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Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.

Electronic Insurance Regulations Issued in The UAE

The UAE Insurance Authority recently published the Insurance Authority Board of Directors’ Resolution No. 18 of 2020 on Electronic Insurance Regulations dated 27 April 2020. The first draft of these regulations was published in January 2019, and after public consultation and discussion, a revised draft was published in December 2019, which has now been finalised.

The Regulations and the timing of it are very relevant in the current circumstances, i.e. the impact of COVID-19 and the social distancing measures by the government, marketing, and solicitation of insurance by physical means is at an all-time low.

The term electronic has been widely defined as anything relating to technology having electrical, digital, magnetic, wireless, visual, electromagnetic, automated, optical or similar capabilities. The scope of the Regulations extend to all electronic and smart insurance operations carried out on the internet address of the company, social media such as Facebook, Linkedin, multimedia such as YouTube, Instagram, blogs, applications such as google doc, Wiki, AI-based systems, text messages, instant chat channels, smart applications, etc.

All insurance companies and related businesses such as insurance agents, actuary, broker, surveyor, insurance consultant, carrying out operations through electronic mode, require prior approval from the Insurance Authority. The application for such approval must be accompanied by an action plan for electronic operations, approved by the Board, and contain analysis of the risk, projected volume and contingency plan for the electronic operations.

Life insurance policies with investment components cannot be transacted online, while the sale of life insurance policies with standard underwriting, such as term life is allowed. Health and general lines of business on property and liability risk, including marine cargo insurance can all be sold online and are subject to the Regulations.

The website of the insurance companies must be maintained by the IT department of the company, but if the management of such a website is being outsourced to a third-party, then prior approval of the Insurance authority must be obtained in this regard. Insurers currently use multiple online platforms for online marketing and selling, often procured through third-party entities. The intent of the Regulations is to capture and regulate, where possible all such third-party entities who are engaged in insurance distribution.

The Regulations also put much impetus on provisions of information security and also requires that storage of data must be in the United Arab Emirates. It is however not clear whether the Regulations require any Cloud server to be based within the United Arab Emirates.

In addition, the Regulations recognise that the electronic platforms and systems of the companies may not be developed enough to carry out these operations and hence allow outsourcing of electronic operations for this purpose. The Regulations also allow usage of third-party websites for sale of insurance but require the prior consent of the Insurance Authority to be obtained for any such arrangements.

The Regulations also recognise, for the first time, the “Price Comparison Websites” and interestingly state that only an insurance broker can deal with a price comparison website. The Regulations also require Price Comparison Websites to be registered with the Insurance Authority and a copy of the agreement signed between Insurance Broker and Price Comparison Websites must be shared with the Insurance Authority.

The prerequisites for registration of Price Comparison websites has also been listed in the Regulations but state that the application for registration must be made in accordance with the applicable regulations, implying that the Insurance Authority may be issuing further regulation on Price Comparison Websites shortly.

The Regulations state that the provisions shall apply from the date of publication of Regulations in the official gazette, but also allow insurance companies and insurance-related professions a time period of 6 months from the date of publication in the official gazette to align their position and operations with the Regulations.

While the recognition of Price Comparison Websites is a step in the right direction from the United Arab Emirates Insurance Authority given the global trends in this regard, the requirement for a Price Comparison Website to deal only through a broker creates an extra layer of regulatory requirement and therefore unnecessary costs, the benefit of which could have been passed on to end customers in the absence of such requirement.

Nonetheless, insurance markets globally have noticed a surge in demand for insurance policies through online mode and therefore this Regulation brings much-needed clarity, which will help in further growth of the United Arab Emirates insurance market.

6 Key Ingredients of Effective Law Firm Press Releases

Distributing press releases is an effective way to gain exposure and clients for your law firm. As the media continues to evolve in this digital age, newsrooms are shrinking or disappearing, the role of journalists is changing, and opportunities for publishing news online are diluting. The type of information getting published – especially online – also is changing. A decade ago, the chances of getting a law firm press release published verbatim were almost nil.

A press release is a piece of news or information that companies send out to inform the public about something noteworthy. Press releases are often handled by a law firms marketing department.

Press releases are no longer just a vehicle for informing journalists. Today, a press release is the complete story that your audience will see.

That makes the stakes higher than ever before.

Below is a list of key ingredients and useful elements to include when writing a law firm press release:

  • Include an attention-grabbing headline.
  • Include the most “newsworthy” information in the first two to three paragraphs – your audience may not read beyond that.
  • Emphasise what’s different about you, your firm or whatever news you’re communicating. Reporters love “firsts” and precedent-setting developments (if they are legit).
  • Insert web links to your law firm’s site and blogs, attorney biographies, and related external web pages. (Even if writers use “no-follow” links that don’t pass link juice, you will still point readers to your firm’s website where they can further engage with your content.)
  • If there’s a related video, link to that also or embed it into the press release. YouTube and Vimeo players make it easy to copy embed codes.
  • For releases about attorneys, add links to their social media platforms.
  • Provide an email address and phone number for someone knowledgeable and responsive as a media contact.
  • Employ useful content. Great storytelling is what sells a release, and these add-ons and themes will help get reporters and editors invested in your news:
  • Provide statistics, if applicable, to add timeliness and credibility to your story.
  • Add local angles. For example, if a law firm has multiple offices, consider customising releases for each office with a different market (city) dateline. In each release, quote a local attorney/office head on firmwide stories. Consider other ways to localise your release to interest journalists in each city where you want coverage.
  • Try to pivot from a current event or story in the news. For example, for a press release about a new law firm office, juxtapose it against a recent story about a downturn in new business openings in the community.
  • Relate your news to current or emerging trends in the legal industry. Reporters often are interested in piggybacking on top of what’s on the cutting edge.
  • Analyse the impact of the news or development that your release covers. Don’t just report the news about you or your firm – explain how it may affect clients, the business community, other lawyers and law firms, and other key constituents.
  • Include at least one good quote from an attorney source or the subject of the release. This adds “colour,” personalises the information, and breaks up the routine facts of “who, what, when, where and how.”

Don’t be intimidated by having to produce the perfect law firm press release every time out. By including as many key elements as possible, and hitting upon a couple of attention-grabbing content themes, you’re likely to have success in getting published and positively building the public reputations of yourself and your law firm.

3 Simple Steps to Becoming a Better Networker

I’ve always been a natural extrovert in school and in business. I find it easy to socialise with others and connect with them personally and professionally. When I first embarked on my entrepreneurial journey and left the practice of law, I used to attend as many local networking events as possible. I deemed it important to get out there and connect with other business professionals to build both my brand and network for prospective clients, speaking engagements, and other business opportunities.

I realise that networking is not easy or simple for everyone. There are some who fear being in large crowds of people they do not know at networking events and being forced to strike up a conversation with someone they have little synergy with. Whether you are an introvert or an extrovert, you can build solid networking skills through these 3 simple steps:

Attend as Many Networking Events as Possible

I am sure you have heard many say, “You need to put yourself out there if you want to meet the right person.” Networking is a lot like dating. In order to find a date, you need to put yourself out there in the limelight, and practice makes perfect.

First, find out where the local networking events are in your community. A great place to start is your local chamber of commerce and other leadership organisations that are industry-specific. Many groups will offer the first event free to all guests. Some events may be as high £180 for a lunch. Either way, if you meet your next business contact or potential boss, suddenly that fee becomes pennies and the reward outweighs the risk. But don’t forget to dress professional to the networking event. Treat it like a series of mini interviews.

Bring Business Cards & Don’t Forget to Take Business Cards from Others

Every person you meet is an opportunity. A key step to networking is having your own professional image and brand. Don’t make the mistake of showing up to a networking event without a stack of professional business cards.

Make sure the business card has your name, professional title (i.e. Managing Director) or industry (i.e. Finance), phone number, email (keep it professional), and Linkedin URL. Before you put your Linkedin URL on your new personal business card, ensure that you have a customised URL.

When you go to networking events, take a business card from each person you meet and give them your business card. Easy and done, right? Not so fast.

Following-up is the most important part of networking. Always follow-up with each person you meet. Get on their contact list. Tell them you hope to see them at the next event (which may open the door to them inviting you to an event you didn’t know about!). Invite them to have lunch or coffee the next week. Being consistent and committed is key.

Connect on Linkedin & Beyond

If you are going to attend networking events and build connections on Linkedin with attendees from the events (which of course I highly recommend), make sure your Linkedin profile is fully optimised with a powerful headline, compelling summary, and details of your experience. It’s important that the image you put out at the networking events matches your digital footprint — i.e. your personal brand aligns. You never know where this connection may lead.

Develop a rapport with other professionals and connect on a greater level through Linkedin. Share and comment on each other’s content. Engage with one another beyond just being a connection. Join groups they are members of and possibly connect with their connections.

MicroStrategy® Wins a 2018 Industry Excellence Award

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Dresner Advisory Services has honored MicroStrategy with a 2018 Technology Leader for Business Intelligence award for its strong position in the 2018 Wisdom of Crowds® Business Intelligence (BI) report.

The Dresner Advisory Services Industry Excellence Awards go to brands that were ranked as leaders in two user-rating models included in the Wisdom of Crowds series of global Dresner research reports. The reports are based on data collected from a large base of end users in the BI and analytics industry and provide a broad and detailed assessment of each market, including current product usage, key buying drivers, technology priorities, and future intentions, as well as performance ratings of all relevant vendors.

“We congratulate MicroStrategy for receiving top marks from its customer base,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “The unique value of our research is in its end user perspective of the market, both in adoption trends and intentions, and the ability to provide an unfiltered assessment of industry suppliers.”

The MicroStrategy platform provides the capabilities organizations need to build and deploy modern analytics and mobility applications that transform and accelerate business decisions. By putting answers in everyone’s hands, regardless of enterprise role, function, or skill level, the MicroStrategy platform helps organizations become a more Intelligent Enterprise™.

“The recognition from industry leader Dresner Advisory Services marks another milestone in our mission of making every enterprise a more Intelligent Enterprise,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “With our award-winning enterprise analytics and mobility platform, organizations around the world can get the answers they need, delivered where they need them, to make effective decisions for competitive advantage, driving their digital transformation initiatives and planning today for tomorrow’s challenges.”

This award is the latest in a line of increasing industry recognition for MicroStrategy, which was top ranked in the 2018 Wisdom of Crowds Location Intelligence Market Study and received a Dresner Advisory Services 2017 Technology Innovation Award for embedded BI and big data analytics. Start a free trial of MicroStrategy Desktop™ today.

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), information management, performance management and related areas.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy, MicroStrategy Desktop, and Intelligent Enterprise are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Samantha Levine appointed as Senior Vice President of JLT Specialty

JLT Specialty, a U.S. subsidiary of Jardine Lloyd Thompson Group plc. (LSE:JLT.L), the leading global specialist risk advisor and broker, is pleased to announce the appointment of Samantha Levine as Senior Vice President of JLT’s Cyber / E&O Practice.

Based in Denver, Levine will be responsible for advising JLT’s clients on complex areas of Errors & Omissions and Cyber risk, through exposure identification and assessment, prioritization of complex areas of risk, and the creation of solutions to minimize the impact to their reputation and balance sheet.

Levine comes to JLT from Aon, where she served as Vice President within the Professional Risk Solutions team. During this time, Levine advised clients in the Western US, and also provided national expertise in Network Security & Privacy and technology risks. Levine specialized in creating bespoke solutions for her clients for what were deemed “uninsurable risks”. Furthermore, she co-led Aon’s Professional Risk Solutions Policy Committee, where she negotiated language enhancements with senior legal and underwriting leadership.

“We are committed to bringing the best resources to our clients,” said Shannon Groeber, Executive Vice President at JLT Specialty. “Samantha’s in-depth experience working in complex areas of risk will be an invaluable asset to our clients and the company.”

“The appointment of Samantha further strengthens our Cyber/E&O team,” said Pat Donnelly, Chief Executive Officer at JLT Specialty. “Having Samantha on our team is a reflection of our on-going commitment to hire the best professionals in our industry.”

Levine holds a Bachelor of Arts degree from Boston College and a Juris Doctorate from University of Kansas School of Law.

About JLT Specialty

Jardine Lloyd Thompson is one of the world’s leading providers of insurance, reinsurance and employee benefits related advice, brokerage and associated services. JLT’s client proposition is built upon its deep specialist knowledge, client advocacy, tailored advice and service excellence. JLT is quoted on the London Stock Exchange and owns offices in more than 40 territories with over 10,000 employees. Supported by the JLT International Network, it offers risk management and employee benefit solutions in 135 countries. For further information about JLT, please visit our website www.jlt.com and follow us on LinkedIn at JLT Group and Twitter @JLTGroup.