4 Efficient Ways for Businesses to Make International Calls

International means between or involving different countries. Communication is an integral aspect of every relationship. In the business world, it’s not only vital but the core of everything. Communication can be a challenge if you have business partners worldwide.

A few years back, making an international call would cost you an arm and a leg. With the advancements in technology, this situation has changed.  But still, a phone bill can be outrageous if you’re not using the right technology.

Most businesses can’t afford these exorbitant costs because it impacts their profits. Regardless of your telecom company, you can’t avoid hefty costs. But all thanks to technological advancement, it is no longer exorbitant to make an international call.

There are various options organisations can leverage when making an international business call. The variety of apps available in the market make it easy to make free or inexpensive international calls.

But if you’re in business once in a while, you’ll need to dial international landline numbers. Unfortunately, some of the free apps may not allow you to place a call on a landline or mobile number.

Thanks to some Voice over Internet Protocol (VoIP) apps, they don’t limit you to only the free apps. You can make calls to landlines or mobile numbers at an affordable rate.

Here are some of the app’s businesses can leverage to make cheap international calls:

1. Talk360

Talk360 is a useful calling app that businesses can leverage. Apps like WhatsApp or Telegram require a steady internet connection to work. Also, the recipient and the caller both need to have the apps installed.

But with Talk360, the recipient doesn’t need the app or an internet connection. When making an international call, you can call landlines, smartphones, or regular phones.

The good news about Talk360 is that it gives a one-minute free trial. So, it’s easy for you to determine if the app will suit your business

Besides, you can use the app to make cheap calls everywhere worldwide. This includes countries in Africa like, Kenya, Nigeria, and Ethiopia. If you’re in the US, or anywhere else in the globe, you can be calling Nigeria for free using Talk360.

Like many other international calling apps, Talk360 uses Voice over Internet Protocol (VoIP). The VoIP service makes it easy to connect callers to receivers online. Therefore, you can use Talk360 to make calls to both internet and classic telephone network receivers.

However, you’ll need to install the software on your phone if you’re making calls. The good thing about Talk360 is that you still can make inexpensive and high-quality international calls, whether you’re calling a smartphone or a landline.

2. Skype

Skype is a popular Microsoft online calling and messaging platform. The free online video and voice calls are the ones that made it more widespread. The recipient and the caller should have a Skype account to enjoy their free calls.

The app works on various platforms, and you can use it to send in-app messages. Making an international call to a landline or mobile phone will cost you a small fee. You can leverage the two options available for payment: Skype Credit or a subscription.

Skype Credit is ideal if you don’t frequently make calls to landlines. It acts as a pay-as-you-go service for Skype. You are only required to pay when you’re making calls. Download the app, purchase credits, then key in the desired number and the correct country code.

But a subscription would be best for your business if you frequently call abroad. Monthly subscriptions will give you unlimited international calls.

You’ll have to pay Skype connection fees, besides the direct and subscription payments. The amount varies for different nations. Each nation has a unique call rate.

On Skype’s website, you can enter the country you want to make your call to, to know the rates. However, you shouldn’t be worried as Skype is relatively affordable compared to regular international phone calls.

3. Facebook Messenger

Facebook has at least 2.9 billion active users globally. And 12.5% of all these people use messenger to communicate with one another.

Today, most businesses understand the value Messenger has on global communication. Therefore, Messenger is snowballing as an effective tool for communication.

Facebook is popular because of its messaging abilities. Today businesses can leverage Messenger to make free international calls. All you need is a steady internet connection for the call to be effective.

You can download the app on Apple or Google Play store. By clicking the people icon, it will display if your desired contact is available on Messenger.

But first, ensure that your recipient adds phone numbers to their profile to enjoy free calls. The beauty of this app is that you can make cheap calls even when you’re in transit. Additionally, Messenger is easy to use, and you don’t need to be tech-savvy.

4. FaceTime

The FaceTime app is undoubtedly one of the favourite apps among Apple users. Unfortunately, you need an iPhone or iPad, among other apple devices, to use this app.

If your iPhone has an iOS7, you may make free or cheap premium quality calls to Ethiopia, Nigeria, Kenya, or globally.

Just ensure you have a stable Wi-Fi or mobile data connection for the calls to be premium. However, if you don’t have a strong Wi-Fi connection and you’re only using mobile data, it is safe to make only audio calls. This is because video calls will consume an enormous bandwidth making it costly.

Ensure you have the most recent Apple software to enjoy their free international calls. Besides, you don’t need to be tech-savvy to use Facetime app. You only need to log in with your Apple ID and password to make a call.

Even though it’s limited to Apple users, it has a 15.6% global market share. So, there’s no doubt that some of your business partners may be already using the Facetime app.

Final Thoughts

Most businesses are leveraging the global market. So, you must ensure you can make international business calls to enjoy opportunities.

In today’s world, it is imperative that you find effective ways to save money on international calls.  Thanks to advancements in technology, this is now a reality.  Talk360, Facetime, Messenger, and Skype are some technological apps you can always use to make international calls that don’t cost you an arm and a leg.

Knowing When to Expand Your Business: Key Considerations and Strategies

Knowing when to expand your business is important. Expanding a business is a critical decision that can significantly impact its future growth, success, and overall trajectory. However, determining the right time to expand requires careful analysis and consideration of various factors. This article explores the key indicators and considerations that business owners should keep in mind when contemplating expansion.

Steady Demand and Market Research

One of the fundamental signs that your business is ready for expansion is a consistent demand for your products or services. Before expanding, conduct thorough market research to ensure there is sustained interest and need for what your business offers. Monitor customer feedback, sales trends, and industry reports to validate the demand’s longevity.

Financial Strength and Stability

Healthy financials are the cornerstone of any successful expansion. Your business should have a stable revenue stream, positive cash flow, and a clear understanding of its profit margins. Assess your financial readiness by considering whether you have the necessary funds to support the expansion without jeopardizing the existing operations.

Operational Efficiency

Efficient operations indicate that your business has the capacity to handle increased demands that come with expansion. Evaluate your current processes and systems to ensure they can scale effectively. If there are bottlenecks or inefficiencies, address them before expanding to prevent issues from compounding.

Market Saturation and Growth Potential

Expansion into a new market makes sense when your current market is saturated or when you’ve tapped into the majority of your target audience. Assess the growth potential in your industry and identify untapped markets or segments that align with your offerings. Expanding into a new market can open up fresh opportunities for growth.

Strong Brand Identity and Reputation

A well-established brand with a positive reputation has a higher chance of successful expansion. If your business is recognized for its quality, reliability, and value, it’s an indication that customers are likely to embrace your expansion efforts. A strong brand identity can provide a competitive advantage in new markets.

Competitor Analysis

Analysing your competitors can offer insights into the feasibility of expansion. If competitors are expanding or if there’s a gap in the market that you can fill, it might be the right time to seize the opportunity. Identify your competitive strengths and weaknesses to position your expansion effectively.

Available Resources

Expansion requires resources, both in terms of finances and personnel. Assess whether you have the human capital to manage the expanded operations. If not, consider whether you’ll need to hire new talent or invest in training to bridge the gap.

Technology and Infrastructure

In today’s digital age, technology plays a crucial role in expansion. Evaluate your current technological infrastructure and whether it can accommodate the increased demands. Upgrading or integrating new technology might be necessary to ensure a smooth expansion process.

Customer Feedback and Demand

Listening to your customers can provide valuable insights into expansion opportunities. Are customers requesting additional products or services? Are there specific geographic areas they’d like you to reach? Addressing customer demands can drive the success of your expansion.

Risk Assessment and Contingency Plans

Expansion inherently involves risk. It’s important to conduct a thorough risk assessment to identify potential pitfalls. Develop contingency plans to mitigate these risks and ensure your business can adapt to unforeseen challenges.


Expanding your business is a significant step that should be based on careful analysis and strategic planning. By considering factors such as demand, financial stability, operational efficiency, market potential, and customer feedback, you can determine the right time for expansion. Remember, successful expansion requires a solid foundation, a clear vision, and a willingness to adapt to the changing business landscape. With the right approach, your business can achieve sustainable growth and make a mark in new markets.