Liquid Death, A US Beverage Brand, Names Its First UK Agency

Liquid Death, a US beverage company, has hired Eulogy as its first UK agency to handle all communications when it enters the market. The $700 million, rapidly expanding firm, which makes canned beverages like water, has recruited Eulogy to handle all UK communications.

Most recently, the company worked with American TV personality Martha Stewart to create a $58 dismembered hand candle. The company partners with Moxie Communications Group in the US.

About Liquid Death

Mike Cessario started the company Liquid Death, which sells canned water. “Murder your thirst” is the company’s motto. By 2023, Wilderness Asset Holdings LLC in Virginia, US, will be canning its water. In January 2019, the beverage’s website started taking orders from customers. Supplying Demand, Inc. is its maker.

Natural minerals found in Liquid Death water, which comes from a deep mountain source shielded by a few hundred feet of stone, not only benefit your body but also quench your thirst.

After witnessing concertgoers at a Vans Warped Tour in 2009 sipping water from Monster Energy cans to stay hydrated, graphic designer and native Delawarean Mike Cessario was inspired to develop Liquid Death. Cessario said he questioned why no one has promoted water in a way akin to Monster. Cessario prioritised interest in his marketing strategy because he thought it would lead to natural social media sharing.

About Eulogy

Eulogy is a top 20 independent, award-winning creative communications agency with expertise in social media and digital strategy, delivery, and activation. It has a track record in consumer, business, and corporate PR consulting.

You don’t get to live for 27 years in such a cutthroat industry without picking up a few tips on creative communications. And Eulogy have not only survived, but even thrived.

A diversified clientele and a preference for producing exciting and gratifying work for consumer brands, corporate organisations, and business services in the UK and around the world are the results of such phenomenal success.

What Is Liquid Death Canned Water? We Explain Here

A canned water brand called Liquid Death started selling their canned water in 2019. Ironic “Heavy Metal” imagery reminiscent of Ed Hardy from the early 2000s permeates the brand. Liquid Death became one of the most popular beverage brands on TikTok by aggressively and excessively selling plain old water with the slogan “murder your thirst.” The company is well-known. The advertising is amusing. Young folks in particular really like it. Naturally, it’s receiving a tonne of attention.

It seems like almost everyone has occasionally drank bottled water. To stay hydrated while travelling, it’s handy to pick up a bottle at the grocery store or petrol station. And it seems that just as everyone was growing acclimated to drinking water out of a plastic bottle, an aluminium can—an alternative container—arrived on the scene. One company that sells water in cans has amassed a sizable fan base thanks to their social media following, striking can design that includes a skull, and a brand motto of “murder your thirst.”

Promote Water Like Monster Energy

Co-founder and CEO Mike Cessario is the company’s public face. He co-founded the business with J.R. Riggins, Pat Cook, a barman, and Will Carsola, an artist. He then had the idea to promote water as if it were Monster and sell it. Cessario was the ideal candidate for the position because she was a graphic designer and a former Netflix creative director.

This company, Liquid Death, wasn’t the first to distribute water in aluminium cans despite its enormous fame and social media following. Jaden Smith was also inspired to create canned drink brand JUST Water when he saw the impact plastic bottles have on the environment. Their brand’s uniqueness in comparison to other water companies may be a contributing factor to their success. The business supports sustainability as well.

The availability of it in social contexts can be another factor contributing to its appeal. Many events and pubs serve Liquid Death, and for individuals who are serving as designated drivers or who don’t drink alcohol at all, drinking water from an attractive aluminium can is more alluring than from a transparent plastic bottle. The business also sells flavoured waters, flat and sparkling water, iced tea, and other beverages with names that are in keeping with its ironic branding. These flavours include “berry it alive,” “convicted melon,” and “rest in peach.”

The company debuted a sparkling water type in 2020. Supplying Demand, Inc. is the company that makes it. Cessario prioritised interest in marketing, which he thought would result in natural shares on social media. Cessario founded the business with three additional partners, among them a barman and an artist. Before settling on Liquid Death, he and his business partners considered names like “Southern Thunder” for the organisation.

Liquid Death’s valuation is now $525 million.