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Do You Make Videos? Here Are Some Useful Tips

Making videos for fun or work can be an extremely rewarding experience. There’s room for creative expression and playing with the medium, and a finished product that can be shared with people in your industry or friends and family and kept forever to be returned to for nostalgic purposes. This being said, when you put a lot of time and effort into a video, and things go wrong, it can be extremely frustrating. The following will explore a few useful tips that can help ensure that your video-making experience is a positive one.

Room Tone

Room tone is one of those things that you don’t realise can make your life endlessly easier unless you’ve used it before. Most filmmakers will tell you that a movie is made in the editing room, and that’s exactly where room tone comes in handy. Basically, it involves recording thirty seconds of audio in every location that you shoot in with no talking or sound effects like cars or birds going on. Having this audio clip makes editing infinitely easier as you can now cut an audio clip in the middle and spread it out to create a longer gap between one word and the next, filling in the space with room tone. Room tone is needed instead of silence because every location has ambient noise; the fridge and lights, and heating systems all contribute a soft hum into the air. Wind causes grass to rustle. Outdoor noises are filtered through windows into homes. Silence sounds awkward and strange when spliced between two audio clips because all locations have a texture to their sound.

Figure Out Your Export Settings

If you’re regularly creating videos, one of the best things you can do to ease the process is figuring out what export settings work for your purposes and saving these settings. This will allow for all your videos to have the same look and feel but also help your projects get more views on whichever platforms they’re on since they’re optimised for those platforms. You’ll want to read through a guide to video encoding as well as look up the recommended quality and size of videos on the sites and platforms you’re posting on. People tend to click away from videos that load too slowly or are oddly sized, and you don’t have unlimited space, so you don’t simply want the largest videos possible.

Have A Script

If time is of the essence, having a script makes things far easier. A script is like a checklist of everything you need to capture in order to edit your video. Yes, you can simply play around with your friends and film improvisation, but this will result in longer shooting times, a greater risk you will have missed a crucial point that’s needed for things to make sense, and longer editing times. While it can be fun to format your script as they do in Hollywood, know that you don’t need to do this or have any fancy software to have a script. Simply writing down what is to be said and what’s going on while it’s being said can be a big help.

Develop A Code For Children And Animals

One of the most brilliant film techniques for working with children and animals involves a predetermined code that all adults know. It can be hard to get kids and animals to perform on command, yet often, when they’re left to their own devices between takes, magic can happen. Establish a code word for the adults in your crew that means: everyone pretends nothing is happening but actually starts recording. This can be used to capture brilliant moments of genuine play and interest and can add a profound level of realism to your final product.

Have A Loud Sound At The Beginning

You’ve probably seen those big clapper tools that professional films use to mark the beginning of scenes. While the text on the clappers is helpful as it lets the editor know what scene and what take they’re looking at (this is vitally helpful if a director leaves a note like: I loved to take four on the medium shot), the main magic of this is the clapping sound that occurs. A quick loud noise results in a jump in the waveform of the audio file which can easily be seen while editing. If you’re synchronising multiple audio clips or audio and video clips, this makes things super easy; all you have to do is line up the blips in the waveform.

The above tips should help make some of the logistical elements of videography easier so you can focus on the creative and fun elements. Of course, every project is different, and it’s important to remember that artists are allowed to break the rules.

6 Tips And Hacks To Help You Better Manage Your Business

Manage a business? Running a business can be exhausting. There are so many aspects to take care of, and it’s easy to get burnt out. Thankfully, there are many hacks that can help you get your business back on track including 6 tips and hacks that will help you better manage your business.

Management means directing and controlling a group of people or an organisation to reach a goal. Management often means the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

1) Make Everything Legally Clear

One of the first things to do when starting a business is make everything legally clear. This means having your business name protected, developing an identity that will distinguish it from other businesses, and protecting yourself against copyright infringement. This is done by having contracts and being upfront with them with your partners and clients.

If you have a website then having everyone who visits or registers an account there sign a document is a good thing in this regard. If you are not sure how to do it then you can look at termshub.io for inspiration. However simple, even if it is just a click that they agree to the terms and conditions, is a good start.

2) Write Everything Down

Staying on top of what you have to do is much easier when you write everything down. You can create lists by writing everything down so you won’t forget anything. It will also help keep track of all the information for your business including contacts, deadlines, expenses, etc.

Small business owners usually need to do this themselves as they do not have the people in the company to act as a secretary for that purpose alone. However, if you become proficient at it, it can be done very quickly and won’t affect the other things you might be doing, such as having a meeting. If you cannot write fast enough, then using a voice recorder is another option.

3) Use A Simple Content Management System To Manage Your Social Media Accounts

Social media accounts are necessary for small businesses, and while they are free they come at a cost if you don’t manage them correctly. You’ll need time to keep them updated, respond to messages and comments, etc. It’s best to try and plan out your posts at least a day before publishing them so they don’t end up feeling rushed which can prevent you from engaging with your followers.

Thankfully there are many content management systems that will help you better manage your social media accounts. These include HootSuite and Buffer for Twitter and Facebook Pages Manager on Facebook itself. They let you schedule posts in advance so you won’t forget about it or be too busy with other tasks when it comes time to do it.

4) Come Up With A Calendar To Keep Track Of Your Deadlines

One of the keys to managing a business is knowing what needs to happen next and when especially when you have deadlines that need to be met. It can also be difficult if several people are involved in completing a project because it’s hard to keep track of what needs to happen next since there is no single person responsible for it.

There are many apps out there that will help you manage your schedule better which include Google Calendar, Microsoft Outlook, and Apple iCal among others. You can also go old school with pen and paper which will work just as well for this purpose but may not have all the features of an app.

5) Get Out Of The Office More Often

Remote work is becoming more and more popular, but that doesn’t mean that working from home or wherever you happen to be is the best option. Not only will meeting clients and your employees in-person help them feel like you care about their well-being and time, but it can also be good for your own health.

Although speaking on the phone with others every once in a while might not seem like much of a workout, it’ll do more than enough if done right by standing up and pacing around while doing so. Simply going outside once in a while will have the same effect which has many benefits including being able to relax better by being able to breathe fresh air. You should go outside and walk around for a few minutes every once in a while and the rest will take care of itself.

6) Create Your Own Systems To Save Time And Work Better

Managing any business is hard enough without trying to do it all by yourself or just having some people that you can outsource tasks. Even if you don’t have the money to hire new staff, you can learn how to get better at your job which includes saving time on certain things such as using templates and systems that work best for your business type.

Running a business can be hard because there are so many aspects to take care of, and it’s easy to get burnt out. Thankfully, there are many hacks that can help you better manage your time including 6 tips and tricks that will save you the most precious resource: time! Whether you’re looking for ways to improve how you work or just want some practical advice on running an efficient company, these expert-approved hacks should do the trick.

How to Create a Sales Funnel and Why It’s Useful

Sales funnel is a process that takes customers from awareness of your product to eventual purchase. It’s an essential part of any business and can increase sales, reduce costs, and improve customer satisfaction. This article will discuss the steps of creating a sales funnel and why it’s useful.

Why It’s Useful

There are many reasons why a sales funnel is useful for your business. It can help you track and measure the success of your marketing efforts. Understanding how customers move through the funnel can identify which marketing channels result in sales and need improvement.

Additionally, a sales funnel can help you identify and fix any issues holding your customers back. Once you see the funnel, it’s easy to spot where potential problems can occur — such as a high bounce rate due to not understanding what is being offered or technical difficulties with landing pages.

Sales funnels are especially useful for marketing because they allow you to control your customer’s experience. For example, you can create a free offer for your email list to get them in the door. That way, when it’s time to market paid products or services, they are already familiar with what you do and have expressed interest in buying from you.

To put this all together, here is an overview of how to construct a sales funnel that works for your business:

How To Create A Sales Funnel

Analyse Your Audience’s Behaviour:

The first step in creating a sales funnel is understanding your audience’s behaviour. What are they interested in? What do they need? This can be done by studying your website traffic, social media followers, and email subscribers.

You want customers familiar with your brand and understand what you do when they arrive on the site. The best way to accomplish this would be through an opt-in email page that offers something for free. Before, there was a free trial offer for a month; unfortunately, this option has expired and ClickFunnels no longer offer a 30 day free trial, but there are ways around this where you can still get a 14-day free trial. You will need to use something like AWeber or Mailchimp, which are great tools with an email marketing service.

Build a Landing Page:

Once people have opted in, send them to a landing page explaining the free offer and how it works. Make sure to have a landing page for each product or service you’re selling, which will be the final destination for customers who have expressed interest in what you do. It’s crucial that it looks professional and is easy to navigate. This will give you an idea of whether or not they are interested in your product. If they are not, you can provide links to other pages on your site that might be more relevant.

Create an Email Drip Campaign:

Your sales should have several emails that follow over days or weeks. Make them valuable, so customers pay attention to each one and want more! Follow up with your subscribers at the right time and place, so they don’t feel bombarded or harassed. If you know your audience, this is pretty easy to do.

Focus on getting people into your email list, then use that as a way to market paid products or services. This allows you to control the customer’s experience and send them things they are interested in buying. It also lets you see where any problems might be occurring so you can fix them before it is too late!

Capture Your Audience’s Attention:

Once they are on the site, you want to keep them by providing great content. You can do this by creating a blog and including opt-in forms throughout your posts. You can also offer a free download in exchange for their email address.

Keep in Touch:

Ensure your opt-in page can communicate all of the benefits and features you offer so customers know what they’re signing up for. If you have a free trial offer, make sure to communicate when it will end and what happens if they don’t cancel in time. Everything in the sales funnel must align with your brand and voice, so customers feel comfortable throughout their entire experience.

Once they’ve signed up for a product or service, make sure it lives up to expectations! You don’t want unhappy customers after spending time and money on marketing.

Once everything is in place, measure how well it’s working from start to finish so you can make adjustments as necessary. The sales funnel is only as good as the product or service you’re providing, so make sure everything works and looks professional. Before committing, people want to know what they are buying will work for their needs!

You can create a sales funnel that works for your business by following these simple tips. A sales funnel will allow you to see the whole picture of what is working and where problems might be occurring so your business can run smoothly! If you need help creating a sales funnel that works for your business, many experts are out there who can take care of it for you! You have to find the one that’s right for you.

6 Effective Marketing Tips To Improve Your Business Revenue

A business needs revenue! Increasing sales and boosting performance is on the spotlight of many businesses today. With the advent of new technologies, traditional ways of selling and marketing techniques may seem outdated as businesses evolve and continuously adapt to these new techniques.

Marketing business concept on the virtual screen.

Marketing business concept on the virtual screen.

If you are feeling left behind, ask yourself these questions:

  • Do we have the right marketing plan?
  • Do we have great sales talent?
  • Does our marketing strategy still work?
  • And most importantly, how do we get more leads?

These questions may help you as you explore and find out the effective tips and tricks applicable to your business to boost your sales. Always remember that your success will depend on the amount of hard work and energy you exert.

As you all know, increasing sales, productivity, and performance is one of the most challenging tasks in the world of business. Sometimes all one needs is an inspiration from a great entrepreneur. If you think you need one, check out this blog post.

Now, you can see what the awesome ways are to boost your sales.

1. Remember, People Enjoy Benefits

You think you have great products? Good, because most people buy products, not because they just want to or just because they look great, but because of the benefits they can get along with it. If you are thinking of a service or product to sell, start by identifying what benefits people often seek or want to enjoy these days. It can be cost-efficient or time and energy saving. With this, you are also addressing the question why customer buy such products.

2. Focus On Existing Customers

Instead of attracting new customers, reach out to those who have already tried your products. Always secure and maintain your relationship with them to make sure they will always buy again. You can do this by reaching out to them on a regular basis, and ask how they are doing personally and professionally.

According to experts, the best sales leads are those who are already transformed into existing customers. As a matter of fact, existing customers have a higher chance of buying again your products rather than new ones. Also, don’t forget to ask them if they know someone who absolutely needs your services. Making referrals will also boost your sales gradually.

3. Study Your Competitors

All business owners need to know their competitors. Always think one step ahead of them. You can try their products or services and discuss with your sales team if you are lagging behind them. Also, analyse their techniques, strengths, and weakness. And use them as an advantage to outpace your competitors.

4. Create Unique Product Innovation

After studying your competitors, you should be able to think of unique products or services that will completely outdo them in the long run. These unique products should always satisfy the needs of your customer, and would make them always prefer your products over other identical production in the market.

5. Build A Strong, Reliable Customer Service

With reliable and innovative customer service, you’re giving your prospects access to a wide range of products and services that you offer. Not only that, but it can also help you stabilise the connection between you and your customers by addressing complaints, questions, and feedback.

Building a customer service system also builds a strong foundation and connection with your existing customers. Remember that it’s not important how you perceive your products, but how your customers perceive them.

6. Maximise Social Media And Content Marketing

Most people spend their time on social media apps. Using them to your advantage will help you boost your sales. Here are some benefits of social media marketing:

  • Increased Brand Awareness: Social media is a cost-efficient method to increase your business visibility and branding. It helps you reach out to more customers with just a touch of a button.
  • High Conversion Rate: With increased visibility, customers are most likely going to flock to your website and increase traffic. This is possible even with just a single content post, comment, and like.
  • Social Listening: Social media lets you interact with your customers freely. It also helps your business create connection and positive interaction with your customers. You’ll surely hear what the customer wants and needs. You may take a look at your favourite brands’ micro-blogging accounts.

Summing It Up

Increasing business revenue is really hard and demanding. It will definitely challenge you to think outside the box and take a lot of risks. Hang on, utilise these tips to your advantage, and bring success to your company!

Real Estate Tips: What Is A Good Property To Invest In

Real estate has always been, and still remains, one of the top investments in the market. Whether you’re looking for an investment that can provide guaranteed returns or you’re just looking for something tangible, investing in a property will almost always be your best bet. However, the most common problem faced by anyone interested in investing in real estate is the number of options available. There are a lot of different kinds of properties that can be purchased which often leaves the investor very confused about how they should proceed. The good news is that this problem can be easily resolved with a little bit of research and homework.

In this article, we’re going to take a look at some of the factors that you should consider while investing in a property to ensure that you get the maximum returns with minimum risks. By the end of this article, you’ll understand the things that you should be looking out for and the things that must be avoided at all costs. Following these tips will ensure that your hard-earned money isn’t wasted.

So without further delay, let’s get to it and find out the features of a good property that you should be on the lookout for while investing.

1. Search Thoroughly

The most common mistake made by most investors is that they don’t search wide enough or deep enough when purchasing a property. What this means is that you should diversify the properties you’re looking into so that you can come across more opportunities that might interest you. It also means that you should research a lot about any property you’re interested in rather than just superficially taking a look at everything. This will minimise the scope for error and this will end up saving you a lot of money and hardships in the long run.

2. The Location

The location of your future investment is another aspect that should be looked at thoroughly because of the impact that it can have on the overall value. If you invest in a property that’s situated in a less developed area then you might be able to get an amazing deal, however, you have to make sure that the location will develop in the near future. This is important because the development will drive the prices up and that’ll make your investment a profitable one. Many people tend to ignore this aspect and just focus on the property itself, this limited view leads to trouble inevitably as the value of any property is highly dependent on its location.

3. Consider Your Needs

Perhaps the most important factor that should be considered before anything is your own needs. While this is one of the aspects that everyone already has in mind,  there are still some things to note for future reference. If you want to eventually live in the property or want to put it up for rent then you should think about a single family residence as it’s easily one of the most popular options in the market. However, if you want to utilise the property for commercial purposes, you’ll need a different property type, maybe something that incorporates a basement storage space or a fully furnished office.

4. Future Prospects

As we discussed before, the foresight of a good investor is what separates them from their rivals. If you can predict the future developments in your area then you’ll most likely be able to invest in a good property. However, this doesn’t just mean going over the possibilities in your head, it also means that you’ll have to do some research and ask around. This way, you can understand the amenities that are likely to pop up in the area and you’ll be able to understand the situation in a more holistic manner. This is a critical yet highly ignored aspect which can fetch you huge dividends in the long run.

These are some of the most important things you should definitely consider before investing in any property if you’re serious about staying profitable. Investing isn’t just about putting your money into something that might or might not be profitable. A good investor has to do their research and then arrive at a conclusion after research, analysis, and contemplation. There are many other factors that you should consider before investing but these are the ones that can’t be ignored at any cost if you’re serious about your money. If you follow these steps then you’re increasing your odds of making a good investment by a huge margin, and for a serious investor, even the tiniest detail matters a lot.

Top Management Tips Every Non-profit Organisation Must Know About

There are many management tips that non-profit organisations need to know to be successful. It is important for non-profit management teams to have a good understanding of the most effective management practices, and how they can be implemented into their organisation.

This blog post talks about some of those management tips and provides examples of non-profits who are using them successfully!

Ask for help from volunteers

One of the primary things that you can do to better manage your non-profit organisation is to ask for help from volunteers. The management team should be on the lookout for people in their community who are willing to work with them, and then they can come together and come up with different ways that these individuals will be able to contribute. You should also be aware of the different types of case management models. In this case, you can ask for help from volunteers to research and study this for you. In this way, you will be able to source the best ideas from the experts and apply this in your organisation.

There are a lot of benefits when it comes to working alongside other members of your non-profit management team such as being able to share ideas, feedback, or even skill sets. By asking others for help, you’re also opening yourself up so that you’ll have someone else’s input which might lead to new ideas. Just keep in mind to provide regular updates about what’s happening at the organisation because it can sometimes feel overwhelming if the staff doesn’t know what has been going on within an organisation over a week or a long period.

Update your website

You should also take the time to update your website. Make sure the content is accurate and relevant to what you do now, not in five years. A regularly updated site with fresh information will help drive people back to it. They’ll see that you’re constantly improving or changing things there which means they should check in again soon. You can also use a blog on your site as an easy way of providing new posts for readers who are looking for regular updates from you about different topics. This is a great place to share news about upcoming events too!

Create a social media plan and strategy

Make sure to create a social media plan and strategy for your organisation. Social Media is a vital part of marketing, customer service management, fundraising campaigns, and more! If you are not currently using any Social Media strategies then start small with one or two platforms. Evaluate how well it works out for your non-profit before expanding to other channels.

Remember that the key to success on these platforms is consistency so make sure there’s someone in charge who can be responsible for them every day at least once a week if possible. Be intentional about what content will go on each platform. This way all of your bases and followers are covered when it comes time to post something new. Make sure you’re posting original content as much as possible too, so people don’t get bored.

  • Create a social media management system: Make sure you have a plan in place to manage your organisation’s social media presence. This will help make the management of this part of the business more efficient and hopefully less stressful too! A management system should include templates, guidelines for frequency, automation tools for scheduling posts as well as any other tips or tricks that work for your team members.
  • Train all staff on how to use it: In addition to training everyone on their specific roles within management, also set aside time to show them how they can best utilise these platforms – from following relevant people and brands/organisations who share similar values or subjects with yours, posting updates about events happening at your non-profit, there are many ways you can use social media to get your message out there and stay connected with the community.

Regularly audit what’s working

It is important for management to always be evaluating their current strategies, as well as looking at new opportunities. It may take time, but it will pay off in the long run by having a better understanding of how these platforms work for your non-profit organisation. One way management could do this would be by regularly reviewing analytics reports on different metrics like clicks, likes, or followers from each platform. This should help determine which channels are providing the most engagement and conversions if any so management can adjust accordingly if needed!

Be transparent with donors

Make sure that you are transparent with all your donors about what is going on in the organisation.  Many people donate because they want to see their donations have a direct impact and that’s why they need to know where every dollar went. This will also help you build trust among your donor base, which can be very helpful when fundraising. There are many management tips but being honest and transparent is one of the most important ones.

Be strategic about hiring new staff members

If there’s an opportunity for growth or expansion within your non-profit organisation then you should start thinking about who could fill those positions as soon as possible so that when opportunities arise, you already have qualified candidates lined up to present to the board for approval. This strategy will also help you get to know all the different skill sets that your organisation might be lacking. Being strategic about hiring is one management tip that every non-profit should adopt.

While there are many steps involved in building a successful non-profit organisation, the tips above will help you plan and implement the most important ones. Remember, it is important to stay up-to-date with new technology to grow as an organisation by maintaining a strong online presence or even just having the funds to keep going. Keep in mind that your goal is to create an environment where people feel like they want to be involved and contribute their time because it feels good—not because somebody told them to. Creating transparency around what needs to be done will also encourage volunteers who may have felt reluctant before to pitch in when needed.

With all this knowledge and experience at hand, you can build up any small non-profit into something grand!