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Why The Same Top Viewers on My Instagram Stories?

With Instagram stories, you can share photos and videos that disappear from your profile, feed and messages after 24 hours, unless you add them to your profile as story highlights.

Your stories are a great way to get more exposure and generate views. It’s become a fantastic way for brands to promote their content and boost your followers’ engagement.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook.

The app allows users to upload media that can be edited with filters and organised by hashtags and geographical tagging.

What started as a sharing app has now become a useful business tool. When Instagram provides a list of people viewing your stories, its order is not randomised.

The stories viewer order refers to the people who have watched your story. It gives content creators an idea of who’s most interested in their content. The Instagram story viewers order isn’t arranged chronologically; there’s a well-thought-off algorithm behind the list.

Experiments suggest that the viewers’ list appears in reverse chronological order until your story gets 60 viewers. Once your story has exceeded 60 views, Instagram pushes the most engaged users with your account as the top five viewers.

This means those people who visit your profile the most appear at the top of the list. Your story viewers arrangement confirms who is most interested in your content.

The top viewers arrangement provides invaluable insights to help marketers leverage their business profile page for better conversion rates.

Top Things You Should Look For When Hiring an Advertising Agency

An advertising agency is a company whose business is to create advertisements for other organisations. The business world has become more and more competitive over the years. To stay ahead of the competition, businesses need to invest in marketing. Marketing is the process of creating awareness about a product or service and generating interest in it. It is through marketing that businesses can reach out to potential customers and create a connection with them.

There are many different ways to market a product or service. One of the most popular methods is advertising. Advertising is the process of communicating a message about a product or service to consumers. It involves using various forms of media such as television, radio, print, and digital media to get the message across. Advertising is often considered an essential part of doing business, and many companies hire advertising agencies to handle their advertising needs.

In this article, we will discuss some of the top things you should look for when hiring an advertising agency. But first, let’s take a brief look at what an advertising agency is and why they are so important.

What is an advertising agency?

An advertising agency is a business that handles all of the marketing needs of other businesses. They typically provide their clients with a wide range of services, including creating advertisements, managing promotional campaigns, tracking website traffic and analytics, and maintaining social media presence. Find the most trusted advertising agency, and you’ll have access to experts who can help launch successful marketing campaigns for your business. There are many different types of advertising agencies, each specialising in a particular area or type of marketing. Some common examples include digital advertising agencies, social media marketing agencies, and traditional advertising agencies.

Why are advertising agencies important?

Advertising agencies are important because they have the specialised knowledge and experience needed to create effective marketing campaigns. They work with their clients to understand their needs and goals, and then develop a comprehensive strategy to help them achieve those objectives. In addition to creating ads, many agencies also track metrics like click-through rate (CTR) and conversion rate, which allows them to continually refine their client’s marketing efforts to ensure maximum ROI over time.

When it comes to advertising, agencies usually specialise in one or more of the following:

  • Media buying: This involves negotiating with media outlets to secure the best rates for the placement of an ad.
  • Creative development: This involves developing the concept and copy for an ad.
  • Campaign management: This involves planning and executing an advertising campaign from start to finish.

Reputation and experience

When choosing an advertising agency, it is important to consider their reputation and level of experience. Look for a company that has a proven track record of success in the industry, with a long history of satisfied clients. This will ensure that you are working with professionals who have the knowledge and expertise needed to effectively market your products or services.

Additionally, look for an agency that has experience working with businesses in your industry or niche. This will give them a better understanding of your target market and the specific challenges you face.

A comprehensive approach

When it comes to advertising, there is no one-size-fits-all solution. The most effective campaigns are those that are tailored to the specific needs of the client. Therefore, it is important to choose an agency that takes a comprehensive approach to the market. They should be able to offer a wide range of services, from media buying and creative development to campaign management and analytics. This will ensure that they can develop a customised solution that meets your unique needs and helps you achieve your desired results.

A focus on ROI

One of the most important things to look for in an advertising agency is a focus on ROI. After all, the ultimate goal of any marketing campaign is not just to draw attention or create buzz, but to generate sales and increase revenue. This means that your agency should have the ability and experience necessary to measure key metrics like CTR, conversion rates, and ROI. By tracking these numbers effectively over time, they will be able to develop campaigns that are designed specifically for maximum ROI.

When it comes to hiring an advertising agency there are several things you need to keep in mind. First and foremost, you want to choose a company with a solid reputation and proven track record of success. You should also look for a comprehensive approach that includes a wide range of services, from media buying to campaign management. Finally, make sure they have a focus on ROI so that you can be confident your marketing campaigns are designed for maximum return on investment.

5 Content Creation Strategies to Increase Website Traffic

In the world of digital marketing, content is king. It is simply a driving factor in marketing. Content creation and promotion is a technique for achieving a specific goal – in this case, driving traffic to a website and ultimately leading to a purchase decision.

Learning the how’s of creating pieces and marketing collateral that direct users to your website is not without understanding the whys of making them in the first place.

Content and Marketing

A conventional marketing funnel demonstrates the role of content, assuming different forms for various purposes, in the varied stages of a person’s journey to purchase something.

  • At the outset of the process, content establishes trust by providing the information that the user is looking for.  
  • After establishing or raising awareness, content, such as newsletters and blog posts, is used to nurture interest.
  • If everything works fine, this interest leads to consideration. The content (e.g., free samples and case studies) remains targeted with the intent to persuade the person to buy.

There may be different iterations of, or modern takes on, the marketing funnel, but they all have content as a tool in lead generation, lead nurture, and sales.

Check out key strategies to bring your intended audience to your website through content.

Make Sure Your Content Is Discoverable

Consumers nowadays have a plethora of ways to know about something, launching quick searches on the Internet for this or that. Sometimes, they just stumble upon things spiralling into a series of actions. For example, a friend tagged a neighbourhood restaurant on their Facebook post or a relative happily tweeted about a miracle cream.

To cover those deliberate searches or happy minor accidents, make sure your content is visible on these channels:

  • Search engines through blog posts, product descriptions, and website copy
  • Social media through blog posts, user-generated content, and sponsored posts
  • Paid advertisements 

It’s a case of people looking for something that is in your line of business, you wanting to be found by them, or both. Whichever way brings people to your website or e-commerce store, make sure your content is worth their visit.

Deliver Content That Is Valuable

Content marketing aims to create customers and audiences.

  • Content serves to inform customers to make decisions. There are many ways to deliver this product information.

Guides, product sheets, brochures, video tutorials, graphics, and webinars are resources for consumers. Creating these free educational materials can be a collaborative effort between product experts, writers, designers, and marketers.

You or your team can look at customer reviews (even complaints), social media posts, and online searches relevant to your niche as topics for blogs or guides.

The goal is to inform customers about the following:

  • Uses of your offerings 
  • Common issues that they may encounter when using the product and their solutions 
  • Tips for prolonging the product’s life

Any customer would be interested in knowing the existence of materials and references post-purchase and the ease of submitting feedback or complaints.

  • Content builds engaged audiences. Not all your blog posts have to be about trying to sell stuff; they can just be the type where one can sit, relax, learn, and be entertained.

As people are into DIY and researching independently, there is always demand for how-to’s, infographics, and tips. You can produce content that attracts this kind of audience within your niche and customer base.

You may be able to give something valuable to users based on your expertise and budget for content creation. And then offer this blog or vlog for free. This content can be fun, as it fits your branding.

Engaging with users through free and helpful content builds trust. It’s like nurturing a loyal fanbase or community of users. They might subscribe to email newsletters and share links to your site in exchange for free info.

Speaking of engagement, some websites started as forums and eventually ventured into  e-commerce to become one-stop shops for users. You may be able to dedicate space on your site for the community to gather, share experiences, interact, and ask questions.

Create Relevant, Nonintrusive Ads

Online users get distracted and annoyed by ads. It’s a constant battle to find the balance between increasing visibility and directing them to your website and making the experience of seeing your paid ads pleasant.

There are many advertising strategies for that, including search ads. For example, those ads appearing on Google search blend into the organic search results. Their placement, which ideally should be above, can grab attention.

Text advertisements on Google are still advertisements; thus, they need to act like one.

  • Goal: Set it to website traffic. 
  • Audience: Specify who your ads want to reach.
  • Copy: Leverage prices, exclusive offers, benefits to pique curiosity and tell the reader what it is precisely about. 
  • Keywords: Choose the best keywords to trigger the appearance of your ads.  
  • Call-to-action: Compel them to click. 

This all sounds easy, but a game plan is necessary for Google Ads to work for you. Plus, search ads are just one; there are other types of Google advertisements that help drive traffic to your website.

It may be best to have a PPC agency like GrowMyAds look into your Google Ads account, help achieve your goals, and make the most of your budget.

Optimise, Organise Content

Search engine optimisation primarily exists to rank higher on Google, ideally on the first-page results. Higher ranking offers excellent exposure for your business online and an opportunity for increased website traffic.

All your best efforts to improve ranking are anchored on quality content and a Google-friendly website. You can refer or revisit the basics of SEO straight from Google.

Here are some ways to improve your page ranking according to the search engine’s guidelines: 

  • Assign accurate and unique titles for pages, along with correct and unique meta descriptions.
  • Use headers to denote the importance of text.
  • Make sure that the page content answers or satisfies the search query. 

As per the principle of visual hierarchy, the “look” of the content is essential. It’s a matter of readability, arranging the information based on your users’ reading patterns and preferences.

Ease of navigation is another important feature that boosts website users’ experience. Add mobile-friendliness for those browsing on their smartphones.

At the end of the day, produce content for humans and make site improvements based on functionality and usability.

Promote Content on Social Media

The pandemic has caused the boom of e-commerce, and businesses centred on home improvement, hygiene and health, food delivery, and pet supplies have thrived or survived.

Starting a pandemic-proof online business may not be that capital intensive with fulfilment options like drop-shipping. This post examines one of the most popular questions in the e-commerce sphere: is Amazon drop-shipping profitable? Find the answer here.

Social media has played an important role for businesses to communicate with their customers and carry on with their commercial activities during the lockdowns.

The number of people based at home and their increased time on social media have created an environment ready for viral marketing campaigns. At the core of any “viral” campaign is a powerful message, often started by a person with a sizable following who posts about it on their Facebook or Instagram.

Your evergreen posts or those written by industry experts can reach more people through social networking sites. Even for the usual content, the sites have helped spread information, raise awareness, and open spaces for discussions.

It is indispensable for your business to have a presence on the most popular social networking platforms to promote your content and drive traffic to your website.

Social media is less expensive and more far-reaching with the right content as a marketing and advertising tool. Feedback is real-time, and shareability is its strong suit. One of the biggest challenges of using social media for business is creating relevant and consistent content.

Content Rules

Content is central to the customer experience. It can be provided or positioned in ways that benefit you and your customers. It does need to be authentic, credible, helpful, and impactful.

A customer’s journey is hardly straightforward, sometimes a slow build-up from awareness to purchase. And they need good content to accompany them in every step of this journey.

Your Online Presence Is Important: Learn How To Turn It Into A Profit

You’ve probably heard it before: your online presence is important. But what does that mean, exactly? And more importantly, how can you turn your online presence into a profit? This blog post will discuss some of the ways that you can make money from your website or blog.

It will also provide some helpful tips on how to get started.

Get more people to visit your website

One of the best things that you can do to make money from your website is to increase traffic. The more people that visit your site, the more opportunities you have to make a sale or earn advertising revenue. There are several ways that you can increase traffic to your site. For example, you can use search engine optimisation (SEO) to improve your ranking in search engines like Google. In this case, make sure to invest in an effective SEO strategy which includes an SEO audit that ensures your website is visible to your target audience.

You can also use social media to drive traffic to your site. Be sure to post interesting and engaging content that will encourage people to visit your site.

Sell products or services on your website

Another way to make money from your website is to sell products or services directly from your site. If you have a product or service that you think would be of interest to your target audience, you can list it for sale on your website. This is a great way to generate revenue from your site and it can also help you build brand awareness. If you’re not sure how to get started, there are many resources available that can help you set up a shop on your website.

Just make sure that if you have a product or service that you want to sell, it’s important to make sure that your website is designed in a way that makes it easy for visitors to find what they’re looking for. This means having clear navigation and an intuitive layout. You also want to make sure that you have a strong call-to-action (CTA) so that visitors know what to do next.

Earn money from advertising

Another way to monetise your website is through advertising. This can be done in several ways, such as displaying banner ads on your site or partnering with an advertising network. You can also earn money from pay-per-click (PPC) advertising, which is a type of advertising where you only pay when someone clicks on an ad. This can be an effective way to generate revenue from your website, but it’s important to make sure that the ads are relevant to your target audience and that they don’t interfere with the user experience.

You can also earn money from affiliate marketing, which is a type of advertising where you promote other people’s products or services on your site and earn a commission when someone makes a purchase. This can be a great way to earn passive income from your website. Remember that passive income is money that you earn without having to put in any effort. So, if you can find a way to monetise your website through advertising, it can be a great way to make some extra money.

Be an influencer

Apart from focusing on your website or blog, you can also make money from your social media presence. This is because you can use your social media platforms to promote products or services as an influencer. An influencer is someone who has a large following on social media and who is considered to be an expert in their field. If you have a large following on social media, you can use this to your advantage by promoting products or services that you believe in.

You can also use your social media platforms to sell products or services directly. This is a great way to generate revenue from your online presence. Just make sure that you are only promoting products or services that you would recommend to your followers. This way, you can build trust with your followers and they will be more likely to purchase from you.

These are just a few of the ways that you can make money from your online presence. By using some or all of these methods, you can turn your website or blog into a profit centre. Just remember to focus on providing value to your target audience and don’t be afraid to experiment with different ways of monetising your site. With a little effort, you can find the perfect way to make money from your online presence.

Cultivate A Powerful Social Media Presence With These 6 Tips

Without a social media presence, it’s practically hard to build your consumer base and revenue. You may already have a social media profile, but are you gaining a large number of new followers that connect with you on a monthly basis?

Growing your social media presence, whether it’s on Facebook, Instagram, TikTok, or LinkedIn, is critical for getting your business in front of more customers and increasing sales. With a few easy methods, you may transform your solitary social media profiles into active communities.

To that end, here are some useful pieces of advice when it comes to cultivating a powerful social media presence.

Promote Your Social Media Profiles

You can’t expect your clients to be aware of all of your social media sites and go looking for them on their own; you have to inform them about them. Customers will be more likely to follow or like your social media pages if you make it simple for them to do so.

Begin marketing your social media accounts to your consumers and encouraging them to communicate with you. You may include social media symbols on your website, including social network feeds on your homepage, encourage people to follow you on social networks at the conclusion of your blog entries, and advertise your social media accounts in your email campaigns. The larger your social media presence becomes, the more people are becoming aware of it.

Use Effective Tools

Big corporations can afford to pay large social media teams to handle their accounts and run social media advertisements. For small organisations or individuals that manage their own accounts, maintaining daily engagement and staying engaged on social media networks can be difficult.

In recent years, technology has thankfully made all tasks easier. You may utilise a variety of technologies to simultaneously post to all of your social media profiles and keep track of every change. There are social media reporting tools that may help you grow your social media accounts by providing automatic reports that track your conversions, CVS, connections, and other vital data. You may use this social media report to receive all likes, tweets, hashtags, and comments that reference your brand. You may also plan ahead of time and manage your social media posts. This will save you time and allow you to operate your social media efforts without interruption.

Be Mindful Whether the Content Is Appealing to Your Customers

Create material that is both useful and intriguing for your fans. Use social media to provide material that is interesting, useful, and relevant to your audience’s requirements, rather than merely advertising to your consumers or publishing things you think are amusing or cool. This will encourage your followers to return to your accounts and share your content with their friends and family.

If you sell confectionery products, for example, you may provide weekly lessons on how to bake various cookies using the ingredients you sell.

Consider writing about your training method and exhibiting works-in-progress, or creating how-to videos on your favourite fitness techniques if you’re a fitness teacher.

Post Regularly

You can’t expect to see results from your social media marketing right immediately. You won’t get magical outcomes if you only publish once in a while. To make the most use of social media platforms, it is vital that you be frequently engaged.

You don’t have to launch a barrage of social media posts, but posting content at frequent intervals will keep your readers interested. Various social media networks have various peak user activity times.

Look at Twitch Streamers

Twitch is a platform for live-streaming video games. It mostly covers video game live streams, as well as the rapidly rising Esports scene. Art, podcasts, talk shows, and in-person material can be found alongside gaming and Esports. Twitch has an 82 percent male user base. Twitch viewers are on average 21 years old. They have 2.2 million monthly broadcasters and over 100 million monthly active users. This young adult male population is difficult to attract for many marketers. Anyone trying to connect with this population should consider Twitch marketing. If you stick with one popular streamer long enough, he or she will be able to promote your business to their followers.

Try YouTubers

Using YouTube streamers to present yourself to a specific audience is a fantastic idea. Many Youtubers excel at introducing their sponsors to their viewers. If you look at Pewdiepie, for example, he only shows advertisers that he would use. He takes a jockish attitude to the presentation and is extremely capable of making memes out of certain things. It is critical that the Youtuber you select presents you in the manner that you desire; some Youtubers show themselves in a more serious manner, while others present themselves in a completely opposite manner.

If you want to establish a social media presence, you must turn your accounts into a community. That is to say, if someone remarks on one of your posts, you should respond or at the very least like it. You may also use posts to ask and answer questions, as well as acknowledge and share user-generated material to express your thanks to your followers and consumers. Interacting with your followers can help you create meaningful relationships with consumers as well as boost your social media visibility.

Remember that in today’s world, having a strong social media presence is nearly a need for success in any industry; thus, utilise it carefully and put your time and attention into making your online presence a powerful and successful one.

Google Announces The Top Searches Of 2021

American multinational technology company Google has announced its annual recap of the year’s top trending searches during the year 2021.

Google’s mission is to organise the world’s information and make it universally accessible and useful.

Data on the top trending searches is published every year by the company, which is not only interesting, but also extremely valuable information to marketers.

At a glance, the data doesn’t offer much insight beyond satisfying general curiosity around what users of the company are searching for in Google. However, if you dig deeper you will find the long-tail keywords people were searching for during 2021.

Data are individual facts, statistics, or items of information, often numeric. In a more technical sense, data are a set of values of qualitative or quantitative variables about one or more persons or objects, while a datum is a single value of a single variable.

Let’s go over some of the most search keywords, and perhaps you’ll find a few ideas for your next piece of content:

1 youtube 2.945B 2.899B 45.79M youtube.com
2 facebook 1.904B 1.844B 60.01M facebook.com
3 whatsapp web 1.850B 1.850B 94.22K whatsapp.com
4 netflix 983.08M 983.04M 34.60K netflix.com
5 roblox 767.70M 759.14M 8.56M roblox.com
6 amazon 304.23M 224.72M 79.51M amazon.com
7 hotmail 587.02M 586.99M 29.50K live.com
8 zoom 487.42M 487.26M 155.12K zoom.us
9 google 105.61M 105.53M 81.41K google.com
10 yahoo mail 422.03M 421.89M 137.16K yahoo.com
11 instagram 413.94M 408.36M 5.59M instagram.com
12 yahoo 341.65M 330.80M 10.85M yahoo.com
13 outlook 311.66M 311.62M 37.16K live.com
14 fb 338.90M 335.36M 3.54M facebook.com

Please note that Google’s data reveals all top “trending” searches, which means the keywords with the largest increases in search volume from 2020 to 2021.

What did you search for?