Getting traffic to your website is the goal when you start up a business, and it’s this first step that’s really important when you’re in the process of building a successful online business. However, traffic alone isn’t enough, you need to optimise your website’s design and content to encourage visitors to take the next step. This might be the step to make a purchase, fill out a form, or sign up for your newsletter. Here are just some ways to turn those website visitors into paying customers.
Optimise Your Website for Conversions
One of the very best ways to convert clicks into sales is to completely optimise your website for conversions. You would would literally have your website designed with the next step in mind, whether that’s filling out a form, making a purchase or signing up for a newsletter. There are different kinds of conversion optimisation tools you can use which will help you target your specific customers in the right way. These include A/B testing, heat maps, and user feedback surveys. Always look to fine-tune your website’s design as a way to improve your conversion rates.
Use Headlines and Call-to-Actions That grab Attention
A call to action (CTA) is the next step, or the action that you as the marketer wants the consumer to take. Calls to action can be as direct, like a button that says “Buy Now,” or a softer CTA could be something like “Read More.” CTAs on your website should be prominently displayed and easy to click as putting any additional barriers could decrease the chances of people clicking through. The research over the years has recognised that specific words and phrases result in a desirable response, so consider using power words in your headlines like “proven,” “guaranteed,” or “exclusive,” as these will all grab your visitors’ attention and grab their interest.
Show the Proof
Proof is a powerful motivator for consumers when it comes to buying, it helps with building trust and credibility for your brand. There are lots of ways to provide social proof on your website, from trust badges to numbers of social shares to customer reviews and testimonials. If customers can see that others have been satisfied and happy with your business then it gives them confidence to give you a try. This is even more powerful with smaller and newer businesses as with no big brand reputation behind you, customers might be sceptical about putting their trust in you.
Offering incentives is another brilliant way to convert clicks into sales. This could include everything from offering a discount code to providing free shipping or even offering a free trial of your product or service. Exit-intent popups when a visitor is about to leave your website can be an amazing way to incentivise visitors to make a purchase or sign up for your newsletter rather than simply click away.
Use Retargeting Ads
Retargeting is a way to reach visitors who have already interacted with your website. When you target these visitors with personalised ads, you can encourage them to return to your website and complete a purchase. For whatever reason they didn’t check out last time, but if they clicked in the first place it shows that in many cases they did have an interest so these are great potential customers to target. Try to work out any of the kinks in your site that might have put them off last time, perhaps your shipping costs were too high or your checkout process was too tedious. Maybe you were out of stock in certain styles or sizes, by eliminating these kinds of issues an interested customer may well make a purchase next time round.
Personalise Your Website
By tailoring your website’s content and messaging to the specific needs and interests of individual visitors, you will often increase engagement and encourage visitors to take the next step. There are lots of ways to personalise your website, such as using dynamic content that changes based on visitor behaviour or offering personalised recommendations based on past purchases or browsing history. You could also look into displaying targeted messaging based on the potential customer’s geographic location or interests.
Provide Amazing Customer Service
Providing exceptional customer service is another proactive way to convert clicks into sales, and its also something to get right in your business anyway, By providing a positive customer experience, you can build trust and loyalty with your customers, which can lead to repeat business and positive word-of-mouth referrals. Good customer service on your website includes providing clear and easy-to-find contact information-phone number, email address, physical address and social media buttons. A live chat support is a great option to consider too and can build trust as people will know they can get in touch if something happens to go wrong.. Respond to your customer inquiries and concerns in a timely and helpful manner- and be proactive about addressing any issues or problems that come up.
Using videos is another effective strategy that’s well worth looking into when you’re looking to convert more leads into sales. Videos can be used to showcase your products or services, highlight their benefits, they provide an engaging and memorable experience for potential customers. They can be used in lots of ways, from demonstrating how your products work, to customer testimonials, tutorials and how-to guides or just an introduction and overview of your business. By using videos strategically on your website you can build trust and credibility with your visitors, which can lead to more sales over time. Make sure your videos are high-quality and professional-looking since a poorly produced video can actually have the opposite effect and make your brand appear amateurish or untrustworthy. Second, keep your videos short and to the point. Visitors have short attention spans, so you’ll want to grab their attention quickly and get the message across with no messing around. Don’t be afraid to experiment with different types of videos and messaging to see what works best for your audience as by continually testing and refining your video strategy, you can improve your conversion rates and drive more sales over time. A professional company that specialises in attention grabbing videos for businesses are a worthy investment rather than simply ‘having a go’ yourself.
Every single element of your website can influence how visitors interact with your brand- which is something to always bear in mind. When you continually test and refining your conversion strategy, you can improve your website’s effectiveness and drive more sales over time. Communicate with your website designer so you can make sure it includes everything that you need.
What kinds of things have you done to ensure you turn as many leads into sales as possible? Is there anything above that you need to work on?