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How to Build an eCommerce Site for Your Eyewear Business

The eyewear industry is one of the most booming industries in the world today. According to Statista, the global eyewear market’s worth was valued at 140 billion U.S. dollars in 2020. It has, however, been forecasted to reach 197.2 billion U.S. dollars by 2027, which makes it attractive for investors.

Thus, starting an eyewear business can be an excellent idea if you are looking for a good investment opportunity. You can consider venturing into online selling, which will help boost your overall sales. This article will teach you how to set up an e-commerce site for your shop.

Let’s get started with everything you should know.

1. Choose an eCommerce Platform

This is the first step to take when looking to set up an e-commerce website. The eCommerce platform you choose will play an important role in your success. When making your decision, there are three major types of e-commerce platforms that you can consider.

They include:

  • Open source 
  • SaaS
  • Headless commerce

You need to choose an e-commerce platform that best fits your website’s functionality. It will also be vital to choose an e-commerce host that will help store your data. You can either choose a cloud or on-premises eCommerce hosting depending on security and costs.

2. Choose a Name and Purchase a Domain

The next step will be to find a name for your eCommerce business. There are various factors to consider when choosing a domain name. It would be a good idea to ensure that the name you choose isn’t generic, long, and doesn’t have any creative spelling.

If you have a domain name, you’ll need to transfer it to your e-commerce site. Once they read your domain name, customers should know that you sell prescription sports sunglasses. Some eCommerce platforms provide free domains after you sign up for their services.

3. Plan and Construct Your eCommerce Website

The next step should be to build your e-commerce website. There are various things that you must have when building your website. For example, you may require a logo and other brand elements to help you market. This also involves choosing the right brand colours.

You might need to outsource your website building needs. If you aren’t sure about your capabilities, finding an experienced developer might be better than doing it yourself. Ensure that you agree on things like timelines and your expectations so that you can plan your launch date.

4. Add Your Products

There are different kinds of products that you might sell as an eCommerce business. In the eyewear industry, prescription sports glasses are some of the products you might sell. SportRx is one of the online stores that you can draw inspiration from before you get started.

You can find the best safety prescription glasses here. You can see how they have added products and descriptions to the website. The interface is user friendly and provides apt information. That will make it easier to add prescription sports sunglasses and other eyewear products to ensure you attract clients.

5. Find a Good Theme

You also need to consider having a theme for your business. A good theme should match your business goals and needs. Also, it needs to communicate your vision and give your audience a feel of what to expect. There are various tools that you can use to find a theme.

It is advisable to use these tools because they offer ready-to-use templates. This means you don’t have to start from scratch. You can choose a template and customise it to ensure that it meets your needs. It should communicate your business’s vision and appeal to your clients.

6. Sort Out Payment, Tax, and Shipping

The next step should be to ensure that payment, tax, and shipping work perfectly. When using some eCommerce platforms, you might not need to set everything up from scratch. A platform like BigCommerce or Shopify comes with all the tools you need to manage these functions.

There are various options that you can use for payment processing. Square, PayPal, and Stripe are some of the options you might consider. You also need to integrate shipping software into your business. It will also help to set up your social media and email marketing campaigns.

7. Test and Launch the Website

The next step should be to take your website live. You can test it with a few orders to be sure that it’s working perfectly. You can have a few friends or family members test the website for you. They can provide you with reviews that will help ensure you have a feel for the site.

Ensure you test every aspect of your site, from navigability to ordering. A client should find the prescription sports glasses you sell with ease. Also, go ahead and launch the website, but don’t assume it’ll bring instant sales. It will be easier to get indexed online after the launch.

8. Pitch the Website

The last step should be to ensure that people know about your business. Someone won’t think about your business when looking to buy prescription sports sunglasses online unless they have heard about it before. It is therefore vital to ensure that you pitch your website to them.

A personalised outreach will do more than help people know about your eyewear business. It will help build solid relationships with your audience. This will make it easier to set yourself apart as a business that offers the best safety prescription glasses, which will help you attract repeat business.

Building an eCommerce Eyewear Business Website Is Now Easy

Building a successful eCommerce business isn’t as easy as it might sound, but neither is it impossible. There’s so much that you must do to get the desired results from your eyewear e-commerce website. This article has provided the best tips for building an eCommerce site for your eyewear business.

You can now sell your prescription sports sunglasses online. Not everyone can walk into a physical shop. Some people want to buy prescription sports glasses online. Setting up an e-commerce website will help them buy the best safety prescription glasses from the comfort of their home.

5 Tips to Expanding Your Business Globally

Are you looking to expand your business globally in an attempt to reach the international market and earn higher revenues? Thanks to the prevalence of the Internet and other technological advancements, expanding globally has become an easier, more achievable task for businesses.

However, growing your business beyond your local shores also comes with challenges. For starters, you need to consider time differences and language barriers. This will require you to build and implement a completely different business model – something that’ll require time, money, and effort from your business.

To ensure success as you expand your business globally, take note of these tips:

1. Conduct In-Depth Research

Performing extensive market research should be on top of your to-do list before expanding your business globally. Going global without determining whether your target area is in need of your products or services is a recipe for failure.

Start by learning about your target audience. For example, if you want to expand your business to the Netherlands, spend time and effort acquiring consumer market insights for the Netherlands. Aside from knowing who your target audience is, the information you can gain from research helps you determine their needs, spending habits, and preferred marketing method.

Don’t forget to research the local competition, as well. Who are the biggest players in your target area? How are their products or services similar to yours? Is the local market saturated with household brands, or is there still room enough for your business to grow?

Examine the local market thoroughly before going global. In this way, you can properly formulate business strategies that will enable your business to generate international appeal.

2. Educate Yourself on the Rules and Regulations of the Target Country

The rules and regulations governing your place of business aren’t always the same in other countries. Countries have different sets of compliance laws that businesses need to adhere to, so make sure to learn all of these before expanding your business.

For instance, if you want to expand your business to China, you need to fully understand the role of government in businesses. Unlike other Western countries, the Chinese government plays a substantial role in businesses. In this country, almost 80% of assets are owned by the government, while most assets are usually owned privately in the United States.

It’s also essential to educate yourself on the rules for patents and trademarks to avoid any violations and penalties. Conduct a series of quality assurance testing to ensure that your products meet the standards set by the local authorities.

3. Localise Your Products

Your attempt to go global won’t haul in customers or revenues if the local market feels alienated from your offerings. Products that don’t appeal to the local market aren’t saleable, meaning they’ll end up being stale on shelves and in stores.

Localising your products is an excellent way of attracting the locals. They’ll likely buy from your brand if they find your offerings more relatable.

There are many ways to localise your products. For one, you can use imagery by using clothing models from the same region that your business is expanding into. You can also make colour changes to your logo or packaging, as different countries have different connotations on colours. For example, yellow is linked to happiness, glory, and harmony in many Asian countries, while Russia uses the colour to represent mental hospitals (mental hospitals are called yellow houses in this country).

4. Foster Local Relationships

Fostering relationships with local entrepreneurs can become your key to success when expanding globally. The relationship you’ll build with other entrepreneurs can help you fully understand the business arena, especially how your target market and competitors behave.

Before you offer products and services to a new country, reach out to entrepreneurs who can help your business. For example, if you’re running an e-commerce company, partner with well-known and established brick-and-mortar stores that complement your offerings. This allows you to tap into their existing network that you otherwise won’t have any access to.

Creating alliances with local entrepreneurs can help your business improve its existing strategies to better fit the demands of the local market while reducing financial risks. Prioritise partnering with experts in the industry, so you can have better insights into the local market.

5. Analyse and Improve Your Marketing Strategies

The marketing campaign that worked well with your existing customers in your original place of business won’t always reap the same results when used internationally. The consumers in your target area have different needs and wants, which means that they also prefer a different marketing campaign.

Examine your existing marketing campaign and assess if it matches the preferences of your new target audience. Are your ads still applicable to foreign consumers? Do they compete well with ads of your potential competitors? Learn about the most successful marketing tactics in your target area and use that information to craft your own.

If you’re planning to sell different products to a new country, it’s best to focus on marketing one product first. Ideally, you should choose the product that has the highest market potential and invest all of your marketing efforts in advertising it. Taking this route enables you to determine which marketing tactics appeal the most to the locals, making it easier to determine which tactics to use (and not use) as you market other products in the long run.

Slow and Steady Is the Best Way to Go

Going global is a huge milestone, but doing it unprepared can snowball into bigger problems, which can affect all areas of your business. Diving into the global market without any key strategies in mind can adversely affect your branding, operations, marketing, and capital.

Take your time and implement the tips mentioned in this article before you expand globally. Never rush to expand your business unless you’re fully prepared, as this will certainly lead to financial losses and issues that might cause your business to stop its operations.

The Internet as A Market: How to Find and Profit from Demand

In a world where the internet has become a dominant force, it’s more important than ever to understand how to find and profit from demand. The internet has levelled the playing field for businesses of all sizes, and as a result, there is more competition than ever before.

If you want to succeed in today’s market, you need to be able to find and capitalise on demand. In this article, we will discuss how to do just that.

What Is Considered A Demand?

The first step in finding and profiting from demand is to understand what demand actually is. In simple terms, demand is the number of people who are interested in a product or service. It’s important to note that demand can be either high or low. A good example is a reseller hosting UK service which allows you to grow your business more easily. On the contrary, just because a product has high demand doesn’t necessarily mean it will be profitable – you also need to consider the competition. The key is to find products or services with high demand and low competition.

How To Find areas Of High Demand

There are a few different ways that you can go about searching for areas of high demand. One way is to use Google Trends. This tool allows you to see how often particular terms are being searched for on the internet. You can use this data to gauge interest in a certain product or service. The higher the number of searches, the higher the demand.

Look For Gaps In The Market

Another way to find areas of high demand is to look for gaps in the market. This involves identifying products or services that are needed but not currently being offered. To do this, you can again use Google Trends to see what people are searching for but not finding. You can also look at forums and social media to see what people are talking about. If there is a need that isn’t being met, this is an opportunity for you to fill the gap and profit from the demand.

Consider Your Competition

Before you get too excited about a particular product or service, it’s important to consider your competition. As we mentioned before, just because there is high demand doesn’t mean it will be profitable. If there are already a lot of businesses offering the same thing, you’ll need to find a way to differentiate yourself. This may involve offering a lower price, a higher quality product, or better customer service.

What Are The Risks Of Not Finding Demand?

If you’re not able to find areas of high demand, you run the risk of your business is unsuccessful. Without customers, you won’t be able to make any sales and your business will quickly go under. This is why it’s so important to take the time to find areas of high demand before starting your business. The business world is competitive, and you need to give yourself every advantage if you want to succeed.

Look For Expensive Products Or Services

One way to find areas of high demand is to look for expensive products or services. People are always willing to pay more for things that they perceive as being valuable. If you can find a way to offer a product or service that is seen as being worth the price, you’ll be able to profit from the demand. In addition, expensive products or services tend to have less competition, which gives you a better chance of success.

Find A Niche Market

Another way to find areas of high demand is to find a niche market. This involves finding a group of people with specific needs that are not being met by the current market. If you can offer a product or service that meets the needs of this niche market, you’ll be able to profit from the demand. Namely, you’ll be able to charge a premium price for your product or service since there is no one else currently offering it.

Use Google Trends

Another way to find areas of high demand is to look for products or services that are being sold for a high price. This usually indicates that there is high demand for the product but low supply. If you can find a way to enter this market, you may be able to charge premium prices and make a healthy profit. This is because people are willing to pay more for things that they perceive as being valuable.

If you want to be successful in business, it’s important to find areas in high demand. There are a number of ways that you can go about doing this, and the method that you choose will depend on your particular business. However, some methods include using Google Trends, looking for gaps in the market, and finding niche markets. By taking the time to find areas of high demand, you’ll be giving yourself a better chance of success.

What is Contract Manufacturing and How Does it Work

Contract manufacturing is a business model in which a company contracts with another company to produce products or services. This can be a great option for smaller businesses that don’t have the resources to produce everything in-house. It can also be a cost-effective way to get products to market quickly. Contract manufacturers typically have a wide range of capabilities, so they can produce a variety of products.

Type of Business

Some contract manufacturers only provide assembly services, while others offer a full line of services including chemical and material inputs. The manufacturers behind www.polarseal.net, solely focus on medical device contract manufacturing and healthcare material conversion, for example. This is a great option for medical companies who need to outsource certain parts of their production process.

Some manufacturers focus on one industry such as automotive, while other contract manufacturers produce various types of products and service many different clients. When choosing a contract manufacturer, consider the type of industry you are in so you can find a manufacturer who has experience in your field.

Services Offered

Contract manufacturers provide a range of services, including product design, purchasing, converting raw materials into finished products, and packaging. This is just an example of what you can expect from contract manufacturers; each company will have its own specialised services based on its capabilities and industry focus.

Additionally,  some manufacturers are focused on customising products to meet specific client needs, while others offer more standard solutions. For example, if you are looking for something off-the-shelf, then you should consider a manufacturer who has that product already on hand.

Open to Ideas

However, contract manufacturing isn’t just for companies with existing products. It’s also a good option for those wanting to get an idea or concept off the ground.  A manufacturer can help with the development process and experiment to find the best way to proceed. This is a great option for new start-ups or those looking for improvements on an existing product.

Contract manufacturers typically have their own equipment, so they can produce small batches as needed and change up designs and packaging as needed. For instance, if you are only planning on selling 1000 units of product, it may not make sense to invest in your own equipment. You can also get new products to market faster by using the equipment and resources of a contract manufacturer.

Price Point

Contract manufacturing costs will vary depending on what you are looking for, but typically this type of business model is more cost-effective than producing the product or service in-house. This can save money because you are outsourcing labour, facilities, equipment, etc. to a company that specialises in that area. You can also save money by using a contract manufacturer to produce items in bulk for larger orders, as opposed to producing one product at a time.

On the other hand, you also need to consider the costs of shipping, which will vary depending on your product and where it is being sent.

However, if your business is just getting off the ground and you are still trying to determine how much demand there will be for your products or services, it may be best to have the initial production done in-house.

Choosing a Contract Manufacturer

When choosing a contract manufacturer, there are a few things you should consider. First, find out if the company is interested in working with start-up businesses and new concepts. Having previous experience can be beneficial to both parties because it reduces the risk of the product failing during the development process.

Another important factor when choosing a contract manufacturer is timing. Are they interested in working with you on your timeline for developing and/or producing the product?

Ask about how many projects they typically take on per month. You want someone who can give your company the attention it deserves, so you don’t want someone who is overloaded with too many projects at once.

Sampling and Trial Runs

Each contract manufacturer will have its own set of rules when it comes to samples and trial runs. It typically varies between each business, so just ask about their specific policies before committing to a contract. For instance, some manufacturers may require a full order before producing samples, while others will allow you to pay for samples before making a final decision.

Contract manufacturers typically specialise in certain areas, so they are an ideal choice if you need something specific such as customised products or small batches of items produced on demand.  When choosing one, consider whether they offer trial runs and sampling options before making your decision about who will help bring your new product idea into reality.

UAT Group Subsidiary Begins Production of Fixation Pin

Production is the process of combining various material inputs and immaterial inputs in order to make something for consumption. It is the act of creating an output, a good or service which has value and contributes to the utility of individuals.

MCAPMediaWire – Umbra Applied Technologies Group, Inc (OTC Pink: UATG) (UAT Group), announced today that it has begun fulfilling purchase orders and contracts for orthopaedic distributors and clients nationwide.

Ossifix engineers and manufactures 100% allograft bone implants for small bone, extremities, and sports medicine markets that also has applications in the craniofacial, spine and oral surgery procedures. Resorbable implant technology is readily accepted and used in today’s market, both domestically and globally. No regulatory approval is required for implantable fixation engineered from allograft bone. As a result, barriers to entry into the market for Ossifix Technologies implants are minimal.

Ossifix Orthopedics™ products are manufactured from select, high-density, allograft cortical bone. Ossifixs’ unique manufacturing process and patent pending designs yield an engineered cortical bone implant that provides secure fixation and virtually eliminates any allergic or autoimmune reactions associated with metal or plastic/polymer implants. All Ossifix Orthopedics™ Pin, Screw and Plate Systems are single-use surgical kits with all necessary instruments for implantation and are based on decades of clinical experience and use in the operating room.  Our instrumentation is constructed of an eco-friendly, bio-degradable polymer.

Ossifix CEO, Mark Estrada, stated: “These initial sales are the foundation upon which we anticipate building exponential growth in sales We will begin rolling out the Jarvis bone pin immediately followed by additional products in the coming weeks.”

The Ossifix Orthopedics™ line of products will compete in one of the fastest growing, emerging markets, specifically, the resorbable implant market, in three distinct surgical segments; orthopaedic, dental, and general.  Ossifix products are designed to be used in hospitals, ambulatory surgical centres, and specialty clinics. Distribution is scheduled throughout North America, and globally in Latin America, Europe, Asia Pacific, as well as the Middle East and Africa. This global market is currently experiencing an estimated growth of 14% per year and is expected to reach $4.696 billion in sales this year.

Umbra Applied Technologies Group Chief Executive Officer, Alex Umbra, commented, “The level of thought and excellence that has gone into Ossifix products is something not commonly found in brands but this is one that in my opinion will stand apart. We believe that its quality, precision, comprehensive layout and market segment provide it with significant competitive advantages. I believe that it will become apparent why we invested so heavily in this technology.”

U.S. based company, Ossifix Orthopedics™ products are manufactured in Austin, TX from select, high-density, allograft cortical bone. Ossifix’s unique manufacturing process and patent pending designs yield an engineered cortical bone implant that provides secure fixation and virtually eliminates any allergic or autoimmune reactions associated with metal or plastic/polymer implants. All Ossifix Orthopedics™ Pin, Screw and Plate Systems are single-use surgical kits containing all necessary instruments for implantation are based on decades of clinical experience in the operating room. Ossifix implants are shipped in comprehensive, sterile, single-use surgical kits designed in-house.

We expect Ossifix to post revenues within Q1 of 2022.

For more information about Ossifix Technologies go here: https://ossifixtech.com/

About Umbra Applied Technologies Group, Inc.

The firm is located in Tampa Florida and focuses on advanced technologies across many disciplines. UAT Group is a holding company with interests in both public and private companies during the early stages of development as well as growth stages of companies with a synergistic business model to UAT Group subsidiaries.

For more information visit: https://uatgroup.com/

Investor and Media Contact: UAT Group at info@uatgroup.com

NEITHER THE SECURITIES EXCHANGE COMMISSION NOR ITS REGULATION SERVICES PROVIDER ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS NEWS RELEASE.

Forward-Looking Information:

This news release may include “forward-looking statements” including forecasts, estimates, expectations, and objectives for future operations including but not limited to its ability to conclude a business combination with a third party, sale of assets, return of capital or initial public offering and a secondary listing on the OTC as a result of aforementioned and its ability to fund the exploration of its assets through the raising of equity or debt capital or through funding by a joint venture partner that are

subject to a number of assumptions, risks, and uncertainties, many of which are beyond the control of Umbra Applied Technologies Group including but not limited to capital markets and securities risks and continued development success on technology. There can be and are no actual or implied guarantees that any of the above activities will be completed or completed on terms acceptable to the Company and its shareholders or approved by any regulatory authority having jurisdiction. Such forward-looking information represents management’s best judgment based on information currently available. No forward-looking statement can be guaranteed and actual future results may vary materially. Umbra Applied Technologies Group does not assume the obligation to update any forward-looking statement, except as required by applicable law.

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.