10 Reasons Your Business Should Be On TikTok

There is no disputing that TikTok is currently one of the most renowned and well-liked social media sites worldwide. TikTok had 1.4 billion monthly active users as of 2022, and by the end of 2023, it’s anticipated to reach 1.8 billion, according data from BusinessofApps. These kinds of figures should make it clear why it’s crucial for your company to be on TikTok, but in case you need more persuasion, here are 10 reasons you should register for this wildly popular app.

1. Followers Are Easy to Get

Just by creating content and making engaging videos for users to watch, you can start amassing followers on TikTok. While followers don’t necessarily translate immediately to increased conversions or profits for your business, it stands to reason that more followers equals more potential for sales, right? What’s more, services like can help you to get followers organically and without fuss, further increasing your potential reach!

2. It’s Hugely Popular Across Demographics

There’s a misconception that TikTok is only popular with younger users. While its main user base consists of those aged between 18 and 30, TikTok is actually used by a wide variety of people belonging to various different age groups. You might think that a TikTok presence won’t help you because your intended demographic is outside of what you’d imagine TikTok’s user base to be, but that’s not the case at all; you’re missing out on vital customers if you don’t sign up.

3. Signing Up is Free

It doesn’t get much simpler than this: signing up to TikTok is completely free, so there’s really no reason for your business not to be on it. Of course, implementing paid advertising campaigns will cost you, but simply creating content and establishing a presence for your business on TikTok doesn’t cost a penny. It’s definitely worth taking advantage of the audience, the analytics, and the opportunities for creativity that TikTok affords with this in mind.

4. You Can Create a Brand Personality

These days, it’s important for a brand to be more than just a faceless corporation selling products or services. Users respond much more effectively to a brand that’s got a personality of some kind; look at Twitter accounts for corporate mascots like Sonic the Hedgehog, or even accounts for fast food chains like Wendy’s, and you’ll see how effective a personality can be. TikTok can help you to express that personality by creating content that’s fun and engaging.

5. Videos Are More Engaging Than Traditional Marketing Methods

Studies have shown that users respond much more positively to video content than they do to text or even images. As a visual medium, videos can hold users’ attention for much longer, and so it makes sense that your business should be creating video content wherever it can. TikTok is not only a primarily video-based medium, but it pretty much precludes any other kind of content thanks to its format, so creating videos is the name of the game with this app.

6. You Can Team up With Influencers

Many marketing professionals and analysts have suggested that the future of influencer marketing is here right now, with many brands choosing to team up with influencers to market their products rather than (or alongside) traditional ad campaigns. Well, there’s no better place to find influencers than on TikTok, and many of them will be looking for reputable, trustworthy brands to help them grow their profiles, so if you’re looking to enter the world of influencer marketing, TikTok is perfect.

7. TikTok Ad Campaigns Are Great

It’s often been thought that traditional ad campaigns don’t work on TikTok, but in fact, this is far from the case. The fact is that building a traditional ad campaign and sending it out over people’s For You feeds can have hugely beneficial effects for a business. TikTok commercials come in a variety of forms, so you can pick the one you believe would work best for the campaign you’re launching.

8. You Can Show off Your Products

TikTok is particularly significant for videos that contain any sort of visual component. Think about it – if you need to show off your products, what better way to do it than to create a TikTok video featuring someone using the product? Video demonstrations are the best way to showcase the product, therefore making TikTok content can help you promote your items without having to spend any money. When people inquire, direct them to TikTok so they may witness product demonstrations!

9. You Can Talk Directly to Your Audience

The benefit of TikTok – and, for that matter, pretty much any social media platform – is the direct conversation it facilitates between you and your audience. If there’s something that people want to ask you, or if there’s something you want to address, then you can create TikTok content to help you do it. You could even go live and take audience questions as they come, building brand awareness and a reputation for yourself on the platform into the bargain.

10. TikTok Helps You Build a Customer Base

While you may not immediately see the connection between creating TikTok content and increased profits, the fact is that TikTok will help you to build a customer base for yourself. This entails creating content, building loyalty slowly, and watching as customers become more and more interested in your business. You’ll need to make sure you create high-quality content, but if you do, then you should start seeing your numbers increase thanks to the boost in audience engagement TikTok gives you.