What Is Hootsuite? We Explain Here

Ryan Holmes founded the social media management tool Hootsuite in 2008. Hootsuite, which has its headquarters in Vancouver, employs around 1,000 people throughout 13 cities, including Toronto, London, Paris, Sydney, Bucharest, Milan, Rome, and Mexico City. In more than 175 countries, the company has more than 16 million users.

In 2008, Holmes’ digital services company, Invoke Media, required a solution to handle numerous social media networks. When Holmes, Dario Meli, David Tedman, and the Invoke team discovered that there was no solution on the market with all the capabilities they were looking for, they made the decision to create their own platform that would be able to organise their numerous social media networks and profiles. The first version of this social media management platform, known as BrightKit, went live on November 28, 2008, as a Twitter dashboard.


Holmes decided that BrightKit could be the answer for other companies trying to organise their own social networks because he realised that many other people and organisations experiencing the same issues with managing various social accounts. Because of its straightforward interface and publishing features, BrightKit’s introduction received an overwhelmingly enthusiastic response.

In February 2009, Holmes advertised a $500 reward for renaming the platform and accepted contest entries using crowdsourced ideas from the dashboard’s 100,000+ users. Hootsuite, a name suggested by user Matt Nathan and based on “Owly,” the dashboard’s owl mascot, was chosen as the winner because it plays on the French phrase “tout de suite,” which means “right now.”


Users of Hootsuite can monitor their Twitter account using a dashboard that is accessible through a web browser. The service’s provider is a Canadian business with headquarters in Vancouver, British Columbia. Users can use its core services for free, with more options available for purchase.

Hootsuite has localised versions in 50 additional languages in addition to English, Japanese, Spanish, Portuguese, and German. As of June 2010, the service managed 400,000 distinct customers’ accounts on more than a million social media sites.

Celebrating Five Years As A Top Employer

Top employers have a commitment to people that is more substantial than the latest fad in employee benefits. Being a top employer requires a holistic approach to building a work environment in which employees are constantly engaged and committed to business success.

With deep Canadian roots reaching as far back as 1839, Dentons’ presence in British Columbia is built on the strengths of their legacy firm Fraser Milner Casgrain and, earlier, Mawhinney & Kellough. Proud to be Vancouver’s local law firm with a global reach, you can rely on their team to keep you ahead of the competition and on the leading edge with the solutions you need.

Dentons is proud to have created an environment where its people can develop new skills, create a unique career path, explore and be supported in leadership opportunities, and collaborate with team members across its global platform, in addition to having a positive impact in local communities.

With more than 75 practising lawyers in our Vancouver office, we offer our clients seamless and efficient service in almost every area of business law and litigation.

Dentons focus on building long-term relationships and act as a trusted adviser, working in collaboration with their clients to develop innovative strategies to their most complex challenges.

British Columbia’s Top Employers is an annual competition organised by the editors of Canada’s Top 100 Employers. This special designation recognises British Columbia employers who lead their industries in offering outstanding places to work.

The focus on its people is just one of the ways that Dentons is doing things differently. The diverse and unique strengths of Dentons’ exceptional talent help define its forward-thinking and inclusive culture.

Dentons’ Vancouver office provides ongoing corporate pro bono services to a number of organisations including, Friends and Company Community Enhancement Society, a not-for-profit organisation that organises LGBTA events to support the anti-bullying and teen suicide prevention initiatives of Out in Schools.