Posts

Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.

Silent Epidemic Destroying Lives in the United States

Los Angeles, CA, August 13, 2021 – McapMediaWire – A recent National Institute of Corrections report states 1 in 50 American children will have a parent in prison in their lifetime. With approximately one and a quarter million adults currently living behind bars in the U.S., that figure isn’t likely to decrease any time soon.

Minnesota District Court Judge Allison Krehbiel knows too well what happens when a child loses a parent to prison. “I am bound to follow the law, but it’s absolutely crushing when I send a mother, father, or even an older sibling away because I understand the ramifications it will have on the family dynamic, especially the children.” Krehbiel adds that children who lack a mentor or don’t get proper therapy when a parent is absent are twice as likely to end up on the wrong side of her bench down the road. “We need all the help we can get to intervene with this vulnerable population.”

A new book series aims to do just that. It’s an innovative trilogy of books written specifically for young children of the incarcerated. Author Rachel Nee-Hall says she hopes a simple parenting tactic shared by cute animal characters will help explain a difficult situation in an age-appropriate way. An award-winning television producer, Nee-Hall was inspired to write Daddy’s Time Out, Mama’s Time Out, and Peanut’s Time Out from personal experience after accompanying a friend who was taking her children to see their father in prison. “There I was sitting in the prison lobby with this little boy who was upset and confused. When I looked around for a book or pamphlet to advise me how to comfort him, there wasn’t any.” So, the Los Angeles mother of two decided to write them. “It wasn’t rocket science, but there was a need for these specific books for this demographic.”

Child psychologist Ruth Cowen agrees. In her practice located near a California prison, she works primarily with children of incarcerated parents. Cowen says children have trouble processing their feelings, especially face to face with an adult. “There weren’t any books like this out there. These are valuable tools for parents, social workers, therapists, and numerous others. Cowen believes the animal characters help unravel mixed feelings and allow them to process information to find stability and understanding.

Lisa Fernandez, a therapist in the Ohio state prison system, calls the books a must-read for children. “It’s difficult to convince a child that it’s not their fault when a parent goes away, and as important, that the parent still loves them. These stories illustrate that perfectly.”

Nee-Hall says the books have an interactive nature to them. The characters engage the child and ask the questions; the adult reader is merely the intermediary. Suzanne Tuttle, a licensed social worker, says the approach is less intimidating for the child. “These books are perfect. I love how simple, supportive, and normalising these stories are.”

Nee-Hall stresses the subject matter steers clear of politics and the vast division regarding incarceration in America. “I am not here to comment on policy. I just hope these books can help the millions of children out there dealing with the confusion of their current circumstances.”

Rachel Nee-Hall

Rachel Nee-Hall has been producing and directing television in Los Angeles for two decades. She is the founder of Silky Pants Productions, Inc. Daddy’s, Mama’s, and Peanut’s Time Out books are available on Amazon, Barnes and Noble, and select bookstores.

Press inquiries: [email protected] / www.rachelneehallauthor.com

LinkedIn: www.linkedin.com/in/rachel-nee-hall-2523165

Email: [email protected]

Daddy’s Time Out: https://amzn.to/3ioRBV7

Mama’s Time Out: https://amzn.to/3kxhpkr

Peanut’s Time Out: https://amzn.to/3zepEpF

Electronic Insurance Regulations Issued

The United Arab Emirates (UAE) Insurance Authority recently published the Insurance Authority Board of Directors’ Resolution No. 18 of 2020 on Electronic Insurance Regulations dated 27 April 2020 (“the Regulation”). The first draft of these regulations was published in January 2019, and after public consultation and discussion, a revised draft was published in December 2019, which has now been finalised. The Regulations and the timing of it are very relevant in the current circumstances, i.e. the impact of COVID-19 and the social distancing measures by the government, marketing, and solicitation of insurance by physical means is at an all-time low.

The term electronic has been widely defined as anything relating to technology having electrical, digital, magnetic, wireless, visual, electromagnetic, automated, optical or similar capabilities. The scope of the Regulations extend to all electronic and smart insurance operations carried out on the internet address of the company, social media such as Facebook, Linkedin, multimedia such as YouTube, Instagram, blogs, applications such as google doc, Wiki, AI-based systems, text messages, instant chat channels, smart applications, etc.

All insurance companies and related businesses such as insurance agents, actuary, broker, surveyor, insurance consultant, carrying out operations through electronic mode, require prior approval from the Insurance Authority. The application for such approval must be accompanied by an action plan for electronic operations, approved by the Board, and contain analysis of the risk, projected volume and contingency plan for the electronic operations.

Life insurance policies with investment components cannot be transacted online, while the sale of life insurance policies with standard underwriting (less the investment component), such as term life is allowed. Health and general lines of business on property and liability risk, including marine cargo insurance can all be sold online and are subject to the Regulations.

The website of the insurance companies must be maintained by the IT department of the company, but if the management of such a website is being outsourced to a third-party, then prior approval of the Insurance authority must be obtained in this regard. Insurers currently use multiple online platforms for online marketing and selling, often procured through third-party entities. The intent of the Regulations is to capture and regulate, where possible all such third-party entities who are engaged in insurance distribution.

The Regulations also put much impetus on provisions of information security and also requires that storage of data must be in the UAE. It is however not clear whether the Regulations require any Cloud server to be based within the UAE.

In addition, the Regulations recognise that the electronic platforms and systems of the companies may not be developed enough to carry out these operations and hence allow outsourcing of electronic operations for this purpose. The Regulations also allow usage of third-party websites for sale of insurance but require the prior consent of the Insurance Authority to be obtained for any such arrangements.

The Regulations also recognise, for the first time, the “Price Comparison Websites” and interestingly state that only an insurance broker can deal with a price comparison website. The Regulations also require Price Comparison Websites to be registered with the Insurance Authority and a copy of the agreement signed between Insurance Broker and Price Comparison Websites must be shared with the Insurance Authority. The prerequisites for registration of Price Comparison websites has also been listed in the Regulations but state that the application for registration must be made in accordance with the applicable regulations, implying that the Insurance Authority may be issuing further regulation on Price Comparison Websites shortly.

The Regulations state that the provisions shall apply from the date of publication of Regulations in the official gazette, but also allow insurance companies and insurance-related professions a time period of 6 months from the date of publication in the official gazette to align their position and operations with the Regulations.

While the recognition of Price Comparison Websites is a step in the right direction from the UAE Insurance Authority given the global trends in this regard, the requirement for a Price Comparison Website to deal only through a broker creates an extra layer of regulatory requirement and therefore unnecessary costs, the benefit of which could have been passed on to end customers in the absence of such requirement. Nonetheless, insurance markets globally have noticed a surge in demand for insurance policies through online mode and therefore this Regulation brings much-needed clarity, which will help in further growth of the UAE insurance market.

6 key ingredients of effective law firm press releases

As the media continues to evolve in this electronic age, newsrooms are shrinking or disappearing, the role of journalists is changing, and opportunities for publishing news online are proliferating. The type of information getting published – especially online – also is changing. A decade ago, the chances of getting a law firm press release published verbatim were almost nil. Today, with news and aggregate websites in abundance, wire services publishing on the Web, and more non-journalism-trained editors deciding what gets published, the tables have turned for the press release as a PR tool.

A press release is no longer a vehicle just for informing journalists (who, in the past, mostly cherry-picked the facts they needed from a press release to incorporate into their own stories). In many cases today, a press release is the complete story that your audience will see. That makes the stakes higher than ever before. With that in mind, consider these tips on key ingredients and useful elements to include when writing a law firm press release.

  • Include an attention-grabbing headline.
  • Include the most “newsworthy” information in the first two to three paragraphs – your audience may not read beyond that.
  • Emphasise what’s different about you, your firm or whatever news you’re communicating. Reporters love “firsts” and precedent-setting developments (if they are legit).
  • Insert web links to your law firm’s site and blogs, attorney biographies, and related external web pages. (Even if publishers use “nofollow” links that don’t pass link juice, you will still point readers to your firm’s website where they can further engage with your content.)
  • If there’s a related video, link to that also or embed it into the press release. YouTube and Vimeo players make it easy to copy embed codes.
  • For releases about attorneys, add links to their social media platforms (e.g., LinkedIn, Google+ and Twitter).
  • Provide an email address and phone number for someone knowledgeable and responsive as a media contact.
  • Employ useful content. Great storytelling is what sells a release, and these add-ons and themes will help get reporters and editors invested in your news:
  • Provide statistics, if applicable, to add timeliness and credibility to your story.
  • Add local angles. For example, if a law firm has multiple offices, consider customising releases for each office with a different market (city) dateline. In each release, quote a local attorney/office head on firmwide stories. Consider other ways to localise your release to interest journalists in each city where you want coverage.
  • Try to pivot from a current event or story in the news. For example, for a press release about a new law firm office, juxtapose it against a recent story about a downturn in new business openings in the community.
  • Relate your news to current or emerging trends in the legal industry. Reporters often are interested in piggybacking on top of what’s on the cutting edge.
  • Analyse the impact of the news or development that your release covers. Don’t just report the news about you or your firm – explain how it may affect clients, the business community, other lawyers and law firms, and other key constituents.
  • Include at least one good quote from an attorney source or the subject of the release. This adds “color,” personalises the information, and breaks up the routine facts of “who, what, when, where and how.”

Don’t be intimidated by having to produce the perfect law firm press release every time out. By including as many key elements as possible, and hitting upon a couple of attention-grabbing content themes, you’re likely to have success in getting published and positively building the public reputations of yourself and your law firm.

Why press releases are important for digital marketing

Press releases have changed a lot over the years; not only are they a public relations tool, but they are also an essential content marketing component and media relations tool for both online advertising and offline marketing in 2019. Law firms can benefit from adding press releases to their digital marketing plan. Since the end result of a digital marketing strategy is to connect with current and potential clients, adding press releases to a law firm’s digital marketing can help gain exposure and raise brand awareness.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on digital media platforms. Digital marketing encompasses all marketing efforts that use a mobile device, or on the Internet. Law firms can leverage email marketing, search engine optimisation, search engine marketing, and social media marketing across all social networks (such as LinkedIn, or even Snapchat, which has grown in popularity in recent years). Adding press releases into their content marketing can help them gain brand awareness and reach current and prospective clients on digital channels.

Incorporating Press Releases in a Digital Marketing Strategy:

Effectively using press release distribution services and their media outlets will boost the power and reach of the business owners digital marketing strategies without breaking the bank or hurting the bottom-line. Digital media coverage of your small business news story is a must, and a good press release is a very cost-effective way to get press release services like EIN or PR Newswire to carry your online press release. Done correctly, each news media company that carries your story will provide a link from their website to yours.

This link is called a backlink, which can be a powerful component of affiliate marketing. It is a sign that tells the search engines that your public relations information or brand image is relevant, and it can help affect your websites ranking on search engines like Google or Bing. This little nugget of information that you have produced can be seen around the world without hammering the bottom line of the company.

Press releases have become more important as a digital marketing tool. Your news article or news releases become much more powerful when picked up and distributed by the news media and distributed across digital platforms. The news media links to your press release help expand the reach of your content marketing articles, news stories, or public relations pieces. The goal is to have your public relations stories picked up and served to searchers looking on the first page of the SERP (search engine results page).

Why Press Releases Are Important:

  • Take e-commerce or B2B for example. Announcing the release of a new product, new service or plans for a product launch, or upgrade is easy and cost-effective. According to various case studies, writing a good press release and getting it distributed online can create brand awareness by letting the masses know about your new business or service.
  • If you want to announce a new product or service, you can draft a press release and immediately get your news found in real time on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists.
  • Your Brand Image can be affected. Since publishing is so easy, just write up your news story and then distribute it as a press release. Sending out press releases is easy and a sure-fire way to get attention and gain brand awareness. More good press releases you have on the internet can effectively improve and increase your brand’s image.
  • Add an image or video to your press releases. Research has shown that a good image or video has a much better chance of being clicked than items or content marketing stories with no images. Use multimedia to enhance the news story and tell your story while allowing search engine optimisation to get that information in front of more people. Adding an image or video also helps to improve user experience.
  • With the push of a button, you can have your public relations piece seen across the globe. Many of the press release distribution services allow for instant gratification in real time. No more relying on content marketing strategies that require journalists to read your piece and then hope that they call you or followup. Press release distribution services can distribute your information to millions of people around the world instantly, Your press release story should also be released across all marketing channels, including social media platforms. Utilising social networks can help to get the most out of your digital marketing campaigns and overall marketing efforts.
  • Make the search engines read your public relations materials. Adding internal links to pages on your website in the press release, such as using your phone number to lead to your site’s contact page, will direct readers and the search engines to learn more about what your company does or the services it offers.
  • So many people can see this. Online press releases can be written to accommodate a social media perspective. You can copy and paste your press release from a news media website and place it directly into your social media posts. Your story just looks better and has more authority when the media outlets carry it. Everyone that shares your public relations pieces over the various social media networks helps your content marketing strategy to prevail.
  • Your content marketing pieces are just press releases. You only need to write them as such so that your target audience can read your press releases anywhere at any time via laptop, desktop, or on mobile apps.
  • Search engine optimisation. Adding internal and external links to your press release, along with targeted keywords, helps to optimise the press release, which tells the search engines that your information is relevant and important. If you’d like to learn more about SEO, there are countless marketing courses online that carefully elaborate on the best methods and courses of action.

There are many newswire services and press release distribution services. Any reputable wire services or press release distribution service should provide you with a listing of all the locations and websites where your press release can be found. You should be able to have a listing with live links of all locations carrying your post. There are other considerations to take as well, like whether you receive a “do follow” or “no follow” backlink to your website or blog.

Is NOW the right time to expand your business Internationally?

Expanding your business Internationally is a monumental task but, if done right, can be a significant driver of growth. We are proud to say that we now have coverage in 190 countries, with a small team and no outside funding.

Invest in a scalable infrastructure

Build a platform that is designed to scale from day one. For example, we made sure that Advisory Excellence was set up with infrastructure where it was easy to add new countries, and track KPIs globally.

A focus on marketing channels that can scale, such as Google, Youtube, Pinterest and Linkedin, can also prove useful in building a strong foundation for future growth. Whatever your budget, these platforms allow you to test the waters as knowledge of your market increases. As campaign metrics demonstrate positive growth, your company can expand budgets to grow reach Internationally.

Think globally, act globally

Being in hypergrowth mode is exhilarating but there are plenty of opportunities to learn from mistakes. When you scale very quickly, there is no time to micromanage locally. Only tailor locally what has been proven to make a significant impact.

Build a small but mighty team

Crafting a small but mighty team is key to moving forward in a positive direction. Even if there are only a small number of individuals, a dynamic team can move mountains when the focus is right. Create a high passion and energetic team which is invested in the future of the business.

If you instil one motto in your team, it should be: fail fast, learn and improve. We love trying new ideas and encourage the whole team to continuously test, especially when it’s outside their comfort zone. The only requirement we set is to approach it methodically, to document the results and to share learnings with the team.

Stay community-focused

Nurture your brand ambassadors; your first and most loyal members or customers will be your strongest voices if they can be involved. We’ve been around since 2013 and have built a community that continuously stays engaged. Listen to your members or customers, speak with them every week and make changes based on your insights. As a result of listening to our members, we decided to start hosting events. There is nothing stronger than a real-life experience and it really makes us stand out from the crowd in a competitive market.

Getting more feedback from your audience can push your business to new heights. We collaborate with our members, so a lot of our content is member-generated.

Work smart

Automate time-consuming tasks. We believe we have a strong proposition for individuals around the world and (while there have been many lessons along the way!) expanding into new markets has been one of the most rewarding things we have done.