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6 Tips And Hacks To Help You Better Manage Your Business

Manage a business? Running a business can be exhausting. There are so many aspects to take care of, and it’s easy to get burnt out. Thankfully, there are many hacks that can help you get your business back on track including 6 tips and hacks that will help you better manage your business.

Management means directing and controlling a group of people or an organisation to reach a goal. Management often means the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

1) Make Everything Legally Clear

One of the first things to do when starting a business is make everything legally clear. This means having your business name protected, developing an identity that will distinguish it from other businesses, and protecting yourself against copyright infringement. This is done by having contracts and being upfront with them with your partners and clients.

If you have a website then having everyone who visits or registers an account there sign a document is a good thing in this regard. If you are not sure how to do it then you can look at termshub.io for inspiration. However simple, even if it is just a click that they agree to the terms and conditions, is a good start.

2) Write Everything Down

Staying on top of what you have to do is much easier when you write everything down. You can create lists by writing everything down so you won’t forget anything. It will also help keep track of all the information for your business including contacts, deadlines, expenses, etc.

Small business owners usually need to do this themselves as they do not have the people in the company to act as a secretary for that purpose alone. However, if you become proficient at it, it can be done very quickly and won’t affect the other things you might be doing, such as having a meeting. If you cannot write fast enough, then using a voice recorder is another option.

3) Use A Simple Content Management System To Manage Your Social Media Accounts

Social media accounts are necessary for small businesses, and while they are free they come at a cost if you don’t manage them correctly. You’ll need time to keep them updated, respond to messages and comments, etc. It’s best to try and plan out your posts at least a day before publishing them so they don’t end up feeling rushed which can prevent you from engaging with your followers.

Thankfully there are many content management systems that will help you better manage your social media accounts. These include HootSuite and Buffer for Twitter and Facebook Pages Manager on Facebook itself. They let you schedule posts in advance so you won’t forget about it or be too busy with other tasks when it comes time to do it.

4) Come Up With A Calendar To Keep Track Of Your Deadlines

One of the keys to managing a business is knowing what needs to happen next and when especially when you have deadlines that need to be met. It can also be difficult if several people are involved in completing a project because it’s hard to keep track of what needs to happen next since there is no single person responsible for it.

There are many apps out there that will help you manage your schedule better which include Google Calendar, Microsoft Outlook, and Apple iCal among others. You can also go old school with pen and paper which will work just as well for this purpose but may not have all the features of an app.

5) Get Out Of The Office More Often

Remote work is becoming more and more popular, but that doesn’t mean that working from home or wherever you happen to be is the best option. Not only will meeting clients and your employees in-person help them feel like you care about their well-being and time, but it can also be good for your own health.

Although speaking on the phone with others every once in a while might not seem like much of a workout, it’ll do more than enough if done right by standing up and pacing around while doing so. Simply going outside once in a while will have the same effect which has many benefits including being able to relax better by being able to breathe fresh air. You should go outside and walk around for a few minutes every once in a while and the rest will take care of itself.

6) Create Your Own Systems To Save Time And Work Better

Managing any business is hard enough without trying to do it all by yourself or just having some people that you can outsource tasks. Even if you don’t have the money to hire new staff, you can learn how to get better at your job which includes saving time on certain things such as using templates and systems that work best for your business type.

Running a business can be hard because there are so many aspects to take care of, and it’s easy to get burnt out. Thankfully, there are many hacks that can help you better manage your time including 6 tips and tricks that will save you the most precious resource: time! Whether you’re looking for ways to improve how you work or just want some practical advice on running an efficient company, these expert-approved hacks should do the trick.

Digital Marketing Tips: 4 Ways To Improve Your Website

It’s important to understand the need for adding new content, adding videos to your website, and making sure that you are keeping your social media pages updated. These are just some of the many ways to promote your business online. If you want to reach more people and grow your customer base, consider these digital marketing tips for this year!

1. Outsourcing A Digital Marketing Agency

Many businesses choose to outsource their digital marketing campaigns to an agency. This can be a great way to get the help you need to reach your target audience. A good digital marketing agency will have the experience and knowledge to help you create a campaign that will achieve your desired results. When you outsource your digital marketing, you can learn a lot from them as well. The digital marketers at Blaze Media can help you conduct paid advertising and develop your website. In the long run, this is better than starting yourself because you’ll have that professional touch from the start.

2. Creating A Good Strategy

It’s important to have a good strategy in place before you start your digital marketing campaign. This will help ensure that you are targeting the right people and that you are using the right methods to reach them. Without a strategy, you may be wasting your time and money on campaigns that aren’t effective. When you work with an agency, they will help create this strategy for you.

3. Focusing On Quality Content

Quality content is essential for any successful digital marketing campaign. This content needs to be engaging, useful, and relevant to your target audience. If people don’t find your content interesting or valuable, they won’t stick around long. Make sure that you are putting effort into creating high-quality content that will help your business and attract new customers. Quality content can also be shared on social media, which is how you will reach new audiences and engage them with your business.

4. Keeping Social Media Updated

It’s important to keep your social media pages updated regularly. This is a great way to reach new people who are interested in what you have to offer. Don’t just post for the sake of posting, though. Only post relevant updates that will be interesting to your audience. If you want more people to find your website or content online, consider adding some videos into the mix. Videos are an excellent way to get people’s attention quickly and effectively while also increasing conversation on social media sites like YouTube where viewers can comment on the video itself instead of having it go straight onto their newsfeeds via Facebook or Twitter.

This is just scratching the surface of what is possible with digital marketing. For more information on how to improve your website or campaign, consider working with an agency that has experience in this field. It’s important to build a website that is engaging for your audience and that does more than just give them information about your business. If you want people to visit you instead of going elsewhere, digital marketing is key.

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Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.

6 Key Ingredients of Effective Law Firm Press Releases

Distributing press releases is an effective way to gain exposure and clients for your law firm. As the media continues to evolve in this digital age, newsrooms are shrinking or disappearing, the role of journalists is changing, and opportunities for publishing news online are diluting. The type of information getting published – especially online – also is changing. A decade ago, the chances of getting a law firm press release published verbatim were almost nil.

A press release is a piece of news or information that companies send out to inform the public about something noteworthy. Press releases are often handled by a law firms marketing department.

Press releases are no longer just a vehicle for informing journalists. Today, a press release is the complete story that your audience will see.

That makes the stakes higher than ever before.

Below is a list of key ingredients and useful elements to include when writing a law firm press release:

  • Include an attention-grabbing headline.
  • Include the most “newsworthy” information in the first two to three paragraphs – your audience may not read beyond that.
  • Emphasise what’s different about you, your firm or whatever news you’re communicating. Reporters love “firsts” and precedent-setting developments (if they are legit).
  • Insert web links to your law firm’s site and blogs, attorney biographies, and related external web pages. (Even if writers use “no-follow” links that don’t pass link juice, you will still point readers to your firm’s website where they can further engage with your content.)
  • If there’s a related video, link to that also or embed it into the press release. YouTube and Vimeo players make it easy to copy embed codes.
  • For releases about attorneys, add links to their social media platforms.
  • Provide an email address and phone number for someone knowledgeable and responsive as a media contact.
  • Employ useful content. Great storytelling is what sells a release, and these add-ons and themes will help get reporters and editors invested in your news:
  • Provide statistics, if applicable, to add timeliness and credibility to your story.
  • Add local angles. For example, if a law firm has multiple offices, consider customising releases for each office with a different market (city) dateline. In each release, quote a local attorney/office head on firmwide stories. Consider other ways to localise your release to interest journalists in each city where you want coverage.
  • Try to pivot from a current event or story in the news. For example, for a press release about a new law firm office, juxtapose it against a recent story about a downturn in new business openings in the community.
  • Relate your news to current or emerging trends in the legal industry. Reporters often are interested in piggybacking on top of what’s on the cutting edge.
  • Analyse the impact of the news or development that your release covers. Don’t just report the news about you or your firm – explain how it may affect clients, the business community, other lawyers and law firms, and other key constituents.
  • Include at least one good quote from an attorney source or the subject of the release. This adds “colour,” personalises the information, and breaks up the routine facts of “who, what, when, where and how.”

Don’t be intimidated by having to produce the perfect law firm press release every time out. By including as many key elements as possible, and hitting upon a couple of attention-grabbing content themes, you’re likely to have success in getting published and positively building the public reputations of yourself and your law firm.

MicroStrategy® Wins a 2018 Industry Excellence Award

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Dresner Advisory Services has honored MicroStrategy with a 2018 Technology Leader for Business Intelligence award for its strong position in the 2018 Wisdom of Crowds® Business Intelligence (BI) report.

The Dresner Advisory Services Industry Excellence Awards go to brands that were ranked as leaders in two user-rating models included in the Wisdom of Crowds series of global Dresner research reports. The reports are based on data collected from a large base of end users in the BI and analytics industry and provide a broad and detailed assessment of each market, including current product usage, key buying drivers, technology priorities, and future intentions, as well as performance ratings of all relevant vendors.

“We congratulate MicroStrategy for receiving top marks from its customer base,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “The unique value of our research is in its end user perspective of the market, both in adoption trends and intentions, and the ability to provide an unfiltered assessment of industry suppliers.”

The MicroStrategy platform provides the capabilities organizations need to build and deploy modern analytics and mobility applications that transform and accelerate business decisions. By putting answers in everyone’s hands, regardless of enterprise role, function, or skill level, the MicroStrategy platform helps organizations become a more Intelligent Enterprise™.

“The recognition from industry leader Dresner Advisory Services marks another milestone in our mission of making every enterprise a more Intelligent Enterprise,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “With our award-winning enterprise analytics and mobility platform, organizations around the world can get the answers they need, delivered where they need them, to make effective decisions for competitive advantage, driving their digital transformation initiatives and planning today for tomorrow’s challenges.”

This award is the latest in a line of increasing industry recognition for MicroStrategy, which was top ranked in the 2018 Wisdom of Crowds Location Intelligence Market Study and received a Dresner Advisory Services 2017 Technology Innovation Award for embedded BI and big data analytics. Start a free trial of MicroStrategy Desktop™ today.

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), information management, performance management and related areas.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy, MicroStrategy Desktop, and Intelligent Enterprise are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Samantha Levine appointed as Senior Vice President of JLT Specialty

JLT Specialty, a U.S. subsidiary of Jardine Lloyd Thompson Group plc. (LSE:JLT.L), the leading global specialist risk advisor and broker, is pleased to announce the appointment of Samantha Levine as Senior Vice President of JLT’s Cyber / E&O Practice.

Based in Denver, Levine will be responsible for advising JLT’s clients on complex areas of Errors & Omissions and Cyber risk, through exposure identification and assessment, prioritization of complex areas of risk, and the creation of solutions to minimize the impact to their reputation and balance sheet.

Levine comes to JLT from Aon, where she served as Vice President within the Professional Risk Solutions team. During this time, Levine advised clients in the Western US, and also provided national expertise in Network Security & Privacy and technology risks. Levine specialized in creating bespoke solutions for her clients for what were deemed “uninsurable risks”. Furthermore, she co-led Aon’s Professional Risk Solutions Policy Committee, where she negotiated language enhancements with senior legal and underwriting leadership.

“We are committed to bringing the best resources to our clients,” said Shannon Groeber, Executive Vice President at JLT Specialty. “Samantha’s in-depth experience working in complex areas of risk will be an invaluable asset to our clients and the company.”

“The appointment of Samantha further strengthens our Cyber/E&O team,” said Pat Donnelly, Chief Executive Officer at JLT Specialty. “Having Samantha on our team is a reflection of our on-going commitment to hire the best professionals in our industry.”

Levine holds a Bachelor of Arts degree from Boston College and a Juris Doctorate from University of Kansas School of Law.

About JLT Specialty

Jardine Lloyd Thompson is one of the world’s leading providers of insurance, reinsurance and employee benefits related advice, brokerage and associated services. JLT’s client proposition is built upon its deep specialist knowledge, client advocacy, tailored advice and service excellence. JLT is quoted on the London Stock Exchange and owns offices in more than 40 territories with over 10,000 employees. Supported by the JLT International Network, it offers risk management and employee benefit solutions in 135 countries. For further information about JLT, please visit our website www.jlt.com and follow us on LinkedIn at JLT Group and Twitter @JLTGroup.