Marketing Funds Are Important

All franchisors will be interested in marketing their brands. How is this done? Normally by way of national marketing where the franchisees pay a percentage of turnover; and also, by local marketing where a franchisee markets in a particular territory or area.

The national marketing fund can total a considerable sum of money so where is that money held? In New Zealand there is no mandatory requirement to keep the marketing funds in a separate bank account except if a franchise agreement prescribes the requirement to do just that.

There is no franchise-specific legislation in New Zealand, but the Franchise Association of New Zealand has a Code of Practice and Code of Ethics, but both are silent on marketing.

Where marketing funds are held is a hot topic and there should be a mandatory requirement for all franchisors to keep the marketing fund in a separate bank account which is tantamount to a trust account. After all, the franchisees pay the marketing levies, and the franchisor uses those funds to market the brand to benefit all franchisees.

A franchise agreement drafted by Stewart Germann Law Office includes the following clause:

“The National Marketing Amount paid by the Franchisee to the Franchisor shall be held by the Franchisor in a separate bank account which shall be deemed to be a trust account along with all other marketing levies received from other franchisees and the Franchisor shall use such funds solely for the purpose of marketing as determined by the Franchisor.”

In Australia the position is slightly different. If a franchisee is required to contribute to a marketing fund, then the franchisor must provide certain information to the franchisee about the fund. The franchisor must prepare annual financial statements detailing all of the fund’s receipts and payments.  The statement must provide the franchisee with meaningful information about sources of income and items of expenditure. The statement must be audited by a registered company auditor unless 75% of franchisees who contribute to the fund vote not to audit the statement.

Over the past two years Stewart Germann Law Office has acted for separate groups of franchisees who have become unhappy with the respective franchisor’s handling of the marketing fund and the financial reconciliation. All franchisors should provide an income and expenditure statement in relation to the marketing fund which must be transparent and available to all franchisees in a particular system, in my opinion.

The Board of the Franchise Association of New Zealand agrees that this is an important topic, and it is highly likely that in 2023 the Code of Practice will be amended to make it mandatory for all franchisors to keep the marketing funds in a separate bank account and to account annually to the franchisees. This is very important as it takes away any doubts or suspicions by franchisees towards the franchisor.

6 Unique Ways To Improve Your Marketing Strategy

There’s no question that marketing is essential for businesses large and small. But with so many different ways to market your business, it can be difficult to know where to start. And if you’re not careful, your marketing efforts can quickly become ineffective. That’s why it’s important to always be looking for ways to improve your marketing strategy. By constantly tweaking and improving your approach, you can ensure that your marketing budget is being used in the most effective way possible. Here are six unique ways to improve your marketing strategy.

1. Use AI and data to personalise your marketing

One of the best ways to improve your marketing strategy is to use AI and data to personalise your approach. By understanding your customers’ needs and desires, you can create marketing messages and campaigns that are highly relevant to them. This will not only improve customer engagement but can also lead to more sales. For example, AI Voiceover Tools can be used to create personalised audio messages for customers. Or, you can use data gathered from customer interactions to create targeted email campaigns. It’s also worth considering using AI to automate some of your marketing tasks, such as lead generation and customer segmentation.

2. Create a strong brand identity

Having a strong brand identity is essential for any business, but it’s especially important for small businesses. A strong brand will help you to stand out from the competition and make it easier for customers to remember your business. To create a strong brand identity, you need to focus on creating a unique logo, choosing the right colours, and developing a consistent style guide. You should also consider how you want your brand to be perceived by potential customers. Are you friendly and approachable or more professional and serious? Once you’ve got a handle on your brand identity, make sure that all of your marketing materials reflect it.

3. Make use of social media

Social media is an extremely powerful marketing tool and one that you should be making use of. Not only is it a great way to connect with potential and current customers, but it’s also an excellent platform for promoting your brand and generating leads. To get the most out of social media, you need to have a solid strategy in place. This should include creating interesting and engaging content, using relevant hashtags, and regularly interacting with your followers. If you’re not sure where to start, consider hiring a social media marketing agency to help you get the most out of this powerful marketing tool.

4. Invest in SEO

If you want your website to rank highly in search engine results pages, then you need to invest in SEO. Search engine optimisation is the process of optimising your site for specific keywords and phrases so that it will rank higher in search engine results. This is an extremely important marketing tactic, as it can help you to reach a wider audience and generate more leads. To get started with SEO, you need to choose the right keywords, create high-quality content, and build links to your site. You can also use paid advertising to improve your site’s ranking.

5. Use traditional marketing techniques

While digital marketing is extremely important, you shouldn’t forget about traditional marketing techniques. There are still many effective ways to market your business offline, such as through print advertising, direct mail, and television commercials. If you’re not sure where to start, consider hiring a traditional marketing agency to help you create an effective offline marketing campaign. It’s also worth considering using a combination of traditional and digital marketing techniques to reach the widest possible audience.

6. Focus on customer retention

Finally, one of the best ways to improve your marketing strategy is to focus on customer retention. It’s much easier and cheaper to keep existing customers than it is to attract new ones, so it’s important to make sure that you’re doing everything you can to keep your customers happy. There are a number of ways to do this, such as by offering loyalty programs, providing excellent customer service, and sending regular communications. If you can keep your customers happy and engaged, they’ll be more likely to continue doing business with you.

By following these six unique tips, you can dramatically improve your marketing strategy and start seeing better results. Implement these changes into your marketing plan today and see how they can help you to reach your business goals. It’s important to always be testing and trying new marketing strategies so that you can continue to grow your business. If you’re not sure where to start, consider hiring a marketing agency to help you create an effective marketing plan.

The Benefits of Content Marketing for Your Small Business

Content is the information contained within communication media. Small businesses have a lot of advantages over their giant counterparts. They can be more nimble and responsive, and they can often offer a more personalised customer experience. But one of the biggest challenges small businesses face is competing against the big guys in terms of marketing reach.

Traditional advertising methods like TV and radio are out of reach for most small businesses, and even digital advertising can be expensive. So how can small companies compete? By using content marketing.

Content marketing is a great way to reach potential customers through organic search results and social media. And it doesn’t have to be expensive – It can help you create a consistent flow of high-quality content that attracts and keeps customers interested.

What Is Content Marketing?

Content marketing is a form of marketing that focuses on creating and sharing valuable content to attract and retain a target audience. The type of content can be anything from blog posts and articles to videos and infographics. The main goal is to provide valuable and relevant information that helps your target audience solve a problem or learn something new.

Content marketing can be a great way to build trust and credibility with your target audience. When done correctly, you’ll establish yourself as a thought leader in your industry and someone that they can turn to for advice and information. Content marketing also helps you to connect with potential customers at different stages of the buying process, which can lead to more sales in the long run.

6 Ways Content Marketing Can Benefit a Small Business:

Small companies can benefit from content marketing in many manners. Content can provide businesses with the opportunity to share their story and voice with a global audience. Here are some key benefits a small business can get from digital content marketing.

1. Attracts More Leads

When you’re a small business, it can feel difficult to generate leads and customers. However, by creating content that is valuable and relevant, you can attract more leads and customers to your business. Content marketing is one of the most efficacious methods to reach new customers and extend your business. It helps you build trust with your audience, which can lead to more sales and conversions.

2. Help to Rank on Google

Content marketing is an effective way to improve your website’s ranking on Google. When you create original content that is relevant to your target audience, you will attract not only new customers but also keep old ones coming back for more. By regularly publishing new content with great SEO, you can help to ensure that your website remains at the top of the search engine results pages (SERPs).

SEO is a process that is vital to the success of any business, especially small businesses. You need to do things like keyword research, technical SEO, on-page SEO, off-page SEO, and content. These can be difficult and confusing for those who are not content marketing specialists. To get the most out of your SEO, it is essential to make sure it is done correctly.

A content marketing agency can help you identify the right keywords to target and develop a content strategy that will help you reach your goals. Additionally, by using keywords and other search engine optimisation techniques, you can make sure that your content is easily found by potential customers online. By providing valuable content, you can keep your current customers engaged with your brand and encourage them to continue doing business with you.

3. Builds Authority

There are many ways to build authority online, but one of the most effective is through content marketing. When you create valuable content that is interesting and engaging, you’ll start to attract attention from people in your industry and beyond.

As you continue to produce high-quality content, you’ll begin to establish yourself as an expert in your field. This will not only help you attract more readers and followers, but it will also help you attract new customers and clients.

Content marketing is not a quick or easy process, but it’s one that can pay off big time in the long run. By creating consistent, quality content, you’ll be able to build a loyal following of readers and followers who trust your advice and recommendations. And as your audience grows, so will your authority.

4. Helps You Compete Against Top Competitors

If you want to stay ahead of your competition, you need to be using content marketing. Content marketing is a strategic way to connect with your audience and keep them coming back for more. It can help you to build trust with your customers and set you apart from the competition.

One of the best things about content marketing is that it is a low-cost way to reach your target audience. You can create valuable content without spending a lot of money. This is important, especially if you are competing against larger companies that have a bigger budget.

5. Increase Brand Loyalty

Creating valuable content is a key element of any successful content marketing strategy. When done correctly, content can help brands build trust and credibility with their customers, which can lead to increased loyalty and word-of-mouth marketing.

The best way to create valuable content is to think about what your customers want and need. Once you know what they’re interested in, you can create content that provides helpful information, solves problems, or entertains them.

It’s also essential to make sure that your content is relevant to your brand and audience. For example, if you sell sporting goods, it would make sense to create blog posts about the latest in sports technology or how to improve your golf swing. However, if you sell pet supplies, it might not make as much sense to write about sports.

6. Increases ROI

Content marketing is a great way to improve your return on investment (ROI). By creating and sharing valuable content, you can attract more customers and increase sales. It also helps to attract potential customers who might not have otherwise been interested in your products or services. When done correctly, content marketing can churn a healthy ROI for your business.


Content marketing is a great way to promote your small business. It can help you build a loyal following of customers who are interested in what you have to say. It can also help you attract new customers and boost your sales. It may just be the item your company needs to take to the next level.

Be sure to use a variety of marketing channels to get your content in front of as many people as possible. And don’t forget to calculate your consequences so you can track your improvement and make necessary adjustments.

Law Firm Strategy: How to Stay Competitive in the Digital Age

The digital age is a historical period that began in the mid-20th century. In the modern era where nearly everyone on the planet has access to the internet, it is critical for all kinds of businesses to be available online. In the past, law firms relied on word of mouth to build their clientele, and very little formal marketing was done.

However, today people are a lot more selective about the kind of people they want to work with. They will use the internet to learn about a legal service provider and, through their research, will gauge whether or not they want to work with a particular professional.

No matter how good their reference is, they will always prefer to do their own research. More importantly, if you aren’t visible on the different online platforms, potential clients don’t see you as a credible or reliable business. However, there are a lot of ways that a business can enter the digital space. Here are some of the best things that a law firm can do to cement its position in the digital world.

Social Media

There are a lot of places on the internet where you can find business. The important thing is to narrow down those avenues that will give you the most bang for your buck. Today there are well over 4 billion social media users accessing the different social media platforms on a daily basis. You first need to understand where you will find those people most willing to buy your services. You can start off with those platforms that have the biggest influx of users. As you market yourself on the platform you will start to understand the kind of clients that interact most with your posts.

You will learn how old these clients are, where they are from, what their interests and preferences are, the other social media personalities and businesses they interact with, and many other metrics that will help you develop a list of characteristics of potential clients. You can then start focusing on clients that meet specific criteria. However, you should still be available on as many social media platforms as possible so you can still get new clients.


Blogs are more popular and more important than they have ever been. Through the written content that you publish on your website you establish yourself as an authority, you educate readers, you improve your SEO ranking and you could even make some additional income if you have a decent amount of traffic. Blogs themselves can be a great way to make money if that is your objective. Otherwise, blogs are a way to turn cold leads into warm leads and eventually into paying clients.

Blogs can be a significant investment of time. If you don’t have the expertise or the time to create your own blogs then you can outsource this part of your website. Getting a professional writer who has good knowledge of content marketing, will help you get results much faster.


Setting up a good website is one of the first things you should do when you enter the online space. This is one of the oldest techniques for creating a solid online presence, and it is just as relevant today, if not more. Through a good website design, you can completely change the user experience. This alone will be enough to win customers. In the past, websites were all about the text; today there is a lot more you can offer through a website. Using all these modern features and going above and beyond what your competitors are doing will help you stand out and also create a lasting impression.

When designing your website, it will also help to know a bit about what the prospective user’s intent is when they find you online. This way, you can provide those specific things that the user is looking for. The better you are able to meet the user’s intent online, the higher the possibility that they will want to get in touch with you to do business.

With these three digital marketing solutions in place, you will put yourself in a position to employ more efficient techniques. For instance, email marketing will only be possible if you have implemented the above strategies. If you are successful, you will be able to get the emails of different people who visit your website, blogs, and social media pages. When you reach out to people directly through their email, you have a much higher chance of actually being heard and the reader is also more receptive to your message because you have all their attention. Email marketing can be a powerful way to sell your products or services. As you expand your operations and your digital marketing efforts start to pay off, you should consider hiring experts for each aspect to get even better results moving forward.

Marketing: The Foundation for A Successful Business

Marketing is the process of getting people interested in your company’s product or service. Regardless of the type of business you are in or own, you need customers. To attract them, you need a good marketing team. That’s how people will buy your product or use your service.

You want your product to be associated with quality. And you want your brand to be known all over the world. Starting a business or a new brand is time-consuming and expensive. You need to be surrounded by people who know what they are doing.

A good idea is the first step, but not the last. Unfortunately, failure is also part of this journey. It is an experience you have to make and learn from. But that should not stop you. So here are some tricks of the trade. This article focuses on marketing, as it is an essential part of success.

But to do that, you have to go back to basics and understand what marketing is. To be sure you develop a solid concept.

Marketing is essentially described as the activity of creating, communicating, delivering, and sharing a set of institutions and processes that are of value to customers, clients, partners, and society at large. Conducting surveys and analysis of your performance is mandatory. There are many exciting opportunities with brands such as Hell Spin Casino login.

Different Styles to Improve Your Marketing Strategy

There are several different marketing styles. Especially in the 21st century. The first style is what is known as influencer marketing. With the rise of Instagram and other social media, this has become increasingly popular.

But it is also considered a very promising concept. It means hiring influencers on social media platforms, accounts that have a high number of followers and a wide reach around the world, to promote your brand. You just need to find an influencer who reaches your preferred audience. They must meet the criteria of age, gender, and income level.

Many people earn good money if they have a famous social media account. Sometimes you can even ask celebrities. But actors and singers are not the only options.

The next option is viral marketing. It refers to the network where your business can be spread. Basically, a consumer shares their experience with your bottom line.

As sustainability and eco-friendliness are increasingly demanded by customers, the next option is called green marketing. Consumers are interested in both production and its impact on the environment. Green energy for production is elementary here.

But there are many others. You are free to decide which one suits you best. You can even create a mixed model. Just make sure you have a clear strategy that follows a specific plan. Make the market want what you are offering. For the future, too.

What You Need to Consider

To create a clear path, you need to consider the pricing and proper placement of your product. First and foremost, when setting the price, take a look at the market.

The cost you have consists of marketing and sales. You must not set the price too high, because then only a few people will buy the product. So it should be sufficient for the prospective buyers and at the same time, it should appear as a reasonable alternative.

The next question is how you offer your service. In a physical store or online only. Or maybe both. It depends on how much you can afford. If you have stores, you need to calculate those costs. But an online-only business has its drawbacks.

You have to be clear from the beginning about what you want and what the vision is.

Why The Same Top Viewers on My Instagram Stories?

With Instagram stories, you can share photos and videos that disappear from your profile, feed and messages after 24 hours, unless you add them to your profile as story highlights.

Your stories are a great way to get more exposure and generate views. It’s become a fantastic way for brands to promote their content and boost your followers’ engagement.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook.

The app allows users to upload media that can be edited with filters and organised by hashtags and geographical tagging.

What started as a sharing app has now become a useful business tool. When Instagram provides a list of people viewing your stories, its order is not randomised.

The stories viewer order refers to the people who have watched your story. It gives content creators an idea of who’s most interested in their content. The Instagram story viewers order isn’t arranged chronologically; there’s a well-thought-off algorithm behind the list.

Experiments suggest that the viewers’ list appears in reverse chronological order until your story gets 60 viewers. Once your story has exceeded 60 views, Instagram pushes the most engaged users with your account as the top five viewers.

This means those people who visit your profile the most appear at the top of the list. Your story viewers arrangement confirms who is most interested in your content.

The top viewers arrangement provides invaluable insights to help marketers leverage their business profile page for better conversion rates.