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How To Utilise The Tech World To Create A Thriving Business

For every business or start-up, one goal stands above all others: creating a thriving company. That means earning more money than you spend and staying profitable over the long term. However, the tech world is an unpredictable place to make your living in. The industry assimilates new trends at warp speed, leaving behind those who cannot keep up. So how do you keep afloat when competition seems too much? How can I utilise the tech world to create a thriving business?

Today, businesses are using new technologies to gain an advantage. Instead of using traditional strategies, they are adopting new models. That means more opportunities for entrepreneurs who know how to take advantage of the changing landscape.

Ways To Utilise The Tech World To Create A Thriving Business:

Have an IT Support Desk

One way to take advantage of the tech world is by having an IT support desk. This gives your business access to technology that will help you expand and grow but also helps relieve your employees of some stress. By outsourcing this service to https://mactribe.co.uk/, you will benefit from a steady stream of expertise that will be brought in as needed, reducing costs and time spent on training. Plus, it frees up your employees for other tasks that drive higher profits.

Involve Your Researchers and Developers with Sales and Marketing

Developers and researchers often come up with the next big thing: new technologies or features that can give businesses a boost. But frequently, their work is not seen outside the company — including salespeople and marketers. Make sure you talk with your researchers and developers to remedy this situation. Find out what they are working on, be it software or hardware. Identify the best tools to help your salespeople seal deals or bring in more customers. Tag along for meetings to see how technology can improve the process of closing a contract with a client.

Make Your Unique Selling Point (USP) Stand Out with Tech

Your business needs its unique selling point (USP). That makes it easier for potential clients to find you over your competitors. But if you want to utilise the tech world to create a thriving business, then improving on what’s already out there is not enough. A great way to do this is by utilising new technologies. For example, suppose you are a restaurateur. In that case, you can use mobile apps to provide customers with an interactive menu that they can browse before coming in. This makes ordering more manageable and smoother, which is excellent for both parties.

Focus On User Experience

When utilising the tech world to create a thriving business, one thing to keep in mind is focusing on the overall user experience. From signing up for your service or buying your product, you need to ensure that users have a good time interacting with you and your company. That means creating easy and intuitive tools, especially for new users who aren’t as tech-savvy. Look at what Snapchat has done — their products are so simple even young children can use them, and it’s paying off.

Use Social Media

Social media is not just a way to keep in touch with friends and family. It has also become an essential business tool that can be utilised across many platforms. From Facebook to LinkedIn, there are many ways for businesses to benefit from social media. For example, Instagram allows companies to share photos of their products or events. Plus, it is a great way to reach new consumers who might be interested in your product or service. While the tech world may appear scary at first glance, its benefits can be enjoyed by anyone willing to embrace them. By utilising these tips, you will grow your company by staying ahead of the game.

Utilise The Cloud

The cloud has many benefits for businesses. First, it allows employees, partners, and clients to access data whenever they want. For companies without their servers or IT departments, this means not worrying about paying for hardware or software. Plus, it frees up resources since everyone is using the same tools. Finally, since the tech world adopts new technologies quickly, you will soon see that utilising cloud hosting services will be essential if you want to stay competitive (and your business cannot outgrow them quickly).

The tech world is a place of business and economics, and the question about how to utilise it to create a thriving business remains. Be aware that new technologies can come at any time. By doing the things mentioned in this article, you will utilise the tech world to create a thriving business. You won’t lose out as your company grows, and you’ll have more significant revenue than ever before.

The Key To Successful Content Marketing & 5 Mistakes You Should Avoid

A professional corporate blog with the right content is important for your business. But here – as in so many other areas of marketing – a few pitfalls are lurking. The key is to identify and eliminate them.

Read more about the most common mistakes on corporate blogs in the article from our digital marketing experts.

You Are Not Focusing On Relevant Keywords

The purpose of your blog is to attract people to your company: you write a post about a topic – and a prospective customer finds your post, and thus your company, in the search results. The theme of the topic is not important – you can write a topic about establishing an online casino or your own law company, the main principle stays the same.

However, the first corporate blog mistake already lurks here: you write about topics and use keywords that you think would be interesting. However, this does not always overlap 1:1 with the topics that are relevant for your target group. To avoid this mistake on your corporate blog, be sure to conduct keyword research in advance. This will help you quickly find out which keywords your potential customers are searching for – and how often.

You then align your blog posts with the relevant keywords, one post per keyword. This is how you will then also be found via Google.

You Forget About Storytelling

Storytelling – you’ve probably heard about it a time or two. Storytelling can be compared to a classic hero story. Your reader is the hero who faces a problem. You are the wise mentor who helps the hero with his know-how to reach the goal of his heroic journey.

Texts For Your Corporate Blog Are Too Short Or Too Long

Speaking of “lengthy,” verbosity is also a common source of error on corporate blogs. Here, you should find the balanced middle between short five-liners and long 5000-word texts. A text that is too long quickly becomes exhausting.

Your texts should settle at around 1000-1500 words. However, if you have so much to say, spread the content over two to three posts. It will also keep the reader interested.

You Don’t Sprinkle Content For Your Corporate Blog

Your post contains appropriate keywords, is published, and supplemented with a lead magnet. Yet it ekes out a sad existence on your blog – because no one knows you have published anything new! Very few people check your blog regularly to see if anything has happened there. Until your post shows up in the search engine rankings, it can take a while.

Therefore, you should give it notoriety in another way. Simply post a short message with a link to the blog post on your social media networks: Twitter, LinkedIn, Instagram, Facebook, etc. Feel free to promote these posts as well to reach even more prospects.

Also, when you publish a new post, tease your newsletter subscribers with an exciting email that directs them directly to the blog post.

A Corporate Blog Doesn’t Show The Philosophy Of Your Business

Do your blog posts reflect your company? Or are they more like fact-based Wikipedia articles? Let’s face it: companies are much more likable when they show that real people are behind them. So, when writing, don’t hide the “personality” of your business behind stiff, factual phrases.

Instead, be relaxed and entertaining, and let a little humour flow in. But be careful. For all your personality, you should still maintain professionalism. After all, you want to position yourself first and foremost as a trustworthy expert.

And that brings us to the end of our article on popular corporate blog mistakes. How many of these have you discovered in your corporate blog or committed yourself?

5 Effective Ways of Handling Compliance for Fintech Companies in 2022

The fintech industry is evolving at an astounding rate. The need for fintech firms to adapt is drastically increasing, as are the number of complications that firms face when trying to stay compliant. A lack of proper compliance can be detrimental to the success of a fintech firm.

Just like any other industry, fintech firms have to comply with certain rules and standards that govern their behaviour. However, the fintech industry is constantly evolving and adapting, thus making compliance a daunting task.

There are, however, certain ways through which fintech firms can mitigate their compliance risk before it becomes a problem. This article will outline the five most effective ways of managing compliance for fintech companies.

Create a compliance plan

Creating a compliance plan will help a fintech firm identify and address potential problem areas. Through a compliance plan, a fintech firm will define what its compliance strategy will be and which policies and procedures need to be upheld in order to stay compliant.

The plan will also identify potential areas that could be problematic and ways through which the fintech firm can mitigate those risks.

A compliance plan should, at a minimum, include business objectives, risk tolerance, policies such as email retention policy, code of ethics, and investigatory and reporting procedures. The plan should also include an overview of regulatory requirements that might affect a fintech firm, as well as cybersecurity requirements.

Coordinate with existing regulatory bodies

Fintech firms should coordinate with other regulatory bodies. Doing so allows fintech firms a better understanding of the rules and regulations that are applicable to them and helps fintech firms anticipate any possible issues before they arise.

The Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) are some of the main regulatory bodies that regulate fintech firms in the UK. Fintech firms in the US coordinate with the Financial Industry Regulatory Authority (FINRA), Consumer Financial Protection Bureau (CFPB), Securities and Exchange Commission (SEC), and others.

Coordinating with regulators allows fintech firms to:

  • Demonstrate a sense of responsibility
  • Gain a deeper understanding of the rules and regulations
  • Receive guidance on what regulators expect of them
  • Receive an update on regulatory changes
  • Allow regulators to better understand what fintech firms do
  • Ensure compliance with regulations and mitigate risks

Identify potential compliance risks

Identifying and preparing for potential regulatory risks is one of the most effective ways of managing compliance.

Risk management helps fintech firms identify and address potential risks. These risks can be related to reputation, regulations, or technology.

Reputational risks are a risk that an organisation’s reputation could be harmed by the actions of its employees, management, or third parties. Technology risks are risks that arise from the use of technology.

Risks can be also related to regulation. Regulatory risks are risks that arise from failure to comply with laws, regulations, license requirements, or codes of conduct.

Use technology to mitigate the risks

Technology has made it easier for fintech firms to stay compliant. With the help of technology, fintech firms can automate various processes, which will not only mitigate the risks of non-compliance but also help fintech firms reduce costs.

For example, automating processes such as data archiving (with the help of a third-party service provider) will free up a lot of time for the fintech firm’s employees, which would, in turn, allow them to focus on more strategic and revenue-generating activities. Not only can automation help save valuable time, but it also mitigates the risk of human errors related to data retention policies and eDiscovery requests.

Technology can also help detect errors or anomalies in the data. Fintech firms are data-driven organisations, and any discrepancies or irregularities in the data can adversely impact the business. Therefore, using data validation tools can help a fintech firm mitigate the risks.

Educate employees

Besides implementing the right technology, fintech firms should ensure that their employees have the necessary knowledge, training, and access to technology. This can be done by creating a compliance manual, which outlines the firm’s compliance policy and procedures.

A fintech firm can also train its employees on topics such as anti-money laundering (AML), anti-bribery, and fraud prevention.

Employee education is particularly important in firms operating in highly regulated markets.

Fintech firms can use technology to help employees gain the necessary knowledge. For example, they can implement a knowledge management (KM) system. This can be useful for onboarding new employees and allowing them to learn more about the company.

Conclusion

Compliance is an integral part of the fintech industry. Compliance issues can prove to be detrimental to a fintech firm’s success. If a firm fails to comply with regulatory requirements, it may face increased regulatory scrutiny or fines.

Regulations are constantly evolving, with new regulatory requirements coming all the time. The fintech industry is therefore facing new challenges and must adapt to these changes.

Author Alex Morgan

Author, Alex Morgan

6 Effective Marketing Tips To Improve Your Business Revenue

A business needs revenue! Increasing sales and boosting performance is on the spotlight of many businesses today. With the advent of new technologies, traditional ways of selling and marketing techniques may seem outdated as businesses evolve and continuously adapt to these new techniques.

Marketing business concept on the virtual screen.

Marketing business concept on the virtual screen.

If you are feeling left behind, ask yourself these questions:

  • Do we have the right marketing plan?
  • Do we have great sales talent?
  • Does our marketing strategy still work?
  • And most importantly, how do we get more leads?

These questions may help you as you explore and find out the effective tips and tricks applicable to your business to boost your sales. Always remember that your success will depend on the amount of hard work and energy you exert.

As you all know, increasing sales, productivity, and performance is one of the most challenging tasks in the world of business. Sometimes all one needs is an inspiration from a great entrepreneur. If you think you need one, check out this blog post.

Now, you can see what the awesome ways are to boost your sales.

1. Remember, People Enjoy Benefits

You think you have great products? Good, because most people buy products, not because they just want to or just because they look great, but because of the benefits they can get along with it. If you are thinking of a service or product to sell, start by identifying what benefits people often seek or want to enjoy these days. It can be cost-efficient or time and energy saving. With this, you are also addressing the question why customer buy such products.

2. Focus On Existing Customers

Instead of attracting new customers, reach out to those who have already tried your products. Always secure and maintain your relationship with them to make sure they will always buy again. You can do this by reaching out to them on a regular basis, and ask how they are doing personally and professionally.

According to experts, the best sales leads are those who are already transformed into existing customers. As a matter of fact, existing customers have a higher chance of buying again your products rather than new ones. Also, don’t forget to ask them if they know someone who absolutely needs your services. Making referrals will also boost your sales gradually.

3. Study Your Competitors

All business owners need to know their competitors. Always think one step ahead of them. You can try their products or services and discuss with your sales team if you are lagging behind them. Also, analyse their techniques, strengths, and weakness. And use them as an advantage to outpace your competitors.

4. Create Unique Product Innovation

After studying your competitors, you should be able to think of unique products or services that will completely outdo them in the long run. These unique products should always satisfy the needs of your customer, and would make them always prefer your products over other identical production in the market.

5. Build A Strong, Reliable Customer Service

With reliable and innovative customer service, you’re giving your prospects access to a wide range of products and services that you offer. Not only that, but it can also help you stabilise the connection between you and your customers by addressing complaints, questions, and feedback.

Building a customer service system also builds a strong foundation and connection with your existing customers. Remember that it’s not important how you perceive your products, but how your customers perceive them.

6. Maximise Social Media And Content Marketing

Most people spend their time on social media apps. Using them to your advantage will help you boost your sales. Here are some benefits of social media marketing:

  • Increased Brand Awareness: Social media is a cost-efficient method to increase your business visibility and branding. It helps you reach out to more customers with just a touch of a button.
  • High Conversion Rate: With increased visibility, customers are most likely going to flock to your website and increase traffic. This is possible even with just a single content post, comment, and like.
  • Social Listening: Social media lets you interact with your customers freely. It also helps your business create connection and positive interaction with your customers. You’ll surely hear what the customer wants and needs. You may take a look at your favourite brands’ micro-blogging accounts.

Summing It Up

Increasing business revenue is really hard and demanding. It will definitely challenge you to think outside the box and take a lot of risks. Hang on, utilise these tips to your advantage, and bring success to your company!

Gordon Dadds Unveils Revenue and Profit Growth Since Float

Gordon Dadds announced strong revenue and profit growth today in its first results since going public last year. In its results for the year ended 31 March 2018 the law firm grew revenue by 25.3 per cent to £31.24m and operating profit by 19.1 per cent to £8.8m.

The law firm, which aims to improve profitability by acquiring smaller law firms and integrating them onto its platform, made five acquisitions in the course of the year with aggregated revenues of £14m.

“The acquisitions we have made have proved our concept. We said we knew how to do them and integrate them and the results demonstrate that we do know how to take them on,” Biles said.

The law firm has a pipeline of further potential acquisitions both in the United Kingdom and overseas, Biles said.

Biles said the law firm was also on the look out for a “transformative” merger to help grow revenue significantly.

“Its quite possible we will be able to do a transformative deal at some point in the future. It’s a question of circumstances and opportunity really,” he said.

Gordon Dadds float in August 2017 made it just the third United Kingdom law firm to go public – it has since been joined on the public markets by Rosenblatt which listed in May and Knights which floated yesterday raising £50m.

“Its very encouraging that there is investor demand at the level for things like Knights in our sector,” Biles said.

He said he hoped and expected to see more law firms float to increase analyst and investor interest in the sector.

Gordon Dadds Overview

Gordon Dadds is an international commercial law firm, focusing mainly on shipping, insurance, energy, aviation and trade, while offering a full commercial legal service.