Reasons Why Twitter Is Still A Great Marketing Tool

Social media is an exceptional marketing tool for brands and businesses. It can not be denied that platforms like Twitter allow companies to market their products while simultaneously interacting with their customers efficiently. Brands have many other advantages if they market themselves on platforms like Twitter. Even though Twitter has been changing continuously since Elon Musk took over the platform, it is still a fantastic way for a brand to create a solid customer base.

ExpressVPN’s research states that Twitter has undergone massive changes since Musk took over the company. Notably, more than half of the company personnel were laid off. Nowadays, Twitter only has 1800 employees, and the platform is predicted to lose about 33 million global users by 2024.

Uses Of Twitter As A Marketing Tool

Twitter can be a useful marketing tool for brands. It can not be denied that Twitter allows brands to interact with their audience easily. Additionally, brands can upload content for their viewers to get more people interested in their products. It is also beneficial for brands to maintain a Twitter account, as recent changes to Twitter can be beneficial to them to some extent.

How To Market On Twitter

There are many ways for brands to access Twitter tools to expand their brand reach. First and foremost, Twitter allows brands to create a solid brand identity by simply creating a visual aesthetic that allows them to communicate their brand values to viewers easily. Brands can also access tools like Twitter chats and polls to find feedback on new products they have launched recently.

Similarly, it is also easier for brands to interact with customers and address any issues their customers face. Like all social media platforms, Twitter is also useful for brands to create ad campaigns when introducing a new product. Additionally, any new offers and upcoming sales can be promoted on Twitter to grab the attention of customers as well.

With the introduction of Twitter Blue, brands might also be able to access a gold badge for themselves to portray to viewers that they are a brand or a business. Twitter Blue will also enable brands to upload longer content for their viewers and allow them to repurpose their content on the platform by adding previous tweets.

It is also important for brands to follow influencers so that they can find some amazing brand collaborators. Many influencers thrive on brand collaboration as this is their sole way of earning money. Brands should collaborate with influencers that promote similar values and produce content that aligns with their brand identity. Additionally, using hashtags can also help brands promote their content to a specific target audience. Brands should also hop on the trend bandwagon so that their content can get a wider reach. Following popular trends and using viral hashtags can be useful for brands in pushing their content forward. These were some excellent ways for brands to easily market themselves on Twitter to expand their brand reach.


Social media platforms like Twitter are an exceptional way for brands and businesses to reach a wider audience. Such platforms also allow brands to target specific audiences and easily launch ad campaigns. It is also a given that brands can also find collaborators easily with the help of platforms like Twitter. It can not be denied that Twitter is also quite useful for brands to interact with their customer base.