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Facebook Profile or Business Page for Your Marketing Efforts

So you want to use Facebook to give your business a marketing boost? In this article we are going to discuss which option is more effective, a Facebook Profile or Business Page. We aim to teach the difference and how to start and optimise your account.

When we think of local internet searching, we think of Google. Yet a large percentage of Facebook’s weekly users visit the pages of local businesses.

Facebook ranks at the top for social networking platforms. With nearly 3 billion active users, Facebook provides a safe place to share experiences and it’s really no surprise that brands are using the platform for their marketing efforts.

In 2022, Facebook has over 200 million registered business accounts. Using Facebook to make sure you are reaching your target market has never been more important.

What is Facebook?

Facebook is an American online social media and social networking service. Founded in 2004 by Mark Zuckerberg, membership was initially limited to Harvard students, gradually expanding to other North American universities. Facebook was the most downloaded mobile app of the 2010s.

Initially created for personal use, Facebook has since become a valuable business platform.

What’s the difference?

A Facebook business page is an excellent way for businesses to interact with customers, promote your brand and upcoming sales.

Facebook profiles and business pages have entirely different uses. It’s essential to understand each one, so you can select the best way to display your business online.

In short, Facebook profiles are for personal use to share experiences and content between friends and family.

Since you wouldn’t want to share your personal information with your customers, making a business page for your brand is essential.

Additionally, business pages offer many more capabilities and opportunities than a Facebook profile can accomplish.

Advice For Small Business Owners: How to Avoid Closure

Unfortunately, there are a lot of small businesses out there which are currently struggling more than ever. It has been a busy year for business and now there are plenty of new companies cropping up each day. The competition is getting fiercer and is it becoming more difficult to stay afloat.

Most small businesses fail due to financial issues. Today, we will be discussing what small business owners can do to avoid closure whilst increasing that all-important profitability.

Assess Your Finances

To determine the success of your business and whether you can afford to keep operations running, it is important that you regularly assess your finances. Start by tracking how much money goes out of the business compared to what is going in. Ask yourself – is the cash flow steady enough?

If it is not, then you will need to start looking into areas where you can cut costs. Investigate all areas of operations and you will be sure to find areas that can afford a cut back. If you need to find ways to cut costs in your small business, then you can also turn to the internet for help. It is packed full of helpful blogs and articles which can steer you in the right direction.

Pay Off Your Debts

Any debt that your business owns will need to be paid. You can try ignoring them, but they won’t go away, and they will only make your financial situation a lot worse. When it comes to paying off your debts you should prioritise them. Some will be more important to pay off than others. Taxes are one of the most critical debts for small businesses. It is important to remember, tax money belongs to the government and not your business. So, you should always place this as a number one priority.

Failure to pay off your debts could result in the closure of your business. Future Strategy know all too well about that as they have helped hundreds of small business owners in the closing down of their businesses over the years. It is a complex process and one you want to try and avoid.

Don’t Hesitate to Talk to Lenders

Clear lines of communication are crucial in business. If you are in times of financial hardship it can help to have a good relationship with your lenders at it can help to ease the situation of a late payment. For example, if you are unable to make scheduled payments on your business loans then speak to the lender at your nearest convenience. If you default a loan, it can have serious consequences. You may be subject to a late fee or lower your credit score. You may be able to avoid this if you can promptly explain your situation to your lender.

Being confident with communication doesn’t come naturally to all business owners. This is why it is advised that you look into ways that you can brush up on these skills. You can learn more about how to get confident with communication through various online resources.