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Proven Ways to Impress Potential Clients

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Are you trying to impress a potential client, but aren’t sure quite how to go about doing it? Or does it feels like you’re doing everything you can, but there’s still something missing? Business is a really competitive field.

With so many competing alternatives for potential clients to choose between, it’s important that you stand out from everyone else.

But how do you do that? A satisfying interaction could lead to a potential long-term partnership, so let’s look at how to impress your clients and keep them coming back.

1. Treat Them Like a Real Person

It is important that you remember that a client isn’t just a pay check. They are technically a means to an end, but they are people, not machines and you should treat them as such. Potential clients need to feel like you genuinely care about their needs and desires and that the relationship will be mutually beneficial between the two of you. Don’t immediately get into business. If they are from Harrisburg, build a relationship over a meal at one of the many restaurants in Harrisburg, PA, to show that you value them as a person.

Try to create stimulating conversation and actually listen to what your client has to say, showing genuine interest in what they have to say.

2. Make It Worth Their While

Make it worth their while by throwing in a bonus every now and then. You can do this by offering them special offers, including a first-time buyer’s discount. You could also create a personalised deal where you bundle additional services together at a lower cost. Birthday specials, as well as the celebration of the business’s anniversary, can also be used as a reason to provide special deals.

These are just a few things you can do to incentivise clients to use your services over others. It is important that you pay attention to them and make it worth their while if you want to impress potential clients.

3. Make It About Them

As we’ve been saying, it needs to be all about your client. Make your brand’s policy sound as if it is about your potential client’s wants and needs and if you can’t change the policy to make it sound as if it is, go out of your way to show how you will make sure that they get what they need. Make it seems as if you want to do this and not that you are purely driven by ulterior motives. A big client shouldn’t feel like they are a burden or inconvenience to you and the business. Your customer is your pay check, so keeping them happy means that you get paid more.

Make it your goal to provide them with the best services you can and show that you are invested in finding solutions to their issues.

4. Respond in a Timeous Manner

We are living in a time of instant gratification. If we want something we generally want it now and we usually get it now, too. Think of Netflix, Google, and various other instant gratification platforms. This extends into the business realm. Clients want to feel like they are important and that you prioritise them and their time. You can’t leave their emails unread for days on end. Set and stick to the time frames in which you have promised to respond to clients.

Use online scheduling apps to schedule virtual meetings, to make you look professional as well as to help you stick to the time you promised. Timeous responses make clients feel appreciated and show that you care about them.

5. Set Realistic Expectations (so that you can exceed them)

You don’t want to set expectations too low when wooing a potential client but setting them too high could result in you losing your clients shortly after securing them. Setting realistic expectations means showing your potential client where you genuinely excel as a business, or as an individual, rather than overselling yourself and trying to pretend that you are perfect in every way.

Always strive for the best and to provide the best services you can, but don’t lie about what you can realistically achieve.

6. Be the Answer

An important way to make sure you secure clients is by showing them that you are the answer to their needs. Show that you are a valuable commodity and that you can solve their problems in a way that no one else can. Show them that you have a desirable network that can benefit them in ways that other competitors cannot.

There are quite a few ways that you can go about impressing potential clients, but nothing is set in stone. You need to work hard at fostering meaningful relationships with them.

4 Unexpected Types of Business That Can Now be Operated Remotely

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Remote work is when your business is operated from a location other than a central office. The work-from-home (WFH) movement was gaining traction even before the pandemic, but the lockdowns and social distancing have boosted employees’ interest in remote work.

And, now that the back-to-office movement is getting some wind, there are people who would rather continue in a WFH fashion. Plus, those who have a bit of entrepreneurial spirit, figured out they can run an entire business without having to see an office ever again. As a result, in 2022, around 16% of companies in the world are 100% remote.

So if you are interested in jumping on the bandwagon, here are some businesses you could run entirely from home (or your favourite coffee shop).

#1: Bookkeeping

As an accountant, you don’t have to live most of your life in a dark office, in the basement of the building, surrounded by papers and computers. Nowadays, documents can be signed online, and you can use safe cloud connections to work on your favourite bookkeeping platform.

Plus, as a CPA (if you have the license), you can offer business consultation sessions online. This means you can be anywhere in the world – at home or on a sunny beach – and do your job. Not to mention that there’s always the chance to niche your work and target businesses that also work remotely or ex-pats who want to keep track of their finances.

Overall, as a remote bookkeeper or accountant, you are as good as the online tools you know to use. So invest a bit of time and money to learn how to use the most popular platforms before you make the jump to a fully remote position.

#2: Virtual Real Estate Brokerages

Nowadays you no longer have to meet with clients to sign contracts or discuss transaction issues. It’s enough to use a specialised system like DocuSign for documents and you can always chat on Zoom (or other platforms that support video calls).

Plus, virtual real estate brokerages can now organise remote teams, with agents from various markets. This gives you a huge advantage in terms of territory covered since your business isn’t as limited by geographical location as it used to be.

#3: Tutoring and Teaching

No, teaching needs to happen face-to-face, in a standard classroom, following the already established curriculum!

Or this is what people who haven’t tried remote learning will try to convince you to think. However, studies show that the traditional way of teaching is ineffective and doesn’t help students develop skills that may work best with their talents.

So no, a good teacher doesn’t need a formal setting to be able to teach. In reality, online learning is more goal-oriented and teachers have the freedom to be creative about their favourite topics.

And, the sheer amount and size of platforms that host online classes from almost any domain you can imagine is proof that people are interested in online learning. Plus, you can also be a tutor online, due to apps like Zoom or Skype.

#4: Consulting

Did you know the average business consultant makes over $75,000 per year? Now imagine earning this much and working from home – isn’t it a great combination?

If you have deep experience in a specific field and good communication skills, you may try your chance at becoming a consultant. The job can be done entirely remotely, with in-person meetings if the client is keen to get to know you.

Luckily, you don’t have to meet at your house or a nearby café for business meetings. Nowadays, most big cities have conference rooms for renting where you can take your client and have a discussion in a professional environment.

Remote Work Won’t Go Away

While some businesses (mostly large companies) are reluctant in accepting the remote work trend, there are a series of benefits no one can deny. From the fact that you can attract top talent from all over the world to the possibility of expanding your reach at a global level, remote work is not a trend that will fade out as time goes by.