Reasons Why Twitter Is Still A Great Marketing Tool

Social media is an exceptional marketing tool for brands and businesses. It can not be denied that platforms like Twitter allow companies to market their products while simultaneously interacting with their customers efficiently. Brands have many other advantages if they market themselves on platforms like Twitter. Even though Twitter has been changing continuously since Elon Musk took over the platform, it is still a fantastic way for a brand to create a solid customer base.

ExpressVPN’s research states that Twitter has undergone massive changes since Musk took over the company. Notably, more than half of the company personnel were laid off. Nowadays, Twitter only has 1800 employees, and the platform is predicted to lose about 33 million global users by 2024.

Uses Of Twitter As A Marketing Tool

Twitter can be a useful marketing tool for brands. It can not be denied that Twitter allows brands to interact with their audience easily. Additionally, brands can upload content for their viewers to get more people interested in their products. It is also beneficial for brands to maintain a Twitter account, as recent changes to Twitter can be beneficial to them to some extent.

How To Market On Twitter

There are many ways for brands to access Twitter tools to expand their brand reach. First and foremost, Twitter allows brands to create a solid brand identity by simply creating a visual aesthetic that allows them to communicate their brand values to viewers easily. Brands can also access tools like Twitter chats and polls to find feedback on new products they have launched recently.

Similarly, it is also easier for brands to interact with customers and address any issues their customers face. Like all social media platforms, Twitter is also useful for brands to create ad campaigns when introducing a new product. Additionally, any new offers and upcoming sales can be promoted on Twitter to grab the attention of customers as well.

With the introduction of Twitter Blue, brands might also be able to access a gold badge for themselves to portray to viewers that they are a brand or a business. Twitter Blue will also enable brands to upload longer content for their viewers and allow them to repurpose their content on the platform by adding previous tweets.

It is also important for brands to follow influencers so that they can find some amazing brand collaborators. Many influencers thrive on brand collaboration as this is their sole way of earning money. Brands should collaborate with influencers that promote similar values and produce content that aligns with their brand identity. Additionally, using hashtags can also help brands promote their content to a specific target audience. Brands should also hop on the trend bandwagon so that their content can get a wider reach. Following popular trends and using viral hashtags can be useful for brands in pushing their content forward. These were some excellent ways for brands to easily market themselves on Twitter to expand their brand reach.


Social media platforms like Twitter are an exceptional way for brands and businesses to reach a wider audience. Such platforms also allow brands to target specific audiences and easily launch ad campaigns. It is also a given that brands can also find collaborators easily with the help of platforms like Twitter. It can not be denied that Twitter is also quite useful for brands to interact with their customer base.

Can Your Business Benefit From TikTok

TikTok is quickly becoming one of the most popular marketing tools for businesses worldwide. Its unique and engaging format allows companies to connect with their target audience. This article will explore how your business can benefit from using TikTok in its marketing strategy. We’ll also provide tips on creating successful campaigns.

What Is TikTok?

TikTok is a popular short-form mobile video platform that has become a major global sensation since its launch in 2016. It allows users to upload original 15-second video clips online. You can add music, filters, effects, and text overlays from the content library provided by TikTok to customise your videos.

The TikTok algorithm works similarly to that of Instagram or YouTube. It recommends specific videos for each user based on their past interactions with other content on the platform. The algorithm also considers factors such as likes, comments, and shares to ensure users see content they may find interesting or entertaining.

Benefits of Using TikTok for Marketing:

Using TikTok to market your products and services has several advantages. Below is a list of expected benefits companies can enjoy:

Improved Engagement Levels

One of the primary advantages of using TikTok for marketing is that it helps businesses increase engagement. According to research, posts on the platform generate an average engagement rate of 6.2%, much higher than other social media platforms like Instagram and YouTube. Moreover, 81% of TikTok users have taken action (e.g., visiting a website, searching for more information, or sharing a post) after consuming content on the platform.

Using TikTok for marketing can make it easier for marketers to track engagement metrics and gain valuable insights into their campaigns. With the platform’s in-built analytics, users can quickly view the performance of their videos, including views, likes, comments, shares, and more.

Increased Brand Awareness

TikTok can be a powerful tool for increasing brand awareness because of its unique user demographic, broad reach, and interactive features. It has an incredibly diverse and active user base, with over 1 billion users worldwide. This means that brands can target their content to a specific audience.

TikTok’s algorithm gives greater organic visibility to content creators and their posts without investing in costly advertisements. Another way in which brands can leverage TikTok is through the use of hashtags. By using popular trending topics or creating custom hashtags for their campaigns and product launches, brands can quickly increase visibility on the platform.

Better Customer Relationships

The interactive nature of TikTok helps businesses form closer connections with their customers. Companies can develop better customer relationships by responding to user comments and conversations. Additionally, companies can use the platform to create unique and creative content to attract new customers and retain existing ones.


TikTok advertising costs are relatively low compared to other forms of online marketing, making it an attractive option for businesses on a budget. The platform offers numerous ways for businesses to get their message out without breaking the bank. This makes it easy and affordable for companies of all sizes to use TikTok as part of their marketing strategy.

Tips for Creating Successful Campaigns on TikTok:

Have a Clear Goal

Before starting your campaign, you should clearly understand your goals. Ask yourself what you want to achieve with your campaign and how TikTok can help you reach these goals. Having a clear plan will make it easier to measure success.

Know Your Audience

Knowing who you’re communicating to with your content is essential for creating successful campaigns on TikTok. By researching the platform’s demographics and trends, businesses can better understand the types of content that will engage users. Knowing the target audience can help companies create content, encouraging users to take action.

Get Creative

TikTok is known for its fun and creative videos, so you want your content to really stand out. Adding engaging visuals and catchy music can attract more viewers and increase content engagement. Consider experimenting with different formats to see what works best for your campaigns.

Utilise Hashtags

Hashtags are a powerful tool on TikTok and can be used to reach more people beyond the followers on your account. Researching popular hashtags related to the campaign’s content and using them strategically can help enterprises increase their posts’ visibility.

Companies Making an Impact on TikTok

TikTok is becoming increasingly popular with companies looking to market their products and services. A few successful campaigns on the platform include Nike, Taco Bell, and Burger King. Each company has utilised the platform uniquely and creatively to engage with its customers. Nike’s inspirational videos have become widely shared on TikTok, while Taco Bell and Burger King created interactive games for users. These campaigns demonstrate the potential of using TikTok as an effective marketing tool.

Final Thoughts

The power of TikTok as a marketing tool cannot be understated. It offers businesses an excellent way to connect with their customers and reach a wider audience. The platform’s unique and engaging format provides businesses with unparalleled growth opportunities, making it an essential part of any marketing strategy. By understanding the platform’s demographics and trends, companies can create creative and effective campaigns that will have a lasting impact on their customers.

7 Tools For Young Brands Promotion

Nowadays, there is a huge selection of inexpensive tools available for young companies and brands with literally any budget. The only problem is that they do not always work effectively. It is recommended, as a rule, first to think about the strategy, and only then about specific tools which are really secondary.

Young companies can use tools such as:

Creation and search promotion of the site

Yes, individual web development and SEO promotion on highly competitive requests are not cheap. But now there are many tools like WordPress for creating a website yourself at a very low price. And with the right approach, SEO optimisation on low-frequency search queries also brings customers to a young business, it is inexpensive, and can also be done by an entrepreneur independently.

Content Marketing

If an entrepreneur doesn’t have a big budget, but has some spare time. There is no better tool for promoting a young company on the market than creating and publishing a lot of quality content.

Promotion In Social Networks

The tool gives no fast results, but with a well-planned and consistent approach, it can be effective and inexpensive.

Contextual Advertising

This is probably the fastest tool for a start-up business. You won’t find anything that would work faster than it.

Event marketing

If you have a local business or an e-commerce site with an offline store, consider gathering your potential customers for useful and relevant events. Is well organised, it may fit into a small budget. You don’t have to spend much on advertising: mailing, social media, and website banners (countdown timer for WordPress, for example) may be perfectly enough. But most importantly, it gives an excellent result.

Email marketing

This is the leader among low-budget tools. If approached the right way, it shows crazy efficiency.


When you are ready for a long-term option and possess a certain expertise as a founder of the business, it gives this crucial opportunity for a start-up business to remain in memory and be on hearing.

Note: This list could be continued, but all these tools can be both effective and completely useless. Any tool, regardless of the budget, should be used systematically.

For example, contextual advertising will be ineffective if it is not connected to, for example, email marketing, social media promotion, or other ways to build long-term relationships with the target audience. Or, for example, content marketing without social media marketing and email marketing is money down the drain.

Therefore, first of all, it is necessary to build a strategy and a system for your promotion. And planning a budget and picking effective tools are not such difficult tasks.

First, answer the following questions:

  • How long does it take for my potential customer to make a decision about purchase?
  • What steps do they have to go through to come to this decision?
  • What doubts might they face?
  • Where and under what circumstances is a potential customer looking for information about your products or services?
  • Where does your first contact with the client take place, and where are the subsequent ones?
  • If a client was not immediately interested, what could convince him/her?
  • What useful information would a customer like to know about your product/service?
  • What are the reasons a potential client might decide in your favour?
  • And also in favour of competitors?

Getting to know your company and making a purchasing decision is a kind of winding path, with many turns and trails that your clients go through. Help them get through it. Set this goal and then the choice of tools will be obvious.

Streamlining Business Practices In 2022: Three Must-Have Technologies

Streamlining is to make a business more efficient by employing faster or simpler working methods. Making your business more efficient is something that every business owner has thought about at some point or another. Doing what you can to maximise your efforts, while ensuring that the everyday running of your company is not disrupted can be quite the task, but it is not impossible.

In this day and age, you can expect to find a whole host of technologies developed with this in mind. Streamlining business practices is ultimately one way for improving the efficiency of your company, but how can you use technology for doing so?

Read on to find out more.

Budgeting Tools

Without money coming into your business, you are at risk of failing and going under. Naturally, you want to ensure there is enough money coming into your company to pay for your outgoings – this includes any bills but also the wages of employees. Budgeting is the ultimate tool for ensuring you have enough money as a company, but it is also a time-consuming task for one person to complete.

Technology has undoubtedly revolutionised this aspect of businesses. Expense management software enables businesses to manage their finances in one place, and create set budgets for each department within their company. With the click of a button, you can see where you need to save money, but also what places of your company are costing the least. Seems pretty streamlined if you ask us!

Marketing Tools

Advertising and marketing are another crucial part of your business. Without it, your target and existing audiences are not aware of your company or what you offer, so you ultimately want to prioritise what you are doing in this department. Most companies have a specific marketing and advertising department, working in tandem with one another to get the word out about your products or services.

As is to be expected in this day and age, there are specific tools relating to this task too. Implementing a range of marketing tools into your business model ensures that you reach as many people as possible with your company message. At the same time, it is worth thinking about any tools you are currently using, and whether there are more efficient methods of this out there. Updating your tools and using the latest models ensures that you are as efficient as you can be.

Communication Tools

Particularly when companies have begun adopting remote working more often than not, communication tools are undoubtedly must-have forms of technology within your business. While some businesses are likely to have this tech within their companies already, there might be others who are looking to adopt it in the near future.

While emails are undoubtedly a reliable method for communicating internally and externally, it can sometimes put a delay in what you are doing, especially when waiting for a response. Communication software and tech provide businesses with a streamlined method for talking with others and can be personalised to suit the needs and demands of the business. You are sure to have less need for meetings, too; information previously shared at endless meetings can instead be shared in a concise message!

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.