4 Strategies For Boosting Your Business Instagram Account

You can put Instagram at the top of any list of the most popular social networking sites because it has more than 1.3 billion users globally. Instagram is a great way for small businesses to connect with their target audience and enhance consumer engagement.

Instagram users spend an average of 28 minutes a day on the network, which means that your content will be seen by a large number of people if it is well-used. Many business owners, on the other hand, are unsure of the best ways to use Instagram to their advantage. In order to see great results, you can’t just start publishing and expect it to happen right away. Build a strategy for promoting your Instagram account and follow through with it meticulously.

You’ll learn how to advertise your Instagram account in this article if you’re not sure how to use Instagram to target clients.

Useful Posts

The first and most important step is to spread the word about your Instagram account by posting relevant content. You’ll get more Instagram followers if you can consistently provide content that’s visually appealing, educational, and/or entertaining. To begin, you must distinguish yourself from the rest of the pack. The majority of businesses use their bio link to promote their website.

Imagine a social media feed full of postings urging people to visit the site for additional information. The Instagram post will be a breather for them and a delight for them if you can offer all of the information.

Instagram’s algorithm should be familiar to you by now. The photo you share isn’t visible to everyone who follows you. Only 10-20% of your followers will see it, and Instagram will wait to see whether there is any interest in it. Only a small percentage of people decide whether or not your post will be seen. Ensure that your posts are engaging by making sure they are well-written.

Create Content That People Like To Save

Instagram’s sharing, commenting, and saving features should be utilised by businesses. Creating content that motivates your followers to tap and click the Save button is a great approach to increasing engagement. Saveable content is content that viewers will want to return to in the future.

Assuming you have some useful information to provide to your audience, you can be sure that they will store your posts for later. The concept is straightforward: you must produce content that matters to your target audience. Whether it’s an infographic, a meaningful quote, or a hilarious meme, it’s all good.

Take Advantage Of Hashtags

In order to advertise your Instagram account for free, hashtags are crucial. To ensure that your posts and Stories are seen by the intended audience, be sure to include relevant hashtags in them. You can use up to 30 hashtags in your postings. You can use all of them, but you must be careful in your selection. It is important to use relevant hashtags to boost the number of people who follow you on social media. In your posts, feel free to incorporate the following hashtags:

You can use location-based hashtags to target your local audience and enhance brand exposure in your local community.

You may reach a broader audience by using popular hashtags like #nofilter and other creative hashtags on Instagram. It’s also a great way to show off your company’s human side.

Relevant to your industry, a hashtag can help you connect with people who are generally interested in the information that you provide on your website. Using industry-specific hashtags, you can even get in touch with influential people.

Use Instagram’s Influential Users To Your Advantage

Influencer marketing doesn’t necessarily necessitate the use of paid advertising. You can benefit both their brand and your own by sensibly interacting with them. In addition to liking and commenting on their posts, you can repost them to interact with them and increase your exposure. Many Instagram influencers are available, but it’s important to select those that are relevant and valuable for your business model. If you’re in the financial services industry, for example, you should connect with financial influencers.

Final Thoughts

Start using these methods to promote your Instagram account today. Develop a solid plan for utilising Instagram’s built-in features to their full potential. An engaging and lively feed is important to maintain. Using the aforementioned pointers, you can consistently produce new content and post it on a regular basis.

However, you must constantly be steadfast and patient. Over time, you’ll be able to witness the results of your hard work. Since its launch, Instagram has proved to be an excellent platform for promoting and receiving feedback from customers. For the greatest results, use your Instagram profile to engage in two-way dialogue.

Why The Same Top Viewers on My Instagram Stories?

With Instagram stories, you can share photos and videos that disappear from your profile, feed and messages after 24 hours, unless you add them to your profile as story highlights.

Your stories are a great way to get more exposure and generate views. It’s become a fantastic way for brands to promote their content and boost your followers’ engagement.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook.

The app allows users to upload media that can be edited with filters and organised by hashtags and geographical tagging.

What started as a sharing app has now become a useful business tool. When Instagram provides a list of people viewing your stories, its order is not randomised.

The stories viewer order refers to the people who have watched your story. It gives content creators an idea of who’s most interested in their content. The Instagram story viewers order isn’t arranged chronologically; there’s a well-thought-off algorithm behind the list.

Experiments suggest that the viewers’ list appears in reverse chronological order until your story gets 60 viewers. Once your story has exceeded 60 views, Instagram pushes the most engaged users with your account as the top five viewers.

This means those people who visit your profile the most appear at the top of the list. Your story viewers arrangement confirms who is most interested in your content.

The top viewers arrangement provides invaluable insights to help marketers leverage their business profile page for better conversion rates.

A Useful Guide on How to Grow Your E-Commerce Business

Do you want to grow your e-commerce business? Never have online businesses been more active than during the COVID-19 pandemic. The lockdown, and general inability to get outside without restrictions confined many to their homes.

Fortunately, the existence of e-commerce allowed a large number of people to get essential products and goods with the click of their mouse. Those who already had an established e-business reaped the fruits of their labour and those who were sceptical got motivated to start their own. Yet, some might have found themselves not getting the desired sales.

Here is a guide on how to boost and grow your e-commerce, if you already have one and are not happy with the current situation of trade.

E-mails Are Not Dead

One simple piece of advice on how to grow your already existing e-commerce business is by simply giving potential customers the option of receiving news, offers, and information about related products via email. It might seem like a long shot but believe it or not, a great number of people still check their email regularly, especially the more mature part of the population.

Presentation Is All

If your customers check your website and get lost trying to find what they are after, then most of them will just redirect to a less complicated, better organised, and tidier site. The way you present and display your products, the way you categorise the items you offer, and the overall clarity of the website might change your sales. If you are feeling a bit lost, start from product photography for e-commerce which has proven as a great way to boost your business. If your items are properly displayed and posted, for example, all the right angles are seen, or the light is highlighting the colour and texture of the product, there is a greater chance of keeping customers and scoring sales. Furthermore, be careful not to overdo it with colours, especially bright ones which can be a bit distracting, and pin some descriptions to every product, such as the quality, material used, and other characteristics.

Social Media Availability

Sending email and keeping in touch with your customers will get you a long way, but your presence on social media is a must. From platforms such as Facebook and Instagram to TikTok and Snapchat, whatever the case may be, being and staying active on social media will help you:

  1. Building Brand Awareness
  2. Letting a larger number of people know about your business
  3. Keeping track of the most sold and sought-after products
  4. Target groups of people more specifically by tracking their likes and interests on social media.

Also, and this one is important, optimise for mobile phones. Let’s be realistic, most people check their media via mobile phone, rather than laptop or desktop, therefore it is highly recommended to make your website available for phones as well.

Go International

We live in the age of globalisation, meaning people from one end of the planet know exactly what’s going on in the USA or France without even stepping a foot in these countries. The availability of news and information nowadays is something out of a sci-fi movie, yet no matter how strange it might seem it is our reality. Going global means making it possible to ship internationally. This expands your customer group extensively and will triple your current sales with the help of proper marketing and advertising. Furthermore, it allows you to create discounts or offer FREE shipping under certain conditions.

Keep Track of What Is Going on

All this advice seems proper, however, feedback and keeping track of your sales is the way to success.

Firstly, leave the option of customer complaints or suggestions open on your website. The best way to build awareness about your business is to know what your customers and buyers like or do not fancy when it comes to the services you offer.

Secondly, give some products another chance. For example, by keeping track of the sales you make, you’ll notice, inevitably, that certain products are more popular than others. You can either completely cut those products from your offer or maybe try a different approach such as giving them at an amazing price, offering them as a gift, or simply putting a discount. Still, have in mind that no matter how hard you try, there will always be products which somehow are left on the shelves, so you should maybe target a different group of customers who you think might be more interested in these particular products.

Thirdly, be there for your customers. It seems impossible to always stay alert but it plays a huge role in keeping and getting customers. Everybody loves when their email is answered right away or their message on social media is seen in an instance. Great service and general attainability give a sense of security and faith in your company.

A Lot of Free Stuff

No, those are not the products you purely sell, as we have already given the advice, but rather, newsletters, coupons, and even stuff completely unrelated to the product you offer- from shampoos, bumper stickers, and pencils to little cards with messages and quotes. This will create a more intimate bond with your customers as they will certainly appreciate the little signs of attention. Also, wrap them nicely and make sure your products arrive in one piece if you are shipping something fragile.

Finally, patience is the key. Sometimes you do everything right and things just do not go according to your plan. This however should not discourage you since the way to success is paved with failure.

Top 10 Most Popular Hashtags on Social Media

Brands should never underestimate the importance of the simple hashtag. It plays a vital role in spreading your brands reach, and it helps grow your brands following.

Research found that 88% of brands include at least one hashtag and posts with hashtags average 12.6% more engagement than those without. Twitter was the first platform to officially adopt the hashtag in 2009, which meant that any tag starting with # became automatically hyperlinked.

Hashtags are used to help group content. It can either be a general hashtag that everybody uses – in which case you are grouping that post and image with others who upload similar content. Alternatively, many brands create niche hashtags to develop interest, and to group posts relating to a particular product or campaign.

Top 10 Facebook Hashtags

  1. #facebooklive
  2. #like
  3. #memes
  4. #facebookmarketing
  5. #socialmedia
  6. #photography
  7. #photooftheday
  8. #trending
  9. #facebookads
  10. #live

Top 10 Instagram Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme

Top 10 LinkedIn Hashtags

  1. #innovation
  2. #management
  3. #digitalmarketing
  4. #creativity
  5. #technology
  6. #futurism
  7. #entrepreneurship
  8. #startups
  9. #jobs
  10. #recruitment

Top 10 TikTok Hashtags

  1. #foryou
  2. #foryoupage
  3. #fyp
  4. #duet
  5. #tiktok
  6. #viral
  7. #tiktokindia
  8. #trending
  9. #comedy
  10. #funny

Top 10 Tumblr Hashtags

  1. #tumblr
  2. #tumblrgirl
  3. #love
  4. #aesthetic
  5. #youtube
  6. #photography
  7. #girl
  8. #instagood
  9. #instagram
  10. #tiktok

Top 10 Twitter Hashtags

  1. #competition
  2. #influencer
  3. #influencermarketing
  4. #fridayfeeling
  5. #MondayMotivation
  6. #tbt
  7. #wcw
  8. #thursdaythoughts
  9. #traveltuesday
  10. #blessed

Top 10 YouTube Hashtags

  1. #youtubechannel
  2. #youtube
  3. #youtuber
  4. #youtubers
  5. #subscribe
  6. #youtubevideos
  7. #sub
  8. #youtubevideo
  9. #like
  10. #instagram

At Advisory Excellence, we drive business to our members by creating content that resonates with coveted audiences.

Electronic Insurance Regulations Issued in The UAE

The UAE Insurance Authority recently published the Insurance Authority Board of Directors’ Resolution No. 18 of 2020 on Electronic Insurance Regulations dated 27 April 2020. The first draft of these regulations was published in January 2019, and after public consultation and discussion, a revised draft was published in December 2019, which has now been finalised.

The Regulations and the timing of it are very relevant in the current circumstances, i.e. the impact of COVID-19 and the social distancing measures by the government, marketing, and solicitation of insurance by physical means is at an all-time low.

The term electronic has been widely defined as anything relating to technology having electrical, digital, magnetic, wireless, visual, electromagnetic, automated, optical or similar capabilities. The scope of the Regulations extend to all electronic and smart insurance operations carried out on the internet address of the company, social media such as Facebook, Linkedin, multimedia such as YouTube, Instagram, blogs, applications such as google doc, Wiki, AI-based systems, text messages, instant chat channels, smart applications, etc.

All insurance companies and related businesses such as insurance agents, actuary, broker, surveyor, insurance consultant, carrying out operations through electronic mode, require prior approval from the Insurance Authority. The application for such approval must be accompanied by an action plan for electronic operations, approved by the Board, and contain analysis of the risk, projected volume and contingency plan for the electronic operations.

Life insurance policies with investment components cannot be transacted online, while the sale of life insurance policies with standard underwriting, such as term life is allowed. Health and general lines of business on property and liability risk, including marine cargo insurance can all be sold online and are subject to the Regulations.

The website of the insurance companies must be maintained by the IT department of the company, but if the management of such a website is being outsourced to a third-party, then prior approval of the Insurance authority must be obtained in this regard. Insurers currently use multiple online platforms for online marketing and selling, often procured through third-party entities. The intent of the Regulations is to capture and regulate, where possible all such third-party entities who are engaged in insurance distribution.

The Regulations also put much impetus on provisions of information security and also requires that storage of data must be in the United Arab Emirates. It is however not clear whether the Regulations require any Cloud server to be based within the United Arab Emirates.

In addition, the Regulations recognise that the electronic platforms and systems of the companies may not be developed enough to carry out these operations and hence allow outsourcing of electronic operations for this purpose. The Regulations also allow usage of third-party websites for sale of insurance but require the prior consent of the Insurance Authority to be obtained for any such arrangements.

The Regulations also recognise, for the first time, the “Price Comparison Websites” and interestingly state that only an insurance broker can deal with a price comparison website. The Regulations also require Price Comparison Websites to be registered with the Insurance Authority and a copy of the agreement signed between Insurance Broker and Price Comparison Websites must be shared with the Insurance Authority.

The prerequisites for registration of Price Comparison websites has also been listed in the Regulations but state that the application for registration must be made in accordance with the applicable regulations, implying that the Insurance Authority may be issuing further regulation on Price Comparison Websites shortly.

The Regulations state that the provisions shall apply from the date of publication of Regulations in the official gazette, but also allow insurance companies and insurance-related professions a time period of 6 months from the date of publication in the official gazette to align their position and operations with the Regulations.

While the recognition of Price Comparison Websites is a step in the right direction from the United Arab Emirates Insurance Authority given the global trends in this regard, the requirement for a Price Comparison Website to deal only through a broker creates an extra layer of regulatory requirement and therefore unnecessary costs, the benefit of which could have been passed on to end customers in the absence of such requirement.

Nonetheless, insurance markets globally have noticed a surge in demand for insurance policies through online mode and therefore this Regulation brings much-needed clarity, which will help in further growth of the United Arab Emirates insurance market.