Success Stories from 4 Small Companies on TikTok

The easiest method to expand an audience and attract new clients for many small businesses is through social media, and TikTok is quickly becoming a favourite. TikTok passed 2 billion smartphone downloads globally in October 2020. TikTok surpassed to become the most popular website of 2021, according to a popular statistics website.

Why is TikTok so Beneficial for Tiny Companies?

The benefits of TikTok for small enterprises are numerous. First of all, the app’s exclusive discovery algorithm gradually learns what you enjoy, so the more you interact with its content on the For You page, the more of that stuff you will see.

The app will probably share your content with users who will be interested in your brand and content, which is ideal for small businesses. No matter how many followers you have or how young your company is, every TikTok video has the potential to become popular.

TikTok Success Tales that Inspire

Although many companies utilise TikTok for marketing, only a small number of TikTok case studies have really taken off as a result of the app. All of these nine success stories serve as illustrations of how TikTok can significantly alter your social media strategy.

1. Dasha Derkach, Enchanted Scrunch

Enchanting Scrunch founder Dasha Derkach To offer a greater selection of scrunchie designs, Dasha Derkach founded her company, Enchanting Scrunch, a year ago. She began posting on TikTok after originally advertising on Instagram.

2. Andrea O., Peachy BBs Slime

Andrea and her tiny team have mastered the art of the TikTok slime account with the main account boasting 4.7 million followers.

3. Sana and Will Saleh, Lala Hijabs

Sana and Will Saleh founded Lala Hijabs, like many others, after losing their employment due to the virus, and like everyone else in quarantine, they too made the decision to join TikTok. The pair created adorable tie-dyed hijabs for fun and shared them on the app; before they knew it, they had become extremely popular.

4. Chioma Ngwudo, CeeCee’s Closet NYC

Chioma Ngwudo, a self-made CEO, co-founder of CeeCee’s Closet NYC, a connoisseur of headwraps, a speaker, a coach, and a headwrap connoisseur, is on a mission to empower and promote Black women and African culture.

Creating a TikTok Success Narrative for Your Brand

TikTok is a fantastic platform for small businesses looking to raise their brand recognition, promote community, and increase sales, whether they sell confectionery, upcycled jewellery, or have recently established a slime shop.

The top TikTok small businesses aren’t scared to take chances and experiment with different marketing strategies since they know exactly how to harness the app’s inexhaustible noises, trends, and content ideas for practically unlimited marketing experimentation.

The Richest TikTok Celebrities In The World: How They Made Their Fortune

Staying at home and avoiding social situations is becoming the new normal for many. Celebrities are using the social media video app TikTok to interact with followers. And it offers best practices as the coronavirus epidemic continues.

The video streaming and sharing app, known as, rocketed to prominence in October 2018 when it was the most downloaded picture and video app in the Apple Store. This social media network connects individuals via the power of content production and distribution in the form of short videos.

The network immediately became popular because of celebrity sponsorships and clever localised content. Its appeal has grown even more pronounced since the outbreak of the epidemic.

TikTok is a platform for everyone, whether you’re a fresh talent looking to make your mark in the world or a big-shot superstar looking to amuse their followers. In fact, many celebrities use TikTok to make short videos, entertain their audiences, and communicate with followers.

Some celebs who preyed on TikTok are the most successful men and women. Jason Derulo, Cardi B, and Megan Thee Stallion net worth significantly increased because of the platform.

Although TikTok rose to prominence for sparking viral dance movements with 15-second recordings, the social media site has seen an increase in the number of entrepreneurial “influencers” who share their business knowledge with TikTok users.

Many TikTokers are keen to retain a large following by delivering secrets of success recommendations for their viewers because the platform can also operate as a powerful and cost-effective marketing tool for small company owners and entrepreneurs.

Reasons Why Many Choose TikTok

Taking advantage of social media is one of the most effective and low-cost strategies an entrepreneur should use, and so they did. As an entrepreneur, it may be overwhelming to use social media, but it’s worth it.

TikTok Dominates The Social Media Industry

TikTok is extremely popular for a variety of reasons. For starters, it is distinct from other social networking networks. Although other platforms feature video choices, TikTok is purely video. Captions are brief and, at times, unneeded. TikTok, unlike YouTube, is meant for mobile devices, and the clips are quick bursts of motion rather than lengthier, drawn-out videos.

Several celebrities are discovering that TikTok is an excellent venue for growing their following and connecting with new people. The network lets users link their profiles to their YouTube channels or Instagram accounts, making it simple for influencers with existing followings on these platforms to drive people who find them on TikTok back there.

Companies are starting to capitalise on this by launching TikTok influencer campaigns. Indeed, there are so many different sorts of influencers on the app that any company is bound to discover the ideal one to collaborate with on a campaign.

You may also use TikTok to identify the finest folks to collaborate with in your specialty and budget. Another strategy to construct an effective TikTok influencer marketing campaign is to use the influencer’s strengths and the sorts of videos they generate.

And because of how famous TikTok is, individual entrepreneurs are at the advantage of Social media platforms, especially TikTok.

Gain Popularity Faster

Just as said above, TikTok is perfect for start-ups or individual entrepreneurs. It is because of how fast an account gains followers. Because of the pattern of TikTok, contents are spread through the feed and easily gain exposure. Collaboration with famous influencers and celebrities with over 1 million followers on TikTok impacts you in a good way.

This is one of the reasons why many celebrities, influencers, and even entrepreneurs choose TikTok to do paid advertisements. People are given more videos like that when they begin to connect with content they enjoy in a certain area.

TikTok users often post about their interests and hobbies. It’s simple for them to connect with individuals who want to view such material. TikTok has normal lifestyle, fashion, beauty, and cuisine influencers, but it also has more specialist influencers, such as calligraphy, corgis, and figure skating.

How Do They Make Money In TikTok?

Several individuals have discovered ways to make money on TikTok, and some even consider it a full-time job. Continue reading for the best ways to make money on the app.

To receive money directly on TikTok, one is required to be 18 years old or older, have more than 10,000 followers, and have received at least 100,000 views in the past 30 days. Several TikTokers have already achieved profitability with the app, like social media producers active on other platforms.

Methods Of Earning Money In TikTok

1. Use The Platform As An Advertisement

Selling your own products is great for monetising almost any type of content. Any creative⁠, whether a dancer, singer, or comedian⁠, can create merchandise and sell it to their most loyal fans.

Plus, with so many print-on-demand companies, there are a wide variety of items to choose from. T-shirts, bags, pillowcases, hats, coffee mugs, stickers, notebooks, or any combination of products can be sold.

2. Collaborations and Partnerships With Different Influencers and Celebrities

TikTok defines sponsored content as material in exchange for what you receive or anything of value. Isn’t that the goal? For example, a business may pay you to film a TikTok video about how wonderful their soy candles smell, or you may be given a free skydiving vacation in return for writing about it.

It leads us to an essential point: avoid partnering with firms whose viewpoints differ from your own. The way you interact with your audience is completely unique to you. Your followers may be interested in your inspiring soup analogies, how many languages you can speak, or how well you polish, but they are also interested in your ethics.

3. Offer Fan Subscriptions

Crowdfunding works well for large projects, and tipping is the simplest method to gather cash. But what if you want a more consistent source of income? In such a situation, you might want to think about employing a creator-based membership model.

Subscription-based income models are ideal for content providers because you can keep individual membership fees low while focusing on building your subscriber base. A low-cost membership of, say, one dollar per month is an easy sell to a single, devoted admirer. If you have a large number of devoted followers, those funds start to pile up.

4. Go Live And Collect Gifts

One of TikTok’s most beneficial services for producers trying to monetise their content is live streaming, where live gifting occurs. Several social networks offer live-streaming capabilities. But TikTok is unique in that it allows followers to express their gratitude in real time by giving virtual gifts that may be redeemed for money.

Choose an appropriate time. You’ll want to go live when the majority of your followers are online. Verify your audience insights by heading to your profile settings and selecting the Analytics tab to discover when your audience is most engaged.


In 2020, companies and enterprises must have a presence on TikTok if they want to become renowned on the platform or simply raise brand recognition. It will undoubtedly help you achieve your objectives.

Fast fame on TikTok provides an amazing “high,” but you must be prepared to cope with the drawbacks. You may enhance your chances of becoming viral by making videos with famous soundtracks and using hot hashtags.

Can Your Business Benefit From TikTok

TikTok is quickly becoming one of the most popular marketing tools for businesses worldwide. Its unique and engaging format allows companies to connect with their target audience. This article will explore how your business can benefit from using TikTok in its marketing strategy. We’ll also provide tips on creating successful campaigns.

What Is TikTok?

TikTok is a popular short-form mobile video platform that has become a major global sensation since its launch in 2016. It allows users to upload original 15-second video clips online. You can add music, filters, effects, and text overlays from the content library provided by TikTok to customise your videos.

The TikTok algorithm works similarly to that of Instagram or YouTube. It recommends specific videos for each user based on their past interactions with other content on the platform. The algorithm also considers factors such as likes, comments, and shares to ensure users see content they may find interesting or entertaining.

Benefits of Using TikTok for Marketing:

Using TikTok to market your products and services has several advantages. Below is a list of expected benefits companies can enjoy:

Improved Engagement Levels

One of the primary advantages of using TikTok for marketing is that it helps businesses increase engagement. According to research, posts on the platform generate an average engagement rate of 6.2%, much higher than other social media platforms like Instagram and YouTube. Moreover, 81% of TikTok users have taken action (e.g., visiting a website, searching for more information, or sharing a post) after consuming content on the platform.

Using TikTok for marketing can make it easier for marketers to track engagement metrics and gain valuable insights into their campaigns. With the platform’s in-built analytics, users can quickly view the performance of their videos, including views, likes, comments, shares, and more. And one can use automated tools or scripts to scrape TikTok for data analysis or research purposes.

Increased Brand Awareness

TikTok can be a powerful tool for increasing brand awareness because of its unique user demographic, broad reach, and interactive features. It has an incredibly diverse and active user base, with over 1 billion users worldwide. This means that brands can target their content to a specific audience.

TikTok’s algorithm gives greater organic visibility to content creators and their posts without investing in costly advertisements. Another way in which brands can leverage TikTok is through the use of hashtags. By using popular trending topics or creating custom hashtags for their campaigns and product launches, brands can quickly increase visibility on the platform.

Better Customer Relationships

The interactive nature of TikTok helps businesses form closer connections with their customers. Companies can develop better customer relationships by responding to user comments and conversations. Additionally, companies can use the platform to create unique and creative content to attract new customers and retain existing ones.


TikTok advertising costs are relatively low compared to other forms of online marketing, making it an attractive option for businesses on a budget. The platform offers numerous ways for businesses to get their message out without breaking the bank. This makes it easy and affordable for companies of all sizes to use TikTok as part of their marketing strategy.

Tips for Creating Successful Campaigns on TikTok:

Have a Clear Goal

Before starting your campaign, you should clearly understand your goals. Ask yourself what you want to achieve with your campaign and how TikTok can help you reach these goals. Having a clear plan will make it easier to measure success.

Know Your Audience

Knowing who you’re communicating to with your content is essential for creating successful campaigns on TikTok. By researching the platform’s demographics and trends, businesses can better understand the types of content that will engage users. Knowing the target audience can help companies create content, encouraging users to take action.

Get Creative

TikTok is known for its fun and creative videos, so you want your content to really stand out. Adding engaging visuals and catchy music can attract more viewers and increase content engagement. Consider experimenting with different formats to see what works best for your campaigns.

Utilise Hashtags

Hashtags are a powerful tool on TikTok and can be used to reach more people beyond the followers on your account. Researching popular hashtags related to the campaign’s content and using them strategically can help enterprises increase their posts’ visibility.

Companies Making an Impact on TikTok

TikTok is becoming increasingly popular with companies looking to market their products and services. A few successful campaigns on the platform include Nike, Taco Bell, and Burger King. Each company has utilised the platform uniquely and creatively to engage with its customers. Nike’s inspirational videos have become widely shared on TikTok, while Taco Bell and Burger King created interactive games for users. These campaigns demonstrate the potential of using TikTok as an effective marketing tool.

Final Thoughts

The power of TikTok as a marketing tool cannot be understated. It offers businesses an excellent way to connect with their customers and reach a wider audience. The platform’s unique and engaging format provides businesses with unparalleled growth opportunities, making it an essential part of any marketing strategy. By understanding the platform’s demographics and trends, companies can create creative and effective campaigns that will have a lasting impact on their customers.