Posts

Streamlining Business Practices In 2022: Three Must-Have Technologies

Streamlining is to make a business more efficient by employing faster or simpler working methods. Making your business more efficient is something that every business owner has thought about at some point or another. Doing what you can to maximise your efforts, while ensuring that the everyday running of your company is not disrupted can be quite the task, but it is not impossible.

In this day and age, you can expect to find a whole host of technologies developed with this in mind. Streamlining business practices is ultimately one way for improving the efficiency of your company, but how can you use technology for doing so?

Read on to find out more.

Budgeting Tools

Without money coming into your business, you are at risk of failing and going under. Naturally, you want to ensure there is enough money coming into your company to pay for your outgoings – this includes any bills but also the wages of employees. Budgeting is the ultimate tool for ensuring you have enough money as a company, but it is also a time-consuming task for one person to complete.

Technology has undoubtedly revolutionised this aspect of businesses. Expense management software enables businesses to manage their finances in one place, and create set budgets for each department within their company. With the click of a button, you can see where you need to save money, but also what places of your company are costing the least. Seems pretty streamlined if you ask us!

Marketing Tools

Advertising and marketing are another crucial part of your business. Without it, your target and existing audiences are not aware of your company or what you offer, so you ultimately want to prioritise what you are doing in this department. Most companies have a specific marketing and advertising department, working in tandem with one another to get the word out about your products or services.

As is to be expected in this day and age, there are specific tools relating to this task too. Implementing a range of marketing tools into your business model ensures that you reach as many people as possible with your company message. At the same time, it is worth thinking about any tools you are currently using, and whether there are more efficient methods of this out there. Updating your tools and using the latest models ensures that you are as efficient as you can be.

Communication Tools

Particularly when companies have begun adopting remote working more often than not, communication tools are undoubtedly must-have forms of technology within your business. While some businesses are likely to have this tech within their companies already, there might be others who are looking to adopt it in the near future.

While emails are undoubtedly a reliable method for communicating internally and externally, it can sometimes put a delay in what you are doing, especially when waiting for a response. Communication software and tech provide businesses with a streamlined method for talking with others and can be personalised to suit the needs and demands of the business. You are sure to have less need for meetings, too; information previously shared at endless meetings can instead be shared in a concise message!

5 Clever Reasons Small Brands Should Consider Custom Packaging

Why should you consider custom packaging? Over the years, consumers have become smarter and more conscious of their purchase decisions.

Having easy access to search engines isn’t the only reason. They’re also more inclined to do their research first with the myriad of options that are currently available.

In fact, 72 percent of consumers in the United States say that a brand’s packaging impacts their decision to buy a specific product.

With smarter buyers and an overly saturated market, brands need to find new strategies to capture the audience and stand out from the crowd. How?

A simple yet effective way is through custom product packaging.

But being a small business with a tight budget easily raises one question: is investing in custom packaging worth it? Read on to learn why the benefits outweigh its minimal cost.

Boost Brand Awareness

What’s one of the easiest ways for people to remember a brand? Plaster its logo everywhere, especially on the product packaging. It’s no rocket science how everyone recognises the ‘swoosh’ logo or Apple’s. They place their logo conspicuously on their packaging.

This makes a brand not only memorable but also easily recognisable.

For instance, everyone associates Apple products with their sleek, minimalist white boxes and black text. Because of this consistency, people are quick to associate these boxes with Apple gadgets.

In fact, 50 percent of consumers have switched to a competitor after their trusted brand replaced its packaging design. This speaks volumes on how packaging influences buyers’ decisions and how it plays a vital role in creating brand recall.

But having custom packaging isn’t only about printing a business’s logo on its packaging. The package itself also says a lot about the brand.

Serve as an Excellent Marketing Tool

Having customised product packaging is like hitting two birds in one stone: branding and marketing. It doesn’t only boost brand recall but also promotes products in a new light.

For instance, fashion retailers launching their new sustainable clothing line can use all-natural, eco-friendly materials as packaging.

One genius example is Sony placing its Walkman mp3 player inside water bottles to prove it was waterproof in 2014. Now, there’s no denying what that product can do.

Marketers can use packaging as a tool to supplement their seasonal and product launch campaigns. Businesses may not even need to increase their marketing spend and still boost their campaigns.

Protect Your Products—and Customers!

One obvious benefit of investing in good product packaging is to keep the products safe from the warehouse to the customer’s doorstep. But depending on the product, relying on standard corrugated boxes may not give enough protection.

A brand may be selling skincare products that have irregularly shaped containers. Forcing them in the four corners of a box may cause them to move around and spill during shipping. In this case, investing in packaging that’s the right size and shape for the product is the smarter move.

Moreover, it also protects the receiving end of the transaction—the customer.

The last thing a business wants are disappointed customers that got their food orders spilled from poorly secured packaging. Of course, it’s also essential for restaurants to partner with reliable online ordering apps that value safe delivery at all costs.

Reduce Shipping Costs

Aside from the visual aspect of a product’s packaging, it’s also essential to focus on practicality. Businesses can significantly reduce their shipping costs if they choose the right size and type of packaging for their goods.

Some ways to achieve this include the following:

  • Using light packing material, such as bubble wrap, foam inserts, and air pillows
  • Choosing corrugated boxes instead of regular cardboard ones
  • Getting custom product packaging to closely match the size and shape of the items
  • Packing the items as tight as possible using lightweight fillers

Elevate the Customer Experience

YouTube data shows that people watch unboxing videos as much as watching the movie Love Actually more than 20 million times. That’s a lot of time! But also, this should encourage brands to amp their packaging game.

As a brand playing in a competitive field, business owners should ask themselves these questions: when my customer receives their order, are they likely to post it online? Or even better, will they record a video of them opening it and boast it to their friends?

For the customer, posting unboxing videos is not only a way to show off a good product. It’s also a way of sharing their experience with it, whether good or bad, for the benefit of others eyeing the same product.

Packing Matters

A brand may have a fantastic product, but that alone isn’t enough, especially when there are lots of similar products that deliver the same benefits.

Having functional yet personalised product packaging is one way of constantly improving the brand and building excellent customer experience, which is really what every business should strive for.