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6 key ingredients of effective law firm press releases

As the media continues to evolve in this electronic age, newsrooms are shrinking or disappearing, the role of journalists is changing, and opportunities for publishing news online are proliferating. The type of information getting published – especially online – also is changing. A decade ago, the chances of getting a law firm press release published verbatim were almost nil. Today, with news and aggregate websites in abundance, wire services publishing on the Web, and more non-journalism-trained editors deciding what gets published, the tables have turned for the press release as a PR tool.

A press release is no longer a vehicle just for informing journalists (who, in the past, mostly cherry-picked the facts they needed from a press release to incorporate into their own stories). In many cases today, a press release is the complete story that your audience will see. That makes the stakes higher than ever before. With that in mind, consider these tips on key ingredients and useful elements to include when writing a law firm press release.

  • Include an attention-grabbing headline.
  • Include the most “newsworthy” information in the first two to three paragraphs – your audience may not read beyond that.
  • Emphasise what’s different about you, your firm or whatever news you’re communicating. Reporters love “firsts” and precedent-setting developments (if they are legit).
  • Insert web links to your law firm’s site and blogs, attorney biographies, and related external web pages. (Even if publishers use “nofollow” links that don’t pass link juice, you will still point readers to your firm’s website where they can further engage with your content.)
  • If there’s a related video, link to that also or embed it into the press release. YouTube and Vimeo players make it easy to copy embed codes.
  • For releases about attorneys, add links to their social media platforms (e.g., LinkedIn, Google+ and Twitter).
  • Provide an email address and phone number for someone knowledgeable and responsive as a media contact.
  • Employ useful content. Great storytelling is what sells a release, and these add-ons and themes will help get reporters and editors invested in your news:
  • Provide statistics, if applicable, to add timeliness and credibility to your story.
  • Add local angles. For example, if a law firm has multiple offices, consider customising releases for each office with a different market (city) dateline. In each release, quote a local attorney/office head on firmwide stories. Consider other ways to localise your release to interest journalists in each city where you want coverage.
  • Try to pivot from a current event or story in the news. For example, for a press release about a new law firm office, juxtapose it against a recent story about a downturn in new business openings in the community.
  • Relate your news to current or emerging trends in the legal industry. Reporters often are interested in piggybacking on top of what’s on the cutting edge.
  • Analyse the impact of the news or development that your release covers. Don’t just report the news about you or your firm – explain how it may affect clients, the business community, other lawyers and law firms, and other key constituents.
  • Include at least one good quote from an attorney source or the subject of the release. This adds “color,” personalises the information, and breaks up the routine facts of “who, what, when, where and how.”

Don’t be intimidated by having to produce the perfect law firm press release every time out. By including as many key elements as possible, and hitting upon a couple of attention-grabbing content themes, you’re likely to have success in getting published and positively building the public reputations of yourself and your law firm.

Ron Herman Appears on CBS 12 Discussing Epstein Case

Attorney Ron D. Herman, founder of Herman Law, P.A., was featured on the August 14 broadcast of CBS 12 news offering his thoughts on the investigation into the late Jeffrey Epstein’s alleged sex trafficking ring. The in-depth News Team Coverage included an extensive interview of Herman due to his “years of experience with sex crime cases as both a prosecutor and defense attorney.”

While prosecutors are continuing their investigation, Herman explained that the criminal charges against Epstein will be dismissed due to his death. New York City’s chief medical examiner determined the death was a suicide.

Based on his experience in cases in which a defendant dies, Herman notated that “the criminal case is over.” Herman explained that Epstein will continue to enjoy the presumption of innocence in the eyes of the law because his attorneys had entered a not guilty plea prior to his death.

Nonetheless, alleged victims of Epstein’s sex crimes have other legal remedies, such as civil claims against his estate. Criminal cases against Epstein’s associates may also still be possible. As a former prosecutor in the coveted Crimes Against Children Unit (Special Victims Unit or SVU), Herman was tapped for his legal analysis of the issues in this high profile case.

About Ron D. Herman

Ron Herman is the managing partner of Herman Law, P.A., an established West Palm Beach criminal law firm, where he defends complex cases, with experience representing companies and professionals fighting government investigations. With litigation experience spanning two decades, Ron has handled more than 150 jury trials during his esteemed career.

If you would like to find out more information, please visit https://www.rhlawfl.com/

DORDA establishes multidisciplinary Digital Industries Group

DORDA has always had a strong focus on the digital and technology sector. The team of nine leading and award-winning IT/IP professionals led by partner Axel Anderl has been boasting a strong track record of relevant client relationships for more than a decade. In addition, other expert teams of the firm, such as the M&A group, the corporate law, banking and insurance teams or the antitrust team, also work for technology companies on a daily basis. As a consequence, DORDA has now established a new interdisciplinary Digital Industries Group, which institutionalises the cooperation of DORDA’s experienced, technology-oriented experts in the digital and technology sector. Constant sharing of know-how will further strengthen the expertise and quality of the Group’s services, thus creating further synergy effects for clients.

The Digital Industries Group is headed by Axel Anderl. Attorneys Bernhard Heinzl (IT/IP) and Lukas Schmidt (Corporate M&A) will jointly be responsible for the management. The core team of the group currently comprises 14 experts from the areas of IT/IP/Data Protection, Corporate Law, M&A, Antitrust Law, Litigation and Arbitration as well as Banking and Finance. In addition, the team is also supported by Life Science and public law experts.

“Innovation and ongoing development combined with the use of new technologies are present in all economic sectors. With the new Digital Industries Group, we offer holistic legal advice in a digital world,” says Axel Anderl. “Depending on the technology and areas of application, different areas of the law are concerned. However, companies prefer one contact person and a law firm which can offer competence and, above all, experience in all areas”.

In addition to the basic legal services such as contract drafting, IT and joint venture projects, outsourcing, digitalisation and transaction support, the Digital Industries Group also focuses on emerging technologies such as blockchain, AI, machine learning, digital corporate law (tokenisation of shares, participation certificates), supervisory law in the digital age in the financial and insurance sector, FinTechs and of course start-ups.

“In recent years, there has been a significant increase in the demand for specialized and cross-team advice on M&A transactions regarding tech companies. Especially for companies with digital business models, experience has shown that there are numerous legal issues in the transaction area, which require interdisciplinary work. The Digital Industries Group is able to provide direct and smart solutions and thus further increase the quality of our consulting services for clients,” says Lukas Schmidt.

Bernhard Heinzl continues: “DORDA has been working successfully with tech-related teams in numerous matters. We want to provide our clients with further added value through the synergies of our teamwork and by pooling our strengths across teams.”

DORDA is a leading law firm in Austria, advising in all areas of business law. In addition to Corporate, M&A, real estate and tenancy law, banking and capital markets law, the firm’s practice areas comprise insolvency law and restructurings as well as dispute resolution, tax law, competition/antitrust law, employment law, public law, data protection, IT, IP and media law.

AVELLUM successfully represents the client in GAFTA appeal

The GAFTA Board of Appeal satisfied in full the Client’s claim of approximately $150,000 (USD) seeking compensation for damages specified in a washout agreement that were caused by the failure to comply with the contract.

A washout agreement is a settlement agreement by which a party seeks to terminate the contract, without declaring a default, with compensation paid by the party who refuses to fulfil the contract. Typically, the compensation is the difference between the contractual price of the goods and the market price of the goods on the day of such a refusal.

The question of whether the parties concluded a washout agreement arises more and more often in trade disputes and has become the “cornerstone” of the case.

Iryna Moroz, partner of AVELLUM, commented as follows: “Our biggest challenge was that the parties discussed the agreement verbally through brokers. In addition, there were no formal labour or contractual relations between the representative of the counterparty and the company represented by him. These circumstances served as a ground for the counterparty to challenge the conclusion of the contract.

However, English law is flexible as to the form of a contract, which can be concluded either verbally or in writing using all possible means of communication. The authority of the company’s representatives is presumed in English law. That is why the existence of formal labour relations or other corporate restrictions in no way affects the possibility of concluding a contract.”

The AVELLUM team successfully proved that the parties had actually agreed the washout agreement verbally through the broker. Furthermore, arbitrators confirmed the general position of English law that any person who represents a company may enter into a contract, regardless of his or her position in the company and the existence of formal labour relations.

The AVELLUM team was led by partner Iryna Moroz with support of senior associate Dmytro Koval.

IT PHOTO

Winners from prestigious Queen’s Awards for Enterprise announced

Her Majesty The Queen has named 201 businesses as among the best in the country in the prestigious Queen’s Awards for Enterprise to celebrate Her Majesty’s 93rd birthday.

The winners include businesses leading the way in a huge range of industries – from construction, agriculture, motoring and software development. This year, three quarters of the total are SMEs, 30 of which have fewer than 10 employees. They will join more than 6,000 British businesses in receiving the prestigious honour and will have the privilege of displaying the Queen’s Awards for Enterprise emblem for 5 years.

The Awards, now in its 53rd year, are the most prestigious awards for UK businesses, with companies from across the UK recognised for their contribution in the 4 categories.

There are:

  • 129 International Trade winners
  • 61 Innovation winners
  • 6 Sustainable Development winners
  • 5 Promoting Opportunity winners

Business Secretary Greg Clark said:

These prestigious awards help shine a light on all that is great about UK business today. I am extremely impressed to see such a wealth of talent and innovation from across the UK being recognised today by Her Majesty The Queen.

These awards recognise the innovative products and services being provided by British businesses that are in demand across the world, as well as the sheer determination and hard work that comes with starting and running a business.

Many of these winners are small businesses – the backbone of our economy – and we are backing them to grow, increase their productivity and create more jobs and opportunity across the UK through our modern Industrial Strategy.

Antonia Romeo, Permanent Secretary for the Department for International Trade, said:

The winners of the Queen’s Awards for Enterprise are brilliant examples of what can be achieved by taking advantage of the opportunities offered by exporting and the full range of support available. It was very good to chair the very competitive international trade panel, and select highly successful trading firms to benefit from the Queen’s Award for Enterprise in international trade.

I strongly encourage UK companies to take advantage of the Department for International Trade’s full range of services and support for exporting.

Among the double-award wining businesses recognised for outstanding achievements in both International Trade and Innovation categories are:

  • DriveWorks Ltd, a software developer
  • Ideal Boilers Ltd, a leading boiler manufacturer
  • Niftylift Ltd, one of the largest manufacturers of ‘cherry pickers’
  • driving simulation software company rFpro
  • tool manufacturer Snap-on UK Holdings
  • innovative technology company Markes International Limited
  • Niftylift Ltd is the only company to get the double award twice, having won awards for International trade and Innovation in 2013.

Roger Bowden, Niftylift’s chairman and founder said:

We are honoured to be recognised for not one, but two prestigious Queen’s Awards for Enterprise in 2019. These awards help to illustrate how our dedication to design and innovation, together with our attention to detail and strong customer focus, have allowed us to compete so successfully in this global marketplace.

I am very proud of the strong and close-knit team we have here at Niftylift and I’d like to thank them all for their professionalism and commitment to ensuring our worldwide reputation and success over the years.

Shaun Edwards, CEO of Ideal Boilers, which won awards for International Trade and Innovation said:

It is an honour and a privilege to receive these awards, which reflect our continued commitment to innovation and international relations. This high recognition emphasises and reflects the hard work and determination of all our employees whose core values of excellence, integrity and an entrepreneurial spirit will continue to drive our business further towards greater achievements.

Tim Hawkins, managing director of Markes International Ltd, which won in International Trade and Innovation said:

It is a great honour to be recognised by Her Majesty The Queen for our excellence in Innovation and, for the second time, International Trade. We take great pride in introducing new technologies to our field of analytical chemistry, and alongside our valued trading partners, have been successful in supporting customers around the world and enhancing scientific progress.

Chris Hoyle, technical director at rFpro, which also won in International Trade and Innovation said:

We are delighted that the hard work of everybody at rFpro has been acknowledged by the Queen’s Awards judging panel and we are so proud to be one of just a few companies to achieve a double award. Our contribution to making the world’s road networks safer is reward enough, but it is fantastic to receive such prestigious recognition.

Applications for the Queen’s Awards for Enterprise 2020 open on 1 May 2019 and close on 10 September 2019. They are free to enter, and it is a self-nominating process. Applicants may apply for more than one award and entries are welcomed from all sectors. For more information and to apply, visit https://www.gov.uk/queens-awards-for-enterprise

NRF PHOTO

Norton Rose Fulbright advises on six winning deals at PFI Awards

Norton Rose Fulbright advised on six winning deals of the year awarded at the annual Project Finance International (PFI) Awards.

PFI is a leading publication for global energy and infrastructure finance news, data and analysis.

Nick Merritt, global head of infrastructure mining and commodities, Norton Rose Fulbright, commented:

“Our team continues to advise on award winning transactions across the globe, demonstrating the reach and ability of our projects team. We look forward to an exciting year ahead for our clients working on yet more innovative deals. Congratulations to all involved.”

Anne Lapierre, global head of energy, Norton Rose Fulbright, commented:

“We have a long established network of lawyers advising on some of the most pioneering deals and these awards wins demonstrate our capabilities within the renewable energy sector. 2019 is set to be a busy year against a continuing backdrop of market and technological disruption.”

The award winning transactions:

Americas – Solar deal of the year – Enel Green Power Solar

Norton Rose Fulbright advised Enel Green Power S.p.A. (EGP), as sponsor, and three project companies as borrowers (Villanueva Solar, Parque Solar Don José and Parque Solar Villanueva Tres) on a $605m limited recourse financing of a 1GW portfolio of solar PV parks in Mexico comprised of: Villanueva I (470MW), Villanueva III (350MW) and Don José (220MW). Lead partner: Arturo Sferruzza and Hernan Gonzalez Estrada.

Asia-Pacific – Clean energy deal of the year – Kwinana

Norton Rose Fulbright advised leading investment firm, Dutch Infrastructure Fund (DIF), on the acquisition of a majority interest in the Kwinana Waste to Energy (WtE) plant in Western Australia. The Kwinana WtE plant is a landmark transaction as it will be the first commercial scale and project financed WtE facility constructed in Australia. Lead partners: Jo Crew and Raymond Lou.

Asia-Pacific – Infrastructure Deal of the Year – WestConnex

Norton Rose Fulbright acted for the successful joint venture comprised of Lendlease, Samsung and Bouygues, in connection with Stage 3A of the WestConnex project in Sydney, Australia. The WestConnex project is the largest toll road infrastructure project to ever be attempted in the Asia-Pacific, and will provide 33km of motorway, linking key sites and areas in western and south-western Sydney to the city and airport, and the overall project (consisting of all stages) is expected to cost US$40bn when it reaches completion in 2024. Lead partner: Mark Waddell.

Asia-Pacific – Solar deal of the year – Sunraysia PV

Norton Rose Fulbright advised the sponsor, Maoneng Australia, on all aspects of the development, construction, equity sale and debt financing of the 255MWp Sunraysia Solar Farm, near Balranald in Southern NSW. Lead partners: Raymond Lou, Rob White and Lisa Koch.

Europe – Transport Deal of the Year – Blankenburg Tunnel

Norton Rose Fulbright advised the sponsor, construction consortium comprising DEME, Macquarie and Ballast Nedam, on the €1bn Blankenburg Connection project in the Netherlands. It is the one of the largest and most complex PPPs, combining elaborate technical solutions and financial engineering to complete a missing section of Rotterdam’s road system, promising to improve significantly traffic around the busy port city. Lead partners: Daphne Broerse and Wouter Hertzberger.

Middle East and Africa – African Programme of Year – REIPPP 4

Norton Rose Fulbright advised Enel, through its subsidiary Enel Green Power RSA (EGP RSA), the Enel Group’s South African renewables company, on the multi-tranche financing facilities for a portfolio of five wind projects in South Africa. The portfolio totals approximately 700MW of capacity at an estimated value of approximately €950 million. Lead partner: Arturo Sferruzza and Jackie Midlane.