Generating leads is cultivating someone’s interest in your goods and services so they become a paying customer in the future. Lead generation typically starts with collecting someone’s contact information so you can send them further communications to convince them.
Despite how important it is, marketers have never found it to be particularly easy. Additionally, they have to come up with new lead generation ideas as older ones become obsolete. This article will focus on some creative ones you can use for your business.
Syndicate Your Content
Syndication involves distributing your content to new relevant audiences. It allows you to leverage other brands for lead generation if they can put your content in front of the right people.
You start by deciding who the target for your content is. Once you have this information, you need to choose articles and topics that would appeal to them. Next, you have to find a platform with the right audience that lets you post the type of content you would like to.
Many of these platforms will also let you add a link to your website which you can instead point towards a landing or lead generation page.
Build Multiple Landing Pages
Landing pages provide vital information that helps convince visitors to leave their contact details. They typically include a reward for leaving contact details such as a downloadable e-book or report. Using one landing page for all types of campaigns is not a great idea.
The goals and objectives of each campaign are different, so their calls to action will be different and so will the required design. Multiple landing pages help you convert people from different campaigns at the highest rates possible.
When designing a landing page, it is important to keep it as straightforward as possible so there is no confusion about the actions you want people to take.
Do Conversion Rate Optimisation
Conversion rate optimisations improve the conversion rate of a given website or landing page. It includes data analytics, A/B testing, and proper design to get it right. If you want your website to convert more visitors, it would be best to hire web designers Manchester who are experts in conversion rate optimisation.
Continuous testing, rethinking and optimisations will help your website convert a lot more people which will lead to a higher marketing return on investment for the company.
Infographics are great lead generation magnets because they attract many people to themselves. People are always looking for information, and they want this information in digestible pieces. Infographics allow businesses to do just that.
Infographics are a great way to build your authority in a niche and to build trust with your audience. Once you have an infographic that is attracting attention, you can link it to your website or other lead generation platform you have set up.
As marketing and business become more competitive, businesses should start thinking about novel solutions to common marketing challenges such as lead generation. Fortunately, there is no shortage of creative ideas that yield great results in this space.