Nowadays, there are a plethora of B2B services out there; you have business coaches, consultants, and you have business developers. Now, while it can be debated whether any of these are actually useful and can actually transform a business, with that said, it’s really going to be up to the business owner and maybe even the industry as a whole whether or not it’s actually helpful.
One of the biggest and usually most sought-after professional services is going to be the business developer. There are plenty of business developers out there like Will Rossetter, and they all offer an arrange of services that simply help develop your business further. So, here are some reasons why you might want to hire one and how they can actually help transform your business.
They’re Essentially Your Ears and Eyes
A business developer is a person that bridges the gap between what customers want or need and what is actually offered. They combine customer feedback with market research and will often liaise with departments like marketing or product development to make it happen. This role is all about spotting opportunities for growth and will often look to new markets, partnerships, or ways to expand existing ones. It’s a lot of work that requires great attention to detail.
They’re essentially going to be your ears and eyes, and they’re always going to be looking around for improvement. This business developer is going to be the person who plans to make your business appear more professional and sought after by customers and clients.
You Can Count on Them to Be Your Partners
For the most part, they’re going to be your partners temporarily since you’re paying them for a service (unless you hire them in-house). They can be incredible, especially with their out-of-the-box thinking style. They find new ways to grow a business and collaborate with the rest of the team on strategies to do so. For example, a business developer might discover that a particular client’s current distribution channels aren’t ideal.
This is a big issue that they would need to bring to the attention of the marketing department, so they can work on finding alternative options. You can count on them and their solutions, which makes them not only the best service but the best partner to hire too.
Their Strategies are Flawless
Well, for the most part, you can count on them to be flawless. You can safely say this is one of their skills. While business development and sales are often considered synonymous, biz dev is actually a more strategic role. While a sales team may focus on immediate revenue, a biz dev person will look at the bigger picture to identify and plan strategies for sustainable growth.
They will often play a bridging role, taking on the tasks of both marketing and sales to bring new customers in. This could include experimenting with marketing tactics, conducting market research, or even managing existing relationships. They’re known for their strategies and how they tend to go above and beyond to get unique answers and strategies.