Creative Ways to Help Generate New Leads for Your Company

Generating leads is cultivating someone’s interest in your goods and services so they become a paying customer in the future. Lead generation typically starts with collecting someone’s contact information so you can send them further communications to convince them.

Despite how important it is, marketers have never found it to be particularly easy. Additionally, they have to come up with new lead generation ideas as older ones become obsolete. This article will focus on some creative ones you can use for your business.

Syndicate Your Content

Syndication involves distributing your content to new relevant audiences. It allows you to leverage other brands for lead generation if they can put your content in front of the right people.

You start by deciding who the target for your content is. Once you have this information, you need to choose articles and topics that would appeal to them. Next, you have to find a platform with the right audience that lets you post the type of content you would like to.

Many of these platforms will also let you add a link to your website which you can instead point towards a landing or lead generation page.

Build Multiple Landing Pages

Landing pages provide vital information that helps convince visitors to leave their contact details. They typically include a reward for leaving contact details such as a downloadable e-book or report. Using one landing page for all types of campaigns is not a great idea.

The goals and objectives of each campaign are different, so their calls to action will be different and so will the required design. Multiple landing pages help you convert people from different campaigns at the highest rates possible.

When designing a landing page, it is important to keep it as straightforward as possible so there is no confusion about the actions you want people to take.

Do Conversion Rate Optimisation

Conversion rate optimisations improve the conversion rate of a given website or landing page. It includes data analytics, A/B testing, and proper design to get it right. If you want your website to convert more visitors, it would be best to hire web designers Manchester who are experts in conversion rate optimisation.

Continuous testing, rethinking and optimisations will help your website convert a lot more people which will lead to a higher marketing return on investment for the company.

Share Infographics

Infographics are great lead generation magnets because they attract many people to themselves. People are always looking for information, and they want this information in digestible pieces. Infographics allow businesses to do just that.

Infographics are a great way to build your authority in a niche and to build trust with your audience. Once you have an infographic that is attracting attention, you can link it to your website or other lead generation platform you have set up.

As marketing and business become more competitive, businesses should start thinking about novel solutions to common marketing challenges such as lead generation. Fortunately, there is no shortage of creative ideas that yield great results in this space.

101 Fastest Growing Professional Networking Companies & Start-ups

Advisory Excellence is thrilled to announce that we have been named in an illustrious list of the 101 Fastest Growing Professional Networking Companies and Start-ups in the United Kingdom by Finance Pill, which is a business and finance internet news publication.

Finance Pill track over 1,000,000 fintech, trading and banking start-ups and the over 3,500,000 people who hold key positions in those companies.

Finance Pill ranked the top professional networking companies and start-ups in their directory. Advisory Excellence placed 4th in the list. The companies, start-ups and institutions named in their article are all exceptional companies, well worth a follow on social media.

Finance Pill selected the companies, start-ups and institutions listed in their article based on the following criteria:

  • Track record
  • Executive leadership
  • Market share
  • Innovation
  • ESG rating

Advisory Excellence was selected for the innovation category. This follows our success in being named in a list of the 101 Fastest Growing Business Intelligence Start-ups.

We would like to extend our utmost gratitude to Finance Pill. As our brand continues to grow, we truly appreciate the recognition of our teams hard work. The Advisory Excellence network has now reached 75,908 followers and subscribers on social media.

Why not follow Advisory Excellence on social media?

Our U.S. based distribution partners MCAP Media Wire also deserve an honourable mention for their ongoing support. MCAP is the #1 media distribution service for microcap and exchange list companies. As always, the Advisory Excellence team is at their disposal.

If you would like to learn more about our reach and services, please click here.

How To Prepare A Company To Overcome Different Financial Obstacles

Running a company is difficult, especially if your business is still a start-up. It requires a lot of hard work, dedication, and money. Since the primary objective of any business is to earn a profit, it is important to know how to manage your finances well. There will be times when your company will face financial difficulties and obstacles. During these tough times, you will need to be extra careful with your spending and find ways to overcome the crisis.

Here are some tips on how you can prepare your company to overcome different financial obstacles:

1. Improve Your Cash Flow

If your company is facing financial difficulties, it is important to improve your cash flow. Cash flow is the money coming in and out of your business. If you have a negative cash flow, it means more money is going out than what is coming in.

To improve your cash flow, you will need to understand your financial situation better. This includes knowing how much money you have, your expenses, and your outstanding debts. Consider having a UK payment institution license if you want to deal with foreign clients. Once you have a better understanding of your finances, you can start to make changes to improve your cash flow.

2. Have a Contingency Plan

When it comes to finances, you can never be too prepared. This is why having a contingency plan is so important. A contingency plan is a set of measures you put in place in case something unexpected happens. For example, if your company experiences a cash flow crisis, you will have a plan to help you get through it.

A good contingency plan should include:

  • A list of possible financial emergencies that could occur and the corresponding solutions
  • A cash flow forecast that shows how much money your company will need over the next few months/years
  • A list of creditors and their contact information
  • Details on how you will reduce expenses or increase revenue
  • Instructions on who will be responsible for implementing the plan

3. Manage Your Debt Levels

Keeping your debt levels under control is important, especially if your company is experiencing financial difficulties. Finding ways to overcome the crisis can be difficult when you are in debt. This is because your money will pay off your debts instead of helping your business grow.

One way to manage your debt levels is by creating a repayment plan. This plan will outline how much money you will need to pay for your monthly debts. It is important to make sure you stick to this plan to get out of debt as quickly as possible.

4. Reduce Your Expenses

One of the best ways to overcome financial difficulties is by cutting expenses. Review your budget and see where you can cut costs. For example, you may consider reducing marketing expenses or travel costs. You may also want to renegotiate contracts with your suppliers to get lower prices.

Also, consider automating some of your processes to reduce labour costs. For example, if you are manually processing invoices, you may want to invest in software that will automate this process.

5. Increase Your Revenue

If your company is facing financial difficulties, it is important to find ways to increase revenue. One way to do this is by increasing your prices. However, before doing this, ensure your prices are still competitive. You don’t want to lose clients because your prices are too high. Another way to increase revenue is by offering new products or services.

This will give your clients more reasons to do business with you. For example, if you are a web design company, you may want to offer web hosting services.

6. Get a Business Loan

If your company is facing financial difficulties, you may want to consider getting a business loan. This can give you the cash you need to keep your business running. Several types of loans are available, so make sure you choose one that best suits your needs.

For example, if you need money for short-term expenses, you may want to get a line of credit. You may want to get a term loan if you need long-term financing. This type of loan provides you with a lump sum of cash that you will need to pay back over time, usually with interest.

These are just some things you can do to prepare your company to overcome different financial obstacles. If your business is facing tough times, taking action and putting a plan in place are important. Doing this will give your company the best chance of weathering the storm and coming out stronger on the other side.

3 Steps Taken In The Scientific Process For Research

Researchers often need to follow a step-by-step process to pursue scientific answers. That way, there’s a logical structure to their work, and collaboration and communication elements can also be improved.

It can also be easier to methodically record findings when a well-defined process is followed. That said, if it’s too rigid, then it can impede room for creativity and experimentation – which is largely what scientific research is all about!

Of course, research can be somewhat competitive too. The more a process is perfected, the greater chance of producing unique and notable findings. So, what steps should be taken in the scientific process for research? We’ve listed some answers below.

Posing An Intriguing Hypothesis

Great science is fuelled by unwavering passion. Only complex and intriguing ideas will carry a researcher far in their study.

There are many unanswered questions in science, and every great answer often creates further lines of enquiry. The quest for learning is infinite. Where some sectors feel uneasy by the prospect of uncertainties and grey areas, research thrives on exploring uncharted territory and eventually making sense of it.

The scientific process for research begins with a compelling hypothesis that begs to be proved. It needs to be enough to excite experienced professionals, secure wider interest in the way of funding, and launch a scientific body into brave and bold new directions. The more revolutionary the theory could be, the better. Everything depends on a sense of purpose in research, so explore a subject that will ignite interest and outline a research plan.

Making Preparations

Scientific research is a gradual process. There are many twists and turns it can take and practical measures to implement and adjust.

If delays occur, they can cause further logistical problems and even compromise the quality of research that’s conducted. Staff can become stressed and work ineffectively when trying to cobble everything together. Therefore, depending on any experiments taking place, you should try to identify the equipment and supplies you’ll need to keep things running smoothly and uninterrupted.

A reliable supplier is required to answer these pressing needs. For example, you can buy research chemicals, life science reagents, and more from Apollo Scientific one of the leading chemical distributors in the UK. They’re a socially responsible partner and take your projects seriously. Their efforts are driven by a need to deliver unrivalled service and exceed customer expectations, which is perfect if you’re trying to innovate with research.

Conduct Research

Quality is vital when it comes to performing research. There are a few ways you can ensure a high standard in your work.

They are:

  • Utilising quality sources in your pursuit of knowledge. Verify your reading by using multiple sources too.
  • Being open-minded throughout. Let the research run its course rather than attempting to force answers that may never come. Take notes of everything that goes wrong rather than starting over.
  • Running an experiment multiple times. Look for certainty or patterns in your findings.

Research is about finding answers, but it’s also about further learning. The results you dig up may not always be the ones you expect. After that, writing up your report and presenting your data will be a more liberating experience, regardless of the results you found.

How Business Owners Can Benefit From Leasing An Electric Car

There are many advantages to owning an electric vehicle as a business owner. While flying cars are yet to be invented and self-driving models are a little way off from seeping into the mainstream, one kind of vehicle surges in popularity for commercial and domestic use – electric cars.

It may make financial sense to lease one as a business owner, as it will be better for the environment.

If you’re always on the go driving to meetings and conferences, it may be time to reconsider what vehicle you use to get from A to B. Here are some of the advantages business owners can gain from buying or leasing an electric car.

Better For the Environment

Whatever kind of company you run, business owners are always looking at ways to make their organisation eco-friendlier. The great thing about electric cars is they’re cleaner, better, and kinder to the environment, especially when compared to their diesel-powered or petrol counterparts. The reason for this is simple.

Electric cars are usually powered by a lithium-ion battery charged by electricity instead of a combustion engine that runs on fossil fuels. If you’re looking at ways to reduce your carbon footprint, opting for an electric vehicle may be the answer.

Costs Less to Maintain

Unlike petrol-powered vehicles, electric cars are much more cost-efficient to maintain. Lithium-ion battery motors require no oil changes or component replacements. What’s more, they won’t have the typical wear and tear that a combustion engine may accumulate over its lifetime. The battery of an electric vehicle does all the work, making it cheaper to maintain overall.

You can get more information on electric cars from They have a quiz you can take to figure out if you’re ready to go electric and electric car lease deals if you’d prefer to lease one for a long period.

Extremely Quiet

Combustion engines that make diesel or petrol-powered vehicles can be far noisier than their electric alternatives. Because electric vehicles are powered by electricity entirely, they don’t require a combustion process.

This significantly lowers the level of sound emitted by the car. In general, the only noises an electric vehicle makes occur when the wheels make noises or if you are going around a tight corner.

Enjoy Free Parking

For business owners who are always going on business trips, you’ll understand the nightmare of trying to find a parking space. Whether you’re off to the capital or another major city, one huge advantage of electric cars is that you can benefit from free parking in some areas.

There are prioritised, free parking bays for electric cars throughout the UK. There are charging points too, meaning you can top up while you are on the go.


With electric vehicles becoming more widely adopted, getting in there early and leasing or buying one now will put you ahead of the game. Electric vehicle charging stations are growing in the UK year on year. And with no signs of slowing down, now may be the perfect moment to score one yourself.

Over the last decade, UK roads have seen a surge in electric cars. With more and more business heads jumping on the bandwagon, going down the eco-friendly route and opting for an electric vehicle can benefit you more than you thought possible.

Rewards App Hits 2 Million Member Milestone

Airtime Rewards is an app that you download to your smartphone and easily connect to your bank cards. Each time that you use your connected card at participating retailers you will then earn money back that will go towards your phone bill.

With phone bills and the general cost of living rising at a rapid rate, using apps such as Airtime can be a great way to make back a little money on your everyday spending.

Shoppers are given a unique reward currency that can be converted into monetary credit on their smartphone account.

Airtime offers a variety different ways to boost your cashback and receive bonus credit, including referrals, challenges and short-lived promotions.

The company was founded by Adam Ward and Josh Graham in 2015. The Manchester-based entrepreneurs have been working alongside mobile networks operators and global brands – designing and building mobile acquisition and retention solutions.

One of the biggest perks to Airtime is that once you have set up your account, it automatically tracks your spending for you. So you can forget about it and earn money back while you spend.

Downloading the Airtime app is free. Join their community of over 2 million members today and save £10 per month on your phone bill.

Airtime Rewards is partnered with Visa and Mastercard and is also PCI Level 1 compliant. PCI is the industry standard and Level 1 is the highest and most stringent level.