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Deloitte to launch northern hub for creative agency 368 in Leeds

Deloitte is today announcing the launch of a northern hub for its creative agency 368 in Leeds.

First launched in London in 2018, 368 is Deloitte’s in-house creative agency made up of strategists, creatives, filmmakers, developers and event specialists.

The agency was created to rival traditional agencies in its blend of creativity and infallible knowledge of Deloitte’s brand, clients and business. It plays a central role in supporting Deloitte’s position as the world’s strongest and most valuable commercial services brand, devising a range of diverse campaigns for instance addressing the climate crisis and the need for digital inclusion and re-skilling.

Applications are now open for more than 20 newly created roles in 368’s Leeds hub including in planning, copywriting, design, social media and project management teams. 368 will launch in Leeds in June, looking to scale to c. 50 people by the end of 2021.

Annabel Rake, partner and chief marketing officer at Deloitte, said: “I’m based in Leeds, and know first-hand that it’s a dynamic and influential destination for creativity. Offering a community of diverse, creative talent, Leeds is now the workshop chosen by many to create distinct and unique marketing campaigns. 368’s new northern base in Leeds will provide a vibrant backdrop to support our ambition to launch award-winning campaigns, created by some of the brightest and most ambitious creative talent in the industry.”

Stuart Cottee, Deloitte’s Yorkshire and North East practice senior partner, added: “A number of leading businesses, and now Government with the United Kingdom’s first infrastructure bank, have chosen to open their doors in Leeds in recent years, attracting a range of experienced and new creative talent to lay-down roots in the region. Having 368’s creative and digital prowess on our doorstep is yet another string to the bow of the burgeoning creative community that we have here in Yorkshire. Seeing businesses and sectors like this grow and flourish in the North is a key facet of levelling-up, and we are pleased to be part of the growing momentum for greater investment across the nations and regions.”

Agency director Nick Burbidge and 368 creative director David Harris will continue to lead the 368 team across London and Leeds. The agency’s film studio and experiential teams will continue to work from Deloitte’s London base, collaborating closely with the Leeds-based 368 team.

David Harris, creative director of 368, concludes: “Recent months have taught us how to work collaboratively and creatively with our teams, wherever we are based – however the connections we have with our communities continues to influence the work that we deliver. Leeds for many generations has been the home of inspirational innovators and creators who continue to drive the city’s evolution. Creating more of our work in this region will allow 368 to continue shaping compelling campaigns that capture the attention of our clients and communities across the United Kingdom.”

Regional city development remains broadly resilient

Belfast, Birmingham, Leeds and Manchester have defied market challenges after delivering nearly 2.5 million sq ft of office space in 2020, a rise of over 547,000 sq ft more than 2019, according to Deloitte’s Regional Crane Survey.

The Crane Survey, which monitors construction activity across a range of sectors including offices, residential, hotels, retail, education and student housing, shows that a further 3.61 million sq ft of office space is currently under construction across the quartet of cities. Residential delivery increased nearly 67%, rising by 3,290 to 8,197 new homes completed in 2020. A further 18,912 residential properties are currently under development in the four cities.

The cities have delivered 5,405 student bed spaces in city centres, with a further 3,485 in development as universities and private student accommodation providers continue to invest in both teaching accommodation and student housing.

Simon Bedford, partner and regional head at Deloitte Real Estate, commented: “Regional office construction was strong in 2020, despite some delays in construction caused by lockdowns. The office pipeline has softened somewhat, as developers take a ‘wait and see’ approach to future demand.”

Deloitte’s research indicates the shift to home-working could change how businesses use office space in the future, which, in turn, could influence how local residential areas are used. This could potentially shape the role of neighbourhood set-ups to create more diversity within local centres.

Bedford said: “Our latest CFO survey showed that home-working is predicted to increase five-fold by 2025. The role of the office could flex to meet shifting demands for collaborative and creative space, as organisations revaluate their needs.

“Looking at residential, there’s a major focus for new developments to provide outdoor space and community facilities. This reflects a growing trend towards small-scale retail and leisure offerings as part of wider mixed-use developments, helping to create neighbourhoods and foster a sense of community. In turn, this could have a positive knock-on effect for the high street. For example, our future of the high street research suggests an increased focus on localism and a greater level of commitment to small independent businesses that can easily identify the origin of their goods. Therefore, all things considered, 2020 will be one of the stronger years in overall terms and points towards the ongoing renaissance of our major UK cities.”

Daniel Barlow, managing partner for regional markets at Deloitte, added: “There are real signs of recovery and resilience across the UK, and it’s incumbent on us all to maintain momentum to ensure that all cities, towns and villages level up.”