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Facebook Profile or Business Page for Your Marketing Efforts

So you want to use Facebook to give your business a marketing boost? In this article we are going to discuss which option is more effective, a Facebook Profile or Business Page. We aim to teach the difference and how to start and optimise your account.

When we think of local internet searching, we think of Google. Yet a large percentage of Facebook’s weekly users visit the pages of local businesses.

Facebook ranks at the top for social networking platforms. With nearly 3 billion active users, Facebook provides a safe place to share experiences and it’s really no surprise that brands are using the platform for their marketing efforts.

In 2022, Facebook has over 200 million registered business accounts. Using Facebook to make sure you are reaching your target market has never been more important.

What is Facebook?

Facebook is an American online social media and social networking service. Founded in 2004 by Mark Zuckerberg, membership was initially limited to Harvard students, gradually expanding to other North American universities. Facebook was the most downloaded mobile app of the 2010s.

Initially created for personal use, Facebook has since become a valuable business platform.

What’s the difference?

A Facebook business page is an excellent way for businesses to interact with customers, promote your brand and upcoming sales.

Facebook profiles and business pages have entirely different uses. It’s essential to understand each one, so you can select the best way to display your business online.

In short, Facebook profiles are for personal use to share experiences and content between friends and family.

Since you wouldn’t want to share your personal information with your customers, making a business page for your brand is essential.

Additionally, business pages offer many more capabilities and opportunities than a Facebook profile can accomplish.

Facebook to add 1000 jobs in Ireland in 2019

American multinational technology conglomerate Facebook is to hire 1000 people in Ireland over the course of 2019. The roles will be created across 60 teams, including the social media giants’ engineering, safety, legal, policy, marketing and sales teams.

The roles will based on its Ballsbridge campus which was previously home to AIB.

Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old.

The announcement was made in Dublin today by the company’s chief operating officer, Sheryl Sandberg, while she attended Facebook’s Gather event in Croke Park.

More than 500 small and medium businesses from Ireland and across the EMEA region attended the event.

Head of Facebook Ireland, Gareth Lambe, admitted today that the company is concerned about the current housing crisis gripping the country.

Lambe has served as the social media company’s head of office for Ireland since May 2015.

However, he says it is not something which has stunted Facebook’s growth, and insists he has faith in how the government is tackling the problem.