Posts

Make Your Brand Stand Out – 5 Retail Management Tips For You

/1 Comment/in /by

There is a lot that goes into managing a retail store. You have to be a lot more aware of the latest marketing, promotional, inventory management, logistics handling, and cost-saving techniques. It is a full-time job. Let’s find out a few very effective retail store/brand management tips that you can use in 2023 to stay on top of the minds of your customers:

1. Be More Consistent With Your Marketing Strategy

The only way to be more consistent with your marketing strategy is to invest in several touchpoints where the majority of your customers are present. For example, you can use social media channels such as Facebook, Instagram, Twitter, and YouTube. You can also connect with them in their local malls and shopping arenas to spread more awareness about your retail store chain. This way you are constantly on the minds of your customers. Your branding efforts will show results in practically no time.

2. Keep Your Message Simple

Your customers do not have the time to solve riddles. They do not want to put in the pieces of a puzzle just to get to their favourite product. Always keep this in mind. Keep your marketing messages clear, informative, and entertaining. Even your brand logo should be precise and attractive. It should communicate your values and the business ethics that you stand for in addition to of course your unique value proposition.

3. Choose The Most Appropriate Retail Software

There are numerous software platforms and tools that are available in the market these days. They allow you to automate several of your retail operations including billing, invoice generation, managing returns, attending to customer queries, inventory management, and a lot more. A perfect example of such retail management software is Vusion which allows you to completely digitise your product shelves and manage your inventory like a true pro. Think about more software tools for your retail store to completely revolutionise the way you do business.

4. Associate With Other Established Brands

A co-partnership is a very strategic approach that a lot of retail stores are going for. For example, if you have an in-house product that you want to promote, you can always throw in a free sample of the same with a highly established brand that already sells its products in your store. This is a completely symbiotic relationship that adds value to the shopping experience of the customers and gives your product the right footing in the market without having to invest any additional capital.

5. Social Media Influencers

Social media influencers are a great way to promote your brand across numerous channels. You can hire an influencer with the follower demographic that you want to target. The degree of traction you will be able to generate with your audience is going to be phenomenal using just this one trick.

Come On Now

It is time to buckle up. It is time to change your marketing and retail management strategy altogether. Remember, you are out there to make your brand stand out. If you don’t do anything out of the box, all your effort is going to be in vain.

Delay in Opening of Gymshark Store on Regent Street

/0 Comments/in /by

Due to “mitigating circumstances,” the doors to the highly anticipated first Gymshark store will now open on October 29 rather than October 1. This will cause gym wear aficionados to have to wait a bit longer to visit the flagship location.

“We would want to apologise for any inconvenience this has brought to our community”, a Gymshark spokeswoman said.

The 18,000 square foot, first-ever permanent brick-and-mortar location of the Birmingham-based sportswear company has been planned for more than a year. It will include a sweat room, a pro bench where professionals will provide workout guidance, among other amenities.

Along with selling its gym wear, the shop stated the flagship will be “a space for our community to experience the essence of Gymshark.”

The first flagship store for the athleisure brand, which was initially scheduled to open on October 1, will feature a selection of the company’s sportswear and accessories as well as 1-2-1 appointments for a more individualised shopping experience.

Additionally, the new location will have a “Sweat Room” with more than 30 bookable exercise classes each week, as well as a Joe & The Juice concession and “The Hub,” which will serve as a venue for gatherings. Starting on September 19, you can reserve all of the offered exercise classes and facilities online.

The Birmingham-based company obtained a 10-year contract to occupy an 18,000 square foot facility at 165 Regent Street, taking over a location that was formerly occupied by J Crew, and the flagship store opened as a result.

Gymshark Will Debut its First Location on October 1st

/0 Comments/in /by

Gymshark has announced that the much-anticipated opening of its flagship location at 165 Regent Street will take place on Saturday, October 1.

The 18,000 square foot sweat room, pro bench, where professionals will provide exercise advise, and other amenities will be included in the gym gear giant’s first-ever permanent brick-and-mortar location.

The flagship will have “The Sweat Room,” a mobile sweat studio that operates out of the store and provides a rolling schedule of sessions for the Gymshark community while also serving as a “stage” for larger events.

According to the retailer, it will provide 30 classes a week (15 signature sweat classes and 5 interchangeable flexi classes), 5 community sessions (gifted to our charity partners), 4 open gym sessions (for the team to train/content creation), and a weekly Sunday Brunch event with a guest professional.

The store will also have a bar called “The Pro Bench” where its specialists can give the conditioning community fitness assistance.

Anyone can schedule a 25-minute appointment with an in-store expert on topics like personal training, advice, or mentality.

The “The Hub” component of the store, according to Gymshark, will be a place where its community can shape, adapt, and develop to host podcasts, panels, workshops, films, live streaming, Sunday brunch clubs, and more.

It will cover a wide range of issues, staying ahead of our community’s interests and foreseeing future trends in dialogue. It is designed to speak to different communities, whether hyper-local, domestic, or international.

The venue will serve as a venue for the neighbourhood, customers, schools and universities, the press, athletes, and guest speakers. It can accommodate events for up to 100 people and can contain anywhere between one and thirty people.

Additionally, Gymshark and Joe And The Juice have partnered to develop a location that will provide hot beverages, sandwiches, protein shakes, and unique goods.

Retail Company Appoints Legal Advisory Team

/1 Comment/in /by

Sherwin O’Riordan has announced a new partnership with Retail Excellence Ireland. Sherwin O’Riordan will provide a legal advisory service to Retail Excellence Ireland’s 2000 members.

Retail Excellence is a not for profit company which supports Irish retailers to be the best they can be. The service will take the form of a full employment, commercial and property consultation service to members and offer advice on legal queries by phone or email.

Retail Excellence involves 2000 leading retail companies who operate in the Irish market. Our members are the most progressive and innovative in the market.

We make every effort to deliver activity which is wholeheartedly based on member needs. Retail Excellence is by far the largest retail industry body in Ireland.

Established in 1995, Retail Excellence is owned by the Members, for the Members and is the largest retail industry trade body in Ireland. Our aim is to enhance the consumer’s retail experience by developing top class retail standards and skills and promote a vibrant and competitive world class retail industry in Ireland.

Established in 2002, Sherwin O’Riordan is a firm of highly-experienced solicitors specialising in advising growing SMEs in Ireland on commercial and business law, employment, commercial litigation, dispute resolution and commercial property.

Retail Excellence is a not for profit company which supports Irish retailers to be the best they can be.

Retail Excellence involves 2,000 leading retail companies who operate in the Irish market. Our members are the most progressive and innovative in the market.

We make every effort to deliver activity which is wholeheartedly based on member needs. Retail Excellence is by far the largest retail industry body in Ireland.

Established in 1995, Retail Excellence is owned by the Members, for the Members and is the largest retail industry trade body in Ireland.

Our aim is to enhance the consumer’s retail experience by developing top class retail standards and skills and promote a vibrant and competitive world class retail industry in Ireland.