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What Is PressReader? We Explain Here

With offices in Manila, the Philippines, and Dublin, Ireland, PressReader is a digital newspaper distribution and technology company.

PressReader manages digital editions of newspapers and magazines for publishers such as The New York Times, The Washington Post, and The Globe and Mail. PressReader distributes digital versions of more than 7000 newspapers and magazines in more than 60 languages through its applications for iOS, Android, Windows, Mac, and various e-readers as well as its website.

The business changed its name to PressReader in 2013. PressReader bought News360, the firm behind the News360 personalised news app, and NativeAI, a tool for news publishers that provides audience information, in August 2019.

PressReader announced the CEO transition in 2022.

A cyber-attack on March 3, 2022, shut down access to 7000 newspapers globally and banned PressReader’s web platform. Just a few days prior to the incident, PressReader had purged scores of Russian newspapers from its database. On March 6, the corporation started to resume its services.

The all-you-can-eat newspaper and magazine subscription service known as PressReader’s eponymous product costs $29.99 per month and gives users access to every title in the company’s library via PressReader applications and the company’s website. The company collaborates with a number of lodging establishments, airlines, coffee shops, and other companies that sponsor access to the service for its clients.

PressReader had 12 million active monthly users as of May 2019. Both Android and iOS users can download the PressReader app for free. You must register for a PressReader account in order to use the PressReader app.

Free PressReader is Available

Your consumers can select the books they wish to read with PressReader, saving you the time and effort. The best thing is that we provide our partners access to these anonymised reading statistics. As a result, you not only provide a better experience but also learn more about your clients.

PressReader works effortlessly with other marketing channels like email and messaging as well as all of your customer-facing platforms, including apps and websites. In order to make it simple for you to access PressReader through all of your marketing channels, we created our solution with you in mind.

You can provide the same, unified experience across all touchpoints and locations with PressReader. Every consumer may quickly access excellent content thanks to our solutions’ easy scalability. Put an end to your concerns regarding delivery difficulties and exorbitant operating expenditures.

It should feel wonderful to add a great product to your present technology stack. So, the moment you accept PressReader, we turn the switch on. It is that simple.

To ensure that you and your team have the tools necessary to make the most of our relationship, we handle all setup and provide free staff training. Your marketing and IT teams will need to meet with ours for a while if you select a more complex solution, such as an app integration, reservation email integration, or offline access, but we’ll make it simple for them.

Conclusion

In conclusion, PressReader is more than just a digital newsstand; it’s a gateway to a world of knowledge and information. With its extensive content library, multi-platform accessibility, personalised reading experience, and commitment to accessibility and sustainability, it’s a valuable resource for individuals, institutions, and businesses alike.

Whether you’re a news junkie, a magazine enthusiast, or simply looking for a convenient way to stay informed and entertained, PressReader has something to offer. Its user-friendly interface, diverse content, and commitment to innovation make it a must-have tool for navigating the ever-evolving world of digital publishing.

So, if you’re ready to embark on a journey of discovery and stay connected to the world through newspapers and magazines, PressReader is your passport to a world of knowledge. Start exploring today and experience the future of digital reading.

Why Packaging Can Be An Effective Marketing Strategy Worth Trying

A marketing strategy encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. Packaging is more than a cherry on the cake when selling a product. In many instances, it can be deciding between a customer walking by a product or having their curiosity piqued enough to purchase it.

The packaging for your products needs to invite further engagement warmly. You can only succeed in this by infusing it all with effective marketing strategies. That way, your packaging is more than a protective shell; it can also be an effective mouthpiece for your firm. Your packaging decisions can influence the reputation of your business.

Here are more reasons packaging can be an effective marketing strategy worth trying.

Providing Clarity

Customers hate confusion. When buying products from a business, they need fast certainty around what they’re purchasing. Much of this can be achieved by using your packaging for effective marketing.

However, confusing signs and symbols are often blamed for stunting progress on important issues around packaging. Such logic can extend to your use of language, bewildering customers away from the product instead of tempting them to make a purchase. There should be consistency in branding, too, in that the packaging should resemble all other marketing materials to your firm’s clear vision and message.

Packaging can be an effective marketing strategy because, when done properly, it can tell customers everything they need to know about a product and business at a glance. It’s representative of everything the firm is trying to achieve. Because of this, communication with the customer through the packaging needs to be taken seriously.

Adding Extra Appeal

Packaging is more than just a container to keep a product safe. It can also give your business a bit of additional style, too.

If you don’t have the capabilities to develop your luxury packaging, a promising B2B arrangement can help instead. Firms like Maxipos specialise in custom packaging solutions for businesses in a range of sectors. They produce their goods on time and within the budget their clients require. Utilise their acute eye for quality design with their efforts in bespoke packaging.

Quality packaging tells customers that your business values attention to detail and no half measures are taken. It’s a chance to make a solid first impression. If the packaging is beautiful to behold and appeals in its own right, it can only lead customers to imagine a glorious product inside it. They may also be able to hold onto and reuse aesthetically pleasing packaging, sending brand awareness for your firm soaring.

Promoting Sustainability

Few things bolster a marketing strategy than buzzwords like ‘sustainability’. The world is becoming more eco-friendly, and the firms meeting that moment enthusiastically are likely to stand out.

Moreover, new sustainable packaging solutions are always materialising, giving companies new and interesting ways to innovate around their products. Still, creating sustainable packaging from a marketing susceptive is not enough. Your firm must be loud and proud about its progress to get the most out of it.

So long as your company makes truthful claims, do feel free to advertise your efforts in sustainable packaging upon the packaging itself. What materials have been used? Can customers recycle and reuse it? Why does sustainability matter to your business? There may be room for the answers to these questions regarding your packaging.