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Rewards App Hits 2 Million Member Milestone

Airtime Rewards is an app that you download to your smartphone and easily connect to your bank cards. Each time that you use your connected card at participating retailers you will then earn money back that will go towards your phone bill.

With phone bills and the general cost of living rising at a rapid rate, using apps such as Airtime can be a great way to make back a little money on your everyday spending.

Shoppers are given a unique reward currency that can be converted into monetary credit on their smartphone account.

Airtime offers a variety different ways to boost your cashback and receive bonus credit, including referrals, challenges and short-lived promotions.

The company was founded by Adam Ward and Josh Graham in 2015. The Manchester-based entrepreneurs have been working alongside mobile networks operators and global brands – designing and building mobile acquisition and retention solutions.

One of the biggest perks to Airtime is that once you have set up your account, it automatically tracks your spending for you. So you can forget about it and earn money back while you spend.

Downloading the Airtime app is free. Join their community of over 2 million members today and save £10 per month on your phone bill.

Airtime Rewards is partnered with Visa and Mastercard and is also PCI Level 1 compliant. PCI is the industry standard and Level 1 is the highest and most stringent level.

What is Digital Marketing? We Explain Here

Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging.

Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take.

Digital marketing is frequently contrasted with “conventional marketing” methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is frequently grouped with television.

Did you know that more than 34 percent Americans use the internet every day? Additionally, 26% of users are online “nearly constantly” and 43% log on more than once every day.

When it comes to mobile internet users, these numbers are considerably greater. 89% of Americans use the internet at least once every day, and 31% use it frequently. As a marketer, it’s crucial to leverage the digital sphere through online advertising, brand building, offering excellent customer service that attracts additional potential customers, and more.

With the use of a digital marketing strategy, you may engage with current clients and potential customers by using digital channels like social media, pay-per-click advertising, search engine optimisation, and email marketing.

As a consequence, you may create a strong brand, offer excellent customer service, attract new clients, and more.

Digital marketing: What is it?

The promotion of brands via the internet and other digital communication channels is known as digital marketing. Also known as online marketing.

This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. In essence, a marketing effort is considered to be digital marketing if it uses digital communication.

Digital marketing is the area of marketing that promotes goods and services. The Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms.

PwC Appoints New Global Leader of Consumer Markets

A consumer market is a market when individuals purchase products or services for their own personal use, as opposed to buying it to sell themselves. Consumer markets consist primarily of products that people use as part of their everyday lives.

PwC has appointed Sabine Durand-Hayes as the Consumer Markets Global Leader. Sabine brings more than 25 years of experience assisting private equity and corporate clients with analysis and structuring of mergers, acquisitions and divestitures.

During her career with PwC, she has advised various multinational agri-food, fast-moving consumer goods, luxury and retail companies on strategic and operational issues, from portfolio management to carve out and integration.

In her new role, Sabine will lead the Global Consumer Markets Industries team, which advises a large network of clients from various industries, including retail, consumer, hospitality and leisure, as well as transport, logistics and packaging, on a range of key areas. In particular, she will focus on optimised omnichannel models; effective supply chain management and organisation, from strategy to execution – enabled by digital, data analytics and new ways of working, including environmental, social and corporate governance, risk and assurance, tax and legal aspects as part of the solution.

She will also continue her role as the Global Relationship Partner for one of the world’s largest global food retail companies.

“I’m thrilled to be taking on this new role in leading our Global Consumer Markets Industries practice,” says Sabine. “The ongoing transformation of the Consumer Markets industries in a context of fast-changing consumer preferences, and accelerated by the COVID-19 pandemic, serves as a reminder of how our PwC purpose – to build trust in society and to solve important problems – guides our work with clients and stakeholders.

By bringing our capabilities together, we have unique opportunities to connect with all players, from manufacturers and producers, all the way to distribution and consumers, on how to address common challenges. We can provide experience and solutions that make a real impact for our clients and their consumers.”

Sabine previously was Retail and Consumer Industries leader in France and more recently led Consumer Markets in Europe, the Middle East and Africa. She leads PwC’s Transactions Services Retail & Consumer teams in France.

She presently serves as a member of the Supervisory Board of PwC France & Maghreb since 2017, and led the Strategy commission from 2017 to 2020, providing first-hand experience of governance and control in a multinational business.

Sabine trained and worked in PwC United Kingdom and is a member of the Institute of Chartered Accountants of England and Wales.

She earned a Masters from ESC Montpellier Business School.

Law Firm Closes Second Supermarket Portfolio Sale

A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organised into sections.

Law firm Dentons has closed its second supermarket portfolio sale for the John Lewis Partnership in the space of a week. The freehold of six Waitrose supermarkets have been acquired by real estate investment trust Supermarket Income REIT for £74.1m.

Waitrose & Partners is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose.

Waitrose was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still sells groceries under the brand. Its head offices are located in Bracknell and Victoria, England.

The stores, which will continue to trade as normal, will be leased back to Waitrose for 20 years.

Located in Eastbourne, Edenbridge, Ely, Oundle, Sandbach and Sudbury, the stores have an average gross internal area of 32,000 sq ft.

Last week Dentons advised the John Lewis Partnership on the sale and leaseback of five Waitrose Limited stores to property investor LondonMetric for £62 million.

Deepa Deb was assisted by associates Amy Smith, Alexis Condie, Rachel Dunn and Calum McKenzie.

Over the past year, Dentons’ UK Real Estate team has advised on several high profile transactions such as Doosan Babcock’s continued occupation of its site in Renfrew, Sports Direct’s sale and leaseback of its Derbyshire distribution centre, and the sale of the Hampton by Hilton at Bristol Airport to Ability Group.

Dentons has launched several tools for businesses over the past few months to help with real estate issues related to COVID-19 across England, Wales and Scotland, including the COVID-19 Interactive Agreement Tool Kit and COVID-19 Interactive Lease Tool Kit.