How Small Businesses Can Create a Viable Data Analytics Strategy

Data is a valuable asset for modern businesses as it offers valuable insights that facilitate better decisions. You can target customers with personalised strategies and ramp up employee productivity if you have more numbers on their behaviour and expectations. But small businesses feel apprehensive about joining the data analytics bandwagon as the move sounds expensive and daunting. However, you need not stress about the cost, effort, and timeline because a viable data analytics strategy can resolve all concerns. Here are some ways small businesses can create one within their budgets and capabilities.

Understand your data assets

The process starts by understanding and identifying your data assets. The good thing for small businesses is that they have fewer information pipelines, so they are actually easy to manage. Start by checking your workflows that transfer information to your databases and tools. Modern tools and apps allow organisations to pull data stored in them. For example, software such as CRMs, project management apps, and productivity tools can provide loads of information. Likewise, you can rely on first-hand sources like websites and survey tools to gather valuable information from customers and employees. Prepare a list of every number you can access from anywhere to start with the strategy.

Get the right people on board

Once you identify your data assets, you can get down to real work with analytics. But raw numbers are useless for business owners as they mean nothing. You must bring the right people on board to organise these numbers and present them to make sense. But hiring an in-house team of data engineers may not be possible for small businesses running on shoestring budgets. These resources are scarce, so they cost a lot of money. However, you can outsource data engineering services to move a step ahead with your strategy. These experts can help you crunch numbers, get insights, and create data warehouses to store them for future use. You get high-quality expertise at only a fraction of the cost, making it possible to empower your small business with the latest technology.

Pay attention to trends

The final step is to pick trends from analytics and leverage them for accurate decisions. Trends provide quantifiable information to small businesses as they accumulate over time and present patterns in the long term. Use the timeframe that works according to your requirements. Typically, short timeframes are better for beginners, though you can opt for longer ones after gaining experience with the technology. You can rely on them to predict the future of your business. Guesswork may still seem an easier way to act, but data-driven choices open bigger and better opportunities for small businesses. Moreover, keeping pace with trends enables you to gain a competitive advantage in the industry.

Small businesses have a wealth of data just like their bigger counterparts, but they often miss out on it. The apprehension about embracing analytics technology can keep you from making the most of the available data. You can try these simple steps to start your journey and build from there.

Author Bio

Samantha Jones is an experienced content writer heading the content department at Outreach Monks. She specialises in business and tech niches. Her inclination toward learning new technologies for enhancing business programs keeps her motivated to write. She aims to connect a deeper connection with her audience by giving the information in an easy-to-understand language.

Technologies and Safe Payment Systems in Online Casinos

The introduction of technology in payment systems has completely changed how we make payments. This is no different in the online casino industry. Safe, tech-enhanced payment systems have made online casinos accessible to people worldwide.

Payments at a physical casino were pretty straightforward. It required players to deposit cash in a machine or with cashiers. However, with technology came the need to go cashless. Online casinos follow the basic premise of cashless payments.

That said, a lot has gone into making online payments safe and convenient. As such, we examine some of the technologies and payment systems used in online casinos today.

Online Wallet

An online wallet remains the predominant payment system for all online transactions. Today, a player can conveniently fund an account on an online casino, like the ones found on Casino USA, with PayPal or other e-wallets.

An online wallet is a software, electronic device, or service that allows individuals to make online transactions. Regarding online casinos, the e-wallet offers players the chance to carry cash like a physical wallet. Players can fund their online wallets anytime and use them for casino transactions.

An online wallet implements different technologies to ensure safe payment. First, they use wireless mobile technology such as Wi-Fi to transmit payment data. Safety and fairness remain significant goals of any payment system. As such, e-wallets utilise encryption too. This protects the player’s information and mitigates the risks of data leakage.

Aside from PayPal, there are so many other e-wallets used in online casinos. Other examples of e-wallets include Apple Pay, Google Pay, Samsung Pay, and Venmo, to mention a few.

Pay Safe Card

Pay safe card is a prepaid online payment method that utilises vouchers with a 16-digit pin code. This code is, however, independent of a player’s bank account, credit card, or other personal information.

This platform offers a card that keeps your details safe from third-party websites. It achieves this by also employing encryption technology. Authentication and access control services are also implemented to help protect players’ accounts. Players can buy these cards from any designated selling point and get their personalised 16-digit code.

The pin code is required for all online transactions. Players must submit the correct code and other safety details to make payments. In a scenario where the card is stolen or misplaced, the bank account and funds remain safe. The pay-safe card platform accepts customers from different parts of the world.

Blockchain Payment

Globally, cryptocurrency has altered how we save, invest and make payments. This is made possible by the development and adoption of blockchain technology. Following the current trend, the online casino industry has also adopted blockchain technology. This has proven to be an even safer alternative to other payment systems.

Blockchain technology offers a fast, secure and reliable way to make payments at little to no extra cost. Information breaches have also become a non-factor with blockchain. Cryptocurrency on its own has improved security vastly. One way it has achieved this is by fostering anonymous gambling. However, this anonymity does not impact accountability as players still must undergo verification.

For now, large-scale adoption has not been achieved yet. Nonetheless, all indications point to blockchain being the future of payment. And in no time, it would be widely accepted by everyone across the globe.

Tips For Identifying Safe Payments In Online Casinos

Gambling is a universal activity. Online casinos generate significant traffic and revenue frequently. As a result, different operators are looking to cash into the thriving market.

However, when it comes to online transactions, caution should be taken. Not all online casinos implement safe payment systems. Thus, players need to know what to look for to ensure a casino offers safe payment. Here are some tips for identifying safe online casinos

Check for License

The first thing to look out for in online casinos is their licenses. A casino license is the only concrete evidence that the casino is legal and regulated.

Typically, online casinos have licenses from MGA, Curacao, and UKGC, amongst others. Several gambling authorities offer licenses, and a casino must have at least one. If you see an unfamiliar license, search out the issuer and confirm they are a legit gambling authority.

Search for Payment Systems

There are so many payment systems available today. However, we all know the safest, most-used ones like those mentioned above.

Thus, you’re best suited to select casinos that offer reliable, well-known payment systems. This is the only way to ensure your details are not at risk. All casinos have payment information on their sites.

Check for SSL Encryption

An online casino with SSL Encryption ensures all your personal details are encrypted. Every legit site uses this technology, ensuring no third party has access to sensitive data.

An SSL certificate also authenticates a casino’s identity. Regarding online gambling, safety is essential. Thus, you should identify all the relevant safety features before selecting an online casino.

Final Thoughts

As we have seen, technology has hugely impacted the casino industry, with online casinos now offering players some of the most advanced and realistic gaming experiences available.

In addition to great games, online casinos also offer safe and secure payment systems that protect player information and money. So, whether you’re looking for state-of-the-art slots or want to know your financial information is safe and sound, online casinos are a great choice for gambling entertainment.

Streamlining Business Practices In 2022: Three Must-Have Technologies

Streamlining is to make a business more efficient by employing faster or simpler working methods. Making your business more efficient is something that every business owner has thought about at some point or another. Doing what you can to maximise your efforts, while ensuring that the everyday running of your company is not disrupted can be quite the task, but it is not impossible.

In this day and age, you can expect to find a whole host of technologies developed with this in mind. Streamlining business practices is ultimately one way for improving the efficiency of your company, but how can you use technology for doing so?

Read on to find out more.

Budgeting Tools

Without money coming into your business, you are at risk of failing and going under. Naturally, you want to ensure there is enough money coming into your company to pay for your outgoings – this includes any bills but also the wages of employees. Budgeting is the ultimate tool for ensuring you have enough money as a company, but it is also a time-consuming task for one person to complete.

Technology has undoubtedly revolutionised this aspect of businesses. Expense management software enables businesses to manage their finances in one place, and create set budgets for each department within their company. With the click of a button, you can see where you need to save money, but also what places of your company are costing the least. Seems pretty streamlined if you ask us!

Marketing Tools

Advertising and marketing are another crucial part of your business. Without it, your target and existing audiences are not aware of your company or what you offer, so you ultimately want to prioritise what you are doing in this department. Most companies have a specific marketing and advertising department, working in tandem with one another to get the word out about your products or services.

As is to be expected in this day and age, there are specific tools relating to this task too. Implementing a range of marketing tools into your business model ensures that you reach as many people as possible with your company message. At the same time, it is worth thinking about any tools you are currently using, and whether there are more efficient methods of this out there. Updating your tools and using the latest models ensures that you are as efficient as you can be.

Communication Tools

Particularly when companies have begun adopting remote working more often than not, communication tools are undoubtedly must-have forms of technology within your business. While some businesses are likely to have this tech within their companies already, there might be others who are looking to adopt it in the near future.

While emails are undoubtedly a reliable method for communicating internally and externally, it can sometimes put a delay in what you are doing, especially when waiting for a response. Communication software and tech provide businesses with a streamlined method for talking with others and can be personalised to suit the needs and demands of the business. You are sure to have less need for meetings, too; information previously shared at endless meetings can instead be shared in a concise message!

5 Modern Breakthroughs in HR Industry 2021-2022

Our world is constantly changing, and the HR industry is facing many challenges. The pandemic has brought businesses to take urgent measures and many people have lost their jobs. As the number of people working from home has grown, many modern companies have ventured into digital space.

And the competition in the HR industry became extremely high. Let’s take a look at these 5 modern trends in the HR industry.

HR Software

Today, most companies have many “accounting systems,” and they are interconnected through a corporate authentication system that is often augmented with historical data storage capabilities. A modern software, self-service HR portal for creating an employee career path is becoming the perfect business solution for companies and entrepreneurs

And since most of the innovative tools you now need are developed by small teams, it’s more convenient and efficient to implement an “application ecosystem” rather than just a basic HR product.

Artificial Intelligence as a Recruitment Tool

Recruiting is now one of the largest markets using artificial intelligence. Artificial intelligence is helping to improve areas such as recruiting sources, employee evaluations, experience management and interviewing.

This technology is getting used in many spheres: in manufacturing, IT, education and even entertainment. Recruiting teams, as well as the rest of the HR department, act as system integrators, but that’s exactly what no other platform is yet capable of doing.

Many recruitment product providers are also turning their interest to career management and other related areas.

The Recruiting Methods Become more and More Creative

When an open position requires certain skills from a candidate, you can quickly get tired of sifting through numerous resumes from unprepared applicants. That’s why modern companies try to look for new job candidates in a very unusual and creative way.

For example, many companies offer some tasks to the candidates. And every task requires special skills needed for some open position. The results show how qualified the applicant is and whether he or she is worthy of further consideration.

This unconventional recruitment strategy has already proved effective. In addition to attracting the right audience, such tasks on special tech blogs are effective filters in creating a pool of valuable candidates for the future.

New Technologies are Improving the Atmosphere at Work

This direction is relatively new, only a few years ago nothing was heard about it at all. Today, it is an established segment in the technology marketplace, as the very topic of inclusion and diversity has become critical to the employer brand.

There are even software products that are used to diagnose harassment at work.

And tools for mental and emotional health, stress reduction, diet development, and financial well-being are widely available on the market. Health care providers are investing in developing new automated AI-based tools. Such platforms can make a real difference in how people behave and feel at work.

Analytical Tools, Chatbots and Natural Language Processing are very Popular Now

AI plays a huge role in all of this. And that means analytics, chatbots and natural language processing are now part of the HR industry.

As new and confusing as the technology is, all of these tools are getting attention as companies begin to realise that they can buy into some of the technology as needed.


The modern HR industry has to overcome many challenges. And each company always looks for the perfect candidates which will be qualified for the open positions. Modern HR software, AI and new up-to-date creative recruitment strategies help companies to find and retain talents.

And digitalisation has become an inevitable part of modern HR strategies.