An existing franchise has a history. Starting a business is quite more straightforward today than in the past. With technology and the internet, anyone can start their business with little to no overhead costs. Franchises are a popular option for those looking to start their own business. A franchise is a business that is already established and has a proven track record.
When you acquire a franchise, you buy the right to use the franchise’s name, logo, and marketing materials. You also have access to the franchisor’s expertise and support. Moreover, purchasing an existing franchise has numerous advantages. However, you can’t overlook the fact that there are some disadvantages that you should be aware of before making your decision.
Here are the pros and cons of acquiring an existing franchise:
- Lower Failure Rates
As long as you understand how to start a franchise, the franchisor will walk you through the journey to success. Subsequently, the failure rate for franchises is much lower than that of independent businesses.
- Proven Business Model
Another advantage of purchasing an existing franchise is that you will follow a tried and tested business model. This indicates that the franchisor knows the ins and outs of the game. All you have to do is follow the system, and you should be able to achieve success.
- Established Customer Base
One of the benefits of investing in a franchise is that you can tap into an already existing customer base. People familiar with the brand are more likely to visit a franchise location than a new business.
Furthermore, they are more likely to recommend the franchise to friends and family. As a result, franchisors can generate a lot of word-of-mouth marketing, which can be very valuable for a business.
Additionally, getting a customer base and hot leads can help reduce costs. This is because franchisors often have economies of scale that allow them to get better deals on supplies and marketing.
- Easy Accessibility To Funding And Partnership
One of the challenges to starting a small business is securing funding. Banks are often reluctant to lend money to small businesses, and venture capitalists can be tough to impress.
However, investing in a franchise can make securing your needed funding much more manageable. Franchises have a proven track record of success, which makes banks and investors much more likely to put their money into a franchise than a start-up.
In addition, franchisors often have established relationships with suppliers and other partners, which can make it easier to get the resources you need to get your franchise up and running. As a result, investing in a franchise can be a great way to overcome some of the common challenges small businesses face.
- Availability Of Training And Support
Once you join a franchise, you will have access to training and support from the franchisor. This can be extremely necessary if you don’t have any experience running a business. The franchisor will give you the tools and resources you need to succeed. Additionally, they will often offer ongoing support to help you deal with any challenges.
- Higher Upfront Costs
One of the most significant disadvantages of investing in a franchise is that it can be costly. The initial investment can range from tens of thousands to millions of dollars. In addition, you will also need to pay ongoing royalties and marketing fees to the franchisor. As a result, it can take a while to recoup your investment.
- Lack Of Flexibility
Another downside of franchises is that they can be inflexible. This is because you must follow the franchisor’s guidelines and procedures. This means that you will have less control over how you run your business.
For example, you may be required to use specific suppliers or follow a specific pricing structure. Additionally, you may not be able to make changes to the product or service offering without approval from the franchisor.
- Dependence On The Franchisor
When you invest in a franchise, you are essentially placing yourself at the franchisor’s discretion. This is because they have control over the brand and the business model. This means that they can make changes that could hurt your business.
For example, they could raise royalties or change the marketing strategy. They could also decide to sell the franchise to another company, resulting in a new owner with different goals and objectives.
As you can see, buying an existing franchise has both benefits and drawbacks. It would be best to consider all these factors above to make informed decisions.
When done correctly, investing in a franchise can be a great way to achieve your entrepreneurial dreams. However, you must be aware of the risks before taking the plunge. Talk to other franchisees and do your research to ensure that you are making the best decision in making this investment.