs.

Business owners need to understand the various credit card charges and transaction processes for each country they plan on selling to.

These charges can include:

  • Cross-border fees – charged by the acquiring bank if you’re accepting a foreign credit card       
  • International / Cross-border fees – charged by the issuing bank if you’re accepting a local credit card

These can add up and cut into your profit margins. If people don’t trust the security of their payment information they won’t make purchases from your site. In addition, credit cards like Visa and Mastercard charge merchants a foreign currency conversion fee which is usually around 3%.

If you’re looking to grow your eCommerce business internationally, it’s important that you understand the various credit card charges and transaction processes for each country. From understanding how different payment methods work around the world to ensuring consistency across profiles, these are just some of the ways you can increase the profit of your business with minimal effort.

Top Management Tips Every Non-profit Organisation Must Know About

/0 Comments/in /by

There are many management tips that non-profit organisations need to know to be successful. It is important for non-profit management teams to have a good understanding of the most effective management practices, and how they can be implemented into their organisation.

This blog post talks about some of those management tips and provides examples of non-profits who are using them successfully!

Ask for help from volunteers

One of the primary things that you can do to better manage your non-profit organisation is to ask for help from volunteers. The management team should be on the lookout for people in their community who are willing to work with them, and then they can come together and come up with different ways that these individuals will be able to contribute. You should also be aware of the different types of case management models. In this case, you can ask for help from volunteers to research and study this for you. In this way, you will be able to source the best ideas from the experts and apply this in your organisation.

There are a lot of benefits when it comes to working alongside other members of your non-profit management team such as being able to share ideas, feedback, or even skill sets. By asking others for help, you’re also opening yourself up so that you’ll have someone else’s input which might lead to new ideas. Just keep in mind to provide regular updates about what’s happening at the organisation because it can sometimes feel overwhelming if the staff doesn’t know what has been going on within an organisation over a week or a long period.

Update your website

You should also take the time to update your website. Make sure the content is accurate and relevant to what you do now, not in five years. A regularly updated site with fresh information will help drive people back to it. They’ll see that you’re constantly improving or changing things there which means they should check in again soon. You can also use a blog on your site as an easy way of providing new posts for readers who are looking for regular updates from you about different topics. This is a great place to share news about upcoming events too!

Create a social media plan and strategy

Make sure to create a social media plan and strategy for your organisation. Social Media is a vital part of marketing, customer service management, fundraising campaigns, and more! If you are not currently using any Social Media strategies then start small with one or two platforms. Evaluate how well it works out for your non-profit before expanding to other channels.

Remember that the key to success on these platforms is consistency so make sure there’s someone in charge who can be responsible for them every day at least once a week if possible. Be intentional about what content will go on each platform. This way all of your bases and followers are covered when it comes time to post something new. Make sure you’re posting original content as much as possible too, so people don’t get bored.

  • Create a social media management system: Make sure you have a plan in place to manage your organisation’s social media presence. This will help make the management of this part of the business more efficient and hopefully less stressful too! A management system should include templates, guidelines for frequency, automation tools for scheduling posts as well as any other tips or tricks that work for your team members.
  • Train all staff on how to use it: In addition to training everyone on their specific roles within management, also set aside time to show them how they can best utilise these platforms – from following relevant people and brands/organisations who share similar values or subjects with yours, posting updates about events happening at your non-profit, there are many ways you can use social media to get your message out there and stay connected with the community.

Regularly audit what’s working

It is important for management to always be evaluating their current strategies, as well as looking at new opportunities. It may take time, but it will pay off in the long run by having a better understanding of how these platforms work for your non-profit organisation. One way management could do this would be by regularly reviewing analytics reports on different metrics like clicks, likes, or followers from each platform. This should help determine which channels are providing the most engagement and conversions if any so management can adjust accordingly if needed!

Be transparent with donors

Make sure that you are transparent with all your donors about what is going on in the organisation.  Many people donate because they want to see their donations have a direct impact and that’s why they need to know where every dollar went. This will also help you build trust among your donor base, which can be very helpful when fundraising. There are many management tips but being honest and transparent is one of the most important ones.

Be strategic about hiring new staff members

If there’s an opportunity for growth or expansion within your non-profit organisation then you should start thinking about who could fill those positions as soon as possible so that when opportunities arise, you already have qualified candidates lined up to present to the board for approval. This strategy will also help you get to know all the different skill sets that your organisation might be lacking. Being strategic about hiring is one management tip that every non-profit should adopt.

While there are many steps involved in building a successful non-profit organisation, the tips above will help you plan and implement the most important ones. Remember, it is important to stay up-to-date with new technology to grow as an organisation by maintaining a strong online presence or even just having the funds to keep going. Keep in mind that your goal is to create an environment where people feel like they want to be involved and contribute their time because it feels good—not because somebody told them to. Creating transparency around what needs to be done will also encourage volunteers who may have felt reluctant before to pitch in when needed.

With all this knowledge and experience at hand, you can build up any small non-profit into something grand!