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Success Stories from 4 Small Companies on TikTok

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The easiest method to expand an audience and attract new clients for many small businesses is through social media, and TikTok is quickly becoming a favourite. TikTok passed 2 billion smartphone downloads globally in October 2020. TikTok surpassed Google.com to become the most popular website of 2021, according to a popular statistics website.

Why is TikTok so Beneficial for Tiny Companies?

The benefits of TikTok for small enterprises are numerous. First of all, the app’s exclusive discovery algorithm gradually learns what you enjoy, so the more you interact with its content on the For You page, the more of that stuff you will see.

The app will probably share your content with users who will be interested in your brand and content, which is ideal for small businesses. No matter how many followers you have or how young your company is, every TikTok video has the potential to become popular.

TikTok Success Tales that Inspire

Although many companies utilise TikTok for marketing, only a small number of TikTok case studies have really taken off as a result of the app. All of these nine success stories serve as illustrations of how TikTok can significantly alter your social media strategy.

1. Dasha Derkach, Enchanted Scrunch

Enchanting Scrunch founder Dasha Derkach To offer a greater selection of scrunchie designs, Dasha Derkach founded her company, Enchanting Scrunch, a year ago. She began posting on TikTok after originally advertising on Instagram.

2. Andrea O., Peachy BBs Slime

Andrea and her tiny team have mastered the art of the TikTok slime account with the main account boasting 4.7 million followers.

3. Sana and Will Saleh, Lala Hijabs

Sana and Will Saleh founded Lala Hijabs, like many others, after losing their employment due to the virus, and like everyone else in quarantine, they too made the decision to join TikTok. The pair created adorable tie-dyed hijabs for fun and shared them on the app; before they knew it, they had become extremely popular.

4. Chioma Ngwudo, CeeCee’s Closet NYC

Chioma Ngwudo, a self-made CEO, co-founder of CeeCee’s Closet NYC, a connoisseur of headwraps, a speaker, a coach, and a headwrap connoisseur, is on a mission to empower and promote Black women and African culture.

Creating a TikTok Success Narrative for Your Brand

TikTok is a fantastic platform for small businesses looking to raise their brand recognition, promote community, and increase sales, whether they sell confectionery, upcycled jewellery, or have recently established a slime shop.

The top TikTok small businesses aren’t scared to take chances and experiment with different marketing strategies since they know exactly how to harness the app’s inexhaustible noises, trends, and content ideas for practically unlimited marketing experimentation.

Taking These Steps Will Help Boost Your Social Media Influence

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Social media influence is a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. The internet has forever changed the way we communicate and share information. It has also created a new way for businesses to reach their customers- through social media. But just because social media is a powerful tool, doesn’t mean that anyone can use it to influence people. It takes time and effort to build up a following and create content that resonates with your audience.

If you’re looking to boost your social media influence, here are a few things you can do:

1. Be consistent

The first step to increasing your social media influence is to be consistent with your content. If you only post once in a while, people are less likely to pay attention to what you have to say. But if you’re posting regularly, people will start to take notice and pay attention to what you have to say.

For example, if you’re a business owner, you could post once a day about your product or service. Or if you’re a blogger, you could post a new article 3-5 times a week. The key is to find a posting schedule that works for you and then stick to it.

In addition to being consistent with the frequency of your posts, you also need to be consistent with the quality of your content. If you only post sporadically and your content is all over the place, people will quickly lose interest. But if you’re posting regularly and your content is high-quality, people will be more likely to stick around and pay attention to what you have to say. A social media agency can help you with both of these things. Keep in mind, however, that it takes time to see results.

2. Engage with your audience

Another important thing you can do to boost your social media influence is to engage with your audience. If you’re not interacting with people, they’re less likely to pay attention to what you have to say. But if you’re engaging with people and starting conversations, you’ll be more likely to get their attention and influence them.

There are a few different ways you can engage with your audience. One way is to respond to comments on your posts. This shows people that you’re listening to what they have to say and that you care about their opinion. Another way is to ask questions in your posts. This gets people thinking about your content and encourages them to share their thoughts with you.

You can also engage with people by sharing their content. If you see someone talking about a topic that’s relevant to your business or blog, share their post with your followers. This is a great way to start a conversation and build relationships with other people in your industry.

3. Create valuable content

If you want to boost your social media influence, you need to create content that’s valuable to your audience. This means creating content that’s interesting, informative, or both. If you’re not sure what kind of content your audience wants, ask them!

You can also look at other people in your industry to see what kind of content they’re creating. But don’t just copy what they’re doing- try to add your own spin to it. The goal is to create content that’s unique and interesting, not just a copy of what someone else is doing.

4. Use relevant hashtags

Hashtags are a great way to reach new people and boost your social media influence. But you need to use them strategically. Don’t just use any old hashtag- use ones that are relevant to your business or blog. For example, if you’re a business that sells eco-friendly products, you could use hashtags like #sustainability or #ecofriendly.

You can also use hashtags to join conversations that are already happening. For example, if you see a post about a relevant news story, you could use the hashtag to add your thoughts to the conversation. This is a great way to get involved in relevant conversations and reach new people.

5. Collaborate with other influencers

Another great way to boost your social media influence is to collaborate with other influencers. This can be done by guest posting on each other’s blogs, sharing each other’s content, or doing a joint giveaway. Collaborating with other influencers can help you reach a new audience and get more people interested in what you have to say.

It’s also important to remember that not all influencers are created equal. Make sure you’re collaborating with people who have a similar audience to you. Otherwise, you won’t be reaching the people you want to reach.

If you want to boost your social media influence, you need to be active on social media. This means posting regularly, engaging with your audience, and sharing valuable content. The more active you are, the more likely people are to pay attention to what you have to say.