The Essential Ingredients for a Viral App

The best achievement in iTunes and Google Play is a viral app. Customers are eager to spread this software via social networks, email, chat, and word-of-mouth on the Internet. Because word-of-mouth marketing is significantly more effective than any form of paid advertising, it is like rocket fuel and represents the best possible outcome for an app developer. People simply disregard the ubiquitous advertising clutter.

Ads are useless, and they are also too expensive for developers. However, since mankind began using rocks as tools, people have been exchanging stories. We were made to share content online.

However, gaining greater traction for your app than celebrity rumours require much more than simply adding Twitter and Facebook buttons. It necessitates developing a social interaction strategy for your software.

Viral: What Is It?

Interacting with people and encouraging them to participate are key components of virality. Viralness is not a marketing tactic that can be put into practise after launch. It must be planned out and included from the start of your software.

Your programme must satisfy these four tests in order to succeed:

  • It must possess something worthwhile to impart.
  • It must make it simple for users to join and share with others.
  • Users must be rewarded for sharing and given incentives to return.
  • The software must offer users additional value when they use it more frequently.

Your app must, first and foremost, include a gem—something worthwhile to share. It may be a five-mile run, a wonderful wine, a turn-based game, a piece of writing, a playlist, or an image. It needs to be transferable because it is your customer’s tiny source of pride.

Users get a pleasant fuzzy sensation when they share their tiny treasure, which keeps them coming back to the app. They will enjoy and receive more appreciation from the app as they use it more frequently. The value only increases as the app’s user base expands.

Asking yourself a few questions will help you determine whether your app contains any gems:

  • Does my app have a useful contribution to make?
  • Does it merit spreading?
  • How will users be compensated for sharing?
  • How come users would desire to share?
  • Why would they want to share with their friends?
  • How will my app encourage users to continue sharing over time?

Viral App Models

When a user develops something and publishes it, the traditional viral flow begins, which encourages friends to find the hidden treasure and download the app so they may participate:

Using this strategy, adding buttons so that users may share their works on Twitter, Facebook, email, and SMS is the most obvious way to promote social engagement in your app. For instance, the Faces app allows users to create amusing portraits of friends that can be sent via email, Facebook, and Twitter.

Unfortunately, this strategy wastes a lot of potential because few users choose to share content, and even fewer of their friends actually view it, let alone click the link and download the app.

You must actively involve your audience if you want to go viral. For them to obtain greater value from your software, each time they use it, the experience should build on the one before. And that value ought to increase as the audience grows.

Think about Pinterest, Twitter, and Facebook. The first time someone uses one of these apps, nobody realises their true worth. However, you gain more from Twitter the more you put into it.

Strategy Principles

Before you come across something called the viral coefficient, you don’t need to delve too deeply into viral principles. According to him, exponential growth results from viral coefficients above 1 and little to no growth from viral coefficients below 1.

The time it takes a client to download the app, use it, and recommend it to their friends is a crucial component that is lacking from this method. The secret is to encourage people to send invitations to their friends as quickly as you can. How do you go about that?

Simply using their address book to spam their pals is a quick and dirty solution. However, this would go against your stated philosophy of treating your consumers with respect and would ultimately backfire. Try the five guidelines listed below as an alternative.

7 Reasons Why You Should Start A Podcast For Your Business

Starting a podcast is a good idea, because podcasts are scalding hot right now. Alex Cooper (Call Her Daddy) recently penned a three-year deal worth more than $60 million with Spotify.

The popularity of podcasts has risen during the last two years and major streaming platforms have been creating brands in the podcasting space. So much so, that we may be entering a new era of media and multimedia advertising.

If you do it correctly and consistently, you can quickly increase your audience for your brand. Starting and maintaining a podcast will take hard work and planning. You shouldn’t start one unless you have figured out your differentiator.

During the pandemic, digital content saw a huge surge in consumers. Growth forecasts predicted revenue of $659 million for digital content, as a result of employees working from home, enforced social distancing, and by creators having to transition their content to the digital space.

Below is a list of 7 reasons why you should start a podcast for your business:

1. Audience Building

Hosting your show on platforms such as iTunes will also expose your show to new listeners who find your show by searching for specific topics on those platforms. For example, if you host a show about marketing, someone looking for a podcast about marketing will find your show if it appears in the search results for that keyword.

2. Cheap To Start

There are only a few pieces of equipment required to host your podcast. The first is of course a computer with an internet connection. From there, your basic essentials are a microphone, headset, and a pop filter. This equipment can be purchased on Amazon for $140.

3. Business Networking

If you host a podcast in which you interview various guests for your show, one of the most obvious benefit of doing so is that you get to expand your network. A podcast is a great platform to reach out to people you might not have been able to otherwise. As your audience grows in size, your ability to reach out to the high-profile industry leaders increases.

4. Alternative Revenue Stream

There are a few ways you can monetise your podcast. If your download numbers are high enough, you can charge sponsors to be mentioned on your show. You can also use your show to promote your own products or services. Another option is to include a recommended resources section on your show’s main website, and include affiliate links in each of the recommendations. This way, when someone clicks on a recommended resources and decides to buy, your earn a commission.

5. Authority Building

Sharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry. Hosting a podcast has a similar effect as running a blog or writing a book – it helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you. You may also consider offering coaching or consulting services as people begin asking you for specific advice on your area of expertise.

6. Free Promotion

A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what your service offering.

7. Low Maintenance

There are a few podcasts out there that publish episodes on a daily basis. But most shows publish an episode once per week and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as you think.