6 Tips To Increase Your Startups Chance Of Success

Founders normally finance their startups and may attempt to attract outside investment before they get off the ground. Creating a startup is easy, but developing that startup into a successful business is much more difficult. There are many obstacles that lead to the failure of many startups.

Here are some tips to help your startup succeed.

Product First

Keep in mind that the foundation of a strong startup business is the product that you offer. It may not be a physical product, but a service. Regardless of what it is, you need to provide a tangible, marketable asset for your customers to purchase. Without such a product, your brand doesn’t have any substance to it and any further steps or measures such as marketing and growth will be wasted.

Many startups fail because they focus on marketing themselves and not something that can be sold, providing direct data for tracking success.

Marketing And Advertising Are Integral

Marketing can make or break a product, especially in the early release stages of a business. Although you can handle marketing yourself, an experienced marketing firm is often well worth the money to help build your audience and community for you.

Doing your own marketing and advertising will of course save you money early on, but as you continue to grow, time is just as important in order to be able to respond and address other issues and responsibilities.

Engaging SEO And Content

Marketing is a multifaceted, multilevel strategy and although many advertising campaigns are run to engage customers immediately and see short-term results, there are ways to engage customers with long-term strategies. Content and SEO are other methods to explore to engage your audience with material that can build their interest and keep customers returning to your startup.

There are plenty of marketing strategies to explore and if you are handling your customer acquisition aspects, it would bode well to consider all your options. Growth is great, but without retention, you can’t maintain success.

Timed Success

There is no get-rich-quick scheme when it comes to running a successful startup or business. It takes time to gain success. Most success is determined by profits, and most businesses don’t start out making money, often operating in a deficit or in the red where their expenses far exceed revenue. Realising this, you will be able to think long-term and keep a big picture mindset, helping you stay focused on larger goals. However, it is important to give yourself certain short-term goals and deadlines to help mark success, even in small amounts. Time is finite and you don’t have years upon years to hold onto a failing or struggling business.

You have to recognise when struggles are real and be ready to adjust in order to find your success, whether that means with your current business plan or a new startup.

Don’t Quit, Recalibrate

In the face of adversity, it can be easy to quit and let failures dictate your next move. Stress and failure can lead you to feel overwhelmed, feeling as if you cannot find answers to problems within your startup business. Understanding that failures are going to occur throughout the life of your startup will help you develop the mindset to be ready and flexible to meet those failures head-on. You will set yourself up to better to make adjustments, recalibrate, and move forward. Even if you don’t find success within a specific startup, you can take those lessons and learn from them with future ventures, product development, and other businesses.

Starting your own business is always going to be hard, but how you handle that adversity is just as important as success.

Competitors Are Your Friends

It sounds counterintuitive, to say that competitors are your friends. For the most part, you are always trying to outperform others within your industry. However, when it comes to startups, you are the new business in town. Unless you have created a wholly unique idea and product, others have history and experience with the audience you are trying to market and appeal towards. Even with innovations, there are always competitors in certain industries that you can draw inspiration from when it comes to how they run their companies, implement different strategies, or engage their market.

There is always someone to learn from, and your competitors, whether leaders in your industry or close rivals, will provide new perspectives and ideas that you can use as well.

When building your startup, experience, and knowledge are some tools that you will want to gain in order to give yourself the best chance for success. This translates to preparation and helps you keep the odds in your favour. Success follows those willing to put in that time, energy, and perseverance no matter what industry you are in.

Is Apple Buying Netflix? We Break It Down Here

In the rapidly evolving world of technology and entertainment, rumours often swirl around major companies and their potential acquisitions. One such persistent rumour is whether Apple, the tech giant known for its innovative products, has acquired Netflix, the streaming platform that has revolutionized the way we consume content. In this article, we’ll delve into the details, separating fact from fiction to understand the truth behind the speculation.

The Origins of the Rumour

The rumour of Apple acquiring Netflix gained significant traction in recent years, fuelled by speculation from industry analysts, insiders, and media reports. As both Apple and Netflix continued to make strides in their respective domains, it seemed only natural for some to speculate that the two giants might join forces.

Analysing the Possibilities

While the idea of Apple acquiring Netflix might sound intriguing, it’s important to explore the practicality of such a move. Both companies have established themselves as major players in their fields, with distinct corporate cultures and objectives. Apple’s focus has traditionally been on hardware, software, and services that complement its devices. On the other hand, Netflix has carved a niche in the entertainment industry by offering a vast library of movies and TV shows accessible through online streaming.

The Financial Perspective

To assess the feasibility of such an acquisition, one must consider the financial implications. As of my last knowledge update in September 2021, Apple held a substantial cash reserve, making it capable of financing a significant acquisition. However, the price tag for a company of Netflix’s magnitude would be exorbitant, raising questions about the potential return on investment.

Competition and Regulation

In the ever-changing landscape of tech and entertainment, acquisitions are subject to regulatory scrutiny. Combining two major players like Apple and Netflix could raise antitrust concerns, potentially inhibiting the acquisition’s approval. Furthermore, the streaming market is already fiercely competitive, with companies like Amazon Prime Video, Disney+, and Hulu vying for subscribers. Apple’s entry into this competitive field through an acquisition would require careful consideration of its strategy.

Past Acquisitions by Apple

While the notion of Apple acquiring Netflix remains speculative, it’s worth noting that Apple has a history of strategic acquisitions. In the past, Apple has acquired companies that complement its existing services and technologies. For example, Apple’s acquisition of Beats Electronics in 2014 brought the Beats Music streaming service into the Apple ecosystem, eventually contributing to the creation of Apple Music.

Netflix’s Autonomy

One must also consider how an acquisition could impact Netflix’s creative freedom and direction. Netflix has been lauded for its original content, and its ability to produce critically acclaimed series and films. Any acquisition by Apple would need to ensure that Netflix’s unique identity and creative processes are preserved.

The Verdict: Did Apple Buy Netflix?

As of my last knowledge update in September 2021, there is no concrete evidence to confirm that Apple has acquired Netflix. The rumour, while intriguing, remains speculative and subject to the dynamic nature of the tech and entertainment industries.


The speculation surrounding Apple’s potential acquisition of Netflix showcases the fascination with transformative deals in the tech and entertainment sectors. While the idea of such a partnership is captivating, practical considerations such as financial viability, regulatory challenges, and the preservation of each company’s identity must be taken into account. As technology continues to evolve, the future remains uncertain, and only time will reveal whether this rumour turns into reality.