So you want to use Facebook to give your business a marketing boost? In this article we are going to discuss which option is more effective, a Facebook Profile or Business Page. We aim to teach the difference and how to start and optimise your account.
When we think of local internet searching, we think of Google. Yet a large percentage of Facebook’s weekly users visit the pages of local businesses.
Facebook ranks at the top for social networking platforms. With nearly 3 billion active users, Facebook provides a safe place to share experiences and it’s really no surprise that brands are using the platform for their marketing efforts.
In 2022, Facebook has over 200 million registered business accounts. Using Facebook to make sure you are reaching your target market has never been more important.
What is Facebook?
Facebook is an American online social media and social networking service. Founded in 2004 by Mark Zuckerberg, membership was initially limited to Harvard students, gradually expanding to other North American universities. Facebook was the most downloaded mobile app of the 2010s.
Initially created for personal use, Facebook has since become a valuable business platform.
What’s the Difference?
A Facebook business page is an excellent way for businesses to interact with customers, promote your brand and upcoming sales.
Facebook profiles and business pages have entirely different uses. It’s essential to understand each one, so you can select the best way to display your business online.
In short, Facebook profiles are for personal use to share experiences and content between friends and family.
Since you wouldn’t want to share your personal information with your customers, making a business page for your brand is essential.
Additionally, business pages offer many more capabilities and opportunities than a Facebook profile can accomplish.
In conclusion, while a personal touch has its merits, the comprehensive features and professional aura of a Facebook Business Page make it the more advantageous choice for most businesses. By utilising the page’s analytical insights, advertising capabilities, and e-commerce integration, you can elevate your marketing efforts and propel your brand toward online success.