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Delay in Opening of Gymshark Store on Regent Street

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Due to “mitigating circumstances,” the doors to the highly anticipated first Gymshark store will now open on October 29 rather than October 1. This will cause gym wear aficionados to have to wait a bit longer to visit the flagship location.

“We would want to apologise for any inconvenience this has brought to our community”, a Gymshark spokeswoman said.

The 18,000 square foot, first-ever permanent brick-and-mortar location of the Birmingham-based sportswear company has been planned for more than a year. It will include a sweat room, a pro bench where professionals will provide workout guidance, among other amenities.

Along with selling its gym wear, the shop stated the flagship will be “a space for our community to experience the essence of Gymshark.”

The first flagship store for the athleisure brand, which was initially scheduled to open on October 1, will feature a selection of the company’s sportswear and accessories as well as 1-2-1 appointments for a more individualised shopping experience.

Additionally, the new location will have a “Sweat Room” with more than 30 bookable exercise classes each week, as well as a Joe & The Juice concession and “The Hub,” which will serve as a venue for gatherings. Starting on September 19, you can reserve all of the offered exercise classes and facilities online.

The Birmingham-based company obtained a 10-year contract to occupy an 18,000 square foot facility at 165 Regent Street, taking over a location that was formerly occupied by J Crew, and the flagship store opened as a result.

Gymshark Will Debut its First Location on October 1st

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Gymshark has announced that the much-anticipated opening of its flagship location at 165 Regent Street will take place on Saturday, October 1.

The 18,000 square foot sweat room, pro bench, where professionals will provide exercise advise, and other amenities will be included in the gym gear giant’s first-ever permanent brick-and-mortar location.

The flagship will have “The Sweat Room,” a mobile sweat studio that operates out of the store and provides a rolling schedule of sessions for the Gymshark community while also serving as a “stage” for larger events.

According to the retailer, it will provide 30 classes a week (15 signature sweat classes and 5 interchangeable flexi classes), 5 community sessions (gifted to our charity partners), 4 open gym sessions (for the team to train/content creation), and a weekly Sunday Brunch event with a guest professional.

The store will also have a bar called “The Pro Bench” where its specialists can give the conditioning community fitness assistance.

Anyone can schedule a 25-minute appointment with an in-store expert on topics like personal training, advice, or mentality.

The “The Hub” component of the store, according to Gymshark, will be a place where its community can shape, adapt, and develop to host podcasts, panels, workshops, films, live streaming, Sunday brunch clubs, and more.

It will cover a wide range of issues, staying ahead of our community’s interests and foreseeing future trends in dialogue. It is designed to speak to different communities, whether hyper-local, domestic, or international.

The venue will serve as a venue for the neighbourhood, customers, schools and universities, the press, athletes, and guest speakers. It can accommodate events for up to 100 people and can contain anywhere between one and thirty people.

Additionally, Gymshark and Joe And The Juice have partnered to develop a location that will provide hot beverages, sandwiches, protein shakes, and unique goods.