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The Importance of Compliance for Your YouTube Channel Growth

YouTube is now the second most popular search engine, behind Google. YouTube is also the most popular video-sharing website in the world. In addition, YouTube is the number three social media site after Facebook and Twitter.

Since YouTube is so popular, it only makes sense that business owners would want to invest in YouTube marketing. YouTube marketing can be a great way to reach a large number of people, but YouTube marketing only works if you are in compliance with YouTube’s policies and guidelines.

YouTube’s Policies and Guidelines

YouTube has a lot of different guidelines and policies, some of which are common sense, and some of which are not. This is why it is important to learn about YouTube’s policies before you start creating videos for YouTube.

  • General Guidelines – YouTube has specific guidelines for all videos. These guidelines include rules about profanity, violence, nudity, and copyright infringement. These guidelines are common sense, but it is important to learn about these guidelines before you upload a video to YouTube.
  • Rules for Creators – In addition to YouTube’s general guidelines, YouTube has specific guidelines for creators. YouTube’s rules for creators include rules about hate speech, harassment, and spam.
  • Rules for Advertisers – YouTube also has its own guidelines for advertisers. These guidelines include rules about advertising on YouTube and advertising on videos.
  • Rules for the Community – YouTube also has rules for the community. The rules for the community include rules about comments, spam, and bullying.
  • Rules for Copyright Artists – YouTube also has rules about copyright artists. These rules include rules about music, content, and videos.
  • Privacy Policies – In addition to YouTube’s guidelines, YouTube also has privacy policies. YouTube’s privacy policies include rules about information, videos, and users.

Complying with federal laws and regulations

On top of YouTube’s own policies and guidelines, you might also be subjected to federal laws and regulations. Here are some of them:

  • Federal Trade Commission (FTC) – The FTC has rules about endorsements and testimonials. This means that if you are endorsing a product, you cannot make false claims. 
  • Health Insurance Portability and Accountability Act (HIPAA) – The HIPAA has rules about health information. This means that if you are producing a video that contains health information, you cannot contain health information that is not appropriate for minors. 
  • Children’s Online Privacy Protection Act (COPPA) – COPPA protects information belonging to children under the age of 13. If your business is operating in the childcare industry, you must comply with COPPA.
  • Food and Drug Administration (FDA) – The FDA regulates food, drugs, cosmetics, and medical devices. Any claims and endorsements related to your products must comply with FDA guidelines. 

How to stay compliant: 5 best practices

Now that you know what YouTube’s policies and guidelines are, how can you stay compliant? Fortunately, there are some best practices that will help you to stay compliant.

1. Keep records

As a business owner, you probably already have a lot of records. However, you should also keep records of your YouTube content as well as comments. You might be tempted to delete negative and offensive comments, however, you might also be breaking a law.

Depending on your industry, YouTube comments might be considered public records. This means that negative comments and videos might be protected under the FOIA laws and the First Amendment.

Therefore, you should keep your records, especially your YouTube comments, for a prescribed period of time. With a cloud-based social media archiving solution, you can store all of your comments and videos in one secure location.

2. Create disclaimers

Another thing that you should consider doing is creating disclaimers. This means that if your video or comment contains content that is not appropriate for children or for minors, you should include a disclaimer in the video or comment.

You should also include disclaimers for videos or content that contains health or financial advice. Any unsupported claims, endorsements, or recommendations could result in a violation of federal laws.

3. Regularly review guidelines and policies

You should regularly review YouTube’s policies and guidelines. YouTube’s rules and policies change all the time.

In addition to YouTube’s rules and policies, you should also review federal laws and regulations. New laws might be created that could affect your industry. If new laws are created, you should adjust your YouTube videos to meet the requirements.

4. Educate your employees

You should also train your employees about YouTube’s rules and policies. Employees should know about you YouTube’s rules and policies before they create videos. Otherwise, they might accidentally break a rule.

5. Hire a lawyer

There is no reason to try and figure out YouTube’s policies and guidelines on your own. Instead, you should hire a lawyer. An attorney can help you to ensure that you are in compliance with both YouTube’s rules and policies and federal regulations and laws.

Conclusion

YouTube can be a great marketing tool for your business. YouTube can help your business to get the word out about your products or services. However, YouTube can put your business at risk of being in violation of federal regulations and laws. Therefore, it is important for your business to stay in compliance with YouTube’s policies and guidelines.

Apple and Qualcomm end their “Legal Beef” and drop lawsuits

The convoluted legal battle between Apple and chipmaker Qualcomm may be coming to an end. The companies said Tuesday that they’re dismissing all litigation against each other. Apple will pay Qualcomm an undisclosed sum as part of the settlement, which includes a six-year licensing agreement between the two.

The settlement also covers suits brought by Apple’s manufacturing partners, which wanted Qualcomm to repay $9 billion—a number that reportedly could have been tripled under antitrust law—that they say the chipmaker overcharged them for patent royalties.

The announcement came while Qualcomm’s lawyer was delivering his opening remarks in a trial of numerous claims and counterclaims that started Tuesday morning in San Diego, according to CNET. Qualcomm told investors last year that Apple would stop using its wireless chips, switching instead to chips made by competitors like Intel.

One potential catalyst for the settlement emerged a few hours later: Intel said it won’t make wireless modems capable of connecting to the coming generation of 5G networks. Earlier this year, Intel had said it would have sample 5G modems ready in 2019, and officially launch the products next year. With Intel no longer an option, that would explain why Apple needed to work out a new deal with Qualcomm. There are few 5G-capable networks operating yet, but Huawei, Samsung, and other smartphone makers have announced 5G-capable phones based on Qualcomm’s wireless chips.

The dispute between Apple and Qualcomm involved the unusual way Qualcomm licenses its technology to other companies. Qualcomm generally charges handset makers like Apple and Huawei around 5 percent of the total price of a phone for the right to use its technology, up to about $20 per device, according to a legal brief filed by Qualcomm. In other words, if you pay $300 for a phone that uses Qualcomm technology, $15 of that might go to the company, even if there are no chips made by Qualcomm in the device. If you paid $1,000, Qualcomm would get $20. Those licensing fees come on top of what a manufacturer would pay for Qualcomm’s chips. Apple referred to this as double-dipping and argued that Qualcomm only got away with it because it effectively holds a monopoly on high-end wireless chip technologies.

Though terms of the agreement were not disclosed, investors viewed it as good news for Qualcomm. Its shares rose 23 percent. Apple shares were little changed.

It’s not necessarily the end of the legal woes that have pitted Qualcomm against regulators around the world in recent years. The company is still awaiting a decision in an antitrust suit brought by the Federal Trade Commission alleging the company uses its dominant position in the wireless chip market to overcharge customers to use its technology.

During the FTC trial, Qualcomm said it doesn’t factor the value of its intellectual property into its chip prices. In other words, Qualcomm claims that it essentially sells the chips at a discount and then makes up for it with the patent licensing fee. It’s an odd arrangement, but it’s one that Qualcomm has had in place for decades, long before it became a major player in the semiconductor industry.

The history of Apple and Qualcomm’s legal beef sounds a bit like a Game of Thrones recap. Apple sued Qualcomm in January 2017, alleging that Qualcomm had withheld $1 billion in royalty rebates in retaliation over Apple’s cooperation with antitrust regulators in South Korea, where Qualcomm was hit with a $854 million fine in 2016.

Qualcomm countersued Apple that spring, claiming that Apple deliberately slowed Qualcomm modems used in some iPhones to cover up slower performance of Intel-made modems used in other iPhones. Apple retaliated by withholding payments for the patent licensing fees its manufacturing partners were supposed to pay to Qualcomm, and by expanding its lawsuit to include the double-dipping allegations. Qualcomm responded by suing Apple’s manufacturers over the unpaid licensing fees and by suing Apple itself for patent infringement.