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6 Effective Marketing Tips To Improve Your Business Revenue

Increasing sales and boosting performance is on the spotlight of many businesses today. With the advent of new technologies, traditional ways of selling and marketing techniques may seem outdated as businesses evolve and continuously adapt to these new techniques.

Marketing business concept on the virtual screen.

Marketing business concept on the virtual screen.

If you are feeling left behind, ask yourself these questions:

  • Do we have the right marketing plan?
  • Do we have great sales talent?
  • Does our marketing strategy still work?
  • And most importantly, how do we get more leads?

These questions may help you as you explore and find out the effective tips and tricks applicable to your business to boost your sales. Always remember that your success will depend on the amount of hard work and energy you exert.

As you all know, increasing sales, productivity, and performance is one of the most challenging tasks in the world of business. Sometimes all one needs is an inspiration from a great entrepreneur. If you think you need one, check out this blog post.

Now, you can see what the awesome ways are to boost your sales.

1. Remember, People Enjoy Benefits

You think you have great products? Good, because most people buy products, not because they just want to or just because they look great, but because of the benefits they can get along with it. If you are thinking of a service or product to sell, start by identifying what benefits people often seek or want to enjoy these days. It can be cost-efficient or time and energy saving. With this, you are also addressing the question why customer buy such products.

2. Focus On Existing Customers

Instead of attracting new customers, reach out to those who have already tried your products. Always secure and maintain your relationship with them to make sure they will always buy again. You can do this by reaching out to them on a regular basis, and ask how they are doing personally and professionally.

According to experts, the best sales leads are those who are already transformed into existing customers. As a matter of fact, existing customers have a higher chance of buying again your products rather than new ones. Also, don’t forget to ask them if they know someone who absolutely needs your services. Making referrals will also boost your sales gradually.

3. Study Your Competitors

All business owners need to know their competitors. Always think one step ahead of them. You can try their products or services and discuss with your sales team if you are lagging behind them. Also, analyse their techniques, strengths, and weakness. And use them as an advantage to outpace your competitors.

4. Create Unique Product Innovation

After studying your competitors, you should be able to think of unique products or services that will completely outdo them in the long run. These unique products should always satisfy the needs of your customer, and would make them always prefer your products over other identical production in the market.

5. Build A Strong, Reliable Customer Service

With reliable and innovative customer service, you’re giving your prospects access to a wide range of products and services that you offer. Not only that, but it can also help you stabilise the connection between you and your customers by addressing complaints, questions, and feedback.

Building a customer service system also builds a strong foundation and connection with your existing customers. Remember that it’s not important how you perceive your products, but how your customers perceive them.

6. Maximise Social Media And Content Marketing

Most people spend their time on social media apps. Using them to your advantage will help you boost your sales. Here are some benefits of social media marketing:

  • Increased Brand Awareness: Social media is a cost-efficient method to increase your business visibility and branding. It helps you reach out to more customers with just a touch of a button.
  • High Conversion Rate: With increased visibility, customers are most likely going to flock to your website and increase traffic. This is possible even with just a single content post, comment, and like.
  • Social Listening: Social media lets you interact with your customers freely. It also helps your business create connection and positive interaction with your customers. You’ll surely hear what the customer wants and needs. You may take a look at your favourite brands’ micro-blogging accounts.

Summing It Up

Increasing business revenue is really hard and demanding. It will definitely challenge you to think outside the box and take a lot of risks. Hang on, utilise these tips to your advantage, and bring success to your company!

Real Estate Tips: What Is A Good Property To Invest In

Real estate has always been, and still remains, one of the top investments in the market. Whether you’re looking for an investment that can provide guaranteed returns or you’re just looking for something tangible, investing in a property will almost always be your best bet. However, the most common problem faced by anyone interested in investing in real estate is the number of options available. There are a lot of different kinds of properties that can be purchased which often leaves the investor very confused about how they should proceed. The good news is that this problem can be easily resolved with a little bit of research and homework.

In this article, we’re going to take a look at some of the factors that you should consider while investing in a property to ensure that you get the maximum returns with minimum risks. By the end of this article, you’ll understand the things that you should be looking out for and the things that must be avoided at all costs. Following these tips will ensure that your hard-earned money isn’t wasted. So without further delay, let’s get to it and find out the features of a good property that you should be on the lookout for while investing.

1. Search Thoroughly

The most common mistake made by most investors is that they don’t search wide enough or deep enough when purchasing a property. What this means is that you should diversify the properties you’re looking into so that you can come across more opportunities that might interest you. It also means that you should research a lot about any property you’re interested in rather than just superficially taking a look at everything. This will minimise the scope for error and this will end up saving you a lot of money and hardships in the long run.

2. The Location

The location of your future investment is another aspect that should be looked at thoroughly because of the impact that it can have on the overall value. If you invest in a property that’s situated in a less developed area then you might be able to get an amazing deal, however, you have to make sure that the location will develop in the near future. This is important because the development will drive the prices up and that’ll make your investment a profitable one. Many people tend to ignore this aspect and just focus on the property itself, this limited view leads to trouble inevitably as the value of any property is highly dependent on its location.

3. Consider Your Needs

Perhaps the most important factor that should be considered before anything is your own needs. While this is one of the aspects that everyone already has in mind,  there are still some things to note for future reference. If you want to eventually live in the property or want to put it up for rent then you should think about a single family residence as it’s easily one of the most popular options in the market. However, if you want to utilise the property for commercial purposes, you’ll need a different property type, maybe something that incorporates a basement storage space or a fully furnished office.

4. Future Prospects

As we discussed before, the foresight of a good investor is what separates them from their rivals. If you can predict the future developments in your area then you’ll most likely be able to invest in a good property. However, this doesn’t just mean going over the possibilities in your head, it also means that you’ll have to do some research and ask around. This way, you can understand the amenities that are likely to pop up in the area and you’ll be able to understand the situation in a more holistic manner. This is a critical yet highly ignored aspect which can fetch you huge dividends in the long run.

These are some of the most important things you should definitely consider before investing in any property if you’re serious about staying profitable. Investing isn’t just about putting your money into something that might or might not be profitable. A good investor has to do their research and then arrive at a conclusion after research, analysis, and contemplation. There are many other factors that you should consider before investing but these are the ones that can’t be ignored at any cost if you’re serious about your money. If you follow these steps then you’re increasing your odds of making a good investment by a huge margin, and for a serious investor, even the tiniest detail matters a lot.

Top Management Tips Every Non-profit Organisation Must Know About

There are many management tips that non-profit organisations need to know to be successful. It is important for non-profit management teams to have a good understanding of the most effective management practices, and how they can be implemented into their organisation. This blog post talks about some of those management tips and provides examples of non-profits who are using them successfully!

Ask for help from volunteers

One of the primary things that you can do to better manage your non-profit organisation is to ask for help from volunteers. The management team should be on the lookout for people in their community who are willing to work with them, and then they can come together and come up with different ways that these individuals will be able to contribute. You should also be aware of the different types of case management models. In this case, you can ask for help from volunteers to research and study this for you. In this way, you will be able to source the best ideas from the experts and apply this in your organisation.

There are a lot of benefits when it comes to working alongside other members of your non-profit management team such as being able to share ideas, feedback, or even skill sets. By asking others for help, you’re also opening yourself up so that you’ll have someone else’s input which might lead to new ideas. Just keep in mind to provide regular updates about what’s happening at the organisation because it can sometimes feel overwhelming if the staff doesn’t know what has been going on within an organisation over a week or a long period.

Update your website

You should also take the time to update your website. Make sure the content is accurate and relevant to what you do now, not in five years. A regularly updated site with fresh information will help drive people back to it. They’ll see that you’re constantly improving or changing things there which means they should check in again soon. You can also use a blog on your site as an easy way of providing new posts for readers who are looking for regular updates from you about different topics. This is a great place to share news about upcoming events too!

Create a social media plan and strategy

Make sure to create a social media plan and strategy for your organisation. Social Media is a vital part of marketing, customer service management, fundraising campaigns, and more! If you are not currently using any Social Media strategies then start small with one or two platforms. Evaluate how well it works out for your non-profit before expanding to other channels.

Remember that the key to success on these platforms is consistency so make sure there’s someone in charge who can be responsible for them every day at least once a week if possible. Be intentional about what content will go on each platform. This way all of your bases and followers are covered when it comes time to post something new. Make sure you’re posting original content as much as possible too, so people don’t get bored.

  • Create a social media management system: Make sure you have a plan in place to manage your organisation’s social media presence. This will help make the management of this part of the business more efficient and hopefully less stressful too! A management system should include templates, guidelines for frequency, automation tools for scheduling posts as well as any other tips or tricks that work for your team members.
  • Train all staff on how to use it: In addition to training everyone on their specific roles within management, also set aside time to show them how they can best utilise these platforms – from following relevant people and brands/organisations who share similar values or subjects with yours, posting updates about events happening at your non-profit, there are many ways you can use social media to get your message out there and stay connected with the community.

Regularly audit what’s working

It is important for management to always be evaluating their current strategies, as well as looking at new opportunities. It may take time, but it will pay off in the long run by having a better understanding of how these platforms work for your non-profit organisation. One way management could do this would be by regularly reviewing analytics reports on different metrics like clicks, likes, or followers from each platform. This should help determine which channels are providing the most engagement and conversions if any so management can adjust accordingly if needed!

Be transparent with donors

Make sure that you are transparent with all your donors about what is going on in the organisation.  Many people donate because they want to see their donations have a direct impact and that’s why they need to know where every dollar went. This will also help you build trust among your donor base, which can be very helpful when fundraising. There are many management tips but being honest and transparent is one of the most important ones.

Be strategic about hiring new staff members

If there’s an opportunity for growth or expansion within your non-profit organisation then you should start thinking about who could fill those positions as soon as possible so that when opportunities arise, you already have qualified candidates lined up to present to the board for approval. This strategy will also help you get to know all the different skill sets that your organisation might be lacking. Being strategic about hiring is one management tip that every non-profit should adopt.

While there are many steps involved in building a successful non-profit organisation, the tips above will help you plan and implement the most important ones. Remember, it is important to stay up-to-date with new technology to grow as an organisation by maintaining a strong online presence or even just having the funds to keep going. Keep in mind that your goal is to create an environment where people feel like they want to be involved and contribute their time because it feels good—not because somebody told them to. Creating transparency around what needs to be done will also encourage volunteers who may have felt reluctant before to pitch in when needed. With all this knowledge and experience at hand, you can build up any small non-profit into something grand!

Tips for HR to Maintain an Employee Handbook while Working Remotely

The cornerstone of communication for HR departments is their employee handbook. Outdated policies not only cause confusion among the employees but also puts the company at jeopardy for several lawsuits. Therefore, it is really important for businesses to review their employee handbook twice a year as a policy as well as revise it every time a new law concerning the employees is introduced. E.g. the recent pandemic has raised serious questions about several compliance policies in companies and to remain clear HR needs to add and subtract several things to this corporate policy document.

Here are 4 tips to keep your employee handbook up to date while we have all started working remotely:

1. Remote Working Policies

As the entire world was forced to shift to remote working, a lot of employees complained that remote working meant they had to be available 24/7 or that their families might be close by when they are taking important work calls. To deal with such things, HR has to upgrade their company privacy policies as well as the timings of employees as well. Having access to the internet all the time should translate into working anytime and every time, especially when it comes to remote working parents, or people who have sick relatives at home etc, they should be given the flexibility of when they want to work or whether they want to work task based or time based etc.

2. New Tools For Communication

Employees who are remote can communicate via calls or SMS all the time, SaaS tools for communication such as slack should be introduced throughout the organisation to make communication easier. Some organisations do use tools like skype but skype does not offer a full range of apps it can connect to such as slack. Introducing new policies to communicate at appropriate timings and on appropriate channels according to the company need to be added to the upgraded employee manuals.

Some policies on accessing company documents and other data through your personal laptops or work laptops should also be in place to avoid data leakage. These policies are to upgraded in the document as well as communicated to the entire company over email or a short meeting

3. New Applicable Laws

New laws regarding employee welfare, different businesses, taxes etc are being introduced all the time. One of the most tedious responsibilities of an HR person is to be on the lookout for these and then after documenting the laws into the handbook, explain them to the employees too. To avoid expensive litigation, federal and local law compliance is of vital importance.

We recommend keeping your employee handbook handy in a word or google doc file and keep updating the chances as they come to you. HR is recommended to convert these policy upgrade meetings into a fun presentation or a 15-20 minute training so that its can become fun for both the parties.

4. Pandemic Contingency Plan

The covid-19 pandemic brought the remote work wave with it. A Lot of people loved working remotely but many questions arose with this plan. Such as what would the company do if another pandemic is to show up ? Would the employees be let go ? How can you make business digital if you were to lose your physical location tomorrow? How will the aggrieved employees who were let go be compensated and several other questions.

We recommend HR needs to ask the employees to send their questions that were looming in their thoughts during the pandemic and devise policies to answer those questions for the future. An entire pandemic contingency plan section should be a part of all the employee handbooks from 2020 onwards.

Whether you are starting from scratch or just upgrading the previous handbook, the two important steps include taking feedback from employees and keeping your handbook up to date according to the employee issues as well as the law. Let us know what interesting policies your company came up with to help their employees.

Valuable Facts You Need To Know Before You Start Investing

For many, many years people have been investing in numerous things. Some of them were more or less successful. As a newbie, this whole process may appear to be a bit intimidating at first.

And that’s completely understandable, however, if you get your facts straight and get yourself familiar with some things, you can definitely succeed. Just bear in mind that you’re not the only one who is doing it.

A lot of people have done the same and have managed to turn their life around. With a little bit of patience, effort, and discipline, anything can be done. To help you out, we’ve put together some extremely useful tips. Let’s check them out together!

Important Things Every Investor Should Know

Your Net Worth Must Be The Primary Personal Finance Number You Care About

So what does the term net worth even mean? What does it represent? It is actually the total value of all the things you own, such as your vehicle, house, and stuff that can quickly be resold, along with the balances of your savings accounts, checking account, or any type of investment that you have.

Of course, you also have to take into account the things that you’re forced to spend your money on, such as student loans, credit cards, mortgages, and many others. The whole point is to focus on the money that you already have and how you can increase that amount.

There are so many different ways you can do it. For instance, you can start by paying off all your debts, stop wasting money on things you do not necessarily need, and find a way to enhance your income.

One of the best ways to do it is to invest. Now, if you do not have a long-term perspective about certain things, then maybe investing is not the best option for you for the time being, or if you think that your current checking account balance is more crucial than your net worth.

Understand The Stock Market

There are some terms that you need to comprehend before you even begin. For example, when people say that the stock market is being down or up, they generally think of the biggest market indexes.

Namely, this index monitors the performance of various stocks which either represent a specific area of the market or the market as a whole. For instance, if you’re interested in the South African stock market, you can check out JSE Top 40 index to see what’s currently going on. Generally speaking, investors utilise indexes to assess the performance of their portfolios and sometimes, to state their stock trading decisions.

Furthermore, if you want to, you can always invest in a whole index by using exchange-traded funds and index fund, or even ETFs which supervise a particular index or one sector of the market.

Providing New Investors With More Useful Tips

You Must Pay Off All Your Credit Cards As Well As Other High-Interest Debts

If by any chance you have high-interest debts, anything that’s over eight percent interest rate, then one of the best things you can do for yourself is to work on paying down that debt. Namely, you are going to save so much money just by paying off the debt from your credit cards.

As previously mentioned, paying off any of your debt is going to have a huge, positive impact on your overall net worth which will lead to its slow increment because nothing will hold it back. More importantly, all of this will lead to fewer monthly costs, which means that you will have much more cash to invest than you did before.

All in all, if you have these high-interest debts, you should prioritise them and pay them off as soon as possible before you proceed with investing. Not only will they provide you with a better return, but you will drastically enhance your monthly cash flow and enhance net worth.

Assess Your Comfort Zone In Taking On Risk

The ugly truth is that every investment comes with certain risks and that’s something nobody can deny. If you want to acquire securities, like stocks, mutual funds, or bonds, then it’s of huge importance to comprehend everything before you proceed.

Otherwise, you are going to lose a bunch of money. Generally speaking, the cash you spend on securities normally isn’t federally insured. What does it mean? It means that you could potentially lose the amount of cash you’ve invested.

This can happen even if you acquire your investments via a bank. Does it mean that you shouldn’t risk at all? Definitely not! Who knows, maybe if you invest some money, you receive an amazing investment in return.

Furthermore, if you have a long-term financial goal, it is highly likely you’ll earn more money if you smartly invest asset categories with bigger risks, such as bonds or stocks, rather than focusing on assets with less risk.

On the other hand, if you have a short-term financial goal, then you can freely invest your money only in cash investment. The biggest problem when it comes to investing in cash equivalents is definitely inflation risk.

Your Spouse Must Agree With Your Plans

Of course, this segment refers to those who are married. Now, if that’s the case with you, then it would be recommendable to talk to your spouse about your financial plans and see what he or she thinks about it.

Moreover, this conversation should cover three major points. The first one explains your goals. Why are you focusing on a particular investment? What do you want to accomplish with it? The second one should refer to the plan.

Did you create any plan that is going to help you achieve this goal? Do you think that what you’re doing makes sense at all and where are the accounts and whose name did you put on them?

If you do not have this type of conversation with your partner, then you will potentially cause a huge problem? How come, you probably wonder? Well, that’s because if your spouse notices that the money is slowly vanishing he/she will want to know what is going on.

Nobody can ever tell you what you can and cannot do with your money, however, it doesn’t mean that you shouldn’t be smart about it. That’s precisely why we’ve created these guidelines, to help you be and stay successful on this journey.

3 Simple Steps to Becoming a Better Networker

I’ve always been a natural extrovert in school and in business. I find it easy to socialise with others and connect with them personally and professionally. When I first embarked on my entrepreneurial journey and left the practice of law, I used to attend as many local networking events as possible. I deemed it important to get out there and connect with other business professionals to build both my brand and network for prospective clients, speaking engagements, and other business opportunities.

I realise that networking is not easy or simple for everyone. There are some who fear being in large crowds of people they do not know at networking events and being forced to strike up a conversation with someone they have little synergy with. Whether you are an introvert or an extrovert, you can build solid networking skills through these 3 simple steps:

Attend as Many Networking Events as Possible

I am sure you have heard many say, “You need to put yourself out there if you want to meet the right person.” Networking is a lot like dating. In order to find a date, you need to put yourself out there in the limelight, and practice makes perfect.

First, find out where the local networking events are in your community. A great place to start is your local chamber of commerce and other leadership organisations that are industry-specific. Many groups will offer the first event free to all guests. Some events may be as high £180 for a lunch. Either way, if you meet your next business contact or potential boss, suddenly that fee becomes pennies and the reward outweighs the risk. But don’t forget to dress professional to the networking event. Treat it like a series of mini interviews.

Bring Business Cards & Don’t Forget to Take Business Cards from Others

Every person you meet is an opportunity. A key step to networking is having your own professional image and brand. Don’t make the mistake of showing up to a networking event without a stack of professional business cards.

Make sure the business card has your name, professional title (i.e. Managing Director) or industry (i.e. Finance), phone number, email (keep it professional), and Linkedin URL. Before you put your Linkedin URL on your new personal business card, ensure that you have a customised URL.

When you go to networking events, take a business card from each person you meet and give them your business card. Easy and done, right? Not so fast.

Following-up is the most important part of networking. Always follow-up with each person you meet. Get on their contact list. Tell them you hope to see them at the next event (which may open the door to them inviting you to an event you didn’t know about!). Invite them to have lunch or coffee the next week. Being consistent and committed is key.

Connect on Linkedin & Beyond

If you are going to attend networking events and build connections on Linkedin with attendees from the events (which of course I highly recommend), make sure your Linkedin profile is fully optimised with a powerful headline, compelling summary, and details of your experience. It’s important that the image you put out at the networking events matches your digital footprint — i.e. your personal brand aligns. You never know where this connection may lead.

Develop a rapport with other professionals and connect on a greater level through Linkedin. Share and comment on each other’s content. Engage with one another beyond just being a connection. Join groups they are members of and possibly connect with their connections.