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The Importance of Compliance for Your YouTube Channel Growth

YouTube is now the second most popular search engine, behind Google. YouTube is also the most popular video-sharing website in the world. In addition, YouTube is the number three social media site after Facebook and Twitter.

Since YouTube is so popular, it only makes sense that business owners would want to invest in YouTube marketing. YouTube marketing can be a great way to reach a large number of people, but YouTube marketing only works if you are in compliance with YouTube’s policies and guidelines.

YouTube’s Policies and Guidelines

YouTube has a lot of different guidelines and policies, some of which are common sense, and some of which are not. This is why it is important to learn about YouTube’s policies before you start creating videos for YouTube.

  • General Guidelines – YouTube has specific guidelines for all videos. These guidelines include rules about profanity, violence, nudity, and copyright infringement. These guidelines are common sense, but it is important to learn about these guidelines before you upload a video to YouTube.
  • Rules for Creators – In addition to YouTube’s general guidelines, YouTube has specific guidelines for creators. YouTube’s rules for creators include rules about hate speech, harassment, and spam.
  • Rules for Advertisers – YouTube also has its own guidelines for advertisers. These guidelines include rules about advertising on YouTube and advertising on videos.
  • Rules for the Community – YouTube also has rules for the community. The rules for the community include rules about comments, spam, and bullying.
  • Rules for Copyright Artists – YouTube also has rules about copyright artists. These rules include rules about music, content, and videos.
  • Privacy Policies – In addition to YouTube’s guidelines, YouTube also has privacy policies. YouTube’s privacy policies include rules about information, videos, and users.

Complying with federal laws and regulations

On top of YouTube’s own policies and guidelines, you might also be subjected to federal laws and regulations. Here are some of them:

  • Federal Trade Commission (FTC) – The FTC has rules about endorsements and testimonials. This means that if you are endorsing a product, you cannot make false claims. 
  • Health Insurance Portability and Accountability Act (HIPAA) – The HIPAA has rules about health information. This means that if you are producing a video that contains health information, you cannot contain health information that is not appropriate for minors. 
  • Children’s Online Privacy Protection Act (COPPA) – COPPA protects information belonging to children under the age of 13. If your business is operating in the childcare industry, you must comply with COPPA.
  • Food and Drug Administration (FDA) – The FDA regulates food, drugs, cosmetics, and medical devices. Any claims and endorsements related to your products must comply with FDA guidelines. 

How to stay compliant: 5 best practices

Now that you know what YouTube’s policies and guidelines are, how can you stay compliant? Fortunately, there are some best practices that will help you to stay compliant.

1. Keep records

As a business owner, you probably already have a lot of records. However, you should also keep records of your YouTube content as well as comments. You might be tempted to delete negative and offensive comments, however, you might also be breaking a law.

Depending on your industry, YouTube comments might be considered public records. This means that negative comments and videos might be protected under the FOIA laws and the First Amendment.

Therefore, you should keep your records, especially your YouTube comments, for a prescribed period of time. With a cloud-based social media archiving solution, you can store all of your comments and videos in one secure location.

2. Create disclaimers

Another thing that you should consider doing is creating disclaimers. This means that if your video or comment contains content that is not appropriate for children or for minors, you should include a disclaimer in the video or comment.

You should also include disclaimers for videos or content that contains health or financial advice. Any unsupported claims, endorsements, or recommendations could result in a violation of federal laws.

3. Regularly review guidelines and policies

You should regularly review YouTube’s policies and guidelines. YouTube’s rules and policies change all the time.

In addition to YouTube’s rules and policies, you should also review federal laws and regulations. New laws might be created that could affect your industry. If new laws are created, you should adjust your YouTube videos to meet the requirements.

4. Educate your employees

You should also train your employees about YouTube’s rules and policies. Employees should know about you YouTube’s rules and policies before they create videos. Otherwise, they might accidentally break a rule.

5. Hire a lawyer

There is no reason to try and figure out YouTube’s policies and guidelines on your own. Instead, you should hire a lawyer. An attorney can help you to ensure that you are in compliance with both YouTube’s rules and policies and federal regulations and laws.

Conclusion

YouTube can be a great marketing tool for your business. YouTube can help your business to get the word out about your products or services. However, YouTube can put your business at risk of being in violation of federal regulations and laws. Therefore, it is important for your business to stay in compliance with YouTube’s policies and guidelines.

How Should Training A New Employee Look Like

When a new employee is hired, the company has to decide how to train them. There are different ways to do this, and the way that is chosen will depend on the company’s needs and the employee’s abilities.

HIPAA Training

When it comes to training a new employee, one of the most important things to remember is HIPAA Training. HIPAA, or the Health Insurance Portability and Accountability Act, is a federal law that sets standards for the privacy and security of electronic health information.

All employees who have access to patient information must receive HIPAA training. Employees who work in billing, coding, customer service, insurance verification, and any other position that may come into contact with patient information, need to receive training in compliance with HIPAA rules and standards. Protecting the welfare of patients and combating fraud are the main thrusts of HIPAA that these employees must uphold.

With that in mind, the HIPAA training must cover the following topics:

  • What is HIPAA?
  • The Privacy Rule
  • The Security Rule
  • How to protect patient information
  • What to do if you suspect a breach has occurred

The HIPAA training must also be updated regularly to reflect any changes to the law.

State Laws

In addition to HIPAA, there may be state laws that apply to your business. State laws vary, but may include requirements for:

  • Training specific to the type of business
  • Training on particular topics, such as sexual harassment or workplace violence
  • Refresher training at certain intervals
  • Training for managers and supervisors

It is important to research the state laws that apply to your business and make sure that all employees are appropriately trained.

OSHA Training

Employees who work in certain industries may also need to receive OSHA training. OSHA, or the Occupational Safety and Health Administration, is a federal agency that sets safety standards for workplaces.

OSHA training may be required for employees in industries such as construction, manufacturing, and healthcare.

The OSHA training must cover the following topics:

  • The hazards of the job
  • How to protect themselves from those hazards
  • What to do if they are injured on the job

It is important to research the OSHA standards that apply to your business and make sure that all employees are appropriately trained.

On-the-job Training

The most common way to train a new employee is through on-the-job training. This type of training takes place while the new employee is working alongside an experienced employee. Oftentimes, this is the most effective way to train someone because they can learn from their mistakes and get more hands-on experience.

On-the-job training is more expensive for employers, but it can be more beneficial for employees. The employer has the opportunity to observe the employee’s work habits and performance. On-the-job training also allows the employer to train the employee in specific job duties.

When providing on-the-job training, employers should keep the following things in mind: 

  • The employee must be able to perform productive work.
  • The employee must be trained in specific job duties.
  • The employer must comply with the FLSA.
  • The employer should consider the amount of training required and the hours spent in training when determining an employee’s pay rate.

Off-the-job Training

Employers are not required to offer on-the-job training to new employees. However, if they choose to do so, the employer must comply with the Fair Labour Standards Act (FLSA). The FLSA requires that employees be paid for their time. The amount of training required and the hours spent in training are factors that should be considered when determining an employee’s pay rate.

Many employers provide off-the-job training. Off-the-job training is a great way for employers to train new employees. It is less expensive than on-the-job training, and it can be tailored to meet the needs of the business. Off-the-job training can include classes, seminars, or self-study materials.

Classroom Training

Another option for training a new employee is through classroom training. This type of training generally takes place in a formal setting, such as a conference room or lecture hall. The new employee will attend lectures and complete exercises that will help them learn the necessary skills for the job.

Online Training

When it comes to employee training, there are a variety of options available to employers. One option is online training, which provides a variety of learning experiences, from interactive videos to simulations. Online training also allows employers to track employee progress and provide feedback. With this type of training, the new employee will complete modules and exercises online, usually at their own pace. This type of training is often used for employees who need to learn specific software or processes.

Leadership Training

One of the most important aspects of training a new employee is leadership training. This type of training helps prepare employees for their new role within the company and teaches them how to be a leader, even if they are not in a management position. Leadership training can cover topics such as communication, problem-solving, and decision-making. It can also help employees learn how to motivate and manage a team.

Compliance Training

Another key part of employee training is compliance training. This type of training ensures that employees are aware of the company’s policies and procedures and understand their obligations under the law. Compliance training may cover topics such as anti-money laundering, data protection, and health and safety. It is important that all employees receive compliance training, not just those who work in specific areas of the business.

Product and System Training

In order to do their job effectively, new employees need to be trained on the company’s products and systems. This type of training can include instruction on how to use the company’s software, how to process orders, or how to handle customer queries. It is important that new employees are given enough time to learn about the company’s products and systems so that they can hit the ground running when they start work.

Orientation

For new employees, orientation is a key part of the onboarding process. The goal of orientation is to get the new employee up to speed on company policies and procedures, as well as their specific job duties. This orientation should include information about the company, its history, products, services, policies, and procedures. Orientation should also include training on safety and emergency procedures. Orientation should also include information on benefits and how to access them. It’s important to remember that orientation should be tailored to the individual employee – not everyone needs the same information.

Supervision

Employees need to be supervised in order to ensure they are following company policies and procedures, as well as performing their job duties correctly. Supervision can also help identify areas where additional training may be needed. Supervisors should provide feedback to employees, both positive and negative, in a constructive way. This can help employees improve their performance over time.

When it comes to training a new employee, it is important to remember that there are many different laws and regulations that may apply. Employees in certain industries may need to receive specific training on topics such as HIPAA, OSHA, or state law. Training a new employee can be a difficult task, but it is important for the company and the employee. It is imperative to research the requirements and make sure that all employees receive the appropriate training.