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What is Digital Marketing? We Explain Here

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Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging.

Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take.

Digital marketing is frequently contrasted with “conventional marketing” methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is frequently grouped with television.

Did you know that more than 34 percent Americans use the internet every day? Additionally, 26% of users are online “nearly constantly” and 43% log on more than once every day.

When it comes to mobile internet users, these numbers are considerably greater. 89% of Americans use the internet at least once every day, and 31% use it frequently. As a marketer, it’s crucial to leverage the digital sphere through online advertising, brand building, offering excellent customer service that attracts additional potential customers, and more.

With the use of a digital marketing strategy, you may engage with current clients and potential customers by using digital channels like social media, pay-per-click advertising, search engine optimisation, and email marketing.

As a consequence, you may create a strong brand, offer excellent customer service, attract new clients, and more.

Digital marketing: What is it?

The promotion of brands via the internet and other digital communication channels is known as digital marketing. Also known as online marketing.

This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. In essence, a marketing effort is considered to be digital marketing if it uses digital communication.

Digital marketing is the area of marketing that promotes goods and services. The Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms.