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7 Reasons Why You Should Start A Podcast For Your Business

Starting a podcast is a good idea, because podcasts are scalding hot right now. Alex Cooper (Call Her Daddy) recently penned a three-year deal worth more than $60 million with Spotify.

The popularity of podcasts has risen during the last two years and major streaming platforms have been creating brands in the podcasting space. So much so, that we may be entering a new era of media and multimedia advertising.

If you do it correctly and consistently, you can quickly increase your audience for your brand. Starting and maintaining a podcast will take hard work and planning. You shouldn’t start one unless you have figured out your differentiator.

During the pandemic, digital content saw a huge surge in consumers. Growth forecasts predicted revenue of $659 million for digital content, as a result of employees working from home, enforced social distancing, and by creators having to transition their content to the digital space.

Below is a list of 7 reasons why you should start a podcast for your business:

1. Audience Building

Hosting your show on platforms such as iTunes will also expose your show to new listeners who find your show by searching for specific topics on those platforms. For example, if you host a show about marketing, someone looking for a podcast about marketing will find your show if it appears in the search results for that keyword.

2. Cheap To Start

There are only a few pieces of equipment required to host your podcast. The first is of course a computer with an internet connection. From there, your basic essentials are a microphone, headset, and a pop filter. This equipment can be purchased on Amazon for $140.

3. Business Networking

If you host a podcast in which you interview various guests for your show, one of the most obvious benefit of doing so is that you get to expand your network. A podcast is a great platform to reach out to people you might not have been able to otherwise. As your audience grows in size, your ability to reach out to the high-profile industry leaders increases.

4. Alternative Revenue Stream

There are a few ways you can monetise your podcast. If your download numbers are high enough, you can charge sponsors to be mentioned on your show. You can also use your show to promote your own products or services. Another option is to include a recommended resources section on your show’s main website, and include affiliate links in each of the recommendations. This way, when someone clicks on a recommended resources and decides to buy, your earn a commission.

5. Authority Building

Sharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry. Hosting a podcast has a similar effect as running a blog or writing a book – it helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you. You may also consider offering coaching or consulting services as people begin asking you for specific advice on your area of expertise.

6. Free Promotion

A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what your service offering.

7. Low Maintenance

There are a few podcasts out there that publish episodes on a daily basis. But most shows publish an episode once per week and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as you think.

Creative Ways To Promote Your Brand

The Internet plays an important role in the development of one’s business. To that end, many companies, especially the ones that have recently started up a business, increasingly try to enhance their presence on the Internet, which, in turn, effectively attracts traffic to their websites and business. Furthermore, owners also try advertising their products in many different ways. All this bears fruit in various ways and proves that marketing indeed has a big role in one’s business success.

To that end, here we have a list of some awesome ways you can use to promote your brand and rapidly turn it into profit!

Advertise Your Brand

Advertisements can incredibly boost the sales of your product. However, the catch is in the fact that it is not always easy to make such an advertising strategy that will work. You will have to be both creative and intelligent to find and pave the way from your product to the customer’s heart. For instance, one of the unique and creative ways of advertising is by putting your logo on water, as this can leave a significant impression of your brand on the customer because they can associate your brand with water, which is a positive association. Moreover, your logo can be salient on the bottle and since people often take their water with them to various places, your brand will be exhibited a lot.

For instance, students frequently carry their water to schools and universities and put them on tables where others can see it. Similarly, people usually have bottles of water with them on televised conferences so your brand can be televised as well if you use this smart marketing strategy!

Use Social Media

Social media is the next advertising platform that can come in handy for your brand. On top of that, it is usually free and you can use it as much as you want. For example, you can make accounts on social media such as Instagram, Twitter, and many others. You can further post images of your brand and products, gather likes and comments. This way, you will let people learn more about your brand!

Make Use of SEO & SEM

In an increasingly competitive industry, search engine marketing is amongst the foremost efficient methods to develop your business. It’s never been more essential to advertise online, and program marketing is the best approach to push your services and develop and expand your business. The most positive trait of search engine marketing is that it allows marketers to position their adverts ahead of motivated clients who can buy them at the precise moment when the products attract their attention.

Having in mind SEM is continually expanding and developing, there must be someone who can advise customers on a way to manage their business more effectively. Nowadays, most companies have their SEM consultants, and professionals like these help companies enhance their website’s SEO and PPC (pay-per-click) by providing advice and discussing strategies that may attract several interested visitors.

With the development of marketing comes also a variety of areas and issues you need to deal with. However, to spare yourself some time, your SEO marketing consultant will do all of the jobs for you and will focus on the particular areas, including page optimisation, technical and local SEO, monitoring, pay-per-click advertising, and much more.

Think about the time you need to take to make every page on your website as good as possible. It can take several days or even weeks to go through this on your own, and it may affect other parts of SEO as well. With the huge help of your consultant, who will also check the technical settings of the site, evaluate its loading speed, spot the errors in the code, and make a plan for correction if needed, you will be able to focus on other things to develop your business efficiently.

Use Offshore Hosting

With offshore hosting, there are several benefits exclusively for the client, but these come at a price. For instance, the most recognisable feature of offshore hosting that sets it apart from free hosting is that it displays the client’s website in a foreign country, which is convenient for the client. By the same token, the client can also enjoy data protection, higher privacy control, anonymity, technical support, no forced ads, etc.

Determine what your major marketing aim is before deciding on a strategy. You could wish to enhance sales or raise brand recognition. To reach your marketing objectives, you can employ internet marketing tools, discounts, TV advertisements, and conventional marketing approaches. Any effort that you put into your business will sooner or later turn out worthy, so make sure you take some of the ideas from this list!

7 Amazing Health Benefits of Drinking Lemon Water

A glass of lemon water is all the rage with millennials in 2021. Many business people from around the globe have it routinely and independent studies suggests that drinking lemon water is not only healthy for humans, but also a great way to tackle your busy work schedule.

Below is a list of 7 reasons why you should start drinking lemon water today:

 1. Lemon Water Promotes Hydration

Water is the best beverage for hydration, but some people don’t like the taste of it on its own. Adding lemon adds flavour, which may help you drink more water.

2. Lemon Water Is A Good Source Of Vitamin C

Citrus fruits like lemons are high in vitamin C, a primary antioxidant that helps protect cells from damaging free radicals. Vitamin C may reduce your risk of cardiovascular disease and stroke, and lower blood pressure.

3. Lemon Water Supports Weight Loss

Research has shown that polyphenol antioxidants found in lemons significantly reduces weight gain. The antioxidant compounds also offset the negative effects on blood glucose levels and improved insulin resistance, the two main factors in the development of type 2 diabetes.

4. Lemon Water Improves Your Skin Quality

Vitamin C found in lemons may help reduce skin wrinkling, dry skin from aging, and damage from the sun.

5. Lemon Water Aids Digestion

Some people drink lemon water as a daily morning laxative to help prevent constipation. Ayurvedic medicine says the sour lemon taste helps stimulate your “Agni.” In ayurvedic medicine, a strong Agni jump-starts the digestive system, allowing you to digest food more easily and helping to prevent the build-up of toxins.

6. Lemon Water Freshens Breath

You might avoid bad breath by drinking a glass of lemon water after meals and first thing in the morning. Lemon is thought to stimulate saliva and water also helps prevent a dry mouth, which can lead to bad breath caused by bacteria.

7. Lemon Water Helps Prevent Kidney Stones

The citric acid in lemons may help prevent kidney stones. Drinking lemon water not only gets you citrate, but also the water you need to help prevent or flush out stones.

How Do I Make Lemon Water?

In order to reap the benefits of lemon water, you need drink it consistently, and you need more than just a single wedge of lemon in your glass.

When making lemon water, always use fresh lemons rather than artificial lemon juice.

To make lemon water, squeeze half a lemon into 8 ounces of warm or cold water. To make the drink as healthy as possible, we recommend filtered water and organic lemons.