Creating a High-Converting Website: A Step-by-Step Guide
Many website problems were either created as graphic design masterpieces to showcase a designer’s skills or as a hastily put-together afterthought to start a business quickly. Here are some tips.
Drive Customers to Your Goal
Your website exists to attract people to help you achieve your most important business goals. This is the key to online success. Sure, your site needs to look good and run smoothly, but more important than that is what we call “conversion-centric design.” It’s pretty complicated, isn’t it? It’s actually not that difficult if you know what it means.
The idea is simple: Always remember that you are trying to direct visitors to a specific goal (or goals) on your website. These goals will vary depending on you and the nature of your website.
Keep Your Search Engines Happy
Many people think that search engine optimisation is up to Google (and maybe Bing). That was certainly the case in the past, but the tide has turned in recent years as search algorithms have changed significantly. SEO these days is all about visitors. This is also great for making more sales! So when we talk about satisfying search engines, we are actually also talking about visitors/customers.
Many factors affect a website’s ability to make the search engine dream come true, and they are all worth it in the long run. To that end, SEO services can be extremely beneficial. It’s harder than ever to plan, implement, and fine-tune an SEO strategy that gets results; here is where these services may really help you out.
Mobile search overtook desktop search in 2015. Also, Google has made it clear with the release of its website tester on mobile that searching on mobile devices is important. This test will quickly tell you if your website looks and works well on mobile devices.
Build an Email List and Its Design
Your mailing list is one of your most important business assets, along with your website and online store. This is because you have direct access to the inbox of the person to whom you gave permission to send mail. Not only that, but email is one of the most effective sales channels. No matter how successful your shop, website, or offline network is, it’s always worth building an email list and sending out an email newsletter. Consider putting some interesting design in it; if you don’t have that many ideas right now, you can check for some advice.
There are many ways to grow your subscribers, but one of the easiest is to create a simple offer for your prospects. Make sure your offer is useful and practical, and solves a common problem most prospects have. However, always leave your desire for a little more and suggest that they contact you if they need further assistance. Finally, “further assistance” may mean using a service or product.
A good foundation is necessary for your website. There is no point in decorating it if your foundation hasn’t been set properly. The same applies to websites. A visitor who stays for one second and then bounces will not convert to your website.
Ideally, some of the things that could be useful are here:
If you want to show potential customers that you take your business seriously, you need to look professional online. That means your website is professionally designed, or at least looks like it.
If you own a brick-and-mortar store, don’t let the newbie paint the storefront. It’s all too important – you want to make sure it’s done right. Your website needs a professional touch too!
Your Website Should Be Like a Well-Oiled Machine
Like a fine car, your website needs maintenance and tweaking to keep it running at its best and avoid problems. This may not seem like much, but a lot of what you do to keep your website running actually affects your visitors. Here are some examples:
- Your software should be up to date.
- Keep it running fast so you don’t lose customers.
- Add site security against hackers.
Make All Important Things Easy to Find
This is where navigation and links work in places like sidebars and footers. To drive conversions on your website, you need to make it easy to find the most important pages on your site. Whether it’s a contact page, a product or service page, or whatever else is most important to generating revenue (or leads) for your business, it should be very easy to find. Don’t assume someone is going hunting. It’s not a game of hide-and-seek; it’s a deal.
Take it one step at a time, keep improving, and look for ways to make your website better, faster, more targeted, and more customer-friendly!
Get those clients now!