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Delay in Opening of Gymshark Store on Regent Street

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Due to “mitigating circumstances,” the doors to the highly anticipated first Gymshark store will now open on October 29 rather than October 1. This will cause gym wear aficionados to have to wait a bit longer to visit the flagship location.

“We would want to apologise for any inconvenience this has brought to our community”, a Gymshark spokeswoman said.

The 18,000 square foot, first-ever permanent brick-and-mortar location of the Birmingham-based sportswear company has been planned for more than a year. It will include a sweat room, a pro bench where professionals will provide workout guidance, among other amenities.

Along with selling its gym wear, the shop stated the flagship will be “a space for our community to experience the essence of Gymshark.”

The first flagship store for the athleisure brand, which was initially scheduled to open on October 1, will feature a selection of the company’s sportswear and accessories as well as 1-2-1 appointments for a more individualised shopping experience.

Additionally, the new location will have a “Sweat Room” with more than 30 bookable exercise classes each week, as well as a Joe & The Juice concession and “The Hub,” which will serve as a venue for gatherings. Starting on September 19, you can reserve all of the offered exercise classes and facilities online.

The Birmingham-based company obtained a 10-year contract to occupy an 18,000 square foot facility at 165 Regent Street, taking over a location that was formerly occupied by J Crew, and the flagship store opened as a result.