Do you want to grow your e-commerce business? Never have online businesses been more active than during the COVID-19 pandemic. The lockdown, and general inability to get outside without restrictions confined many to their homes.
Fortunately, the existence of e-commerce allowed a large number of people to get essential products and goods with the click of their mouse. Those who already had an established e-business reaped the fruits of their labour and those who were sceptical got motivated to start their own. Yet, some might have found themselves not getting the desired sales.
Here is a guide on how to boost and grow your e-commerce, if you already have one and are not happy with the current situation of trade.
E-mails Are Not Dead
One simple piece of advice on how to grow your already existing e-commerce business is by simply giving potential customers the option of receiving news, offers, and information about related products via email. It might seem like a long shot but believe it or not, a great number of people still check their email regularly, especially the more mature part of the population.
Presentation Is All
If your customers check your website and get lost trying to find what they are after, then most of them will just redirect to a less complicated, better organised, and tidier site. The way you present and display your products, the way you categorise the items you offer, and the overall clarity of the website might change your sales. If you are feeling a bit lost, start from product photography for e-commerce which has proven as a great way to boost your business. If your items are properly displayed and posted, for example, all the right angles are seen, or the light is highlighting the colour and texture of the product, there is a greater chance of keeping customers and scoring sales. Furthermore, be careful not to overdo it with colours, especially bright ones which can be a bit distracting, and pin some descriptions to every product, such as the quality, material used, and other characteristics.
Social Media Availability
Sending email and keeping in touch with your customers will get you a long way, but your presence on social media is a must. From platforms such as Facebook and Instagram to TikTok and Snapchat, whatever the case may be, being and staying active on social media will help you:
- Building Brand Awareness
- Letting a larger number of people know about your business
- Keeping track of the most sold and sought-after products
- Target groups of people more specifically by tracking their likes and interests on social media.
Also, and this one is important, optimise for mobile phones. Let’s be realistic, most people check their media via mobile phone, rather than laptop or desktop, therefore it is highly recommended to make your website available for phones as well.
We live in the age of globalisation, meaning people from one end of the planet know exactly what’s going on in the USA or France without even stepping a foot in these countries. The availability of news and information nowadays is something out of a sci-fi movie, yet no matter how strange it might seem it is our reality. Going global means making it possible to ship internationally. This expands your customer group extensively and will triple your current sales with the help of proper marketing and advertising. Furthermore, it allows you to create discounts or offer FREE shipping under certain conditions.
Keep Track of What Is Going on
All this advice seems proper, however, feedback and keeping track of your sales is the way to success.
Firstly, leave the option of customer complaints or suggestions open on your website. The best way to build awareness about your business is to know what your customers and buyers like or do not fancy when it comes to the services you offer.
Secondly, give some products another chance. For example, by keeping track of the sales you make, you’ll notice, inevitably, that certain products are more popular than others. You can either completely cut those products from your offer or maybe try a different approach such as giving them at an amazing price, offering them as a gift, or simply putting a discount. Still, have in mind that no matter how hard you try, there will always be products which somehow are left on the shelves, so you should maybe target a different group of customers who you think might be more interested in these particular products.
Thirdly, be there for your customers. It seems impossible to always stay alert but it plays a huge role in keeping and getting customers. Everybody loves when their email is answered right away or their message on social media is seen in an instance. Great service and general attainability give a sense of security and faith in your company.
A Lot of Free Stuff
No, those are not the products you purely sell, as we have already given the advice, but rather, newsletters, coupons, and even stuff completely unrelated to the product you offer- from shampoos, bumper stickers, and pencils to little cards with messages and quotes. This will create a more intimate bond with your customers as they will certainly appreciate the little signs of attention. Also, wrap them nicely and make sure your products arrive in one piece if you are shipping something fragile.
Finally, patience is the key. Sometimes you do everything right and things just do not go according to your plan. This however should not discourage you since the way to success is paved with failure.