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Do These 6 Things and Watch Your Website Rise the Ranks to the Top

When your website ranks at the top of search engines, it means more visitors to your page. The number of people who use search engines to find information has grown exponentially over the last decade, and with this increase in demand for relevant content, businesses have had to adapt their marketing strategies. One way that companies can improve their standing on search engine result pages is through SEO (search engine optimisation). The following are six things that you should do to help optimise your website’s ranking.

Hire a Digital Marketing Agency

If you aren’t familiar with SEO, it may be beneficial for your company to hire an agency that can help you. According to the professional team at https://www.edgeonline.com.au/, digital marketing agencies specialise in helping businesses improve their search engine rankings and often provide excellent optimisation strategies that are easy to implement. The longer you work with the same agency, the more they will learn about your business, which will make it easier for them to increase your search engine ranking.

Also, if you want to remain competitive in your industry, it’s best to hire an agency that specialises in your type of business. For example, if you own a café, hiring an agency that specialises in restaurants will provide you with the best results.

Build Knowledgeable Links

One of the easiest things that you can do to improve your pages’ rankings is to build links from pages with more authority. In other words, if a page has a higher rank on the search engine results page, it will have more pull over where your site ranks.

One way to find out which sites have more authority is by examining their link profiles. Look at the number of links they have, how reputable their domain is, and where the links are coming from. Once you’ve determined which sites are highly ranked, build links to your own website using their content or information as a reference point.

Be Consistent With Your Keywords

When optimising for SEO, it’s important to make sure that both your site and the content you are writing are consistent with the keywords you are trying to rank for. If your page doesn’t have enough content or if you aren’t using the keywords frequently, search engines may not give your page much credit when it comes to rankings.

Search engines also like to see keywords used naturally within your content. You don’t need to use the same keyword over and over again, but try to incorporate related words as well.

On the other hand, if your content is too repetitive and filled with keywords, you could be penalised. This may cause your website to drop in rankings or even get banned from search engines entirely.

Create Unique Meta Titles and Descriptions

When you list your website on search engines, you can include a “meta title” and a “meta description.” The title is the text that appears when users search for your company or do an online search. This may be the first thing potential customers see about your business, so it should clearly explain what your business does.

The meta description, on the other hand, is a summary of your website that appears under the title when you are listed. There isn’t much space to work with, so make sure to include keywords within this section to boost your search engine ranking.

Make Use of Social Media Platforms

One of the easiest ways to improve your site’s SEO is through social media platforms. Social signals are just as important, if not more important than links when it comes to search engine rankings. If you can build up your followers on various social media sites, search engines will notice the increase in activity and may give your website more credit for ranking.

If possible, share your website’s link on your social media profiles. This will allow users to find you on search engines and may encourage them to follow you on various sites.

Build a Blog

One of the easiest ways to improve your site’s SEO is through blogging. If you want more consistent traffic that will help you rank higher on search engines, a blog is a way to go. Plus, blogs have become increasingly popular with today’s businesses and consumers.

While you may be tempted to hire someone else to write your blogs for you, keep in mind that it can often be more beneficial to have original content from within your company. This strategy will ensure that you have a presence on search engines and that your SEO is consistent.

These tips are based on what SEO experts recommend, so if you’re unfamiliar with optimising your website, it’s best to consult with an agency or professional who can help you get started. The longer you work with an agency or professional, the more they will learn about your business and how to improve your ranking.

Additionally, make use of social media platforms to increase activity around your website – this will send positive signals to search engines and may result in better rankings. Finally, consider building a blog for even more consistent traffic and higher SEO scores!

Google Announces The Top Searches Of 2021

American multinational technology company Google has announced its annual recap of the year’s top trending searches during the year 2021.

Google’s mission is to organise the world’s information and make it universally accessible and useful.

Data on the top trending searches is published every year by the company, which is not only interesting, but also extremely valuable information to marketers.

At a glance, the data doesn’t offer much insight beyond satisfying general curiosity around what users of the company are searching for in Google. However, if you dig deeper you will find the long-tail keywords people were searching for during 2021.

Data are individual facts, statistics, or items of information, often numeric. In a more technical sense, data are a set of values of qualitative or quantitative variables about one or more persons or objects, while a datum is a single value of a single variable.

Let’s go over some of the most search keywords, and perhaps you’ll find a few ideas for your next piece of content:

1 youtube 2.945B 2.899B 45.79M youtube.com
2 facebook 1.904B 1.844B 60.01M facebook.com
3 whatsapp web 1.850B 1.850B 94.22K whatsapp.com
4 netflix 983.08M 983.04M 34.60K netflix.com
5 roblox 767.70M 759.14M 8.56M roblox.com
6 amazon 304.23M 224.72M 79.51M amazon.com
7 hotmail 587.02M 586.99M 29.50K live.com
8 zoom 487.42M 487.26M 155.12K zoom.us
9 google 105.61M 105.53M 81.41K google.com
10 yahoo mail 422.03M 421.89M 137.16K yahoo.com
11 instagram 413.94M 408.36M 5.59M instagram.com
12 yahoo 341.65M 330.80M 10.85M yahoo.com
13 outlook 311.66M 311.62M 37.16K live.com
14 fb 338.90M 335.36M 3.54M facebook.com

Please note that Google’s data reveals all top “trending” searches, which means the keywords with the largest increases in search volume from 2020 to 2021.

What did you search for?

The Key To Successful Content Marketing & 5 Mistakes You Should Avoid

A professional corporate blog with the right content is important for your business. But here – as in so many other areas of marketing – a few pitfalls are lurking. The key is to identify and eliminate them.

Read more about the most common mistakes on corporate blogs in the article from our digital marketing experts.

You Are Not Focusing On Relevant Keywords

The purpose of your blog is to attract people to your company: you write a post about a topic – and a prospective customer finds your post, and thus your company, in the search results. The theme of the topic is not important – you can write a topic about establishing an online casino as Woo Casino or your own law company, the main principle stays the same.

However, the first corporate blog mistake already lurks here: you write about topics and use keywords that you think would be interesting. However, this does not always overlap 1:1 with the topics that are relevant for your target group. To avoid this mistake on your corporate blog, be sure to conduct keyword research in advance. This will help you quickly find out which keywords your potential customers are searching for – and how often. You then align your blog posts with the relevant keywords, one post per keyword. This is how you will then also be found via Google.

You Forget About Storytelling

Storytelling – you’ve probably heard about it a time or two. Storytelling can be compared to a classic hero story. Your reader is the hero who faces a problem. You are the wise mentor who helps the hero with his know-how to reach the goal of his heroic journey.

Texts For Your Corporate Blog Are Too Short Or Too Long

Speaking of “lengthy,” verbosity is also a common source of error on corporate blogs. Here, you should find the balanced middle between short five-liners and long 5000-word texts. A text that is too long quickly becomes exhausting. Your texts should settle at around 1000-1500 words. However, if you have so much to say, spread the content over two to three posts. It will also keep the reader interested.

You Don’t Sprinkle Content For Your Corporate Blog

Your post contains appropriate keywords, is published, and supplemented with a lead magnet. Yet it ekes out a sad existence on your blog – because no one knows you have published anything new! Very few people check your blog regularly to see if anything has happened there. Until your post shows up in the search engine rankings, it can take a while.

Therefore, you should give it notoriety in another way. Simply post a short message with a link to the blog post on your social media networks: Twitter, LinkedIn, Instagram, Facebook, etc. Feel free to promote these posts as well to reach even more prospects. Also, when you publish a new post, tease your newsletter subscribers with an exciting email that directs them directly to the blog post.

A Corporate Blog Doesn’t Show The Philosophy Of Your Business

Do your blog posts reflect your company? Or are they more like fact-based Wikipedia articles? Let’s face it: companies are much more likable when they show that real people are behind them. So, when writing, don’t hide the “personality” of your business behind stiff, factual phrases. Instead, be relaxed and entertaining, and let a little humour flow in. But be careful. For all your personality, you should still maintain professionalism. After all, you want to position yourself first and foremost as a trustworthy expert.

And that brings us to the end of our article on popular corporate blog mistakes. How many of these have you discovered in your corporate blog or committed yourself?