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Ultimate Fighting Championship Announces Partnership with PRIME

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PRIME will take over as the UFC’s Official Global Sports Drink, giving the largest new entrant in the beverage market access to a number of integrations into important UFC properties, such as every UFC Pay-Per-View and Fight Night, highlighted by broadcast features and never-before-seen branding inside the renowned Octagon.

PRIME will have considerable brand presence within the estimated 900 million TV households in 175 countries that receive UFC broadcasts because to the UFC’s extensive global network.

Together, UFC, Paul, and KSI have around 400 million social media followers, giving them unrivalled engagement chances with their devoted supporters.

To make PRIME the best-tasting, hottest sports drink on the market, Logan and KSI put a lot of effort into the project. We’re going to put the PRIME brand in front of hundreds of millions of fans worldwide thanks to their enormous social media following and UFC’s extensive global presence. If you’re looking for a reliable sports drink, PRIME should be at the top of your list, whether you’re a professional athlete or you just enjoy working out.

Integrations and Entitlements With a Brand

PRIME will receive unparalleled promotion in the Octagon at all UFC Pay-Per-Views and Fight Nights, as well as at Dana White’s Contender Series and The Ultimate Fighter as the new Official Global Sports Drink Partner of the UFC. The well-known “Red” and “Blue” corners of the Octagon will be under the control of the new branding and renamed PRIME Hydration Recovery Zones. The freshly released Octagon-shaped Cornermen Stool, which UFC produced in conjunction with its 30th anniversary celebration campaign this year, will also feature PRIME’s corner branding.

Additionally, PRIME will serve as the sole Presenting Sponsor for all UFC Pay-Per-View weigh-ins, giving the company important brand exposure throughout the UFC event that emphasises the value of appropriate hydration.

PRIME’s mission is to provide a beverage that can fuel any lifestyle with powerful, thirst-quenching flavours to help refresh, replenish, and refuel. Each drink comes with additional nutritional advantages to complement taste and is available in a variety of flavours, including orange, grape, ice pop, blue raspberry, lemon lime, and tropical punch. In addition to BCAA, which promotes muscle recovery, B vitamins, antioxidants, and electrolytes, PRIME includes a coconut water base.

Dana White’s Net Worth is $500 Million, How is That?

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Have you ever wondered how much money Dana White makes? White is a well-known successful executive, but you might be surprised by his wealth. Dana White has led the UFC to become a multibillion-dollar corporation while serving as its president and a minority shareholder.

Dana White’s net worth has increased dramatically because to his yearly pay and ownership stake in the UFC. This article will describe White’s wealth accumulation process.

Fighter Management

White managed Chuck Liddell and Tito Ortiz while they were performing in Las Vegas in the late 1990s and early 2000s.

White’s influence in the industry started to increase as he served as the manager for two well-known fighters. His position also gave him the chance to develop connections with the UFC’s corporate management.

He would learn about the chance of a lifetime thanks to these relationships.

Company Acquisition

White started to hear whispers that the parent company of the UFC, Semaphore Entertainment, wanted to sell the business.

In response, White called a wealthy boyhood friend named Lorenzo Fertitta.

Fertitta, a co-owner of Station Casinos, and his restauranteur older brother Frank came to an agreement in 2001 to purchase the UFC for $2 million.

The company was a significant risk when they bought it because it had few assets or inherent value.

White was appointed president and awarded a 9% ownership stake due to his vision and drive to expand the business.

This can be seen as “sweat equity” because it gave White, the President, a financial incentive to expand the company successfully. White’s shareholding was less than $200,000 at the time of purchase.

MMA Rise

White was able to significantly increase its revenue between 2001 and 2016. The business generated nearly $600 Million in revenue in just one year.

Under White’s direction, the UFC has conducted events in more than 175 nations and has distributed pay-per-view programming to tens of millions of households worldwide.

Additionally, it is the residence of some of the most well-known fighters alive today, like Jon Jones, Anderson Silva, and Conor McGregor.

For his efforts in recovering the flagging brand and becoming the UFC the biggest Mixed-Martial Arts (MMA) organisation in the world, White has received accolades.

The UFC was sold to several investors in WME-IMG for $4.025 billion in July 2016. At the time, White’s investment was worth more than $360 million.

Soon later, it was revealed that White would remain in that position while receiving a larger ownership stake.

Dana White has a net worth of $500 million as of September 2022. White’s net worth has significantly increased along with the UFC’s brand value in recent years. Conor McGregor and Rhonda Rousey, among other specific starfighters, can be credited with a large portion of the brand’s expansion.

The UFC has already propelled to one of the top 10 most valuable sports business brands in the world because to the company’s remarkable expansion.

White sold 9% of his UFC stock in 2016, and as president of the organisation, he now earns $20 million annually. White’s net worth will only increase over time because of his salary and the ownership of the company.