Bill Gates wrote an essay titled Content is King on the Microsoft website in January 1996. According to the article, content will become a critical aspect in digital marketing success. It has been nearly 24 years since Content is King, and those statements are as relevant now as they have ever been. Content is more relevant today than it was in 1996.
But Why is Content King?
Content reigns supreme today for the same reason it did 24 years ago: engagement. Brands use numerous content categories, such as hilarious, engaging, or informative, to capture the attention of a given target. The purpose of email newsletters, blog posts, infographics, and videos are to engage your target audience, build loyalty, and gain more customers.
Almost half of the world’s population has internet connectivity.
According to Statista, the world’s population is slightly more than 4 billion people. This includes almost 3 billion social media users and 3.7 billion mobile internet users. Marketers can rapidly contact these consumers by providing relevant information.
However, selecting the ideal platform to publish your material is the first step.
What exactly is a Content Platform?
A content platform, whether it’s search engines, social networking pages, or review sites, guarantees that specific information is easily accessible to the intended audience. You can, for example, upload your videos to video-sharing websites like YouTube. Brands can also upload material on social networking sites such as Facebook or LinkedIn.
Here’s a breakdown of platforms based on the sort of material:
Platforms for Image Sharing
Infographics and other sorts of branded pictures can be shared by brands on numerous image-sharing networks.
Visual content such as images, graphs, charts, infographics, gifs, and memes may easily capture people’s attention. Companies may instantly reach a larger audience by uploading photographs and other visual content related to their brands and products on various image-sharing platforms.
Instagram and Pinterest are two of the most popular channels for sharing visual content.
Platform for Video Sharing
YouTube is the most popular video-sharing network, with over 163 million monthly active users. As a result, it’s an excellent platform for brands trying to engage potential customers.
Other video sharing services besides YouTube include Vimeo, Snapchat, and TikTok, among others.
Podcast Hosting Websites
The saying “content is king” refers to more than just visual materials. Podcasts can now be created and shared by businesses to inform and entertain a specific audience.
It all starts with uploading your audio files to podcast hosting sites like BuzzSprout, Podbean, or Transistor. The content can then be promoted on Google Podcasts, Spotify, Apple Podcasts, or SoundCloud.
Platforms for Social Media
Social media networks like Facebook and Twitter cater to users’ short attention spans.
Brands using Twitter, for example, must summarise their material inside a 280-character constraint. Similarly, Facebook allows users to easily skim through local material.
You may use social media to build a community and engage with your followers through various types of content. It might be as simple as a quick poll about a new product or a social card announcing an upcoming event.