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5 Content Creation Strategies to Increase Website Traffic

In the world of digital marketing, content is king. It is simply a driving factor in marketing. Content creation and promotion is a technique for achieving a specific goal – in this case, driving traffic to a website and ultimately leading to a purchase decision.

Learning the how’s of creating pieces and marketing collateral that direct users to your website is not without understanding the whys of making them in the first place.

Content and Marketing

A conventional marketing funnel demonstrates the role of content, assuming different forms for various purposes, in the varied stages of a person’s journey to purchase something.

  • At the outset of the process, content establishes trust by providing the information that the user is looking for.  
  • After establishing or raising awareness, content, such as newsletters and blog posts, is used to nurture interest.
  • If everything works fine, this interest leads to consideration. The content (e.g., free samples and case studies) remains targeted with the intent to persuade the person to buy.

There may be different iterations of, or modern takes on, the marketing funnel, but they all have content as a tool in lead generation, lead nurture, and sales.

Check out key strategies to bring your intended audience to your website through content.

Make Sure Your Content Is Discoverable

Consumers nowadays have a plethora of ways to know about something, launching quick searches on the Internet for this or that. Sometimes, they just stumble upon things spiralling into a series of actions. For example, a friend tagged a neighbourhood restaurant on their Facebook post or a relative happily tweeted about a miracle cream.

To cover those deliberate searches or happy minor accidents, make sure your content is visible on these channels:

  • Search engines through blog posts, product descriptions, and website copy
  • Social media through blog posts, user-generated content, and sponsored posts
  • Paid advertisements 

It’s a case of people looking for something that is in your line of business, you wanting to be found by them, or both. Whichever way brings people to your website or e-commerce store, make sure your content is worth their visit.

Deliver Content That Is Valuable

Content marketing aims to create customers and audiences.

  • Content serves to inform customers to make decisions. There are many ways to deliver this product information.

Guides, product sheets, brochures, video tutorials, graphics, and webinars are resources for consumers. Creating these free educational materials can be a collaborative effort between product experts, writers, designers, and marketers.

You or your team can look at customer reviews (even complaints), social media posts, and online searches relevant to your niche as topics for blogs or guides.

The goal is to inform customers about the following:

  • Uses of your offerings 
  • Common issues that they may encounter when using the product and their solutions 
  • Tips for prolonging the product’s life

Any customer would be interested in knowing the existence of materials and references post-purchase and the ease of submitting feedback or complaints.

  • Content builds engaged audiences. Not all your blog posts have to be about trying to sell stuff; they can just be the type where one can sit, relax, learn, and be entertained.

As people are into DIY and researching independently, there is always demand for how-to’s, infographics, and tips. You can produce content that attracts this kind of audience within your niche and customer base.

You may be able to give something valuable to users based on your expertise and budget for content creation. And then offer this blog or vlog for free. This content can be fun, as it fits your branding.

Engaging with users through free and helpful content builds trust. It’s like nurturing a loyal fanbase or community of users. They might subscribe to email newsletters and share links to your site in exchange for free info.

Speaking of engagement, some websites started as forums and eventually ventured into  e-commerce to become one-stop shops for users. You may be able to dedicate space on your site for the community to gather, share experiences, interact, and ask questions.

Create Relevant, Nonintrusive Ads

Online users get distracted and annoyed by ads. It’s a constant battle to find the balance between increasing visibility and directing them to your website and making the experience of seeing your paid ads pleasant.

There are many advertising strategies for that, including search ads. For example, those ads appearing on Google search blend into the organic search results. Their placement, which ideally should be above, can grab attention.

Text advertisements on Google are still advertisements; thus, they need to act like one.

  • Goal: Set it to website traffic. 
  • Audience: Specify who your ads want to reach.
  • Copy: Leverage prices, exclusive offers, benefits to pique curiosity and tell the reader what it is precisely about. 
  • Keywords: Choose the best keywords to trigger the appearance of your ads.  
  • Call-to-action: Compel them to click. 

This all sounds easy, but a game plan is necessary for Google Ads to work for you. Plus, search ads are just one; there are other types of Google advertisements that help drive traffic to your website.

It may be best to have a PPC agency like GrowMyAds look into your Google Ads account, help achieve your goals, and make the most of your budget.

Optimise, Organise Content

Search engine optimisation primarily exists to rank higher on Google, ideally on the first-page results. Higher ranking offers excellent exposure for your business online and an opportunity for increased website traffic.

All your best efforts to improve ranking are anchored on quality content and a Google-friendly website. You can refer or revisit the basics of SEO straight from Google.

Here are some ways to improve your page ranking according to the search engine’s guidelines: 

  • Assign accurate and unique titles for pages, along with correct and unique meta descriptions.
  • Use headers to denote the importance of text.
  • Make sure that the page content answers or satisfies the search query. 

As per the principle of visual hierarchy, the “look” of the content is essential. It’s a matter of readability, arranging the information based on your users’ reading patterns and preferences.

Ease of navigation is another important feature that boosts website users’ experience. Add mobile-friendliness for those browsing on their smartphones.

At the end of the day, produce content for humans and make site improvements based on functionality and usability.

Promote Content on Social Media

The pandemic has caused the boom of e-commerce, and businesses centred on home improvement, hygiene and health, food delivery, and pet supplies have thrived or survived.

Starting a pandemic-proof online business may not be that capital intensive with fulfilment options like drop-shipping. This post examines one of the most popular questions in the e-commerce sphere: is Amazon drop-shipping profitable? Find the answer here.

Social media has played an important role for businesses to communicate with their customers and carry on with their commercial activities during the lockdowns.

The number of people based at home and their increased time on social media have created an environment ready for viral marketing campaigns. At the core of any “viral” campaign is a powerful message, often started by a person with a sizable following who posts about it on their Facebook or Instagram.

Your evergreen posts or those written by industry experts can reach more people through social networking sites. Even for the usual content, the sites have helped spread information, raise awareness, and open spaces for discussions.

It is indispensable for your business to have a presence on the most popular social networking platforms to promote your content and drive traffic to your website.

Social media is less expensive and more far-reaching with the right content as a marketing and advertising tool. Feedback is real-time, and shareability is its strong suit. One of the biggest challenges of using social media for business is creating relevant and consistent content.

Content Rules

Content is central to the customer experience. It can be provided or positioned in ways that benefit you and your customers. It does need to be authentic, credible, helpful, and impactful.

A customer’s journey is hardly straightforward, sometimes a slow build-up from awareness to purchase. And they need good content to accompany them in every step of this journey.

Your Online Presence Is Important: Learn How To Turn It Into A Profit

You’ve probably heard it before: your online presence is important. But what does that mean, exactly? And more importantly, how can you turn your online presence into a profit? This blog post will discuss some of the ways that you can make money from your website or blog.

It will also provide some helpful tips on how to get started.

Get more people to visit your website

One of the best things that you can do to make money from your website is to increase traffic. The more people that visit your site, the more opportunities you have to make a sale or earn advertising revenue. There are several ways that you can increase traffic to your site. For example, you can use search engine optimisation (SEO) to improve your ranking in search engines like Google. In this case, make sure to invest in an effective SEO strategy which includes an SEO audit that ensures your website is visible to your target audience.

You can also use social media to drive traffic to your site. Be sure to post interesting and engaging content that will encourage people to visit your site.

Sell products or services on your website

Another way to make money from your website is to sell products or services directly from your site. If you have a product or service that you think would be of interest to your target audience, you can list it for sale on your website. This is a great way to generate revenue from your site and it can also help you build brand awareness. If you’re not sure how to get started, there are many resources available that can help you set up a shop on your website.

Just make sure that if you have a product or service that you want to sell, it’s important to make sure that your website is designed in a way that makes it easy for visitors to find what they’re looking for. This means having clear navigation and an intuitive layout. You also want to make sure that you have a strong call-to-action (CTA) so that visitors know what to do next.

Earn money from advertising

Another way to monetise your website is through advertising. This can be done in several ways, such as displaying banner ads on your site or partnering with an advertising network. You can also earn money from pay-per-click (PPC) advertising, which is a type of advertising where you only pay when someone clicks on an ad. This can be an effective way to generate revenue from your website, but it’s important to make sure that the ads are relevant to your target audience and that they don’t interfere with the user experience.

You can also earn money from affiliate marketing, which is a type of advertising where you promote other people’s products or services on your site and earn a commission when someone makes a purchase. This can be a great way to earn passive income from your website. Remember that passive income is money that you earn without having to put in any effort. So, if you can find a way to monetise your website through advertising, it can be a great way to make some extra money.

Be an influencer

Apart from focusing on your website or blog, you can also make money from your social media presence. This is because you can use your social media platforms to promote products or services as an influencer. An influencer is someone who has a large following on social media and who is considered to be an expert in their field. If you have a large following on social media, you can use this to your advantage by promoting products or services that you believe in.

You can also use your social media platforms to sell products or services directly. This is a great way to generate revenue from your online presence. Just make sure that you are only promoting products or services that you would recommend to your followers. This way, you can build trust with your followers and they will be more likely to purchase from you.

These are just a few of the ways that you can make money from your online presence. By using some or all of these methods, you can turn your website or blog into a profit centre. Just remember to focus on providing value to your target audience and don’t be afraid to experiment with different ways of monetising your site. With a little effort, you can find the perfect way to make money from your online presence.

Do These 6 Things and Watch Your Website Rise the Ranks to the Top

When your website ranks at the top of search engines, it means more visitors to your page. The number of people who use search engines to find information has grown exponentially over the last decade, and with this increase in demand for relevant content, businesses have had to adapt their marketing strategies. One way that companies can improve their standing on search engine result pages is through SEO (search engine optimisation). The following are six things that you should do to help optimise your website’s ranking.

Hire a Digital Marketing Agency

If you aren’t familiar with SEO, it may be beneficial for your company to hire an agency that can help you. According to the professional team at https://www.edgeonline.com.au/, digital marketing agencies specialise in helping businesses improve their search engine rankings and often provide excellent optimisation strategies that are easy to implement. The longer you work with the same agency, the more they will learn about your business, which will make it easier for them to increase your search engine ranking.

Also, if you want to remain competitive in your industry, it’s best to hire an agency that specialises in your type of business. For example, if you own a café, hiring an agency that specialises in restaurants will provide you with the best results.

Build Knowledgeable Links

One of the easiest things that you can do to improve your pages’ rankings is to build links from pages with more authority. In other words, if a page has a higher rank on the search engine results page, it will have more pull over where your site ranks.

One way to find out which sites have more authority is by examining their link profiles. Look at the number of links they have, how reputable their domain is, and where the links are coming from. Once you’ve determined which sites are highly ranked, build links to your own website using their content or information as a reference point.

Be Consistent With Your Keywords

When optimising for SEO, it’s important to make sure that both your site and the content you are writing are consistent with the keywords you are trying to rank for. If your page doesn’t have enough content or if you aren’t using the keywords frequently, search engines may not give your page much credit when it comes to rankings.

Search engines also like to see keywords used naturally within your content. You don’t need to use the same keyword over and over again, but try to incorporate related words as well.

On the other hand, if your content is too repetitive and filled with keywords, you could be penalised. This may cause your website to drop in rankings or even get banned from search engines entirely.

Create Unique Meta Titles and Descriptions

When you list your website on search engines, you can include a “meta title” and a “meta description.” The title is the text that appears when users search for your company or do an online search. This may be the first thing potential customers see about your business, so it should clearly explain what your business does.

The meta description, on the other hand, is a summary of your website that appears under the title when you are listed. There isn’t much space to work with, so make sure to include keywords within this section to boost your search engine ranking.

Make Use of Social Media Platforms

One of the easiest ways to improve your site’s SEO is through social media platforms. Social signals are just as important, if not more important than links when it comes to search engine rankings. If you can build up your followers on various social media sites, search engines will notice the increase in activity and may give your website more credit for ranking.

If possible, share your website’s link on your social media profiles. This will allow users to find you on search engines and may encourage them to follow you on various sites.

Build a Blog

One of the easiest ways to improve your site’s SEO is through blogging. If you want more consistent traffic that will help you rank higher on search engines, a blog is a way to go. Plus, blogs have become increasingly popular with today’s businesses and consumers.

While you may be tempted to hire someone else to write your blogs for you, keep in mind that it can often be more beneficial to have original content from within your company. This strategy will ensure that you have a presence on search engines and that your SEO is consistent.

These tips are based on what SEO experts recommend, so if you’re unfamiliar with optimising your website, it’s best to consult with an agency or professional who can help you get started. The longer you work with an agency or professional, the more they will learn about your business and how to improve your ranking.

Additionally, make use of social media platforms to increase activity around your website – this will send positive signals to search engines and may result in better rankings. Finally, consider building a blog for even more consistent traffic and higher SEO scores!

The 7 Best Jobs For Young College Grads

College life is full of surprises and other activities that prepare students for graduate life. But, many students are confused when the question of jobs arises in a conversation. This article will shine light upon the best jobs a college graduate can land.

Writer

Writing is one of the essential jobs that a graduate can immediately land after studying in college. Writing services like writemyessayforme.co.uk are always looking for passionate writers. We all know that we are presented with several assignments and quizzes that include writing in our college life. If you are great at it, you can eventually apply to a journalism firm or other writing Institutes and land a job that can pay well. Not just this, but writing can also become a part-time job for a college student who is still studying in the semester circle. There are several jobs in newspapers, other and other magazines where writing can be beneficial. Writing is a skill that you can improve on over time. Once you acquire it, It can help you greatly while doing other jobs in the corporate sector. It is why most people recommend a writing job. Once you graduate college, reading novels, reading books, and other magazines can improve your writing skills, ultimately leading you to a well-paid writing job.

Software Engineer

Among the best jobs for college grads, a software engineer is high in demand. Software’s are everywhere, from the fridge to your computer, everything is run on integrated circuits controlled by software on the back end. There are two types of software Engineers; One controls the backend, and the other controls the front end of a program. So, if you are interested and your bachelor’s degree is in software engineering, you can easily land a great job in the industry.

After you graduate, work upon your different programming languages skills and apply them to the nearest sector. Try to pick up one language and excel at it instead of learning so many languages that you cannot master. The Jack of all trades is the master of none. Try to improve your programming language skills by practising dummy programs and making valuable apps.

UI/UX Designer

Let’s look at another discipline that is highly rewarding for graduates. UI/UX designers mostly land the best first jobs. A UI and UX designer is responsible for creating an interface and the backend programming for a particular product, tangible or in software form. These people are in high demand because the world is transferring into a digital place. The need for a good interface that is user-friendly is significant. A UI designer will create an image of what you want in an application. And a UX designer will be responsible for the backend programming and assigning the values to the design. These people are highly needed in the market, and if you have some basis for programming, you can easily land a job in the private sector. The wages for these designers are also high since they are so much in demand.

SEO-Specialist

Next in line, we have an SEO specialist. An SEO or search engine optimisation is critical for ranking your website on the first page. Several SEO developers in the whole world manage every website on the internet. These people have a particular set of skills that make them very important. For instance, if you have a company and a website, your specialist will design and create the website in a certain way that people can immediately access without any ambiguity. An SEO specialist is responsible for ranking your website to the top searches of other people. Whenever you write anything on Google, the leading search comes from a website. This website has been intricately designed and ranked so that it can reach your top searches and give you a fantastic internet experience. An SEO expert is one of the best jobs out of college, leading to a well-paid gig.

Project Manager

A project manager is responsible for making a framework that can lead an entire project. The manager is responsible for creating a plan and a feasibility report to complete a given project in a time frame provided by the employer. Projects are generally subject to many changes given by the higher authorities. A project manager must implement specific software to improve the team’s efficiency by allocating different workforce roles. A project manager is one of the top jobs for college students that are highly paid in the industry. Since the manager’s position is sought, you should have more or less a year of part-time work experience in managing projects, as this will be the added advantage as you apply for the stated job. But, companies may recruit fresh college grads if they prove their metal by satisfying the recruitment panel, so be confident while you apply. Chances are there for you to get recruited with your new degree.

Here are some responsibilities for a project manager:

  • Managing Clients;
  • Changing The Project Framework;
  • Setting The Timeline;
  • Project Changes;
  • Hiring/Firing Employees.

Data Scientist

Data is the new trend. There is raw data all over the place. The internet is the primary source of raw data. A data scientist is responsible for collecting that data and turning it into meaningful information. This information is then used and sold to many companies for market analysis and trend projections for products and placements. If you are a data person, landing a job in the data science sector is very easy. Look for companies hiring fresh graduates and trying to master different software that can teach you data science. It is among the great jobs for new college graduates.

Embedded Software Engineer

Embedded software engineers’ principal objective is to control or potentially deal with an equipment gadget. Hence it is advanced to meet the particular necessities of installed frameworks to assist its client. These people are in high demand as they have the technical skills to take software to new lengths with innovative procedures in programming. The market is short for embedded software engineers because it’s difficult to excel in this field. Try and research more into this field because most people find it dry and dull. It can be highly time-consuming and irritating since you have to sit in front of a computer for a more extended period.

The above seven jobs are perfect for college graduates. These jobs are highly paid in the market, but they are also competitive. If you want to land a decent job in the market, make sure you possess the skills above the average employee. Happy Hunting!

Want To Grow Your Business? Here’s Some Important Advice

Do you want to grow your business? Starting a business is not an easy task. It takes a lot of hard work, dedication, and time to see any results. Many people give up too soon, thinking that they just aren’t cut out for the business world. But if you’re willing to put in the effort, you can grow your business into something amazing.

Here are some important pieces of advice to help get you started.

Recognise the Parts that Need Boosting

When you start, your business isn’t perfect. There are probably some things about it that drive you crazy or just plain don’t work. Rather than living with these problems, take time, in the beginning, to think of ways to improve them. According to founder Dave Conklin, of Conklin Media, you want to identify the deficiencies in your product or service, improve upon them and implement solutions. You also need to decide what really matters to you and what needs to be improved – is it the sales, marketing, or something else?

It can take a long time before you hit your peak level of production so don’t stress if you still have a lot to learn. There are experts and mentors out there that can help you get to where you need to go. Professionals in various fields are usually willing to give back by offering their knowledge, contacts, and services pro bono. These people might even be able to relate to your situation and give you the support you need.

About Business Plans

Business plans are vital for any entrepreneur, but it’s easy to get overwhelmed by all of the information you need to put in them. And while it’s possible to get away without a business plan when you’re just starting, before long you should have one in place. These are your goals – what you want to achieve and how much money you need to do it.

Having a business plan helps you stay focused and it can help with fundraising. It’s also important if you want to get a business loan down the road or expand your business. With a business plan, you can show a lender your company’s value and how the money will be spent.

Don’t Underestimate Networking

After a business plan, networking is the next most important thing when it comes to expanding your business. It’s also vital when you need support from other entrepreneurs. You never know what sort of opportunities could arise from networking with other companies. If nothing else, you’ll have a backup in case anything goes wrong.

It’s important to get out there and network, but you also need to be smart about it. You want people to be able to see your passion and know who you are before they do business with you. Having a  good reputation is a big part of any business and getting your name out there can help.

Take Advantage of Resources

It also pays to take advantage of free resources, like seminars or webinars, that will help you grow your business even further. You’ll expand your knowledge on areas that matter most to you by making connections with people in the same line of work and learning from the experiences of industry veterans.

Resources are great because they allow you to learn at your own convenience and make connections with people in your field. Online resources are especially useful because you can share your ideas and get feedback from other professionals who have the same interests as you do.

Promote Your Business on Social Media

Social media may seem like a daunting task but if you can get customers to interact with your business on this platform, it’s very beneficial. It’s so easy for people to follow your brand and share your posts with their friends – especially if they enjoy your product or service. Social media doesn’t just keep you in touch with past customers, it can also help you secure new ones and expand your market share.

For example, if you’re a blogger, then Facebook or Twitter can help you get more people to read your articles. And if you’re a business owner, LinkedIn is an excellent place for professionals in your field to network with each other. In fact, it’s been found that about 40 percent of jobs are filled by networking on this site.

Be Transparent With Your Customers

Being transparent with your customers is also important if you want them to stay loyal. It’s not difficult to do because it involves being honest about your company and sharing information on what makes your product or service unique.

Customers are more likely to trust a business that is completely open with them, so don’t be afraid of being too forward when it comes to your services and product. For example, if you offer a new type of massage at the spa, don’t be afraid to let people know that it’s not like anything they’ve had before.

Another good idea is to be consistent with your communication. That means updating your social media profiles regularly and staying in touch with customers who reach out to you for information. If you’re always available, then people won’t feel like they need to shop around before making a final purchase.

Consider SEO

You also want to make sure people can find your business online. That’s why it’s important to consider search engine optimisation (SEO), which is a way for customers to be able to easily find what they’re looking for. For example, if you’re a yoga instructor and someone wants to learn how to do the downward-facing dog pose, your website should be the first one that pops up on Google.

It can be difficult to get your business seen online, especially if you are just starting out, but it’s worth putting in the extra effort because it could translate into millions of dollars over time. If you have a well-received product or service, people will want to know more about you and that’s where reviews will come into play.

Starting a business can be difficult, but it’s important to stay motivated and focused on your goals. There are many resources available to help you grow your business, and social media is an excellent way to connect with customers – being transparent with your customers builds trust, and using SEO will help people find your website online – these are just a few of the things you can do to make your business successful.

Creative Ways To Promote Your Brand

The Internet plays an important role in the development of one’s business. To that end, many companies, especially the ones that have recently started up a business, increasingly try to enhance their presence on the Internet, which, in turn, effectively attracts traffic to their websites and business. Furthermore, owners also try advertising their products in many different ways. All this bears fruit in various ways and proves that marketing indeed has a big role in one’s business success.

To that end, here we have a list of some awesome ways you can use to promote your brand and rapidly turn it into profit!

Advertise Your Brand

Advertisements can incredibly boost the sales of your product. However, the catch is in the fact that it is not always easy to make such an advertising strategy that will work. You will have to be both creative and intelligent to find and pave the way from your product to the customer’s heart. For instance, one of the unique and creative ways of advertising is by putting your logo on water, as this can leave a significant impression of your brand on the customer because they can associate your brand with water, which is a positive association. Moreover, your logo can be salient on the bottle and since people often take their water with them to various places, your brand will be exhibited a lot.

For instance, students frequently carry their water to schools and universities and put them on tables where others can see it. Similarly, people usually have bottles of water with them on televised conferences so your brand can be televised as well if you use this smart marketing strategy!

Use Social Media

Social media is the next advertising platform that can come in handy for your brand. On top of that, it is usually free and you can use it as much as you want. For example, you can make accounts on social media such as Instagram, Twitter, and many others. You can further post images of your brand and products, gather likes and comments. This way, you will let people learn more about your brand!

Make Use of SEO & SEM

In an increasingly competitive industry, search engine marketing is amongst the foremost efficient methods to develop your business. It’s never been more essential to advertise online, and program marketing is the best approach to push your services and develop and expand your business. The most positive trait of search engine marketing is that it allows marketers to position their adverts ahead of motivated clients who can buy them at the precise moment when the products attract their attention.

Having in mind SEM is continually expanding and developing, there must be someone who can advise customers on a way to manage their business more effectively. Nowadays, most companies have their SEM consultants, and professionals like these help companies enhance their website’s SEO and PPC (pay-per-click) by providing advice and discussing strategies that may attract several interested visitors.

With the development of marketing comes also a variety of areas and issues you need to deal with. However, to spare yourself some time, your SEO marketing consultant will do all of the jobs for you and will focus on the particular areas, including page optimisation, technical and local SEO, monitoring, pay-per-click advertising, and much more.

Think about the time you need to take to make every page on your website as good as possible. It can take several days or even weeks to go through this on your own, and it may affect other parts of SEO as well. With the huge help of your consultant, who will also check the technical settings of the site, evaluate its loading speed, spot the errors in the code, and make a plan for correction if needed, you will be able to focus on other things to develop your business efficiently.

Use Offshore Hosting

With offshore hosting, there are several benefits exclusively for the client, but these come at a price. For instance, the most recognisable feature of offshore hosting that sets it apart from free hosting is that it displays the client’s website in a foreign country, which is convenient for the client. By the same token, the client can also enjoy data protection, higher privacy control, anonymity, technical support, no forced ads, etc.

Determine what your major marketing aim is before deciding on a strategy. You could wish to enhance sales or raise brand recognition. To reach your marketing objectives, you can employ internet marketing tools, discounts, TV advertisements, and conventional marketing approaches. Any effort that you put into your business will sooner or later turn out worthy, so make sure you take some of the ideas from this list!