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6 Effective Marketing Tips To Improve Your Business Revenue

Increasing sales and boosting performance is on the spotlight of many businesses today. With the advent of new technologies, traditional ways of selling and marketing techniques may seem outdated as businesses evolve and continuously adapt to these new techniques.

Marketing business concept on the virtual screen.

Marketing business concept on the virtual screen.

If you are feeling left behind, ask yourself these questions:

  • Do we have the right marketing plan?
  • Do we have great sales talent?
  • Does our marketing strategy still work?
  • And most importantly, how do we get more leads?

These questions may help you as you explore and find out the effective tips and tricks applicable to your business to boost your sales. Always remember that your success will depend on the amount of hard work and energy you exert.

As you all know, increasing sales, productivity, and performance is one of the most challenging tasks in the world of business. Sometimes all one needs is an inspiration from a great entrepreneur. If you think you need one, check out this blog post.

Now, you can see what the awesome ways are to boost your sales.

1. Remember, People Enjoy Benefits

You think you have great products? Good, because most people buy products, not because they just want to or just because they look great, but because of the benefits they can get along with it. If you are thinking of a service or product to sell, start by identifying what benefits people often seek or want to enjoy these days. It can be cost-efficient or time and energy saving. With this, you are also addressing the question why customer buy such products.

2. Focus On Existing Customers

Instead of attracting new customers, reach out to those who have already tried your products. Always secure and maintain your relationship with them to make sure they will always buy again. You can do this by reaching out to them on a regular basis, and ask how they are doing personally and professionally.

According to experts, the best sales leads are those who are already transformed into existing customers. As a matter of fact, existing customers have a higher chance of buying again your products rather than new ones. Also, don’t forget to ask them if they know someone who absolutely needs your services. Making referrals will also boost your sales gradually.

3. Study Your Competitors

All business owners need to know their competitors. Always think one step ahead of them. You can try their products or services and discuss with your sales team if you are lagging behind them. Also, analyse their techniques, strengths, and weakness. And use them as an advantage to outpace your competitors.

4. Create Unique Product Innovation

After studying your competitors, you should be able to think of unique products or services that will completely outdo them in the long run. These unique products should always satisfy the needs of your customer, and would make them always prefer your products over other identical production in the market.

5. Build A Strong, Reliable Customer Service

With reliable and innovative customer service, you’re giving your prospects access to a wide range of products and services that you offer. Not only that, but it can also help you stabilise the connection between you and your customers by addressing complaints, questions, and feedback.

Building a customer service system also builds a strong foundation and connection with your existing customers. Remember that it’s not important how you perceive your products, but how your customers perceive them.

6. Maximise Social Media And Content Marketing

Most people spend their time on social media apps. Using them to your advantage will help you boost your sales. Here are some benefits of social media marketing:

  • Increased Brand Awareness: Social media is a cost-efficient method to increase your business visibility and branding. It helps you reach out to more customers with just a touch of a button.
  • High Conversion Rate: With increased visibility, customers are most likely going to flock to your website and increase traffic. This is possible even with just a single content post, comment, and like.
  • Social Listening: Social media lets you interact with your customers freely. It also helps your business create connection and positive interaction with your customers. You’ll surely hear what the customer wants and needs. You may take a look at your favourite brands’ micro-blogging accounts.

Summing It Up

Increasing business revenue is really hard and demanding. It will definitely challenge you to think outside the box and take a lot of risks. Hang on, utilise these tips to your advantage, and bring success to your company!

Different Types of Packaging Methods: Explained

Packaging is a critical component of any product. It needs to be attractive, functional, and provide the best protection for the product inside. Packaging can also make or break a sale as it will often determine whether or not someone wants to purchase your product.

This article will discuss different types of packaging methods used in the marketplace today.

Paperboard Boxes

Paperboard boxes are one of the most common types of packaging. They provide good protection, attractive appearance, and durability to keep products safe during shipping or storage. The material is also less expensive than many other options.

Primary Packaging Primary packaging provides a layer of defence against outside forces that can damage your product after leaving your warehouse. As explained by the team at Douglas, this method usually includes pallets, interlocking cases or cartons, stretch wrap, and shrink film. The benefit of using paperboard packaging is that it allows for easy identification of products during shipping.

Bottle & Jars

Bottles and jars are another popular packaging method. A benefit of using bottles is that consumers easily identify them as a liquid or any other product in the bottle. These containers can be made from glass, plastic, aluminium foil, metal tins, cardboard cartons with lids attached, etc.

A benefit of packaging a product in a jar is that it usually enhances the product’s aesthetic appeal, and it gives consumers a better idea of what they can use the product for. Another advantage of bottles and jars is that they are easy to stack, making them well-suited for shipping purposes.

Shrink Wrap

Shrinkwrap is a method that has become very popular in recent years. Shrink Wrapping allows for easy identification of products, both during storage and shipping. They are usually made from plastic which gives the product protection while still allowing it to be seen by consumers before purchase. One downside of shrink-wrapped packs is the amount of space they take up on the shelf. Shrink-wrapped packs are also more expensive than other types of packaging methods due to materials and labour costs.

Therefore, when using shrink wrap as your packaging method, it’s essential to have a good reason for using it. Shrink-wrapped packs give the product a clean and modern look, but they can also make products more difficult for consumers to access on store shelves.

Hinged Containers

Hinged containers are another popular form of packaging. A hinged container is usually made from metal or plastic and has a lid attached to the base with hinges. They protect your product and give consumers easy access so they can see what’s inside before making their purchase decision.

The primary benefit of using hinged containers is that they are more cost-effective than other packaging methods. They can be mass-produced, which reduces the overall production costs and shipping fees associated with them. This is why many companies use hinged containers for packaging their products.

Plastic Containers

Plastic containers are another popular form of packaging. They provide good protection and durability to keep products safe during shipping or storage. You can also use plastic containers in various sizes, so they’re beneficial for companies who need their product packaged differently depending on the size or style.

The most significant benefit to using plastic containers is that it’s inexpensive. Plastic containers are mass-produced, and they’re easily transported from the warehouse to stores and can be branded. You can properly brand your business logo and other details in these containers, making them do the marketing and awareness for you. However, plastic does not provide as good protection for products during shipping or storage compared to other materials such as metal or cardboard. Another disadvantage of plastic containers is that they can damage the environment if not disposed of properly.

Clamshell Packaging

Clamshell packaging is another popular option for companies. They are typically made from plastic or metal, and they have a lid that can be opened by breaking the top of the container open, just like how clamshells work when you eat them at restaurants. One benefit of using clamshell packaging is that it allows consumers to see what is inside the product before purchasing it. This is especially helpful for companies with various sizes or products to package, which makes finding the right size difficult when using other types of packaging methods.

The major downside to clamshells is that they are not cost-effective if only one item needs to be packaged in them, so you will need to have many items for this type of packaging method. They are also not easily stacked, which makes them difficult to transport from warehouses or stores. Another downside is that clamshells do not provide excellent protection during shipping and storage. They can be broken open fairly easily by consumers who want access to the product inside.

Foil-Sealed Bags

Foil-sealed bags are another popular type of packaging method. They are typically made from plastic or metal and have a layer of foil that consumers can pull open to gain access to the product inside. One benefit is that they provide good protection for products during shipping or storage while still allowing customers easy access before purchase if needed because you can open them easily.

The downside to foil-sealed bags is that they are not cost-effective if only one item needs to be packaged in them so that you will need a large number of items for this type of packaging method. They also don’t provide perfect protection during shipping and storage because the product inside could get damaged or broken if not transported well. Another downside is that you must seal the foil-sealed bag completely. Otherwise, it can come open during shipping or storage, which could cause damage to the product inside.

Chipboard Packaging Boxes

Chipboard packaging boxes are another type of container that you can use. They’re typically made from cardboard, and they have a lid on the top of the box to keep products inside safe during shipping or storage. One benefit is that chipboard boxes provide good protection for items, especially if you use custom-sized lids with them so customers know exactly what is inside the box.

The downside to chipboard boxes is that they don’t provide excellent protection during shipping and storage because you have to use tape or glue to keep the lid closed. Otherwise, it can easily come open, which could damage the products inside. Another downside is that these boxes do not look as attractive as other packaging methods like plastic containers or foil-sealed bags, so they can affect how customers view your business.

As you can see, there are several different types of packaging methods available for companies who want to package their products securely and make them easy for customers to access. Depending on the type of product you are looking to package and your company’s needs, one or more packaging methods may be a good option for you.

How to Get Started With Jewellery Making In The 21st Century

Having a hobby is vital for our wellbeing. Many of us work and are constantly burdened by the many responsibilities of life. This is why you must find the right activity to do outside of your chores and routine that you thoroughly enjoy. Although people take up hobbies solely for fun, it is possible for some of them to build and start to make a profit and be an additional source of income.

The difficulties faced in the last year due to the global pandemic, has seen a surge in unemployment as well as people being stuck at home with nothing to do. This has led many individuals to try new activities, and even try to make money from home. Jewellery making is a good example of a hobby many people choose and may result in being a way to make extra cash, whether you are unemployed or do this as a side hustle. You may think that making jewellery is difficult but everyone can do this. This article will explore how to get started with jewellery making in the 21st century.

Decide What Type of Jewellery Interests You

Making jewellery can be great fun, however, when you first start, it can also be somewhat overwhelming due to the wide range of choices you have. It would be unrealistic to focus on everything at the same time, particularly as a beginner, as you do not necessarily know what you are doing. Research a few different types of jewellery and pick one that seems easiest to get you started. Choosing something that is overly difficult may stop your motivation to continue with the hobby.

Improve a Few Essential Skills

When you start making your own jewellery, you may realise that there are a few important skills that you should master before you want to master this. You should not expect to be the best jewellery maker from day one and remember that practice makes perfect. The more you continue practicing and trying, the better you will become eventually. It may be a good idea to take a few classes so learn these skills and improve your overall technique rather than trying to do it alone. You may look for classes in your local area as surely there will be something available. On the other hand, you can research videos and expert blogs on the internet.

Invest in Quality Tools

Once you get started in jewellery making, you may make due with whatever tools you have around your home. Although you will quickly realise that this may not allow you to create high quality items. If you are simply doing this for fun, this is okay but if you want to improve and make items that look professional. In the 21st century, you have a range of equipment, tools and technology that will not only make the process more simple and fun, it will help you increase the quality of your products. You may think that this is an unnecessary investment but it will make a massive difference, particularly if you are planning to sell your items or even just wear them yourself.

Learn The Terminology

Once you start learning more about jewellery, you may notice that there are different names for processes and items that you just do not know what it means. It can be overwhelming and frustrating not knowing what the terminology is, especially if you want to invest in the appropriate tools. You will certainly learn this eventually as you progress, but it may be a good idea to learn the different means before you get started. This can be easily achieved through researching online, going to classes and asking people in the field.

Sell Your Pieces

You may want to start to make jewellery as a hobby and because you have a passion for it. However, you may be better at it than you expect and others may compliment your jewellery pieces constantly. If this is the case, you may consider setting your own shop and selling your pieces. At first, you can sell them to family, friends and colleagues at work to gauge how people react to your pieces and whether they sell. Once you are ready, you may want to start selling your pieces online or in an actual shop. Evidently, if you plan to go ahead with this, there is a lot to consider and to do, including managing your inventory and marketing your pieces. This may be a good idea if you are looking to make extra money out of a fun hobby that you love.

Learn About The Trade

Anytime you want to start something, you should aim to have some knowledge before you get started. The last thing you want is to invest time and money into something that will not be worth it and prove to be a waste. Even if you love wearing jewellery, this does not necessarily guarantee that you will enjoy making it. Before going ahead with this, make sure that you know a bit more about what will be required of you, even if you just want to do it for fun and do not care whether the pieces made are of good quality.

Have a Set Workspace

Having your own workspace is the best thing you can do for yourself, particularly if you do not leave alone. Once you start getting deeply into jewellery making, you will find that you have many tools and materials around, some of which can be tiny pieces and sharp items. If possible, try to have a designated space where you can work with no interruptions and leave your tools and pieces safe.

Look Around For Inspiration

It is okay for you not to know what to do as a beginner. If you are unsure of what pieces to create and where to start, find inspiration somewhere, whether it is with fellow jewellery makers or online and use this as motivation to get started and keep going.

Useful Tips To Make Selling Your House Easy And Stress-Free

Are you planning to sell your commercial or residential house? The process of selling one can be stressful, especially if you are a new seller. It involves a lot of planning and other details which you need to be aware of.

Understanding how to present your house and the whole selling process will make selling your home easy, fast, and stress-free. Also, following the proper procedures will significantly determine your home’s selling price. Here are some valuable tips to consider when selling a house.

Understand the selling steps and processes

Before putting your house for sale, you have to understand the selling steps and processes. This is so important if it’s your first time and don’t want to make any mistakes. Some of the things you need to understand include:

  • The costs involved, including government levies and real estate fees
  • Professionals to engage in selling your house. These include estate agents, solicitors, and conveyors
  • Sales and listing agreements
  • The best time to sell your property
  • Your home’s worth and the best price to sell it
  • The settlement process and what to expect during the sale
  • Options to consider, e.g., sale via auction, private sale, etc.

Find the right real estate agent

You can quickly sell your house without stress by contracting a reliable real estate agent in the selling process. While most sellers do not prioritise looking for agents, it’s one of the best things to do, especially selling your house in a highly competitive market. Real estate agents have adequate experience and knowledge of finding the right clients and help with the property transfer process once you sell the house. Besides knowing the product and procedures in the market, agents have marketing and sales skills, which will help sell your home fast. A property is a considerable asset which you should not gamble with. It would be best to find a reliable agent who will cater to your needs and buyer.

Style your home for sale

You will want your house to be attractive to the potential buyer. While your house might not be that old, you will have to style it enough to attract buyers on the market. With property styling, you contract a home stylist or a home stager to customise your house to make it more saleable. They will specialise in minimising the unsalable parts while maximising the best aspects of your property to make it competitive in the market. A styled property sells higher than an ordinary one.

Get prepared for inspections and open homes

When marketing your house, you should also prepare for potential buyers who will come to view or inspect your home. This is an essential process and will require you to declutter the house to make it more presentable. When doing so, you have to create a checklist of things to do and what to show your potential buyers when they check in. Ensure that everything checks for the buyer to make an easy sale.

Besides observing all the above tips and others more, you have to stay positive throughout the selling process. Properties can take one to six months or even longer to sell, depending on the demand in the market.

Norton Rose Fulbright advises Shell on US$926m sale

Global law firm Norton Rose Fulbright has assisted Shell’s in-house legal team with the disposal of the company’s upstream interests in the Western Desert in Egypt to Cheiron Petroleum Corporation and Cairn Energy Plc for a base price of US$646m, with additional payments of up to US$280m between 2021 and 2024, subject to oil price and exploration results.

Shell’s asset sale in Egypt includes its stake in 13 onshore concessions and its share in the Badr El-Din Petroleum Company (Bapetco). Completion is subject to government and regulatory approvals and is expected to occur in the second half of 2021.

The London-based team was led by senior associate Andrew Davies, supervised by corporate energy partner Hussain Kubba, and supported by associate Jarrett Whitehead. Partner Fiona Millington also provided ECM support.

Hussain Kubba commented: “This high-profile deal in Egypt forms part of Shell’s wider strategy to diversify its Upstream portfolio. We have recently seen a number of significant M&A transactions in the Egyptian Oil & Gas sector, and this transaction further demonstrates our deep bench of experience in terms of both the sector and jurisdiction.”

Maarten Hillen, Senior Legal Counsel at Shell, commented: “As in previous transactions, cooperation with Norton Rose Fulbright was seamless and very effective. The team knows Shell’s ways of working, with a strong focus on in-house support, and added real value to the areas that were material to this transaction.”

Deloitte comments on ONS retail sales

In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.

Commenting on today’s ONS retail sales figures, Ian Geddes, head of retail at Deloitte, said: “Retail sales continued to struggle in May, despite both values and volumes rising by 11.8% and 12% compared to April. In a month that saw two bank holiday weekends, some easing of outdoor social gatherings, and warmer weather for many, retailers may have been looking for the first green shoots of recovery to make up for lost ground in March and April.

“Overall food sales values were flat, at +0.3% month-on-month, but, whilst grocers may have hoped for stronger food sales in what is traditionally the start of barbecue season, online grocery sales remain strong, up by 21.1% compared to April and now accounting for 11.3% of all food sales. More encouragingly, non-food sales are up month-on-month in both value (+24.2%) and volume (+23.7%) for the first time since lockdown, which, for some, will mark the early signs of ‘normality’ for this time of year. However, 41.5% of non-food sales occurred online in May, up from 15.8% in February 2020 before lockdown.

“A wider disparity between online and in-store sales remains this month in spite of garden centre and hardware store re-openings. Total online sales stood at 33.4% this month, beating April’s record sales, though this is unlikely to have offset sales usually seen in-store over this period. In addition to household goods, purchases have also likely been driven by beauty products and, more notably, clothing items as many consumers continue to work from home, with an increased requirement for video conferencing and a more relaxed ‘work’ wardrobe.

“Looking ahead, as non-essential retailers begin to phase-in store reopening plans, some consumer anxiety will remain. During lockdown, consumers have pivoted to fewer but bigger food shops. Whether this trend will also translate into non-food remains to be seen. For retailers, there are two options: a difficult balancing act to between re-creating a familiar shopping experience whilst implementing and maintaining strict new hygiene practices, or innovating and re-inventing the shopping experience for a post-COVID-19 world. Deloitte data shows that 46% of UK consumers currently feel safe visiting a store, but building on this confidence will be key for drawing more shoppers back to the High Street over the coming months.”